Book picks similar to
The Media in Italy: Press, Cinema and Broadcasting from Unification to Digital by Matthew Hibberd


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communication

Scientific Writing and Communication: Papers, Proposals, and Presentations


Angelika H. Hofmann - 2009
    This unique all-in-one handbook begins with a discussion of the basics of scientific writing style and composition and then applies these principles to writing research papers, review articles, grant proposals, research statements, and resum�s as well as to preparing academic presentations and posters.FEATURES:A practical presentation carefully introduces such basic writing mechanics as word choice and word location, sentence structure, and paragraph organization before moving into manuscript planning and organizational strategies. Extensive hands-on guidance for composing scientific documents and presentations then follows.Relevant and multi-disciplinary examples taken from real research papers and grant proposals by writers ranging from students to Nobel Laureates illustrate clear technical writing as well as common mistakes that one should avoid. Examples are drawn from a broad range of scientific disciplines including medicine, molecular biology, biochemistry, ecology, geology, chemistry, engineering, and physics.Extensive end-of-chapter exercise sets provide the opportunity to review style and composition principles and encourage readers to apply them to their own writing.Writing guidelines and revision checklists warn scientists against common pitfalls and equip them with the most successful techniques to revise a scientific paper, review article, or grant proposal.Annotated text passages bring the writing principles and guidelines to life by applying them to real-world, relevant, and multidisciplinary examples.Clear, easy-to-follow writing style is understandable to both native and non-native English speakers; special ESL features address problems faced by non-native English speakers.Eight chapters on grant writing demonstrate how to write successful grant applications and how to avoid the most common application mistakes.Covering all the facets of communication that scientists need to master, Scientific Writing and Communication: Papers, Proposals, and Presentations is ideal for a wide range of readers--from upper-level undergraduates and graduate students to postdoctoral fellows, faculty, and professional researchers--in the life sciences, medicine, psychology, chemistry, and engineering.

The Official Godzilla Compendium: A 40 Year Retrospective (Official Godzilla)


J.D. Lees - 1998
    144 pp. Ages 14 and up. Pub: 3/98.

The Architecture of Persuasion: How to Write Well-Constructed Sales Letters


Michael Masterson - 2009
    And by using the extended metaphor of an Indiana Jones-type archeology professor on a quest for romance, he makes it fun.You follow the professor as he catches the eye of the object of his affections... figures out what to say and do to get her to fall in love with him... and, step by step, lays the groundwork for the establishment of a mutually beneficial, long-term relationship.In the process, you learn how to construct a powerful sales letter.

The Columbo Collection


William Link - 2010
    Then -- "just one more thing" and the murderer realizes that his murder plot has unraveled.Columbo, played by the marvelous Peter Falk, appeared as a made-for-television movie in 1968, then the long-running series in 1971 -- and kept coming back over the decades.One of the finest detective series ever to appear on television, Columbo was created by William Link and his late collaborator Richard Levinson. With The Columbo Collection, Link has written 12 brilliant new stories in which murderers try to get away with murder but come up against the rumpled but unflappable Lieutenant Columbo.

Conversational Marketing: How to Grow Leads, Shorten Sales Cycles, and Improve Your Customers' Experience with Real-Time Conversations


David Cancel - 2019
    Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don't provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology that's centered around having real-time, one-on-one conversations with customers via chatbots and messaging, enabling powerful lead generation and optimal sales conversion. In this book, conversational marketing pioneer David Cancel shares his knowledge and experience to give marketers and sales professionals the innovative tools and proven techniques they need to carve out success in an increasingly dynamic business environment.Effective customer communication is crucial to any business, particularly in sales and marketing. By allowing your business to communicate with customers in real time--when it's most convenient for them--conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers.Merge inbound and outbound tactics into a more productive dialogIntegrate conversational marketing techniques into your existing sales and marketing workflowGenerate higher-quality leads and shorten sales cyclesImprove the customer experience with real-time communicationFace-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience--and sales--sky-high. With a multi-layered approach that combines traditional methods and cutting-edge technologies, Conversational Marketing and Sales can help you maximize your business's performance and potential for years to come.

Double Lives, Second Chances: The Cinema of Krzysztof Kieslowski


Annette Insdorf - 1999
    His best-known films, Blue; White; Red; The Double Life of Veronique; and The Decalogue, remain watershed events in lmmaking history. Author Annette Insdorf, Kieslowskis close friend and translator, offers a revealing portrait of his life and monumental body of work. From the gold-bathed images of The Double Life of Veronique to the emotionally dark, visually haunting Blue, Kieslowskis films explore personal and social issues with inimitable brilliance. This paperback edition includes an updated introduction with information on the much anticipated release of Heaven (March 2002) which Kieslowski wrote and planned to film, before he died unexpectedly in March 1996.

