No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    All major marketing channels are explained in detail in a way that everyday people can grasp and apply to their own business or website. Key topics covered are: Search Engine Optimization (SEO), Pay Per Click, Social Network Advertisements, Email Marketing, Web Development, are just some of the major factors that mesh into successful campaigns. Find out how to apply it in a way that adds to your revenue growth and bottom line.

    Marketing plans, marketing slogans, marketing messages are all word-oriented with visuals used mostly for “decoration” purposes.Visual Hammer is the first book to document the superiority of a visual approach to marketing. Some examples: The Marlboro cowboy, the Coca-Cola contour bottle, the Corona lime and many, many others.But here’s the twist. A visual hammer is not enough. What a brand also needs is a verbal nail. “Masculinity” in the case of the Marlboro cowboy. “The real thing” in the case of Coke’s contour bottle, “Mexican beer” in the case of the Corona lime.It’s the two working together, a verbal nail and a visual hammer, that can create a powerful brand.Consider what the pink ribbon has done for Nancy Brinker. In 1982, Ms. Brinker started a foundation to fight breast cancer in memory of her sister, Susan G. Komen. Since then, the foundation has raised nearly $2 billion and is the world’s-largest non-profit source of money to combat breast cancer.Then there’s Aflac, the company that brought us the duck. In 2000, the first year the duck was advertised, sales went up 29%. The second year, 28%. The third year, 18%.Before the duck, Aflac had a name recognition of 12%. Today, it’s 94%. (The duck is the hammer and the “quack” is the verbal nail. It’s the integration of the two that makes the brand memorable.)Color often plays a role in creating memorable visual hammers. Tiffany’s blue box, the Masters green jacket, Nexium’s purple pill, Christian Louboutin’s red soles.So can the product itself. The watchband of a Rolex, the grille of a Rolls-Royce, the Absolut bottle, the Stella Artois glass, the polo player on a Ralph Lauren shirt.Symbols can act as hammers to visualize “invisible” products. Travelers’ red umbrella, Wells Fargo’s stagecoach, Geico’s gecko.Company founders can also act as hammers. Colonel Sanders, Papa John, Frank Perdue, Orville Redenbacher, Paul Newman.In spite of these and many other examples, why do so many marketing people work exclusively with words when the real power is with visuals? Well, words are important, too. The objective of a marketing program is to "own a word in the mind.” Therefore it’s important to find the right word as well as the right visual.The interplay between pictures and words is like a hammer and a nail. If the objective is to nail two pieces of wood together, why fool around with a hammer? Why not just put the wood together with a nail?That's the problem of marketing. Your most useful tool is a visual hammer, but the nail comes first. Unless you pick the right nail, all the creative hammers in the world are not going to help very much.Visual Hammer is a book that will help you nail your brand into consumers’ minds.

    Life feels more fun, free and fruitful when you learn to love the power of discipline.Read the book.Sign up for the FREE online coaching course.Join the accountability Facebook group for that extra injection of goal motivation and support. It might change your life!I was struggling being the woman I wanted to be. Health, finance, habits. I realized I lacked self-discipline and that was the cause of all the issues. I searched for a book on Self-Discipline, and found a gem in Gemma’s book. Since January I am down 19 pounds, killed $5500 in debt, and more organized than ever. I track my progress on my Facebook page and am inspiring so many friends, giving credit to Gemma and her easy to follow plan to get your act together. - ★★★★★Perfect book for someone who struggles with discipline and Organization like I did before reading this book, This was the 3rd self discipline book I’ve read and by far the best gemma has made the book as straight forwarded as possible and if you really give her practices a go it will change your life for the better. Enjoy:) - ★★★★★

    Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.Find out:Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itselfAnd perhaps most important of all:How to own a word in the mind of the consumer.Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

    A must-read for anyone who wants to win at social.” - Jonah Berger (NYT Bestselling author of Contagious: Why Things Catch On) ***Discover how to get the right type of people to talk about you.*** ARE YOU SHARING GREAT WORK, but it seems nobody is listening? Does it seem like you’re at the mercy of social networks’ mysterious algorithms? Do you feel like it is an insurmountable task to understand and leverage social media? In Viralnomics: How to Get People to Want to Talk About You, Jonathan Goodman shows you how to appeal to people’s desires and get them to share your message as an extension of themselves. In this engaging, entertaining, and educational quick read you will discover: Methods to ethically persuade on social media. (pg 105) How to identify and befriend the real influencers (they aren’t who you think they are). (pg 23) A concept buried deep in psychological research that holds the secret to purposeful social sharing. (pg 53) The two keys to creating true power with Internet marketing. (pg 65) How to craft your messages and build your networks. (pg 115) If you desire to use social media marketing to get your product, service, or small business out to the right audience you don’t need to understand what buttons to push, you need to understand and appeal to the people pushing them. This book will help. Don't delay, scroll up and buy your copy today!

