Samsung Rising: The Inside Story of the South Korean Giant That Set Out to Beat Apple and Conquer Tech


Geoffrey Cain - 2020
    Seen for decades in tech circles as a fast follower rather than an innovation leader, Samsung today has grown to become a market leader in the United States and around the globe. They have captured one quarter of the smartphone market and have been pushing the envelope on every front.Forty years ago, Samsung was a rickety Korean agricultural conglomerate that produced sugar, paper, and fertilizer, located in a backward country with a third-world economy. With the rise of the PC revolution, though, Chairman Lee Byung-chul began a bold experiment: to make Samsung a major supplier of computer chips. The multimillion- dollar plan was incredibly risky. But Lee, wowed by a young Steve Jobs, who sat down with the chairman to offer his advice, became obsessed with creating a tech empire. And in Samsung Rising, we follow Samsung behind the scenes as the company fights its way to the top of tech. It is one of Apple's chief suppliers of technology critical to the iPhone, and its own Galaxy phone outsells the iPhone.Today, Samsung employs over 300,000 people (compared to Apple's 80,000 and Google's 48,000). The company's revenues have grown more than forty times from that of 1987 and make up more than 20 percent of South Korea's exports. Yet their disastrous recall of the Galaxy Note 7, with numerous reports of phones spontaneously bursting into flames, reveals the dangers of the company's headlong attempt to overtake Apple at any cost.

Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time


Howard Schultz - 1997
    The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).

Work in Progress: Risking Failure, Surviving Success


Michael D. Eisner - 1998
    Though he had no foundation in finance, he averted the bloody dismemberment of Disney by takeover sharks when he took over in 1984, and by May 1998 he earned over $80 billion for Disney stockholders. Not bad for a guy who, on his first day in Walt's old office, met a manager of the film division BVD (Buena Vista Distribution) and innocently asked whether "Disney made underwear."In his memoir, Eisner doesn't air quite as much dirty laundry as we could hope he'd be dopey enough to do. Still, it is revealing, and since it's unheard-of for Hollywood potentates to spill any beans at all, this book is required reading for anyone interested in America's major export, popular culture.We learn a fair bit of personal stuff: the crucial impact of Eisner's sternly withholding father, who drove Michael to succeed and made him less than effusive himself in praising underlings; his favorite book in youth (The Catcher in the Rye); his encounters with more madcap Hollywood types; his brush with death from heart disease; the day he got the idea for Beverly Hills Cop by getting physically roughed up by a Beverly Hills cop; his plan to add the naughtier cartoon character Mortimer Mouse to Mickey's family.Eisner gives us his negotiating secret (be willing to walk), his view of prerelease audience testing of shows ("it's almost worthless"), his management strategy (incite raucous debate within strict institutional checks and balances, then make gut decisions), the key to success in movies and TV (strong two-man partnerships: Lew Wasserman and Sid Sheinberg at Universal, Bob Daly and Terry Semel at Warner Bros., and preeminently Eisner and Frank Wells at Disney).Eisner gives a provocative analysis ofwhy Jeffrey Katzenberg and Michael Ovitz proved disastrous partners for him at Disney, and even confesses to a few screwups of his own (losing his temper and helping to blow the Disney America historical park development).

Built to Win: Inside Stories and Leadership Strategies from Baseball's Winningest GM


John Schuerholz - 2006
    Baseball is John Schuerholz's world--everyone is just playing in it. Now, in BUILT TO WIN, the legendary manager takes readers behind the scenes of the most successful franchise in recent history--and shows how his unique philosophies and leadership have helped the Atlanta Braves achieve something no team has ever come close to accomplishing. He candidly peels back the curtain, from his first World Series with the Kansas City Royals to his departure for the struggling Braves. No sooner did Schuerholz arrive than they won their first title in 1991...and the rest is history.

