When giant timber bamboo grows, it will rocket up an astonishing 90 feet in only 60 days, but not until at least three years of watering. In 21 steps, this timely book helps individuals and teams refocus on their core values and mission to achieve long-term success.

    The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies.Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

    We understand that new words must be created for new things, but the way English is spoken today rubs many of us the wrong way. Whether it’s the use of literally to mean “figuratively” rather than “by the letter,” or the way young people use LOL and like, or business jargon like What’s the ask? -- it often seems as if the language is deteriorating before our eyes.But the truth is different and a lot less scary, as John McWhorter shows in this delightful and eye-opening exploration of how English has always been in motion and continues to evolve today. Drawing examples from everyday life and employing a generous helping of humor, he shows that these shifts are a natural process common to all languages, and that we should embrace and appreciate these changes, not condemn them.Words on the Move opens our eyes to the surprising backstories to the words and expressions we use every day. Did you know that silly once meant “blessed”? Or that ought was the original past tense of owe? Or that the suffix -ly in adverbs is actually a remnant of the word like? And have you ever wondered why some people from New Orleans sound as if they come from Brooklyn?McWhorter encourages us to marvel at the dynamism and resilience of the English language, and his book offers a lively journey through which we discover that words are ever on the move and our lives are all the richer for it.

    Only to find it was a dream. Or was it? He can’t differentiate between reality and dreams. And his memories lapses aren’t helping him either. Haunted by a past he can’t remember about, he stands at odd with the society, and his family—who favours their prodigal son, Yash.UNTIL! He discovers the session tapes of his classmate Ananya, in his psychiatrist father’s office. What’s in those tapes that incite fear in the school diva? When the tapes go missing from the office, he believes something sinister is being protected. Meanwhile, he is able to win the trust of Ananya, who reluctantly bares her traumatic past, revealing she was—RAPED & MOLESTED. It compels him to seek justice for her. But, the evils bestowed upon her stretch deep, even forcing her to—KILL.Will he be able to save her after the revelation of his family‘s involvement in her destruction? Or will the truth drive him to insanity?In this vicious dark thriller, everyone’s a liar. Everyone is hiding a secret which can’t come to light...

    Each title includes a photocopiable 'Task File' of training and reflection activities to reinforce the theories and practical ideas presented.

    Now she brings her vast experience, good cheer, and finely sharpened pencils to help the rest of us in a boisterous language book as full of life as it is of practical advice.Between You & Me features Norris's laugh-out-loud descriptions of some of the most common and vexing problems in spelling, punctuation, and usage—comma faults, danglers, "who" vs. "whom," "that" vs. "which," compound words, gender-neutral language—and her clear explanations of how to handle them. Down-to-earth and always open-minded, she draws on examples from Charles Dickens, Emily Dickinson, Henry James, and the Lord's Prayer, as well as from The Honeymooners, The Simpsons, David Foster Wallace, and Gillian Flynn. She takes us to see a copy of Noah Webster's groundbreaking Blue-Back Speller, on a quest to find out who put the hyphen in Moby-Dick, on a pilgrimage to the world's only pencil-sharpener museum, and inside the hallowed halls of The New Yorker and her work with such celebrated writers as Pauline Kael, Philip Roth, and George Saunders.Readers—and writers—will find in Norris neither a scold nor a softie but a wise and witty new friend in love with language and alive to the glories of its use in America, even in the age of autocorrect and spell-check. As Norris writes, "The dictionary is a wonderful thing, but you can't let it push you around."

    There’s a famous piece of writing advice—offered by Ernest Hemingway, Stephen King, and myriad writers in between—not to use -ly adverbs like “quickly” or “fitfully.” It sounds like solid advice, but can we actually test it? If we were to count all the -ly adverbs these authors used in their careers, do they follow their own advice compared to other celebrated authors? What’s more, do great books in general—the classics and the bestsellers—share this trait?In Nabokov’s Favorite Word Is Mauve, statistician and journalist Ben Blatt brings big data to the literary canon, exploring the wealth of fun findings that remain hidden in the works of the world’s greatest writers. He assembles a database of thousands of books and hundreds of millions of words, and starts asking the questions that have intrigued curious word nerds and book lovers for generations: What are our favorite authors’ favorite words? Do men and women write differently? Are bestsellers getting dumber over time? Which bestselling writer uses the most clichés? What makes a great opening sentence? How can we judge a book by its cover? And which writerly advice is worth following or ignoring?

    Ask for a pay rise? Pushy.Take credit for an idea? Arrogant.Admit a mistake? Weak.Successfully juggle work and family? Unpromotable.In How to Be Successful Without Hurting Men's Feelings, Sarah Cooper, author of the bestselling 100 Tricks to Appear Smart in Meetings, illustrates how women can achieve their dreams, succeed in their careers and become leaders, without harming the fragile male ego.This wickedly funny tongue-in-cheek guide includes chapters on ‘How to Ace Your Job Interview Without Over-acing It’, ‘9 Non-threatening Leadership Strategies for Women’, and ‘Choose Your Own Adventure: Do You Want to Be Likeable or Successful?’. It even includes several pages to doodle on while men finish explaining things.When all else fails, there is a set of cut-outable moustaches inside to allow women to seem more man-like, which will probably lead to a quick promotion!PRAISE FOR 100 TRICKS TO APPEAR SMART IN MEETINGS:'A lot of fun and absolutely on the money' Daily Telegraph, Book of the Year'Even though it's mostly a comedy book, I can't help but think how legitmately useful I would have found this in my early twenties' The Pool'Sarah Cooper is uncannily spot on when describing the seemingly innocent behaviours of people attempting to impress others' Christine Tsai, Founding Partner, 500 STARTUPS

