Tens of thousands of readers have enjoyed The Quotable Einstein and The Expanded Quotable Einstein, with translations into twenty-two languages. This updated edition--which appears on the 100th anniversary of Einstein's Special Theory of Relativity and the 50th anniversary of Einstein's death--offers more than 300 new quotations, or over 1,200 altogether. Nearly all are by Einstein himself and a few are about the self-professed lone wolf Time magazine named Man of the Century at the turn of the millennium.The New Quotable Einstein also includes a new section, On Aging, and fresh material has been added to the appendix-from a touching account by Helen Dukas of Einstein's last days to a day-by-day summary of Johanna Fantova's telephone conversations with Einstein during the final year and a half of his life.Also included are a poem called Einstein, by Robert Service; and three virtually unknown verses to the song As Time Goes By (made famous in the movie Casablanca) that refer to Einstein. New photographs have been selected to introduce each section of the book.Through well-documented quotations and supplementary information, The New Quotable Einstein provides a bigger and better biographical account of this multifaceted man-as son, husband, father, lover, scientist, philosopher, aging widower, humanitarian, and friend. It shows us even more vividly why the real and imagined Einstein continues to fascinate people across the world into the twenty-first century.300-plus new quotations, more than 1,200 in allA day-by-day summary of Johanna Fantova's phone conversations with Einstein toward the end of his lifeA touching account of Einstein's last daysA new section, On AgingThree virtually unknown original verses of the song As Time Goes By (from the movie Casablanca) that refer to EinsteinRobert Service's poem Einstein-- "New Scientist"

    Barzun contrasts the ritual of education with the lost art of teaching. Twenty-one chapters deal with three major issues: the practice of teaching, the subject matter to be taught, and the institutional and cultural aspects of teaching.Jacques Barzun is a renowned scholar, teacher, and author who lectures widely since his retirement in 1993.

    Dillon.

    These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn

    This book explains it in reference to the founder's philosophy of mind-and action. In addition, the history of aikido's prewar development as a non-competitive new martial art is described, with a consideration of its international role.

    This book is mainly an attempt to be precise about the types of difficulties to be found in basic writing papers and beyond that, to demonstrate how the sources of those difficulties can be explained without recourse to such empty terms as 'handicapped' or 'disadvantaged.' This book is divided into sections of difficulty such as, handwriting and punctuation, syntax, common errors, spelling, vocabulary, and beyond the sentence.

    In straightforward language, the author Shows how to easily set clear expectations for visitors' behavior Presents guidelines for when and how to intervene when someone violates the code of conduct, including tips for approaching an unruly patron Offers instruction on keeping persistent troublemakers under control or permanently barred from the library Gives library staff tools for communicating effectively with its security professionals, including examples of basic documentation The Black Belt Librarian arms librarians with the confidence and know-how they need to maintain a comfortable, productive, and safe environment for everyone in the library.

    It is the first college teaching guide that encourages faculty to embrace their inner nerd, inviting readers to view themselves and their teaching work in light of contemporary discourse that celebrates increasingly diverse geek culture and explores stereotypes about super-smart introverts.Geeky Pedagogy avoids the excessive jargon, humorlessness, and endless proscriptions that plague much published advice about teaching. Neuhaus is aware of how embodied identity and employment status shape one’s teaching context, and she eschews formulaic depictions of idealized exemplar teaching, instead inviting readers to join her in an engaging, critically reflective conversation about the vicissitudes of teaching and learning in higher education as a geek, introvert, or nerd. Written for the wonks and eggheads who want to translate their vast scholarly expertise into authentic student learning, Geeky Pedagogy is packed with practical advice and encouragement for increasing readers’ pedagogical knowledge.

    Brown interprets the changes in social patterns and religious thought, breaking away from conventional modern images of the period.

