Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    

    Now the retail banking business model looks set to be transformed too. In Bye Bye Banks? James Haycock and Shane Richmond describe these startups, and to which areas of the banking industry they are laying siege. It shows that this assault is already well underway and that many incumbents are poised to be displaced, diminished and disintermediated. It draws on extensive research and on-and-off the record interviews with senior executives in some of the biggest banks. Haycock and Richmond conclude with the recommendation that traditional banks need to reinvent themselves by launching a ‘Beta Bank’: a lean, stand-alone organisation fit for the future for which they provide a ten-point operating model. This short book is a bold, urgent and timely analysis of the forces shaping the future of financial services. Its message to industry leaders in the sector could not be more simple: adapt or prepare to be disrupted. “This work accurately and concisely captures the effects of the disruption brought to the banking industry by the digital revolution. The comments by other banking and innovation professionals about their own experiences are particularly intriguing.” - Alessandro Hatami, former Innovation Executive at Lloyds Banking Group “James Haycock is a key voice for how the banking industry should and will change.” - Tom Hopkins, Product Innovation Director, Experian Consumer Services “If you are an incumbent retail bank, read it, get on with it, make it happen.” - Lee Sankey, former Group Design Director, Barclays

    He explains how bankers worldwide created a secret trillion-dollar machine that delivered cheap mortgages to the masses and riches beyond dreams to the financial innovators.Fundamental to this saga is how “the people who hated to lose” were persuaded to accept risk by “the people who loved to win.” Why did people come to trust and respect arcane financial tools? Who were the bankers competing to assemble the basic components into increasingly intricate machines? How did this process achieve its own unstoppable momentum—ending in collapse, bailouts, and a public outcry against the giants of finance?Provocative and intriguing, The Devil’s Derivatives sheds much-needed light on the forces that fueled the most brutal economic downturn since the Great Depression.

    https://www.scribd.com/document/35944...

    But the biggest risks in investing are emotional and psychological. That's why you The Falcon Method is designed to force you to make good investment decisions even when you get emotional.One bad investment decision could ruin your entire financial future. With The Falcon Method, you'll learn how to protect yourself from market risk (and from your own emotions) so you never again have to face financial ruin.Risky trading strategies advertised with get-rich-quick hype may create big wins for a lucky few, but most people just end up with big losses and nothing to show for all their hard work and the emotional rollercoaster they endured.Creating and maintaining real wealth through stock investing requires a long-term investment strategy that properly manages risk and prevents emotional decision-making so that you never suffer major losses.The FALCON Method is completely different than typical stock investing strategies. The reason it beats the market, again and again, is because it uses an evidence-based stock selection process that anyone can follow. You don't need to get lucky, take big risks, or fly by the seat of your pants in order to retire wealthy from stock investing.Successful investing requires structured decision-making based on a proven process, and that's exactly how The FALCON Method was created.If you're looking for a proven, step-by-step guide to getting higher returns in the stock market with less risk, this book is for you.You'll love this book if you are a fan of How to Day Trade for a Living by Andrew Aziz, The Total Money Makeover by Dave Ramsey, The Intelligent Investor by Benjamin Graham, and How to Make Money in Stocks by William J. O'Neil.Scroll up and click the "Buy Now" button to learn more.

    Wall Street lost more than 49% of the typical investor's money—twice—since the year 2000. And studies show that because they followed the conventional wisdom, almost half of all Boomers won't have enough money to cover even basic living expenses during their retirement years. Now the financial gurus whose advice got you into this mess in the first place are telling you to "take more risk," "work till you drop," and "plan on spending less in retirement." Don't let them fool you again!In The Bank On Yourself Revolution, financial security expert Pamela Yellen details how hundreds of thousands of people of all ages and incomes have bucked the system to secure their families' financial futures without gambling in the Wall Street Casino or taking any unnecessary risks. You'll discover a proven step-by-step plan for growing your wealth safely, predictably, and guaranteed every single year—even when the markets are tumbling. And you'll learn how to bypass banks, credit card and financing companies to become your own source of financing for cars, vacations, a college education, business expenses and other major purchases.The Bank On Yourself Revolution isn't a "get-rich-quick" scheme; it's about having real wealth and financial security for as long as you live. You can finally know how much money you'll have next year, in 10, 20 or 30 years—and at every point along the way. Join the Revolution and take control of your own financial future!

    You may have tried and failed in the past to make running stick, but never the less you are determined to master it. You may tell yourself that “running is hard”, or “I’m just not a runner”, but the truth is that anybody can learn to run if they have the right approach. You will likely have many questions; “how do I build up my running distance?”, “how do I stay motivated to run?”, “how do I warm up and cool down?”. All of these and more are covered off within the pages of this book along with a step by step guide to building up your running to 60 minutes. There is more to learning how to run than just going out and seeing how far you can go three days a week. Some people will undoubtedly have success with this method, but for most beginner runners it takes a little more guidance and support to truly master the art of running. More and more beginners are deciding to take their first steps and learn how to run. Races are popping up all over the place geared towards beginner runners and it remains one of the most accessible sports around. Learning how to run should be a fun and rewarding experience in itself, not just a means to achieve a goal. Beginner’s Luck is a complete program that teaches you everything you need to build your confidence as a runner. The program itself removes the pressure of having to stick rigidly to a set rate of progress, and instead allows you to progress at your own pace. If you are a beginner runner who would like to learn how to run for up to an hour AND surprise yourself as to how easy it really is, get Beginner’s Luck and start out on your journey today.

