The Wright Brothers


David McCullough - 2015
    But it would take the world some time to believe what had happened: the age of flight had begun, with the first heavier-than-air, powered machine carrying a pilot.Who were these men and how was it that they achieved what they did?David McCullough, two-time winner of the Pulitzer Prize, tells the surprising, profoundly American story of Wilbur and Orville Wright.Far more than a couple of unschooled Dayton bicycle mechanics who happened to hit on success, they were men of exceptional courage and determination, and of far-ranging intellectual interests and ceaseless curiosity, much of which they attributed to their upbringing. The house they lived in had no electricity or indoor plumbing, but there were books aplenty, supplied mainly by their preacher father, and they never stopped reading.When they worked together, no problem seemed to be insurmountable. Wilbur was unquestionably a genius. Orville had such mechanical ingenuity as few had ever seen. That they had no more than a public high school education, little money and no contacts in high places, never stopped them in their mission to take to the air. Nothing did, not even the self-evident reality that every time they took off in one of their contrivances, they risked being killed.In this thrilling book, master historian David McCullough draws on the immense riches of the Wright Papers, including private diaries, notebooks, scrapbooks, and more than a thousand letters from private family correspondence to tell the human side of the Wright Brothers' story, including the little-known contributions of their sister, Katharine, without whom things might well have gone differently for them.

Leonardo da Vinci


Jay Williams - 2014
    Here, from author Jay Williams, is the moving story of the man behind the Renaissance myth.

Eleventh Hour CISSP®: Study Guide


Eric Conrad - 2016
    This book is streamlined to include only core certification information, and is presented for ease of last-minute studying. Main objectives of the exam are covered concisely with key concepts highlighted. The CISSP certification is the most prestigious, globally-recognized, vendor neutral exam for information security professionals. Over 100,000 professionals are certified worldwide, with many more joining their ranks. This new third edition is aligned to cover all of the material in the most current version of the exam’s Common Body of Knowledge. All domains are covered as completely and concisely as possible, giving users the best possible chance of acing the exam. Completely updated for the most current version of the exam’s Common Body of Knowledge Provides the only guide you need for last-minute studying Answers the toughest questions and highlights core topics Streamlined for maximum efficiency of study, making it ideal for professionals updating their certification or for those taking the test for the first time

Jony Ive: The Genius Behind Apple's Greatest Products


Leander Kahney - 2013
    Doing something that’s genuinely better is very hard.” —Jony IveIn 1997, Steve Jobs returned to Apple as CEO with the unenviable task of turning around the company he had founded. One night, Jobs discovered a scruffy British designer toiling away at Apple’s corporate headquarters, surrounded by hundreds of sketches and prototypes. It was then that Jobs realized he had found a talent who could reverse the company’s long decline.That young designer was Jony Ive. Jony Ive’s collaboration with Jobs would produce some of the world’s most iconic technology products, including the iMac, iPod, iPad, and iPhone. The designs have not only made Apple a hugely valuable company, they’ve overturned entire industries, built a loyal fan base, and created a globally powerful brand. Along the way, Jony Ive has become the world’s leading technology innovator, won countless design awards, earned a place on the 2013 Time 100 list, and was even knighted for his “services to design and enterprise.”Yet despite his triumphs, little is known about the shy and soft-spoken whiz whom Jobs referred to as his “spiritual partner” at Apple. Jony Ive reveals the true story of Apple’s real innovator-in-chief.Leander Kahney, the bestselling author of Inside Steve’s Brain, offers a detailed portrait of a creative genius. He shows us how Jony Ive went from an English art school student with dyslexia to the man whose immense insights have altered the pattern of our lives. From his early interest in industrial design, fostered by his designer father, through his education at Newcastle Polytechnic and meteoric rise at Apple, we discover the principles and practices that he developed to become the designer of his generation.Based on interviews with Jony Ive’s former colleagues and Kahney’s own familiarity with the world of Apple, this book gives insight into how Jony Ive (now senior vice president of design) has redefined the ways in which we work, entertain, and communicate with one another.

