It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

    Jones and George are dedicated to the challenge of "Making It Real" for students. The authors present management in a way that makes its relevance obvious even to students who might lack exposure to a "real-life" management context. This is accomplished thru a diverse set of examples, and the unique, and most popular feature of the text, the "Manager as a Person" Chapter 2. This chapter discusses managers as real people with their own personalities, strengths, weaknesses, opportunities, and problems and this theme is carried thru the remaining chapters. This text also discusses the importance of management competencies--the specific set of skills, abilities, and experiences that gives one manager the ability to perform at a higher level than another in a specific context. The themes of diversity, ethics, globalization, and information technology are integrated throughout.

    UNDERSTANDING NUTRITION is at the forefront of the latest advances in human nutrition-helping you understand what the scientific facts tell us about human nutrition and health. Ellie Whitney and Sharon Rady Rolfes begin with the basics-an introduction to the nutrients; and then guide you through every important topic covered in today's nutrition courses. Linked chapter by chapter to the CengageNOW, a new online resource that provides you with PERSONALIZED STUDY tools, Thomson Audio Study Products, animations that clarify complex processes, and much more, this Eleventh Edition of UNDERSTANDING NUTRITION features everything you need to keep on top of this quickly evolving field.

    It is written to impart a sense of intellectual history of biochemistry, an understanding of the tools and approaches used to solve biochemical puzzles, and a hint of the excitement that accompanies new discoveries. This edition has been thoroughly updated to reflect the most recent advances in biochemistry, particularly in the areas of genomics and structural biology. A new chapter focuses on cytoskeletal and motor proteins, currently one of the most active areas of research in biochemistry.

    Written in a unique girlfriend-to-girlfriend style, this book offers warm, reassuring and practical advice for surviving breast cancer from someone who as there.

    Marieb and Katja Hoehn have produced the most accessible, comprehensive, up-to-date, and visually stunning anatomy & physiology textbook on the market. Marieb draws on her career as an A&P professor and her experience as a part-time nursing student, while Hoehn relies on her medical education and classroom experience to explain concepts and processes in a meaningful and memorable way. The most significant revision to date, the Eighth Edition makes it easier for you to learn key concepts in A&P. The new edition features a whole new art program that is not only more visually dynamic and vibrant than in previous editions but is also much more pedagogically effective for today's students, including new Focus figures, which guide you through the toughest concepts in A&P. The text has been edited to make it easier than ever to study from and navigate, with integrated objectives, new concept check questions, and a new design program.

    1 bestselling Juice Master. Containing over 50 fantastic soups, juices, salads and smoothie recipes PLUS the Life Long Rules for Success that will help you maintain your health and- the big one- keep you slim for life. Let the Juice Master help you discover delicious and simple recipes containing the ultimate super fuel for a super body and mind!Includes:The 5 Day Launch ProgrammeDid you know a space shuttle needs 90% of its energy to launch but only 10% to keep it in flight? Jason shows how the same principle can be applied to permanent weight loss through his launch pad to a life long programme. Kick start your system and give your energy levels a super boost by following his juice, soup and smoothie plan for 5 daysJuice Yourself SlimHaving successfully completed the Launch programme, it's now time to take things to new juicy heights with The Life Long Rules for Success, and with Jason's motivational tips and unique juicing programme it's the perfect recipe for a permanently slim, trim and healthy mind and body.Juice Yourself Slim also contains:10 'Souper' Slimming Fuel recipes15 Super Juice recipes15 Super Smoothie recipes10 Super Slimming Salad recipesAnd Super Fuel on the Go- a fantastic section packed with ideas for energy boosting healthy snacks.

    Includes tables to compare different agents within a given class of drugs. For use as a review for Boards, self-testing, or reference. Previous edition: c1997.

