McKendrick explores the underlying themes and explains the basic rules of English contract law, introducing the current debates about the nature, scope and functions of this law and discussing some of the wider controversies surrounding basic doctrines.

    It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

    

    This description will provide a description where the core, text-only product or an eBook is sold. Please remember to fill out the variations section on the PMI with the book only information.Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

    Often, a photographer will spend long days capturing photos only to return with a set of images that he or she is not completely satisfied with. Sure, the lighting and exposure may have turned out great, but the overall composition of the photos leaves something to be desired. In short, they lack that “wow” factor that they see in other photographers’ shots.Composition is the foundation in which great photography is built upon. A photo may be properly lit and contain good subject matter, but if it is doesn’t have good composition it will never be considered more than an amateur shot. How can you overcome this? We’ll teach you in this book. Finally, a Book on the Art of Photography that Teaches Tips and Tricks for Creative Composition! Our intention with this book is to teach you the tips and tricks professionals use to craft a great image design and learn how to incorporate these into composition that will lay the foundation for you to create amazing photos. Once you master the art of photography composition, you’ll know exactly what elements it takes to compose a great shot before you even touch the shutter button! As a result, it will free you up to concentrate on the other ingredients that go into making a beautiful photograph.Digital photography composition techniques you'll learn include: - How to develop the ability to see and shoot great digital photographs- Multiple ways in which to compose the best shot, regardless of subject matter- What the rule of thirds is and how to use it to your advantage- Where to place dominant vertical or horizontal subjects within the frame for maximum results- How to effectively use symmetry in photography- Understanding balance and visual weight within a photo- How to use lines in photography- How each type of line (horizontal, vertical, diagonal and curved) can be used to evoke a specific feeling within the viewer- How to instantly make a boring composition more dynamic- Ways in which to use different camera angles to add interest to a photo- How to master Out of Focus Foreground Framing, a signature style of many professional photographers- Unique ways to composing better backgrounds in any situation- How less can actually be more in photography- and much more!If you own a camera you owe it to yourself to learn how to master the art of composition in photography. The lessons taught in this book will provide you with knowledge you can use or the rest of your life as a photographer. Throughout this book you’ll find multiple examples of great photography composition that you can use for inspiration for your own shots. Secure your copy of this book and start your journey to better photography today!

    It's bad for society, especially now. . . . Call me crotchety, but I can't help asking, whatever happened to the social contract?'The get-rich-quick exuberance of the late nineties may have temporarily blinded us to how dependent we are on one another. Subsequent events serve as reminders that the strength of our economy and the security of our society rest on the bonds that connect us. But what, specifically, are these bonds? What do we owe one another as members of the same society?With his characteristic humor, humanity, and candor, one of the nation's most distinguished public leaders and thinkers delivers a fresh vision of politics by returning to basic American values: workers should share in the success of their companies; those who work should not have to live in poverty; and everyone should have access to an education that will better their chances in life.An insider who knows how the economy and government really work, Reich combines realistic solutions with democratic ideals. Businesses do have civic responsibilities, and government must stem a widening income gap that threatens to stratify our nation. And everyone must get involved to help return us to a society that works for everyone.

    #6

    Auditing is perhaps our single best defense in ensuring the integrity of our financial reporting system. That's why this new Eighth Edition of Boynton and Johnson's Modern Auditing focuses on decision making and the critical role auditors play in providing assurance about the integrity of the financial reporting system. Known for its clear writing and accessibility, this text provides comprehensive and integrated coverage of current developments in the environment, standards, and methodology of auditing. Features * Real-world examples relate issues discussed in the chapter to ethics, audit decision making, and the integrity of the financial reporting system. * Focus on Audit Decisions sections highlight key factors that influence an auditor's decisions. * Includes discussion of the role of the Public Company Accounting Oversight Board (PCAOB) Auditing Standards, and a chapter feature highlights PCAOB standards that differ from Generally Accepted Auditing Standards for private companies. * Expanded case material related to the integrated audit case (Mt. Hood Furniture) provides a variety of databases that allow students to utilize generalized audit software (IDEA) to accomplish various audit tasks. Multiple databases allow the case to be reused with different data from term to term. * A flowchart style chapter preview begins each chapter. * Chapter summaries reinforce important audit decisions included in the chapter. * End-of-chapter material organized by audit decisions provides a clear link between audit decisions discussed in each chapter and the problem material.

