He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means.* Hold a giveaway contest. You'll attract customers and acquire names for your mailing list.* Give free talks, consultations, and demonstrations. You'll establish yourself as an expert and publicize your business at the same time.* Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message.* Feed your clients. Sending cookies or offering free refreshments in your store can set you apart from the competition.Levinson offers dozens of other tips -- some straightforward, many surprising -- in a unique, indispensable guide that proves you don't have to pay top dollar to improve your bottom line.

    Chapters parallel most standard pathology texts and each chapter ends with a review test. Topics covered include general and basic pathology, major concepts of disease processes, and systemic pathology surveying principal disorders of each organ system. A comprehensive examination at the end of the book contains 500 USMLE-format questions. USMLE questions have all been updated to current USMLE format.The text is written in outline format for effective review. Icons indicate high-yield information that correlates with key pathology concepts.

    Filled with data about the Earth, Moon, the planets, the stars, our Galaxy, and the myriad galaxies in deep space, it also reveals the latest scientific discoveries about black holes, quasars, and the origins of the Universe. Written by a premier astronomy expert, this book begins with a discussion of the Sun, from sunspots to solar eclipses. It then features over 100 tables on characteristics of the Moon, and the names, positions, sizes, and other key descriptors of all the planets and their satellites. The book tabulates solar and lunar eclipse, comets, close-approach asteroids, and significant meteor showers dates. Twenty-four maps show the surface features of the planets and their moons. The author then looks to the stars, their distances and movements, and their detailed classification and evolution. Forty-eight star charts cover both northern and southern hemispheres, enabling you to track down and name the main stars in all the constellations. The maps are supported by detailed tables of the names, positions, magnitudes, and spectra of the main stars in each constellation, along with key data on galaxies, nebulae, and clusters. There is a useful catalogue of the world's great telescopes and observatories, a history of astronomy and of space research, and biographies of 250 astronomers who have been most influential in developing the current understanding of the subject.

    Incorporating biological, medicinal, and environmental applications, it builts an art program. Highlighting the art program are micro-to-macro art pieces that visually guide students to conceptually understand organic chemistry.

    Each chapter focuses on individual groups of medication considered for treatment and gives a concise overview of them in easy to see bulleted points. The qualities that I find especially useful are that charts and algorithms are easily identifiable and tables are shaded light gray for quick reference . . . Although this handbook contains an enormous amount of information, it conveniently fits into a lab coat pocket. It is an extremely useful reference." -- "Doody's""Pharmacotherapy Handbook" delivers the essential information you need to quickly and confidently make drug therapy decisions for eighty-four diseases and disorders. Featuring a convenient alphabetized presentation, the book utilizes text, tables, figures, and treatment algorithms to make important drug data readily accessible and easily understandable.Features: Consistent chapter organization that includes: Disease state definition, Concise review of relevant pathophysiology, Clinical presentation, Diagnosis, Desired outcome, Treatment, Monitoring Six valuable appendices, including a new one on the management of pharmacotherapy in the elderlyNEW chapters on adrenal gland disorders and influenza The ideal companion to "Pharmacology: A Pathophysiologic Approach, 7e" by Joseph DiPiro et al.

    You proceed at your own rate and any difficulties you may encounter are resolved before you move on to the next topic. With a step-by-step programmed approach that is complemented by hundreds of worked examples and exercises, Advanced Engineering Mathematics is ideal as an on-the-job reference for professionals or as a self-study guide for students.Uses a unique technique-oriented approach that takes the reader through each topic step-by-step.Features a wealth of worked examples and progressively more challenging exercises.Contains Test Exercises, Learning Outcomes, Further Problems, and Can You? Checklists to guide and enhance learning and comprehension.Expanded coverage includes new chapters on Z Transforms, Fourier Transforms, Numerical Solutions of Partial Differential Equations, and more Complex Numbers.Includes a new chapter, Introduction to Invariant Linear Systems, and new material on difference equations integrated into the Z transforms chapter.

    This edition introduces Embryologic Notes and includes up-to-date new Clinical Notes, Clinical Problems, and review questions. All illustrations have been recolored, and all Surface Anatomy illustrations are now in color. Upgraded clinical imaging includes radiographs, CT scans, MRIs, and sonograms.A companion Website offers the book's fully searchable text.

     This text gives expanded explanations of the fundamentals of vibration including history of vibration, degree of freedom systems, vibration control, vibration measurement, and more. For engineers and other professionals who want a clear introduction to vibration engineering.

    This approach will captivate students and encourage them to think critically about the nature of public administration today. Introducing Public Administration provides students with a solid, conceptual foundation in public administration, and contains the latest information on important trends in the discipline. To further engage students and deepen interest in its narrative, the text uses unique chapter-opening vignettes called Keynotes, chapter ending case studies, and a series of boxes throughout that offer real-life excerpts and alternative theories.