    She has spent her career on both sides of the auditioning process, both as an award-winning casting director who has worked with Harold Prince, Bernard Bertolucci, and James Ivory, and as an accomplished actor herself. In this highly informative and accessible book, Merlin provides everything the actor needs to achieve self-confidence and artistic honesty–from the most basic practical tips to an in-depth framework for preparing a part. Filled with advice from the most esteemed people in the business, such as James Lapine, Nora Ephron, and Stephen Sondheim, and charged with tremendous wisdom and compassion, this indispensable resource will arm the reader to face an actor's greatest challenge: getting the part.

    It provides the background needed to understand related drugs currently on the market, as well as drugs yet to be released. In simplifying a complex subject, this text focuses on the essentials of pharmacology. Large print is used to show need-to-know information, and small print is used for nice to know material. At the end of each chapter, a summary of major nursing implications helps in applying the material to real-world situations. This edition includes a new companion CD-ROM featuring NCLEX(R) examination-style review questions, a variety of electronic calculators, and animations depicting drug mechanisms and effects.Uses a prototype drug approach that places a strong emphasis on understanding over memorization - equipping students with the knowledge to learn not only about related drugs currently on the market, but also about those drugs that will be released once the student begins practice.Summaries of Major Nursing Implications at the end of each chapter provide an in-depth look at assessment, implementation, and ongoing evaluations.Utilizes large print for essential information and small print for nice-to-know information to help both faculty and students focus their limited classroom and study time on understanding the essentials.Concise drug summary tables present detailed information on individual drugs, including class, generic and trade names, dosages, routes, and indications.Key Points at the end of each chapter summarize content in a bulleted format to help students review important concepts.Prototype drug discussions employ a clear and consistent format with separate headings for Mechanism of Action; Pharmacologic Effects; Pharmacokinetics; Therapeutic Uses; Adverse Effects; Drug Interactions; and Preparations, Dosage, and Administration.An attractive full-color design adds visual interest, highlights key information, and facilitates student learning.Drugs for Multiple Sclerosis and Drugs for Hemophilia chapters.Drugs for Erectile Dysfunction and Benign Prostatic Hyperplasia chapter covers newsworthy drugs such as Viagra and Levitra.Special Interest Topics boxes on current issues in pharmacology, such as Medication-Overuse Headache: Too Much of a Good Thing and Face Time with Botox.Adult Immunization appendix summarizes the latest information on immunizations.Numerous new illustrations show drug mechanisms and effects, and depict topics such as histologic changes in Alzheimer's disease and the movement of drugs following GI absorption.

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    Joe Kort explores as he guides readers through the complex journey of becoming a gay man. Dr. Kort points out that the beginning of this journey is about taking responsibility for your own life, and reading this book shows you exactly how to do this. Readers will learn how to identify their own internalized homophobia that is preventing many of gay men from leading satisfying lives and keeping them from having healthy relationships.Gay men often say that after coming out they feel better at first, but for many it doesn't last. 10 Smart Things Gay Men Can Do to Improve Their Lives provides a thorough map for navigating through the difficult terrain of becoming the gay man you want to be in the context of your family, of your sexual health, and ultimately of a partnered relationship.* Discover how to find your authentic gay self* Learn the five biggest mistakes gay men make when seeking a relationship* Understand how to understand loved ones who disapprove of you being gay* Overcome damaging patterns that are holding you back from a healthy sex life

    In Richard Halgin and Susan Krauss Whitbourne’s Abnormal Psychology: Clinical Perspectives on Psychological Disorders, students are shown the human side of Abnormal Psychology. Through the wide

    The first abnormal psychology book to present a thoroughly integrated multicultural perspective--based on the authors' view that cross-cultural comparisons can greatly enhance the understanding of disorders--the text provides extensive coverage and integration of multicultural models, explanations, and concepts. The book also helps you gain an understanding of abnormal behavior as scientific and clinical endeavors, while providing insight into the tools that mental health professionals use to study and treat disorders.

    Besides a nutritional analysis, each recipe features: an icon denoting vegan-friendly recipes; 'Mindful morsels', which highlight particular nutritional elements; 'Natural Wonders', which provide an overview of the healthful benefits.