    A winning lottery ticket. Nothing will ever be the same again.When Paige and Katie's friend Leandra suddenly returns from several years living overseas without bringing her husband and son back with her, Paige has more questions than she has answers. However, before she has the chance to ask Leandra about what really happened in Australia her friend has an announcement to make. With great fanfare, she tells both Paige and Katie that she bought a lottery ticket for them all to share and the ticket was a winner.Paige and her family are swept up in a whirlwind of exciting changes as the full impact of the win begins to sink in. However, not all the changes are positive and Leandra seems to think that because she bought the ticket she now has control over their decisions.Paige's once happy life starts to spiral out of control as her relationship with her husband slowly fractures, her children have difficulty settling into their new lives, and she bickers almost daily with her once best friends. On top of that, it seems Leandra is hiding a secret.Win some, lose a lot.

    Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns.In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides:SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent;FEEL cases on Hallmark, Campbell's Soup, and Haagen Dazs Cafes in Asia, Europe, and the United States;THINK cases on Apple Computer's revival, Genesis ElderCare, and Siemens;ACT cases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living;RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra.Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as "Objective: To Dream," "Send in the Iconoclasts," and "Quit the Bull," to show how traditional marketing firms can transform themselves into experience-oriented organizations.This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow.

    It reflects the latest information (in 2001), including the impact of global competition and rapid technological advances, that have accelerated trends such as shared service centres, outsourcing and just-in-time training. A number of actual company examples demonstrates how concepts are being used in several leading-edge organizations.

    Then leapfrog over everyone else by reading The Hollywood Assistants Handbook. Written by two very sharp and successful assistants to HPPs (Hollywood Power Players), here are 86 lessons packed with a combination of blunt truth, insider humor, and juicy secrets that explain the unwritten rules of how to get a foot in the door and make all the right moves as you climb to the top. Here are the minimum-wage jobs that will put you in the path of HPPs. An annotated resume roundup. The clubs to frequent and the cocktails to order. Movies to watch and books to read (it's called homework). Dressing do's and don'ts. How to get on the Free List. A lineup of boss genres—the Horror Show, the Romantic Comedy, Mr. Action—and how to dodge the tirades that will soon be hurled your way, along with the proper outlets for venting. Plus, the ins and outs of your most important tool, the telephone—when to listen in (always!), who to put through and who to put off, and your new best friend forever, the Plantronics CS70 cordless headset. With its hilariously snarky tone—the gate-keeping quiz is "How to Tell if You're a Moron Who Should Pack Up the Corolla and Move Back Home"—The Hollywood Assistants Handbook is as baldly entertaining for everyone who loves reading about Hollywood as it is indispensably practical for the job-seeker.

    Addressing the growing demand to learn how to manage personal investments and finances, the authors have turned the spotlight on individual rather than institutional investors. Their strong real-word focus includes superior coverage of mutual funds, international investments, and investment decision techniques. The new edition makes use of the Internet through exercises and cross references to Internet resources. An accompanying CD-ROM offers hands-on practice in analyzing companies for investment purposes. All these distinctive features ensure that Fundamentals of Investing will continue to define the market for years to come.

    In its name, wages have been frozen, benefits have been slashed and public spending squeezed. The pain of a financial crisis caused by bankers and speculators has been borne by ordinary people all over the country – and by the poor and disabled most of all.

    There is one worksheet for each type of math problem including different digits with operations of addition, subtraction, multiplication and division. These varying level of mathematical ability activities help in improving adding, subtracting, multiplying and dividing operation skills of the student by frequent practicing of the worksheets provided.There is nothing more effective than a pencil and paper for practicing some math skills. These math worksheets are ideal for teachers, parents, students, and home schoolers. The companion ebook allows you to take print outs of these worksheets instantly or you can save them for later use. The learner can significantly improve math knowledge by developing a simple habit to daily practice the math drills.Tutors and homeschoolers use the maths worksheets to test and measure the child's mastery of basic math skills. These math drill sheets can save you precious planning time when homeschooling as you can use these work sheets to give extra practice of essential math skills. Parents use these mathematics worksheets for their kids homework practice too.Designed for after school study and self study, it is used by homeschooler, special needs and gifted kids to add to the learning experience in positive ways. You can also use the worksheets during the summer to get your children ready for the upcoming school term. It helps your child excel in school as well as in building good study habits. If a workbook or mathematic textbook is not allowing for much basic practise, these sheets give you the flexibility to follow the practice that your student needs for an education curriculum.These worksheets are not designed to be grade specific for students, rather depend on how much practice they've had at the skill in the past and how the curriculum in your school is organized. Kids work at their own level and their own pace through these activities. The learner can practice one worksheet a day, two worksheets a day, one every alternate day, one per week, two per week or can follow any consistent pattern. Make best use of your judgement.