Behind the Grand Ole Opry Curtain: Tales of Romance and Tragedy


Robert K. Oermann - 2008
    We'll hear of the great love stories ranging from Johnny Cash and June Carter in the 1960s to Garth Brooks and Trisha Yearwood, who married in 2005. We'll get the truth of the tragedies that led to the loss of three stars all in the same month, starting the rumor of the "Opry Curse." We'll learn how after being stabbed, shot, and maimed, Trace Adkins calls his early honky-tonk years "combat country," and we'll find inspiration from DeFord Bailey, an African American harmonica player in 1927 crippled by childhood polio who rose to fame as one of the first Opry stars. Our hearts will break for Willie Nelson, who lost his only son on Christmas Day, and soar for Amy Grant and Vince Gill, who found true love. Based on over 150 firsthand interviews with the stars of The Grand Ole Opry, these are stories that tell the heart of country--the lives that are lived and inspire the songs we love.

Heads in Beds: Hospitality and Tourism Marketing


Ivo Raza - 2004
    Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

Rumble Road: Untold Stories from Outside the Ring


Jon Robinson - 2010
    If you liked Are We There Yet?, then you'll love Rumble Road.

Rocket Man: Elon Musk In His Own Words


Jessica Easto - 2017
    Rocket Man: Elon Musk In His Own Words is a comprehensive guide to the inner workings of the man dubbed "the real Tony Stark." Hundreds of his best quotes, comprising thoughts on business, clean energy, innovation, engineering, technology, space, electric vehicles, entrepreneurship, life lessons, and more, provide an intimate and direct look into Silicon Valley's most ambitious industrialist.Even with no prior experience in the complex, ultra-high-barrier-of-entry automotive and space industries, Musk has excelled. Tesla, the first successful American car startup in more than 90 years, received more than 325,000 reservations for its economical Model 3 in a single week—advancing the company’s cause to “accelerate the advent of sustainable transport” via affordable, reliable electric vehicles. SpaceX, the first private company to launch, orbit, and recover a rocket and dock at the International Space Station, has drastically reduced the cost of launching and manufacturing reusable spacecraft, which the company sees as the first step toward its "ultimate goal" of making life multiplanetary. In the words of Richard Branson, "Whatever skeptics have said can’t be done, Elon has gone out and made real."How could a young man who at one time seemed like "just" another Internet entrepreneur have gone on to build two highly disruptive companies and innovate technologies related to everything from electric batteries to rocket manufacturing? There's no better way to learn than through his own words.This book curates Musk quotes from interviews, public appearances, online postings, company blogs, press releases, and more. What emerges is a 'word portrait' of the man whose companies' swift rise to the top will undoubtedly keep their status-quo competitors scrambling to keep up.

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future


Ashlee Vance - 2015
    Ashlee Vance captures the full spectacle and arc of the genius's life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits. Vance uses Musk's story to explore one of the pressing questions of our age: can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? He argues that Musk is an amalgam of legendary inventors and industrialists including Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy

The Invention of Air: A Story of Science, Faith, Revolution, and the Birth of America


Steven Johnson - 2008
    Priestley represented a unique synthesis: by the 1780s, he had established himself as one of the world's most celebrated scientists, most prominent religious figures, and most outspoken political thinkers. Yet he would also have become one of the most hated men in all of his native England. When an angry mob burned down his house in Birmingham, Priestley and his family set sail for Pennsylvania.In the nascent United States, Priestley hoped to find the freedom to bridge the disciplines that had governed his life, to find a quiet lab and a receptive pulpit. Once he arrived, as a result of his close relationships with the Founding Fathers—Jefferson credited Priestley as the man who prevented him from abandoning Christianity—Priestley found himself at the center of what would go down as one of the seminal debates in American history. And as Johnson brilliant charts, Priestley exerted profound if little-known influence on the shape and course of this great experiment in nation-building.As in his most recent bestselling work, The Ghost Map, Steven Johnson here uses a dramatic historical story to explore themes that have long engaged him: innovation and the way new ideas emerge and spread, and the environments that foster these breakthroughs. As he did in Everything Bad is Good for You, he upsets some fundamental assumptions about the world we live in—namely, what it means when we invoke the Founding Fathers—and replaces them with a clear-eyed, eloquent assessment of where we stand today.

