The Education of an Accidental CEO: Lessons Learned from the Trailer Park to the Corner Office


David C. Novak - 2007
    He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a $7,200-a-year advertising copywriter with the hopes of maybe one day becoming a creative director. Instead, he became head of the world's largest restaurant company at the ripe old age of forty-seven. While David never went to business school, he did learn from the greatest of teachers--experience--and plenty of other very smart people as well: Magic Johnson on the secret to teamwork, Warren Buffett on what he looks for in the companies he buys, John Wooden on ego, and Jack Welch on one thing he'd do over. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a global company of nearly one million people; and always staying true to yourself. "The Education of an Accidental CEO" is filled with David Novak's street-smart wisdom: From his formative years...- Walking through your anxieties- Avoiding the poison of stereotypes- Staying "right-sized" - Breaking through the clutter From his years as an ad executive and chief marketing officer ...- How not to roll over like Fluffy the dog- Seeing yourself as a brand- When to pull the plug on the Super Bowl As the COO of Pepsi Cola and then as president of KFC and Pizza Hut ...- Why a gold watch can have less value than a floppy rubber chicken- Knowing when "the answers are in the building"- Knowing when to do nothing- What it takes to revitalze a company And as CEO of Yum! Brands, Inc. ...- How to "shock the system"- How to avoid the slow-no's- Managing two up and two down David Novak's ideas for building an entire culture around reward and recognition--getting everyone from division presidents to dishwashers to buy into recognizing the achievements of others--is studied by other companies and discussed here in great detail. Whether you are the CEO of a global conglomerate or a budding entrepreneur, there is something here that will help you get where you want to go.

My Fight to the Top


Michelle Mone - 2015
    In My Fight to the Top, Michelle tells the story of how she overcame near-poverty on the rough streets of north-west Scotland, before rising to the top of the business world. This is the tell-all account of the UK's most fearless fashion brand and the truth behind the woman that created it.

My Lucky Life in and Out of Show Business


Dick Van Dyke - 2011
                 His trailblazing television program, The Dick Van Dyke Show (produced by Carl Reiner, who has written the foreword to this memoir), was one of the most popular sitcoms of the 1960s and introduced another major television star, Mary Tyler Moore. But Dick Van Dyke was also an enormously engaging movie star whose films, including Mary Poppins and Chitty Chitty Bang Bang, have been discovered by a new generation of fans and are as beloved today as they were when they first appeared. Who doesn’t know the word supercalifragilisticexpialidocious?             A colorful, loving, richly detailed look at the decades of a multilayered life, My Lucky Life In and Out of Show Business, will enthrall every generation of reader, from baby-boomers who recall when Rob Petrie became a household name, to all those still enchanted by Bert’s “Chim Chim Cher-ee.” This is a lively, heartwarming memoir of a performer who still thinks of himself as a “simple song-and-dance man,” but who is, in every sense of the word, a classic entertainer.From the Hardcover edition.

Stories from a Theme Park Insider


Robert Niles - 2011
    What time is the 3:00 parade? Why does a child need to be 40 inches tall to ride a roller coaster? What happens when the president of France gets lost inside Pirates of the Caribbean? A former employee, or "cast member", at Walt Disney World's Magic Kingdom answers these and other questions while sharing humorous stories about working inside the world's most popular theme park."Stories from a Theme Park Insider" takes you inside the park's famous tunnels and backstage for a look at how theme parks really work, and the funny moments and embarrassments that can happen when your work is someone else's vacation.

Miles Davis: The Playboy Interview


Miles Davis - 2012
    It covered jazz, of course, but it also included Davis’s ruminations on race, politics and culture. Fascinated, Hef sent the writer—future Pulitzer-Prize-winning author Alex Haley, an unknown at the time—back to glean even more opinion and insight from Davis. The resulting exchange, published in the September 1962 issue, became the first official Playboy Interview and kicked off a remarkable run of public inquisition that continues today—and that has featured just about every cultural titan of the last half century.To celebrate the Interview’s 50th anniversary, the editors of Playboy have culled 50 of its most (in)famous Interviews and will publish them over the course of 50 weekdays (from September 4, 2012 to November 12, 2012) via Amazon’s Kindle Direct platform. Here is that first Interview with Miles Davis.