    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

    Are you also struggling with the same problems as other people who learn languages? Do you recognize any of these? Many of us have families, a full-time job, and problems finding enough time to study. It’s difficult to ensure that we study regularly and make progress in the new language. We try to force ourselves to study regularly, so we register for language courses and pay for access to Internet apps, but this artificial motivation becomes quickly a flash in the pan. When we try to study we don’t know how to do it efficiently. What techniques should we use? How can we remember the vocabulary? How do we deal with the grammar? We try different solutions, but none brings the desired results. Why is it that some people are able to master more than ten languages? How do the polyglots find the time? What do they do to learn any language in a matter of months? As a teenager, Konrad Jerzak vel Dobosz wanted to become a polyglot, but like most of us he needed to deal with the same challenges: lack of time, lack of an efficient method of learning, difficulties memorizing the vocabulary, lack of motivation and the fear of making mistakes. He decided to analyze the methods of well-known polyglots, including Heinrich Schliemann, Emil Krebs and Giuseppe Mezzofanti. He took a close look at the approaches proposed by modern language learning experts Richard Simcott, Luca Lampariello, Moses McCormick and Benny Lewis. This book, The Secrets of Polyglots is the result of his analysis of the methods developed by the greatest polyglots. You can find here the description of the techniques used by the biggest experts, and also a step-by-step method, which Konrad Jerzak vel Dobosz used himself to learn more than ten languages. The Secrets of Polyglots was written especially for people who: - Need to learn a foreign language, but don’t have much time to study - Have registered for language courses, but aren’t happy with the results - Learn by themselves, but want more efficient techniques - Want to learn several languages simultaneously, but don’t know how to - Desire to be able to master any foreign language in a couple of months The first part is a description of 17 extremely efficient techniques and concepts that will improve your language learning process. The second part explains, step-by-step, the learning system used by the author, including a practical example of how to apply all the “secrets” described in the first part. Testimonials: “I need to say that I skip all kind of self-help guide type of books. But ‘The Secrets of Polyglots’ grabbed immediately my attention and, after reading just a couple of pages, I knew that I needed to buy this book. And it was worth it, because it opened my eyes to many different aspects of language learning that I had ignored previously. The great advantage of this book is lack of catchy slogans promising us language fluency just after a month of study. Instead, the author delivers reliable and very useful knowledge on how to gradually learn vocabulary and grammar, and also how to find motivation and develop our linguistic skills. I myself used the advice from Konrad’s book, and I can proudly say that after 1.5 years of studying Portuguese, I began communicating fluently in this language.

     That's the power of a hook. And, it just worked on you. A book hook is a statement or question designed to generate immediate curiosity and entice readers to want more. Why is a hook important? Language is the power of the book sale. As an author, you don’t sell books to machines. You sell books to human beings. A book hook uses powerful language that naturally piques a person’s interest. Book marketing expert, Rob Eagar, has coached over 450 authors and worked with several New York Times bestsellers. In this concise guide, he skillfully explains: • How to create a book hook • The difference between fiction and non-fiction hooks • Where to use a book hook to maximize sales Mastering Book Hooks for Authors will teach you how to create attention-grabbing language for your book, regardless of the genre. Capture more reader interest for free by using the power of a hook. Also includes free access to “The Ultimate Book Marketing Plan Template for Authors” by Rob Eagar that takes the guesswork out of launching your new book.

    Throughout a demo or presentation, your prospect wants to run back to the relative safety of their existing world. This book will help you comfortably lead your prospect to your solution and make you the best demonstrator and presenter in your field!Tactics that you will find useful include:  Identifying and avoiding Demo Crimes  Winning demo techniques like "Tell-Show-Tell"  Building a value case for your solution  Managing your audience and reading their personalities  Creating winning themes  Performing differentiating Web demos and presentations  Conducting high value Discoveries  Managing your room environment  Winning teamwork techniques  We are an idea company that has built a deep set of actionable techniques and strategies derived from years of working with the most innovative and successful companies in the world. Our clients include Microsoft, SAP, Oracle, IBM, Getinge and many others. We adapted the ideas in this book based upon training thousands of highly paid, highly experienced professional demonstrators and presenters in every region of the world thus making it globally applicable and effective. We understand that the very best ideas are judged by their impact, and our clients validate the impact of our concepts through increased sales effectiveness every day. Don't miss out on this opportunity to truly differentiate your products and services.

