Despite the importance of the job, there is currently no book specifically designed as a comprehensive reference manual for the working BA. The Business Analyst's Handbook solves this problem by providing a useful compendium of tools, tables, lists, and templates that BAs can use on-the-job to carry out their tasks. For example, you might be preparing for an interview session and use the book's checklist of interviewees to verify whether there is appropriate coverage of business stakeholders. Or you might be asked to review some diagrams and refer to the Glossaries of Symbols (organized by diagram type) for guidance. Or you may be asked to prepare textual requirements documentation and refer to the Business Requirement template for a list of artifacts and table of contents. Whatever your BA needs, the Business Analyst's Handbook places the necessary information right at your fingertips.

    They are diverse in age, in outlook and the industries they made a mark in. But they have one thing in common: they believed in the power of their dreams. This book seeks to inspire young graduates to look beyond placements and salaries. To believe in their dreams.

    

    Goldratt's Theory of Constraints (TOC), a system improvement philosophy focusing on logic and identifying the weakest link in an organization in order to, as the author states, manage the living daylights out of it. Dettmer introduces TOC, defining the concepts of

    Completely updated to comprehensively reflect the most recent changes to the ISTQB Foundation Syllabus, the book adopts a practical, hands-on approach, covering the fundamental topics that every system and software tester should know. The authors are themselves developers of the ISTQB syllabus and are highly respected international authorities, teachers and authors within the field of software testing.

    What does it take to keep them going strong? The authors of The New Strategic Selling and The New Conceptual Selling present a hard-hitting, no-nonsense book of techniques to improve your most important business relationships. Updated with recent examples of actual success stories, this new edition explores how online click speeds have resulted in highly sophisticated customers who expect all services to be done in "real time." Discover: * The Long View: Studying and really understanding your company-and your customer's business-can mean years of selling success * "Lamp" Strategies: Activate a Large Account Management Process strategy to turn your best customers into permanent "external assets" * Trends and Market Forces: Constantly identify and reappraise the conditions that can make your services more crucial than ever * Channels of Communication: The right contacts and communication lines will help you make key changes-before it's too late!

    Based on the five years of work in the field with companies like Toyota, 3M, Schlumberger, and Autodesk, The Scrum Fieldbook offers a hands on approach to implementing the practices of the Scrum framework among traditional, non-technology companies.In J.J. Sutherland's first book, Scrum, written with his father, Jeff, he laid out the Scrum framework used by almost all of today's leading technology companies, based on Agile software development. The book has gone on to sell over 120,000 copies in its print and ebooks editions, and another 95,000 copies as an audio download. Since publication, the Scrum framework has exploded across the corporate world. J.J. and his team at Scrum Inc. have worked with private space companies, global oil and gas firms, banks, medical device manufacturers, and firms on the cutting edge of genetic science.In the Scrum Fieldbook, J.J. takes leaders, managers, and employees deeper into the specific challenges and opportunities the company has faced in working with major established companies like Toyota, 3M, Schlumberger, and Autodesk. He shows how the simple scrum framework can be successfully applied to any situation, and in every industry, from automobile manufacturers in the USA and Europe, to nonprofits in Africa, from home renovation contractors in Minnesota to gas exploration companies in South America, from building fighter planes to improving the banking industry.

    Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing.What's been missing...until now...is the book that tells marketers exactly how to put content marketing to work.Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand.World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality.Managing Content Marketing will teach you to: --Build the Business Case for Content Marketing--Develop a Content Marketing Strategy that Works for Your Business--Tell a Consistent Story that Engages Your Customers--Determine the Right Marketing Channels to Implement--Create an Internal and External Workflow for Content Marketing--Measure Content Marketing and Communicate Results to Internal Stakeholders

    Knowing when to ask the next question, the behaviors that signal when the whole story isn't being told and what questions to ask can help you cut through deception and lying so you can have confidence in your communications.Based on the same methods used by law enforcement professionals, but appropriate for everyday interactions, these skills and techniques can be applied in almost every situation:--hiring a nanny or household worker--working with an employee--talking with a service provider--dealing with a teenager--communicating in a romantic relationshipWithout threats or intimidation, Walters' strategies will improve relationships and communication by teaching how to spot a liar and, more importantly, how to get to the truth.

    Caught between a traditional approach to program and portfolio management, and half-baked Agile methods at the team level, he struggles to help his company find a way out. Faced with a nearly impossible quest, he attends a conference desperately seeking a solution. There he finds a glimpse of hope—a method that applies the notion of Agility at a much higher scale. Inspired by this discovery, Ethan charges into action, launching the rollout of a new method at his company. But in no time, he runs into a brick wall which puts the rollout, and his own career, in grave danger. He comes to realize that the basic culture and his enterprise’s way of thinking are its biggest impediments to success. His quest leads him to understand that his own mindset is also part of the problem.... The reader will be pulled into the exciting action unfolding as Ethan leads his organization towards enterprise agility. Fictional, but based on a broad range of real-life implementations, this novel by Alex Yakyma provides a war chest of techniques and tools to support large-scale rollouts of Lean and Agile methods.

    Leading Scrum coach and trainer Kenny Rubin illuminates the values, principles, and practices of Scrum, and describes flexible, proven approaches that can help you implement it far more effectively. Whether you are new to Scrum or years into your use, this book will introduce, clarify, and deepen your Scrum knowledge at the team, product, and portfolio levels. Drawing from Rubin's experience helping hundreds of organizations succeed with Scrum, this book provides easy-to-digest descriptions enhanced by more than two hundred illustrations based on an entirely new visual icon language for describing Scrum's roles, artifacts, and activities. Essential Scrum will provide every team member, manager, and executive with a common understanding of Scrum, a shared vocabulary they can use in applying it, and practical knowledge for deriving maximum value from it.