Push: A Guide to Living an All Out Life: The Story of Orangetheory Fitness


Ellen Latham - 2015
    And how do you do that? By learning to Push in the Orangetheory Fitness workout. By doing so, you also learn to do the same in your life - to take on new challenges, to pursue your biggest goals, and to become the best version of you.What makes Orangetheory different from every workout you’ve tried? Why is it one of the fastest-growing fitness franchises today? And how can it change your life? In Push, you’ll learn the amazing story behind Orangetheory, the journey Ellen Latham took to create it, and how to apply the elements of Base, Push, and All Out from the workout studio to your own life.

The Cartel: The Inside Story of Britain's Biggest Drugs Gang


Graham Johnson - 2012
    Billions in sales. But, unlike Tesco or BP, few have heard of it. The Cartel is Britain’s biggest drugs organisation, a shadowy network stretching from the freezing, fog-banks of the Mersey to the glittering marinas of Marbella, from the coffee shops of Amsterdam to the trading floors of Canary Wharf. Run by godfathers as rich as Branson but kept in line by a new generation of teenage killers. Here is the inside story.

Chuck Noll: His Life's Work


Michael MacCambridge - 2016
    Later inducted into the Pro Football Hall of Fame, his achievements as a competitor and a coach are the stuff of legend. But Noll always remained an intensely private and introspective man, never revealing much of himself as a person or as a coach, not even to the players and fans who revered him.             Chuck Noll did not need a dramatic public profile to be the catalyst for one of the greatest transformations in sports history. In the nearly four decades before he was hired, the Pittsburgh Steelers were the least successful team in professional football, never winning so much as a division title. After Noll’s arrival, his quiet but steely leadership quickly remolded the team into the most accomplished in the history of professional football.  And what he built endured well beyond his time with the Steelers – who have remained one of America’s great NFL teams, accumulating a total of six Super Bowls, eight AFC championships, and dozens of division titles and playoff berths.             In this penetrating biography, based on deep research and hundreds of interviews, Michael MacCambridge takes the measure of the man, painting an intimate portrait of one of the most important figures in American football history. He traces Noll’s journey from a Depression-era childhood in Cleveland, where he first played the game in a fully integrated neighborhood league led by an African-American coach and then seriously pursued the sport through high school and college.  Eventually, Noll played both defensive and offensive positions professionally for the Browns, before discovering that his true calling was coaching.  MacCambridge reveals that Noll secretly struggled with and overcame epilepsy to build the career that earned him his place as “the Emperor” of Pittsburgh during the Steelers’ dynastic run in the 1970s, while in his final years, he battled Alzheimer’s in the shelter of his caring and protective family.             Noll’s impact went well beyond one football team. When he arrived, the city of steel was facing a deep crisis, as the dramatic decline of Pittsburgh’s lifeblood industry traumatized an entire generation. “Losing,” Noll said on his first day on the job, “has nothing to do with geography.” Through his calm, confident leadership of the Steelers and the success they achieved, the people of Pittsburgh came to believe that winning was possible, and their recovery of confidence owed a lot to the Steeler’s new coach. The famous urban renaissance that followed can only be understood by grasping what Noll and his team meant to the people of the city. The man Pittsburghers could never fully know helped them see themselves better.             Chuck Noll: His Life’s Work tells the story of a private man in a very public job. It explores the family ties that built his character, the challenges that defined his course, and the love story that shaped his life. By understanding the man himself, we can at last clearly see Noll’s profound influence on the city, players, coaches, and game he loved. They are all, in a real sense, heirs to the football team Chuck Noll built.

The Apple Revolution: Steve Jobs, the Counterculture and How the Crazy Ones Took over the World


Luke Dormehl - 2012
    Meet the Crazy Ones who created Silicon Valley – the hippies who started the Homebrew Computer Club; the young ad executive who first sketched out Apple’s iconic logo; the engineers who met lying down in a cardboard geodesic dome at Stanford University. From Steve Wozniak, who built the first breakthrough Apple computers, to Jony Ive, the young Brit who imagined the iPod - the designers and programmers, the geeks, creatives and dreamers, they are all here.And at the centre of it all, a bearded and barefoot Steve Jobs, whose singular vision would will Apple Inc. into a future that it would come to own …