    The book has undergone three editions, several reprints, and revised reprints in a span of 13 years. There are many biochemistry textbooks in the market. Some of them are purely basic while others are applied, and there are very few books which cover both these aspects together. For this reason, the students learning biochemistry in their undergraduate courses have to depend on multiple books to acquire a sound knowledge of the subject. This book, ‘Biochemistry’ is unique with a simultaneous and equal emphasis on basic and applied aspects of biochemistry. This textbook offers an integration of medical and pure sciences, comprehensively written to meet the curriculum requirements of undergraduate courses in medical, dental, pharmacy, life-sciences and other categories (agriculture, veterinary, etc.). This book is designed to develop in students a sustained interest and enthusiasm to learn and develop the concepts in biochemistry in a logical and stepwise manner. It incorporates a variety of pedagogic aids, besides colour illustrations to help the students understand the subject quickly and to the maximum. The summary and biomedical/clinical concepts are intended for a rapid absorption and assimilation of the facts and concepts in biochemistry. The self-assessment exercises will stimulate the students to think rather than merely learn the subject. In addition, these exercises (essays, short notes, fill in the blanks, multiple choice questions) set at different difficulty levels, will cater to the needs of all the categories of learners.New to This Edition The book offers an integration of medical and pure sciences, and is comprehensively written, revised and updated to meet the curriculum requirements of Medical, Pharmacy, Dental, Veterinary, Biotechnology, Agricultural Sciences, Life Sciences, and others studying Biochemistry as one of the subjects. It is the first text book on Biochemistry in English with multi-colour illustrations by an author from Asia. The use of multicolours is for a clearer understanding of the complicated biochemical reactions. It is written in a lucid style with the subject being presented as an engaging story growing from elementary information to the most recent advances, and with theoretical discussions being supplemented with illustrations, flowcharts, and tables for easy understanding of Biochemistry. It has each chapter beginning with a four-line verse followed by the text, biomedical concepts, a summary, and self-assessment exercises. The lively illustrations and text with appropriate headings and sub-headings in bold type faces facilitate reading path clarity and quick recall. It provides the most recent and essential information on Molecular Biology and Biotechnology, Diabetes, Cancer, Free Radicals, Free radicals and Antioxidants, Prostaglandins, etc. It describes a wide variety of case studies and biochemical correlations and several newer biomedical aspects- Metabolic syndrome, Therapeutic diets, Atkins diet, Trans fatty acids, Epigenetics, Nutrigenomics, Recombinant ribozymes, Membrane transport disorders, Pleural fluid etc. It contains the basics (Bioorganic and Biophysical Chemistry, Tools of Biochemistry, Immunology, and Genetics) for beginners to learn easily Biochemistry, origins of biochemical words, confusables in Biochemistry, principles of Practical Biochemistry, and Clinical Biochemistry Laboratory.

    Problems are designed to progressively enhance MATLAB-use proficiency, so students need not be familiar with MATLAB at the start of your course. Program scripts that are answers to exercises in the text are available at no charge in electronic form (see Teaching Resources below). *Supplement and Review Mini-Chapters after each of the text's three parts contain an extensive review list of terms, test-like problem sets with answers, and detailed suggestions on supplemental reading to reinforce students' learning and help them prepare for exams. *Read-Only Chapters, strategically placed to provide a change of pace during the course, provide informative, yet enjoyable reading for students. *Measurement Details and Results samples offer students a realistic perspective on the seldom-perfect nature of device characteristics, contrary to the way they are often represented in introductory texts. Content Highlig

    Now in it's tenth edition, this text makes chemistry exciting to students by showing them why important concepts are relevant to their lives and future careers.

    Building from a review of the basic science to the how and why of clinical practice, this text is thorough guide to immunohematology and transfusion practices. It begins with six color plates of which Plate 2 - standardized grading of macroscopic red cell antigen-antibody reactions - is extraordinarily useful. These are actual photomicrographs of immediate spin reactions and at a glance, will automatically assure standardized reporting of the reactions. Chapter on medicolegal and ethical aspects of providing blood collection and transfusion service is simply fascinating reveting reading. An added bonus is the table of blood group characteri stics (antigen, ISBT number, frequency in different ethnicities, expression during life, etc.) on the inside covers at the front and back of the book. Nothing like having a quick complete reference when you need it! This is a great book. Valerie L. Ng, PhD, MD, University of California, San Francisco, California for Doody Review Service.

    They will also develop a deeper understanding of the many interconnections that exist among the different areas of psychology. Goodwin's book not only provides accounts of the lives and contributions of psychology's pioneers set into historical context; it also contains original writings by these psychologists, interwoven with informative comments from the author. The text is written in a conversational and engaging style with discrete attention to recent scholarship in the history of psychology, especially that of the past 150 years.

    It develops an understanding of function and evolution into the discussion of anatomy of the various systems.