Both success and failure have a limited lifespan. Successis neither a miracle nor a mystery. It does not depend upon special skills, formaleducation or superior intelligence. It is the natural outcome of consistently applyingcertain principles on an ongoing basis. The ultimate goal is to sustain success andeliminate failure. Acquiring facts is knowledge, understanding facts is comprehension, and the properapplication of facts is wisdom. The principles in this book can help you to: 1. Live by design, not by default2. Gain confidence and optimize your potential3. Become proactive and develop a winning attitude4. Balance your health, wealth and relationships5. Overcome day-to-day problems and make better decisions6. Make positive choices and avoid pitfalls The secret to a meaningful life is in your hands. Through inspiring ideasand basic values, this book will help empower you to Achieve More andbecome unstoppable.

    His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding:Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up. Despite government bans, subliminal advertising still surrounds us – from bars to highway billboards to supermarket shelves. "Cool” brands, like iPods trigger our mating instincts. Other senses – smell, touch, and sound - are so powerful, they physically arouse us when we see a product. Sex doesn't sell. In many cases, people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away .Companies routinetly copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars. Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.

    Gordon Livingston returned to the U.S. and began work as a psychiatrist. In that capacity, he has listened to people talk about their lives and the limitless ways that they have found to be unhappy. He is also a parent twice bereaved. In one thirteen-month period, he lost his eldest son to suicide, his youngest to leukemia. Out of a lifetime of experience, Livingston has extracted thirty bedrock truths: We are what we do. Any relationship is under the control of the person who cares the least. The perfect is the enemy of the good. Only bad things happen quickly. Forgiveness is a form of letting go, but they are not the same thing. The statute of limitations has expired on most of our childhood traumas. Livingston illuminates these and twenty-four others in perfectly calibrated essays, many of which emphasize our closest relationships and the things that we do to impede or enhance them. These writings underscore that "we are what we do," and that while there may be no escaping who we are, we have the capacity to face loss, misfortune, and regret, and to move beyond them.

    So old book 1 and 2 are becoming His Demands, Billionaire Alpha Book 1. (This means you're getting book 1 and 2 for FREE now) Old book 3 (Together Forever) and Book 4 (His Needs) are becoming His Needs, Billionaire Alpha Book 2, and old book 5 (His Rules) and Book 6 (His Forever – this one is releasing 1/10 and staying live for a while) are going to become His Forever, Billionaire Alpha 3. Again, my 6-book series is becoming 3 BIGGER books. IF YOU HAVE QUESTIONS OR ARE LOST… please contact Mary, my PA, at maryaliparkerpa@gmail.com and we’ll help get you back on track. Thanks for your patience!His Wants. His Needs. His Demands. Your Pleasure. You're Welcome.

    No longer can we interrupt our customers with mediocre content and sales messages they don't care about.Epic Content Marketing takes you step-by-step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is the way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.Once we hook customers with epic content, they reward us by sending our sales through the roof.Epic Content Marketing provides everything you need to:Determine what your content niche should be to attract and retain customersDiscover and develop your content marketing mission statementSet up a process for creating and curating epic contentLearn how to leverage social and e-mail channels to create--and grow--your audienceMeasure the performance of your content--and increase your content marketing budgetWith in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.Whether you're the CMO of a Fortune 500, a digital marketer, or an entrepreneur, Epic Content Marketing gives you the tools you need to vanquish the competition. Start your epic journey now!PRAISE FOR EPIC CONTENT MARKETINGFrom the man who invented content marketing. Listen to this guy. He really understands the new world of marketing. The concepts in Epic Content Marketing are usable all over the world--instantly usable and useful for any business. -- Don Schultz, the father of integrated marketing, Professor Emeritus at Northwestern University's Medill School of Journalism, and author of 13 booksJoe Pulizzi's ideas are so consistently . . . well, epic (!) that they really don't need any endorsement by anyone. But here's mine anyway: You don't need MORE content. You need the right kind of content, strategically applied. For those organizations struggling to create a content marketing program that drives results, Joe delivers. Again. -- Ann Handley, coauthor of Content Rules and Chief Content Officer, MarketingProfsAs Joe shows us in his wonderful Epic Content Marketing, you must unlearn interrupting people with your nonsense. Instead, publish the valuable content they want to consume and are eager to share. -- David Meerman Scott, marketing strategist and bestselling author of The New Rules of Marketing and PRThis is a brilliant canter through the rapid and ever-changing world of content marketing. Joe has managed to capture the right blend of art and science as he plots the major trends impacting all marketers right now. -- Jonathan Mildenhall, VP, Global Advertising Strategy and Creative Excellence, Coca-Cola CompanyYou could say that Joe Pulizzi wrote the book on content marketing, but now it's more than just a saying. It's what you're holding in your hands. If you truly want to be successful at content marketing, Pulizzi is one of the few who can show you the way. -- Mitch Joel, President, Twist Image, and author of Six Pixels of Separation and CTRL ALT Delete"Joe Pulizzi may know more about content marketing than any person alive. He proves it in these pages. -- Jay Baer, New York Times bestselling author of Youtility: Why Smart Marketing is About Help Not Hype"The future of successful brand building, and especially the art of solidifying the emotional connection between people and brands, will require expertise in Content Marketing. Epic Content Marketing gives all the details practitioners need without overcomplicating." -- Professor JoAnn Sciarrino, Knight Chair, Digital Advertising and Marketing, UNC Chapel Hill Joe Pulizzi is the godfather of our burgeoning profession of Content Marketing. He lays out the objectives, principles, and core strategies of our field in a way that's easy-to-understand, inspiring, and entertaining. If your company doesn't yet realize that it's a media company, with all the challenges and advantages that implies, you're missing the most powerful way to connect with your customers. -- Julie Fleischer, Director, Media & Consumer Engagement, Kraft Foods