American Legends: The Life of Dean Martin


Charles River Editors - 2013
    *Includes some of Martin's most colorful quotes. *Includes a Bibliography for further reading. "If people want to think I get drunk and stay out all night, let 'em. That's how I got here, you know." - Dean Martin A lot of ink has been spilled covering the lives of history's most influential figures, but how much of the forest is lost for the trees? In Charles River Editors' American Legends series, readers can get caught up to speed on the lives of America's most important men and women in the time it takes to finish a commute, while learning interesting facts long forgotten or never known. Like Frank Sinatra, Dean Martin is an American legend for his longevity and success across a garden variety of different platforms. Martin began as a nightclub singer, performed in a comedy act, starred in films, recorded hit albums, and capped his career by serving as a television host. In fact, there may be no star who was better able to transcend the different avenues of entertainment. Martin's success was made all the more amazing by the fact that he never had to change his personality or persona to find success in his different endeavors. From the beginning, Martin's public persona remained largely unchanged. He grew more famous and wealthy, but he always remained the smooth-talking Italian with the easy charm and the cool veneer. As Jerry Lewis noted in his memoirs about Martin, "Dean had this uncanny way of making everything bad look like it wasn't all that bad." If anything, Martin suggested that no matter the circumstances, people can always face their situation with leisurely charm. Martin's versatility is unprecedented even today, an era in which stars routinely alternate between film and musical careers. Martin was able to simultaneously work across different media at the same time; even after rising to fame as a singer, he continued to perform with Jerry Lewis and star in films. But after his film career took off, he continued to perform the crooning style of music that had made him famous and had long since been outdated. While other actors were forced to drastically alter their persona to keep up with the times, Martin's ability to fuse suave glamour with an everyday ordinariness ensured he didn't need to transform anything. Martin's life and career are often compared to his close friend and contemporary Frank Sinatra, and for good reason. Both came from proud Italian families, both were cohorts in the famed Rat Pack in the 1960s, and they each maintained success even late in their careers. However, Sinatra's career was filled with far more ups and downs than Martin, and his public image experienced highs and lows along with it. It's also somewhat ironic that it was Martin who Anglicized his name but remained a bigger Italian icon than Sinatra. They each began their careers as Italian crooners, but Martin maintained his style while Sinatra adopted a brasher, more "All-American" singing method. Martin never strayed far from his humble background, even as he became one of America's biggest stars. American Legends: The Life of Dean Martin profiles the life and career of one of America's most famous performers. Along with pictures of important people, places, and events, you will learn about Dean Martin like you never have before, in no time at all.

Disrupted: My Misadventure in the Start-Up Bubble


Dan Lyons - 2016
    His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him. Fifty years old and with a wife and two young kids, Dan was, in a word, screwed. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the vague role of "marketing fellow." What could go wrong? HubSpotters were true believers: They were making the world a better place ... by selling email spam. The office vibe was frat house meets cult compound: The party began at four thirty on Friday and lasted well into the night; "shower pods" became hook-up dens; a push-up club met at noon in the lobby, while nearby, in the "content factory," Nerf gun fights raged. Groups went on "walking meetings," and Dan's absentee boss sent cryptic emails about employees who had "graduated" (read: been fired). In the middle of all this was Dan, exactly twice the age of the average HubSpot employee, and literally old enough to be the father of most of his co-workers, sitting at his desk on his bouncy-ball "chair."Mixed in with Lyons's uproarious tale of his rise and fall at Hubspot is a trenchant analysis of the start-up world, a de facto conspiracy between those who start companies and those who fund them, a world where bad ideas are rewarded with hefty investments, where companies blow money lavishing perks on their post-collegiate workforces, and where everybody is trying to hang on just long enough to reach an IPO and cash out. With a cast of characters that includes devilish angel investors, fad-chasing venture capitalists, entrepreneurs and "wantrapreneurs," bloggers and brogrammers, social climbers and sociopaths, Disrupted is a gripping and definitive account of life in the (second) tech bubble.

King of Strong Style: 1980-2014


Shinsuke Nakamura - 2018
    The life of the internationally famous professional wrestler Shinsuke Nakamura, from his childhood to the International Wrestling Grand Prix championship, and beyond!Before he became a star of American professional wrestling, Shinsuke Nakamura was Japan’s “King of Strong Style.” Follow his life and career from the amateur grappling ranks to the Nippon Budokon, thrill to his matches against such legends as Kurt Angle and Brock Lesnar, his reign as the youngest New Japan Pro-Wrestling Heavyweight Champion, and his success as a mixed martial artist.