    Rumi is one of the greatest poetical geniuses and spiritual masters in human history. His name stands for Love and ecstatic flight into the infinite. Today, Rumi is one of the most widely read poets in the west and has been described to be on par with Beethoven, Shakespeare and Mozart. During a 25 year period, Rumi composed over 70,000 verses of poetry focusing on diverse and varied topics. Rumi’s influence goes beyond nationalities and ethnicities with his work having been translated in numerous languages around the world. His work is mystical and intensely philosophical, with poems of fiery soulful expression, to passionate love verses filled with yearning and desire. Rumi describes the life of mystics as a “gathering of lovers, where there is no high or low, smart or ignorant, no proper schooling required.” He believed in a life journey following a love-based principle free of guilt, fear and shame. The bringing together of a wealthy nobleman and a poor wanderer serve as a reminder to us all that inspiration can come from anywhere and anyone can aid us in advancing our growth.

    Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products--what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond "Big Data" and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts to challengers. In this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success. The book:Examines the explosion of digital information that now surrounds us and describes the profound impact this is having on individuals, corporations, and societies; Shows how the Crossroads Model can help anticipate and navigate this market shift; Provides examples of traditional firms already harnessing the power of Code Halos including GE's Brilliant Machines, Disney's theme park Magic Band, and Allstate's mobile devices and analytics that transform auto insurance. With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.

    He ran out of ideas - moneymaking ideas, business ideas, problem-solving ideas, book ideas, marketing ideas, product ideas. Nothing he came up with seemed to work for himself or his clients. For the next two years, he would read one creativity or idea-generation book after another, trying to "get unstuck". But nothing worked. Whether you are an entrepreneur, author, coach, consultant or even an employee, your livelihood depends on you generating good ideas that other people will pay for. Your employers pay you for the ideas you generate, so do your clients. You get promoted or hired based on them. But what happens if you suddenly find yourself unmotivated, procrastinating and unable to come up with any good, profitable ideas? Looking back at those two darkest years, Richard Dotts realized that what he needed back then wasn't "more ideas" or "more creativity". That's why all of the books he read in those days did not work for him those are already for people with lots of creative juices flowing! But what about a person whose creative juices have stopped flowing completely, and nothing seems to even remotely work? In his latest work What To Do When You Are STUCK?, bestselling spiritual author and teacher Richard Dotts adopts a practical approach to ideas and solutions generation in life. Whether you are stuck in business, your career, or just life in general, unable to find the motivation and strength to move on after a setback, this book contains 6 quick jabs that will jolt and shock you into action in no time even before you finish reading! These are the very same techniques that Dotts has used for himself to build 4 successful and separate careers from scratch, in 4 distinct fields. Discover: ■ How to generate a stream of creative ideas and solutions when you have run out of steam and nothing seems to work. ■ How to jolt yourself back into action after suffering a setback or negative event. ■ How to deal with chronic procrastination or laziness, or that feeling of apathy in life. And more... This is not a theoretical book filled with theories and ideas. This is an ACTION book specially designed and written to JOLT you into positive action, even before you finish reading the book and set it down!

    She had left Missouri and come to Green River, Wyoming to find her father. Now, she was being held by two men against her will. The man who was determined to find her was a rancher. A rancher with a debt to repay.

    Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand strategies to reach this generation of 16-33 year olds.The authors' insights on what drives the consumer preferences of this new "Dot-com" generation are based on interviews with 5,000 Generation Y consumers. This new research provides understanding of the consumer psychology and behavior of the generation also known as the "Millennials." It helps marketers connect with the new generation of consumers by understanding their likes and dislikes, and guides them on advertising, marketing, and branding relevant to them.How Cool Brands Stay Hot contains guidance and checklists for marketing plans and campaigns, as well as case studies of Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's. It offers creative and effective ideas on how to position, develop and promote brands to one of the largest and most influential generations of consumers today.Visit the website at http://www.howcoolbrandsstayhot.com/