    Invested time in something that, with hindsight, just wasn't worth it? Overpaid in an Ebay auction? Continued doing something you knew was bad for you? Sold stocks too late, or too early? Taken credit for success, but blamed failure on external circumstances? Backed the wrong horse? These are examples of cognitive biases, simple errors we all make in our day-to-day thinking. But by knowing what they are and how to spot them, we can avoid them and make better choices - whether dealing with a personal problem or a business negotiation; trying to save money or make money; working out what we do or don't want in life, and how best to get it. Already an international bestseller, THE ART OF THINKING CLEARLY is essential reading for anyone with important decisions to make. It reveals, in 100 short chapters, the most common errors of judgement, and how to avoid them. Simple, clear and always surprising, this indispensable book will change the way you think and transform your decision-making - at work, at home, every day. Review “A fireworks show of insights into how our minds work. If you want to avoid tripping on cognitive errors, read this book.” (Iris Bohnet, Professor and Academic Dean, Harvard Kennedy School, Director of the Harvard Decision Science Laboratory) “Dobelli examines our most common decision-making failings with engaging eloquence and describes how to counter them with instructive good sense.” (Robert Cialdini, author of Influence) “…a serious examination of the faulty reasoning that leads to repeated mistakes by individuals, businesses, and nations…In this fascinating book, Dobelli does not offer a recipe for happiness but a well-considered treatise on avoiding ‘self-induced unhappiness.’” (Booklist (starred review)) “…easy-going prose…what [Dobelli] does is pinpoint exactly the assumptions, bias and illusions that shape our thinking and decision-making processes in both business and personal relationships that can cost us dearly as individuals and as a society.” (Financial Times) Book Description Already a huge bestseller in Europe, this is essential reading for anyone with important decisions to make, in the vein of THINKING, FAST AND SLOW and THE DECISION BOOK.

    * Studies the influence of branding within the fashion industry

    and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control.In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.Punk Marketing is the first shot—soon to be heard 'round the world—of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.

    Everyone agrees that Joe Stewart is a pillar of the community. But the pillar is about to crumble.In a dramatic series of events, Joe loses virtually everything: his job, his wealth, his home, his reputation, and his health. Even his family teeters on the brink of falling apart.Joe finds himself miles from civilization, his health deteriorating rapidly, and his family menaced by the dark entity that haunts his dreams. Joe must somehow find a way to unite his family and use their strength to save them all before it is too late.

    Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

    Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: • How to get new customers, clients, or patients and how make more profit from existing ones. • Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. • How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. • A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. • How to annihilate competitors and make yourself the only logical choice. • How to get amazing results on a small budget using the secrets of direct response marketing. • How to charge high prices for your products and services and have customers actually thank you for it.

    The list goes on and on. This is not one of those books. Most salespeople use these techniques daily, yet the majority still fail to achieve the results they want. So, what is the difference between "average" performers and the top 1% in your company or industry? Which strategies, mindsets, rituals, practices and systems do the top 1% maintain daily that got them to the top and continues to keep them there? The more you study the world’s top salespeople, in any industry, the more you realize that their success is a result of who they are more than merely what they do. Thus, logic would have it that if you want to take your SALES to the next level, you must first figure out how to take your SELF to the next level (because it only happens in that order). That's exactly what this book will help you do, and faster than you ever realized is possible.

    This book helps learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. It also shows how to choose the right font for your project, why one typeface works better than another, and much more.

    

    Extremely lazy. But, just this last week, I ran 50 miles, did 3 weight training workouts, attended kickboxing classes and got a ton of work done, making a nice big fat paycheck. You see, I learned how to overcome laziness--and you can too. This book is a nice short read (just 54 pages), designed for you to learn the secrets of going from lazy to self-disciplined and productive. It's the book that I wish I had when I was younger. The one that could have saved me so many hours of frustration, and helped me retire and become financially free much earlier. Oh, and also to get those 6-pack abs I finally have. (I was fat too once.) Deep down, you know that you are meant to live a life better than the one you’re living right now. You know that you are capable of doing, having, and being so much more—but you’re too damn lazy to experience who you truly are at your core and having what you’re really worth. I know how you feel because 8 years ago, I was in your shoes. I was lazy, overweight, filled with fear, and living WAY below my potential. This book takes you into my personal journey out of laziness and into a life of empowerment and self-discipline. In this book, I will share with you: The mindset that had me trapped in laziness, fear, and procrastination and how I broke free How I created a new mindset of a tenacious, unstoppable bulldog What the bulldog mindset is all about and why you must have it Why I do hard shit Why I became a finisher, and more If you’re really ready to give up laziness, I’ll show you how I did it and how you can too.