We Are The Nerds: The Birth and Tumultuous Life of Reddit, the Internet's Culture Laboratory


Christine Lagorio-Chafkin - 2018
    We Are the Nerds is a riveting look deep inside this captivating, maddening enterprise–whose army of highly engaged (obsessed?) users have been credited with everything from solving cold case crimes to seeding alt-right fury and helping to land Donald Trump in the White House. We Are the Nerds is a gripping start-up business narrative: the story of how Reddit’s founders, Steve Huffman and Alexis Ohanian, rose up from their suburban childhoods to become millionaires and create an icon of the digital age–before seeing the site engulfed in controversies and nearly losing control of it for good. Based on Christine Lagorio’s exclusive access to founders Alexis Ohanian and Steve Huffman, We Are the Nerds is also a compelling exploration of the way we all communicate today–and how we got here. Reddit and its users have become a mirror of the Internet: it has dingy corners, shiny memes, malicious trolls, and a sometimes heart-melting ability to connect people across cultures, oceans, and ideological divides.

A Full Life: Reflections at Ninety


Jimmy Carter - 2015
    He adds detail and emotion about his youth in rural Georgia that he described in his magnificent An Hour Before Daylight. He writes about racism and the isolation of the Carters. He describes the brutality of the hazing regimen at Annapolis, and how he nearly lost his life twice serving on submarines and his amazing interview with Admiral Rickover. He describes the profound influence his mother had on him, and how he admired his father even though he didn't emulate him. He admits that he decided to quit the Navy and later enter politics without consulting his wife, Rosalynn, and how appalled he is in retrospect.In A Full Life, Carter tells what he is proud of and what he might do differently. He discusses his regret at losing his re-election, but how he and Rosalynn pushed on and made a new life and second and third rewarding careers. He is frank about the presidents who have succeeded him, world leaders, and his passions for the causes he cares most about, particularly the condition of women and the deprived people of the developing world.This is a wise and moving look back from this remarkable man. Jimmy Carter has lived one of our great American lives -- from rural obscurity to world fame, universal respect, and contentment. A Full Life is an extraordinary read.

The King of Content: Sumner Redstone's Battle for Viacom, CBS, and Everlasting Control of His Media Empire


Keach Hagey - 2018
    Today he controls 80% of the voting shares of both Viacom and CBS, meaning that on a whim he could replace the entire boards of two public companies with a combined value of $40 billion. He spent decades performing meticulous estate planning so that his control would extend beyond the grave (which he loved telling reporters he would never lie in), constructing trusts designed to make it impossible for his heirs to sell his companies after he died. “Unless they start doing terribly,” he told the Wall Street Journal in 2012, “which they will not.”As readers will discover in The King of Content, Redstone’s confidence at the time was not misplaced. His life up to that point had been a story of exceeding expectations, climbing from the son of a linoleum peddler in the Jewish immigrant tenements of Boston’s West End to Harvard Law School, from the president of his father’s regional drive-in movie chain to the owner of Viacom, from a cerebral lawyer who shopped at Filene’s Basement to the owner of a coveted Hollywood studio, and ultimately, after the Viacom-CBS merger, to the controlling shareholder of the largest merged media entity in U.S. history. The credo that he coined and repeated for decades—“content is king”—turned out to be more true in the digital world than he could have ever guessed.Through exclusive interview and hundreds of pages of legal documents, Keach Hagey reveals the story behind the rise and fall of this remarkable figure, and the details of the family members fighting for control of his vast empire. At the heart of all the dueling lawsuits running through the Redstone family is Sumner Redstone’s tumultuous love life —particularly the fallout from his 2002 divorce from Phyllis, his wife of 52 years. More recently, Redstone’s life has become a tabloid soap opera thanks a lawsuit brought by one of his ex-girlfriends, Manuela Herzer. If the judge finds him incompetent, it will greatly increase the pressure on his trustees to begin the process of placing his controlling stakes in the hands of a seven-person trust who are expected to duke it out over what will become of the companies.Yet the appetite for Redstone’s assets is not what it would have been just a few years ago. While CBS—bolstered by its sports rights and the programming prowess of its former actor CEO, Les Moonves—has experienced modest declines in the age of cord-cutting, Viacom’s fall has been dizzying. Ratings at its biggest cable networks, which include MTV, Comedy Central, Nickelodeon, BET, and Vstrong, have been falling double-digit percentages for years. A few small cable companies, annoyed at Viacom’s demands for price hikes for their entire package of dozens of channels when ratings were so weak, dropped them altogether last year—a move widely viewed as a canary in the industry coal mine.There’s a corporate whodunnit here, as well as a series of mysteries that has captivated both the business and tabloid press. The answers lie in family feuds, corporate battles and alliances that go back decades, and will be laid bare in this ambitious book.