Michael O'Leary: A Life In Full Flight


Alan Ruddock - 2007
    He transformed Ryanair from a loss-making joke of an Irish carrier into one of the most valuable airlines in the world, and in the process he has revolutionized the very nature of commercial aviation. In this, the first biography of O'Leary, Alan Ruddock portrays the man in three dimensions and examines the business miracle - often talked about but poorly understood - that O'Leary has wrought.'Ruddock's fast-paced retelling of Ryanair's rise and rise confirms O'Leary's insistence that his success has little to do with the management maxims of business gurus and everything to do with graft and ruthless attention to detail' Observer'Probably the definitive Ryanair story ... a good read' Sunday Independent'The fullest and most accurate picture of O'Leary to date' Irish Daily Mail'Unlike previous books which simply chart the growth of the airline, this one is bound to get under O'Leary's skin because it reveals a great deal about his hugely driven character' Irish Independent'Ruddock is good on the flavour of the man, a bundle of energy whose two favourite words start with an F and an S (they aren't flower and sugar)' Irish Examiner

The Cobbler: How I Disrupted an Industry, Fell From Grace, and Came Back Stronger Than Ever


Steve Madden - 2020
    

Droidmaker: George Lucas and the Digital Revolution


Michael Rubin - 2005
    In the process they made computer history.

Lute!: The Seasons of My Life


Lute Olson - 2006
    . . . One day I picked up a basketball, and it never let me go."For fifty seasons Lute Olson has been teaching young athletes the skills of basketball---and life. Starting as a high school coach, he worked his way to the top of the basketball world, winning more than a thousand games, a national championship, and a world championship, producing some of the NBA's biggest stars, and eventually being enshrined in the basketball Hall of Fame.This is the story of his upbringing in Mayville, North Dakota, where he learned his famous work ethic and survival skills; the telling of the eighteen years it took to finally coach for a major college team; the fond memories of coaching famed players as well as the stories of bitter losses and breathtaking wins. This is his story, from recruiting in the dangerous projects of big cities and the vast farmlands of the Midwest, to finally winning an NCAA championship. It's the inside-the-locker-room story of many extraordinary emotional moments that will live forever in basketball lore. "Lute! Lute! Lute!" The cheer by which the Arizona fans greet their coach before each game is the story of a man with a lifelong passion for a game. This book will take the reader inside the incredibly popular world of collegiate basketball, as seen through the eyes of a giant of the sport.But his is far more than a basketball story. Lute's partner for forty-seven years in building championship programs was his high school sweetheart, Bobbi, whose blueberry pancakes became as widely known in the basketball world as his own full head of white hair. While Lute was the taciturn coach, she became the player's mother-away-from-home. America got to meet her as she fought her way courtside through cheering fans after Lute's Arizona team had earned a trip to the Final Four, and on national television he swept her off her feet and the two of them whirled round and round in joy. It is a love story of a couple who together built a sports legend. Lute and Bobbi Olson were a team. The Arizona community loved her almost as much as he did---traditionally at the beginning of each game the Wildcat band greeted them with a cheer. Their almost half-century love affair ended with Bobbi's death from cancer. Lute explores how he dealt with her death, and how he moved forward to find a new love.This is the chronicle of one American boy's dream to become a great basketball coach---his achievements, his coaching strategies, and the wins and losses he faced as boy, man, and coach, but always with one constant in his life: the game of basketball. This is the story of fifty seasons in the life of Lute Olson.

The Real Deal: My Story from Brick Lane to Dragons' Den


James Caan - 2008
    Armed with this advice, natural charm and the Yellow Pages, he built a market-leading business with a turnover of £130 million and swiftly became one of Britain's most successful entrepreneurs.From Caan's childhood as a Pakistani immigrant to the phenomenal success of his first company and beyond, The Real Deal traces both his financial and personal achievements. It offers a frank account of what success at thirty really signifies and brings us right up to the present, including his impact on Dragons' Den and what his charity work, from saving a hospital in London to building a school in Lahore, means to him. Ultimately, it is a story of learning what money is really worth, told by one the country's most insightful businessmen.