Grand Pursuit: A History of Economic Genius


Sylvia Nasar - 2011
    It’s the epic story of the making of modern economics, and of how economics rescued mankind from squalor and deprivation by placing its material fate in its own hands rather than in Fate. Nasar’s account begins with Charles Dickens and Henry Mayhew observing and publishing the condition of the poor majority in mid-nineteenth-century London, the richest and most glittering place in the world. This was a new pursuit. She describes the often heroic efforts of Marx, Engels, Alfred Marshall, Beatrice and Sydney Webb, and the American Irving Fisher to put those insights into action—with revolutionary consequences for the world. From the great John Maynard Keynes to Schumpeter, Hayek, Keynes’s disciple Joan Robinson, the influential American economists Paul Samuelson and Milton Freedman, and India’s Nobel Prize winner Amartya Sen, she shows how the insights of these activist thinkers transformed the world—from one city, London, to the developed nations in Europe and America, and now to the entire planet. In Nasar’s dramatic narrative of these discoverers we witness men and women responding to personal crises, world wars, revolutions, economic upheavals, and each other’s ideas to turn back Malthus and transform the dismal science into a triumph over mankind’s hitherto age-old destiny of misery and early death. This idea, unimaginable less than 200 years ago, is a story of trial and error, but ultimately transcendent, as it is rendered here in a stunning and moving narrative.

The Weekend That Changed Wall Street: An Eyewitness Account


Maria Bartiromo - 2010
     During a single historic weekend (September 12-14, 2008) the fate of Lehman Brothers was sealed, Merrill Lynch barely survived, and AIG became a ward of the federal government. Top CNBC anchor Maria Bartiromo spent the entire weekend taking frantic phone calls from the most powerful players on Wall Street and in Washington, as they toiled to keep the economy from complete collapse. Those CEOs and dozens of other sources gave Bartiromo behind-the-scenes details unavailable to other members of the media, of the crisis and its aftermath. Now she draws on her high-level network to provide an eyewitness account of the biggest events of the financial crisis including at length interviews with former treasury secretary Henry Paulson, former AIG chairman Hank Greenberg, former Merrill Lynch CEO John Thain, and JP Morgan CEO Jamie Dimon, among many others. Writing with both authority and dramatic flair, Bartiromo weaves a thrilling narrative that will make news. She also tackles the big questions: how did an unmatched period of market euphoria and growth turn sour, catapulting the economy into a dangerous slide? And in the long run, how will the near-catastrophe really change Wall Street?

Grinding It Out: The Making of McDonald's


Ray Kroc - 1977
    His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.

License to Deal: A Season on the Run with a Maverick Baseball Agent


Jerry Crasnick - 2005
    Now the true inside story of the sports agent business is exposed as never before.During baseball's evolution from national pastime to a $3.6 billion business, the game's agents have played a pivotal role in driving and (some might say) ruining the sport. In a world of unchecked egos and minimal regulation, client-stealing and financial inducements have become commonplace, leading many to label the field a cesspool, devoid of loyalties and filled with predators.Matt Sosnick entered these shark-infested waters in 1997, leaving a job as CEO of a San Francisco high-tech company to represent ballplayers--and hoping to do so while keeping his romantic love of baseball and his integrity intact. License to Deal follows Sosnick as he deals with his up-and-coming clients (his most famous is the 2003 rookie-of-the-year pitching sensation Dontrelle Willis). We become privy to never-before-disclosed stories behind the rise of baseball's most powerful agent, Scott Boras. And we get a novel perspective on the art of the deal and the economics of baseball.By one of baseball's most respected sportswriters, who is now ESPN.com's lead Insider baseball reporter, License to Deal, like Michael Lewis's bestselling Moneyball, will provide fuel for many a heated baseball discussion.