    Inside the walls of Polo Ralph Lauren, though, he was long seen by some as a narcissist, an insecure ditherer, and, at times, a rampaging tyrant.Michael Gross, author of the bestsellers Model and 740 Park, lays bare the truths of this fashion emperor's rise, and reveals not only the secrets of his meteoric success in marketing our shared fantasies, but also a widely unknown side that's behind the designer’s chic façade.

    You don’twant to be the old employee working as a door greeter at your big chain department store. It will also be frustrating and very depressing if you are not financially aware of your future. Time seems to go faster the older you get and it’s never too late to get started.But getting started might be one of your problems. There is too much information available and too many scammers are trying to get you to invest in shady companies. You also don’t have the time to figure everything out by yourself, because it might seem too hard and complicated.However, getting the investing part of your life handled will improve your life tremendously. You will have peace of mind when you think about your future and you will also have the confidence to make sound investing decisions. You’ll also have the knowledge to talk intelligently with your peers and financial advisors, making it easy to spot when someone is giving you wrong information.I begin with the basics, like what are stocks and how the stock market works. I then transition into how you can make money in the stock market, give you some stocks you should have on your watch list and some of the lies and mistakes you will have to deal with as an investor.So, don’t wait and get this book now. It’s on sale at this moment, but the price will go up!

    Ram Charan, expert in corporate governance and best-selling author, packs this book with useful tools and techniques to take boards and their companies to a higher level of performance. Charan puts his finger on a growing problem for boards: the disconnect between directors' efforts and their results. The added time and attention boards invest is not translating into better governancea that is, governance that adds value to the business. Boards That Deliver gets beyond the rhetoric of corporate governance reform. It captures the tried-and-true practices used by high-performance boards. In contrast to experts who base prescriptions on number-crunching exercises, Charan identifies the real problems that drain directors' time and suppress their best judgmentsa and explains clearly and succinctly how boards can solve those problems. These battle-tested solutions help boards achieve what rules and regulations alone cannota to get succession right, refine a winning strategy, and design a rational CEO compensation package.Good governance requires leadership. Boards That Deliver is the no-nonsense guide for directors and CEOs who are rising to the leadership challenge to make their boards a competitive advantage.

    Do you know that everything you need to know about personal finance can be summed up in only 1,000 words? What if I told you that you can learn how to handle your money better than a majority of your peers?Now you can.In this book you learn everything you could ever want to know about your money - in less than 10 minutes. That’s all it will take for you to become a master of money.How many articles and books do you see on personal finance? Hundreds? Thousands?Blogs. Books. Podcasts. The resources you have at your disposal are limitless. You know what happens when you have limitless resources? You ignore them. All of them. But that is okay. This will be the only resource you will ever need on personal finance. That is what makes this book so special. In this brief book you will learn: How to control your spending habits Where you should focus your time when making a large purchase How to save thousands doing this one simple thing How tracking every penny does NOT make you financially responsible and what you should do instead What you should spend your money on (hint: it’s not what you think) Why saving for only 10 years is better than saving for 32 years How to make budgeting work for you, even if you hate it! How to make more money Where you should focus your time and effort on to make more money Those habits of the rich How you make money work for you How to avoid taxes legally. The specific investment you should choose The one type of mutual fund you should avoid How you can simplify your finances What you can do to save for retirement every month without lifting a finger If you do not want to learn everything about personal finance in 10 minutes or less, this book is not for you. However, if you want to take control of you money, grab this free eBook today. You’ll be glad you did. Well, what are you waiting for?! Scroll up and download your copy today!

    Our work follows us home, even on weekends and vacations.The result is stress, burnout, and strained relationships. Ironically, burning the candle at both ends makes work quality suffer too.Days full of busyness, where you go to bed wondering where all the time went and why so little got done, is primarily the product of habit. One action triggering another that fills every moment of the day, crowding out anything that's not an emergency.It's automated overwork. And when a person succumbs to the stress and leaves for greener pastures, this “burnout pattern” follows them around from one job to the next.But there's good news . . .Self-automation can become your advantage as well.And it's all laid out in the newest book from Michael Hyatt & Company, No-Fail Habits.No-Fail Habits reveals how you can permanently drop habits that don't serve you.You'll also discover how to identify negative triggers and replace them with actions, habits, and rituals that free your time and give you the mental space for deep work—the fertile soil of accomplishment.No-Fail Habits is the blueprint for leveraging habits to build a life of success at work and in your personal life. No-Fail Habits will help you achieve more than you ever thought possible.

    Traditional retirement advice usually boils down to saving more, sacrificing more, and settling for less. This approach makes people dependent on systems outside their control, such as the market, economy, and investment returns. The result: people lose power over determining their life. What sets Rock Retirement apart is its holistic approach to helping people take back control and act intentionally towards the life they want. It addresses the fears, hopes, and dreams that people have about retirement, goes way beyond the numbers, and shows them how to balance living well today and tomorrow.

    While preparing for my journey on the Appalachian Trail (AT), I often felt lost in a sea of information, usually overturning more questions than answers. The purpose of this guide is to help cut through the confusion, condense the information and present it in a straightforward and simple way. I want to leave you feeling more confident about your upcoming escapade, rather than intimidated by the thought of planning it. My first overnight backpacking trip was thru-hiking the Appalachian Trail, so I hope my perspective can be appreciated by novice and seasoned hikers alike. Some of the topics included in this ebook are: -Physical & Mental Prep -Gear List -Picking a Pack -Backpacking Stoves -Shelter Selection -Hygiene on Trail -Financial Breakdown (of my hike) -Etiquette -Safety & Wildlife -Hiking With a Dog ...and more! Download a free sample!