    The series presents a variety of words that cover a large percentage of the words that can be found in many spoken or written texts. Thus, after mastering these target words, learners will be able to fully understand vocabulary items when they encounter them in written and spoken form. Each unit presents 20 words which are defined and used in sample sentences. The activities in the books are designed to present the words in different uses so that learners can fully see how they can be utilized. Also at the end of each unit there is a story whch contains the unit's target words to give learners further examples of the words in use. Each level properly prepares the learner for the next which progressively challenges the learner with more sophisticated vocabulary and stories. Key features include: (1) Clear, easy to understand definitions and examples; (2) Various activities to reinforce target vocabulary; (3) Progressive development of vocabulary across levels; (4) Original stories which utilize target words; (5) Useful color images that illustrate each target word; and (6) Free downloadable supplemental audio recordings of target word lists and stories to aid in listening and pronunciation.

    It's a far cry from his native Ireland, but he believes this is the place he and his wife can make a new life and forget the troubles of the past. And for a time, they do just that. There's a good life, a new house, regular work and, in time, they welcome their new son Marti into the world. But as the years pass, this new life thousands of miles from the Old Country comes under threat. Joey's wife has been struggling with demons of her own, their marriage is on the rocks and suddenly, Joey's wife disappears and takes Marti with her. Joey is beside himself, with no clues about where they are, with both his childhood sweetheart and his son - his pride and joy - now missing. Then, when Joey gets word that his wife and son have returned to Ireland, he knows that he'll now have to do the same if he ever wants to see his son again. And he also knows that he'll finally have to confront the ghosts of his past that he's been running from for years. His Father's Son is a touching and beautiful story of a family struggling to come to terms with their past, their present and an uncertain future.

    The bestselling grammar book has been updated and revised to include the latest and greatest on the basics and subtleties of English, and features a new chapter on the language of the Internet.

    Rest is something to do when the important things are done-but they are never done. Looking at different forms of rest, from sleep to vacation, Silicon Valley futurist and business consultant Alex Soojung-Kim Pang dispels the myth that the harder we work the better the outcome. He combines rigorous scientific research with a rich array of examples of writers, painters, and thinkers---from Darwin to Stephen King---to challenge our tendency to see work and relaxation as antithetical. "Deliberate rest," as Pang calls it, is the true key to productivity, and will give us more energy, sharper ideas, and a better life. Rest offers a roadmap to rediscovering the importance of rest in our lives, and a convincing argument that we need to relax more if we actually want to get more done.

    Born from the ideas and research in her much-loved Teaching Grammar in Context, and benefiting from the creativity of her colleague Jonathan Bush, this new resource goes even further to bring the best research, theory, and practices into the classroom. Grammar to Enrich and Enhance Writing is three helpful books in one. In the first part, Weaver outlines the latest theories, research, and principles that underlie high-quality grammar instruction for writing. She demonstrates that specific, effective grammar-teaching practices: address all of the 6 Traits of writing instructionemphasize depth, not breadthshould be positive, productive, and practical-not stodgy, correct, and limitingmust be incorporated throughout the writing process, not broken out in isolated units.In part two, Weaver links theory and practice. Her explicit, classroom-proven teaching ideas, strategies, and lessons address key subjects as diverse as helping students make better stylistic use of modifiers, incorporating grammar into revision, and mapping grammar instruction to the curriculum. Mostly in part three, she invites members of the field into a discussion of high-quality grammar instruction. Jeff Anderson (Mechanically Inclined)Rebecca Wheeler (Code-Switching), and other practicing teachers describe their teaching-how they model the vital role grammar plays in guiding students through the editing process, how they respond to student errors, how they help English Language Learners edit for conventional English, and how grammar supports code-switching among speakers of African American English. Like Weaver's, their ideas are ready for immediate classroom implementation. With all this, plus a brief primer on crucial grammatical concepts, Grammar to Enrich and Enhance Writing is what teachers have been waiting for: an up-to-date, ready-to-use, comprehensive resource for leading students to a better understanding of grammar as an aid to more purposeful, detailed, and sophisticated writing. To request this title as a Desk/Exam copy, click here.

    Students need to know how writers’ and speakers’ choices are shaped by elements of the rhetorical situation, including audience, occasion, and purpose. In Teaching Arguments: Rhetorical Comprehension, Critique, and Response , Jennifer Fletcher provides teachers with engaging classroom activities, writing prompts, graphic organizers, and student samples to help students at all levels read, write, listen, speak, and think rhetorically. Fletcher believes that, with appropriate scaffolding and encouragement, all students can learn a rhetorical approach to argument and gain access to rigorous academic content. Teaching Arguments opens the door and helps them pay closer attention to the acts of meaning around them, to notice persuasive strategies that might not be apparent at first glance. When we analyze and develop arguments, we have to consider more than just the printed words on the page. We have to evaluate multiple perspectives; the tension between belief and doubt; the interplay of reason, character, and emotion; the dynamics of occasion, audience, and purpose; and how our own identities shape what we read and write. Rhetoric teaches us how to do these things. Teaching Arguments will help students learn to move beyond a superficial response to texts so they can analyze and craft sophisticated, persuasive arguments—a major cornerstone for being not just college-and career-ready but ready for the challenges of the world.

    Short, clear presentations and lots of opportunity for practice give students the confidence to use new vocabulary. 80 units at each level mean they cover a huge range of topics and everyday situations. Extra practice and interactive activities on CD-ROM.