The Coke Machine


Michael Blanding - 2010
    In this era of cynicism, it's standard practice to believe corporations from Halliburton to ExxonMobil capable of every form of evil, trained by the profit drive of capitalism to turn a blind eye to the worst consequences of their actions. The Coca-Cola Company, however, represents a special case-at once the quintessential example of a giant American multinational corporation through which it's possible to explore the excesses of capitalism as a whole and a beloved pop culture symbol that has spent billions of dollars to present an image of wholesomeness and harmony cherished by millions of people around the world. Finding the Coca-Cola Company accused of murder is like finding out Santa Claus is accused of being a pedophile.So how is it that a company that, in its own words, "exists to refresh and benefit everyone it touches" now stands accused of drought, disease, exploitation, and murder? To truly understand that contradiction, it's necessary to go back to Coca-Cola's origins as a cocaine-laced "nerve tonic" in the turn-of-the-century American South. It's there that the seeds of its inexorable drive to growth were planted, along with the decisions that have allowed it to disavow responsibility for its bottlers around the globe. That's the essence of Coca-Cola-what one of its legendary executives once called "the essence of capitalism."

Enough.: True Measures of Money, Business, and Life


John C. Bogle - 2008
    Bogle-founder of the Vanguard Mutual Fund Group and creator of the first index mutual fund-has helped investors build wealth the right way and led a tireless campaign to restore common sense to the investment world. Along the way, he's seen how destructive an obsession with financial success can be. Now, with Enough., he puts this dilemma in perspective.Inspired in large measure by the hundreds of lectures Bogle has delivered to professional groups and college students in recent years, Enough. seeks, paraphrasing Kurt Vonnegut, to poison our minds with a little humanity. Page by page, Bogle thoughtfully considers what enough actually means as it relates to money, business, and life.Reveals Bogle's unparalleled insights on money and what we should consider as the true treasures in our lives Details the values we should emulate in our business and professional callings Contains thought-provoking life lessons regarding our individual roles in society Written in a straightforward and accessible style, this unique book examines what it truly means to have enough in world increasingly focused on status and score-keeping.

Lifehacked: How One Family from the Slums Made Millions Selling Apps


Allen Wong - 2012
    He became a self-made millionaire before he was 25.But, life wasn't always this grand for him. He was the only person in his family earning an income. And, he came from an oppressed family that grew up in the slums. Regardless, the apps he published were downloaded by over 15 million people.His apps have been featured in many places, including Wired.com, NBC News, and CNN. Now he's sharing the story on how he did it, the crises he struggled with, and what his father taught him to be successful.App companies have paid him thousands of dollars for consultant work, and he has helped them increase their download numbers by over 1000%. One of those apps was downloaded by over 100,000 users in one day. And now he is revealing his marketing secrets for the first time in this book.Note: This book was written with non-technical people in mind. The book covers both life and entrepreneurial lessons, and not all of the book is about app development.

The Leadership Sutra: An Indian Approach to Power


Devdutt Pattanaik - 2016
    Her name is derived from the word ‘fortress’ (durg). She is the goddess of kings. She rides a lion, the king of the jungle and a symbol of royalty everywhere from China to England. We tend to tiptoe around the role of power in management, and fail to openly acknowledge how the animal desire to dominate often destroys the best of organizations. Critics tend to see power as a negative thing. But power is a critical tool that affects the implementation of any idea. Any attempt to restrain it with rules results in domestication and resentment, and fails to energize the organization. Leaders often equate themselves with lions, and indulge their desire to dominate when, in fact, the point of leadership is to be secure enough to outgrow the lion within us, and enable and empower those around us. But this is not easy, as anxiety overpowers the best of leaders.Derived from Devdutt Pattanaik’s influential bestseller Business Sutra, this book offers startling and original insights into the exercise of power and leadership. It explores the human quest for significance, the power of rules to rob people of self-esteem, and the need for stability even at the cost of freedom.