    In Socratic Circles: Fostering Critical and Creative Thinking in Middle and High School , author Matt Copeland provides real-world examples and straightforward answers to frequent questions. He creates a coaching guide for both the teacher new to Socratic seminars and the experienced teacher seeking to optimize the benefits of this powerful strategy. Socratic Circles also shows teachers who are familiar with literature circles the many ways in which these two practices complement and extend each other.Effectively implemented, Socratic seminars enhance reading comprehension, listening and speaking skills, and build better classroom community and conflict resolution skills. By giving students ownership over the classroom discussion around texts, they become more independent and motivated learners. Ultimately, because there is a direct relationship between the level of participation and the richness of the experience, Socratic seminars teach students to take responsibility for the quality of their own learning.Filled with examples to help readers visualize the application of these concepts in practice, Socratic Circles includes transcripts of student dialogue and work samples of preparation and follow-up activities. The helpful appendices offer ready-to-copy handouts and examples, and suggested selections of text that connect to major literary works.As our classrooms and our schools grow increasingly focused on meeting high standards and differentiating instruction for a wide variety of student needs and learning styles, Socratic seminars offer an essential classroom tool for meeting these goals. Socratic Circles is a complete and practical guide to Socratic seminars for the busy classroom teacher.

    They're made. The ability to effectively lead teams, transform entire organizations, and achieve ambitious goals comes not from an inherent set of personality traits but from the mastery of a specific set of skills essential to the success of leaders at many levels and in many fields.

    The McGann's passionate and insightful writing evokes the raucous cast of riders, promoters, and journalists thrusting through highs and lows worthy of opera. This volume stands out as a must-read book for anyone seeking to appreciate cycling's race of races." -Peter Joffre Nye, author of The Six-Day Bicycle Races: America's Jazz Age Sport and Hearts of Lions "There are LOTS of books on the Tour de France. An increasing number of them are actually written in English. However, of those, none educates Americans about this grand spectacle�s rich past. The Tour de France has a history as fascinating and sordid as Rome�s and it is high time someone undertook to explain this to our American sensibility. Our guide for the trip is a man with a ravenous appetite for both world history and bicycle racing, just the sort of person to paint a Tour champion with the dramatic grandiosity befitting Hannibal himself." -Pat Brady, Editor, Asphalt Magazine At the dawn of the 20th Century, French newspapers used bicycle races as promotions to build readership. Until 1903 these were one-day events. Looking to deliver a coup de grace in a vicious circulation war, Henri Desgrange�editor of the Parisian sports magazine L�Auto�took the suggestion of one of his writers to organize a race that would last several days longer than anything else, like the 6-day races on the track, but on the road. That�s exactly what happened. For almost 3 weeks the riders in the first Tour de France rode over dirt roads and cobblestones in a grand circumnavigation of France. The race was an electrifying success. Held annually (suspended only during the 2 World Wars), the Tour grew longer and more complex with an ever-changing set of rules, as Desgrange kept tinkering with the Tour, looking for the perfect formula for his race. Each year a new cast of riders would assemble to contest what has now become the greatest sporting event in the world.

    The author examines the political, social, economic and cultural conditions that enabled one culture to influence or suppress another.

    In the wake of Katrina, Mooney follows the careers of leading scientists on either side of the argument through the 2006 hurricane season, tracing how the media, special interests, politics, and the weather itself have skewed and amplified what was already a fraught scientific debate. As Mooney puts it: "Scientists, like hurricanes, do extraordinary things at high wind speeds."Mooney—a native of New Orleans—has written a fascinating and urgently compelling book that calls into question the great inconvenient truth of our day: Are we responsible for making hurricanes even bigger monsters than they already are?

    Single has written an amazing book for both advisors and students alike. I would recommend this book to anyone who works with any graduate students who are considering continuing their studies and those who are already in a doctoral program.--NACADA Journal "I was so impressed with this book that I offered to write the foreword for it."--Rick Reis, editor of the Tomorrow's Professor eNewsletterWhether you're inching towards a dissertation topic, choosing an adviser or already coping with the last stage of doctoral work, this book will be a life-saver.--JoAnn Moody, Faculty Development and Diversity SpecialistOur students and their advisers rave about Peg's seminar and her book.--Susan Hasazi, Director of the Doctoral Program in Educational Leadership & Policy Studies, University of VermontResearch shows that five strategies correlate with the successful completion of a dissertation: -Establishing a consistent writing routine-Working with a support group-Consulting your advisor-Understanding your committee's expectations-Setting a realistic and timely schedule Building on these insights, this book is for anyone who needs help in preparing for, organizing, planning, scheduling, and writing the longest sustained writing project they have encountered, particularly if he or she is not receiving sufficient guidance about the process; but also for anyone looking to boost his or her writing productivity. Few scholars, let alone graduate students, have been taught habits of writing fluency and productivity. The writing skills imparted by this book will not only help the reader through the dissertation writing process, but will serve her or him in whatever career she or he embarks on, given the paramount importance of written communication, especially in the academy.