Be Pure! Be Vigilant! Behave!: 2000AD & Judge Dredd: The Secret History


Pat Mills - 2017
    It once appeared on the Berlin Wall, and symbolizes the subversive nature of 2000AD that changed so many readers’ lives and influenced generations of film directors, actors, rock bands, novelists and even school headmasters.Everything you’ve always wanted to know about Judge Dredd, Slaine, Nemesis, ABC Warriors, Flesh, Bill Savage and more, is in this book. Plus the writers and artists who created them and the real-life people and events they drew on for inspiration. The scandals, the back-stabbing and the shocking story that was regarded as “too sensitive” to ever see the light of day is finally told.Pat relates the dark story of the maths teacher who inspired his version of Judge Dredd, the creators’ angry battles with the censors and each other, why certain writers, stories and even readers have been banished from the comic, a step-by-step account of how Judge Dredd was created, and how to write or draw for 2000AD too.There are new insights on the 2000AD creators' invasion of American comics, their failed French invasion, the Judge Dredd films, the forthcoming Judge Dredd TV series, other possible films featuring 2000AD heroes, the unusual secret of the comic’s current success, the tough challenges it faces today, and its exciting future.From the hilarious origins when Judge Dredd writer-creator John Wagner and Pat began their careers writing together in a garden shed by paraffin lamp, to the tragic stories of legendary comic artists who have passed, and the challenges as 2000AD fought for survival against The Suits determined to destroy it, this is a unique, personal, and passionate account by the man who made 2000AD happen.Funny, sad, angry, defiant, and outrageous: it’s the Comic Book memoir of the year!

Goddess of the Market: Ayn Rand and the American Right


Jennifer Burns - 2009
    Drawing on unprecedented access to Rand's private papers and the original, unedited versions of Rand's journals, Jennifer Burns offers a groundbreaking reassessment of this key cultural figure, examining her life, her ideas, and her impact on conservative political thought.Goddess of the Market follows Rand from her childhood in Russia through her meteoric rise from struggling Hollywood screenwriter to bestselling novelist, including the writing of her wildly successful The Fountainhead and Atlas Shrugged. Burns highlights the two facets of Rand's work that make her a perennial draw for those on the right: her promotion of capitalism, and her defense of limited government. Both sprang from her early, bitter experience of life under Communism, and became among the most deeply enduring of her messages, attracting a diverse audience of college students and intellectuals, business people and Republican Party activists, libertarians and conservatives. The book also traces the development of Rand's Objectivist philosophy and her relationship with Nathaniel Branden, her closest intellectual partner, with whom she had an explosive falling out in 1968.One of the Denver Post's Great Reads of 2009One of Bloomberg News's Top Nonfiction Books of 2009Excellent.--Time magazineA terrific book--a serious consideration of Rand's ideas, and her role in the conservative movement of the past three quarters of a century.--The American ThinkerA wonderful book: beautifully written, completely balanced, extensively researched. The match between author and subject is so perfect that one might believe that the author was chosen by the gods to write this book. She has sympathy and affection for her subject but treats her as a human being, with no attempt to cover up the foibles.--Mises Economics Blog

Big Billion Startup: The Untold Flipkart Story


Mihir Dalal - 2019
    Established in October 2007, Flipkart began as an online bookstore and soon came to be known for its ‘customer obsession’. As the startup’s reputation grew, so did its value, with venture capitalists in India and abroad lining up to invest heavily in the company that stood for bold ambition, unabashed consumerism and the virtues of technology.Investigative journalist Mihir Dalal recounts the astounding story of how the Bansals built Flipkart into a multi-billion-dollar powerhouse in the span of a few years and made internet entrepreneurship a desirable occupation. But it is also a story of big money, power and hubris, as both business and interpersonal complexities weakened the founders’ control over their creation and forced them to sell out to a retailer whose dominance they had once dreamt of emulating. Flipkart’s auction involved some of the corporate world’s biggest names, from Jeff Bezos, Satya Nadella, Sundar Pichai to Masayoshi Son and Doug McMillon, an ironic testimony to the strength of what the Bansals had forged.Based on extraordinary research, extensive interviews and deep access to key characters in the Flipkart story, Big Billion Startup is the riveting and revealing account of how Sachin and Binny Bansal built and sold India’s largest internet company.