The Message of You: How to Inspire and Motivate Audiences with Your Life Story and Get Paid


Judy Carter - 2013
    

Ditch the Pitch: The Art of Improvised Persuasion


Steve Yastrow - 2014
    In his breakthrough handbook, Ditch the Pitch, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. Steve’s advice: tear up your sales pitch and instead improvise persuasive conversations.Ditch the Pitch is an essential read for salespeople, business managers, and anyone wishing to persuade those around them. Organized into six habits, with each habit consisting of three practices necessary for mastery, Ditch the Pitch is designed to teach Yastrow's approach to fresh, spontaneous, persuasive conversations. These new skills will show the reader how to identify the details that make each customer unique and subsequently navigate a conversation that focuses on the right message for the right customer at the right time.Throughout the book, the author quotes well-known improv comedians and musicians. He translates the techniques these artists use when improvising to create persuasive situations with customers. With the new confidence Ditch the Pitch offers, you will become master of the art of on-the-spot, engaging, and effective customer interactions. Let go of pre-written scripts and embrace Yastrow's guidelines for effortlessly enabling spontaneous conversations that persuade customers to say "yes."

Your Presentation is a Joke: Using Humor to Maximize Your Impact


Marshall Chiles - 2016
    With over fifteen years of success in the laughter business, he’s figured out how to harness the power of humor to change minds, persuade people, and influence decisions. Now, in this one-of-a-kind book, the king of corporate roasts and presentation humor shares his foolproof method for identifying ways to punch up presentations and engage audiences of all stripes. Drawing from years of experience crafting his own entertaining presentations—and working with seriously funny people—Chiles provides step-by-step instructions for learning how to successfully inject public speaking with humor to further your influence, expand your business, and build you career. He teaches readers to distinguish between comedy and humor, and provides examples from his own experiences to illustrate his methods. No matter your profession, your experience—or lack thereof—or the content you’re working with, Your Presentation Is a Joke can help. So whether you’re a seasoned public speaker or are scared stiff about a looming presentation, take the time to learn how to captivate minds by tickling funny bones.

Buddhism for Couples: A Calm Approach to Relationships


Sarah Napthali - 2014
    There is no shortage of books providing relationship advice that can help us with these matters. But Buddhist teachings address more than just surface knowledge, and guide us to delve deeper into our psyches.With an emphasis on self-compassion, Buddhism for Couples explains how to apply Buddhist teachings to your relationships to patch things up, hold things together, and, even on good days, scale the heights of relationship happiness. Written for both men and women, this book tackles the loaded subjects of housework, anger, sex, conflict, and infidelity, and introduces Buddhist strategies that can enrich a relationship.Humorous and informative, Buddhism for Couples provides a fresh approach to living as a couple, persuading us to leave behind stale, habitual ways of relating that don’t work.

When Love Is a Lie: Narcissistic Partners & the Pathological Relationship Agenda


Zari L. Ballard - 2013
    Pathological liars, chronic cheaters, and masters at passive-aggressive punishments (i.e. the silent treatment), narcissists follow a specific relationship agenda where every deceptive move is deliberately calculated to confuse and abuse the people who love them. And, as crazy as it appears, those who love the narcissist will stick it out, thinking they can fix this person or love them out of their bad behavior. We imagine the narcissist as mentally ill and, therefore, repairable. We bargain with logic, ignore our intuition, and become master truth spinners. And the truth, of course, is that narcissists, psychopaths, and sociopaths can never be fixed - not with love, therapy, and not with any magic pill. I know and understand...because I stumbled down this very path for twelve long years.When Love Is a Lie is a personal, non-clinical narrative that exposes the typical manipulative behavioral patterns of narcissistic partners. Based on my own 12-year experience, this book deliberately offers no excuses for narcissism (medical or otherwise) nor does it encourage readers to cut a narcissistic partner any slack whatsoever. This book is about the reality of the situation, about why we become codependent to the drama, and, most importantly, what we can do about all of it to save our own lives.

Preaching That Connects: Using Techniques of Journalists to Add Impact


Mark Galli - 1994
    Like everyone else, preachers long to be understood. Unfortunately, the rules first learned in seminary, if misapplied, can quickly turn homiletic precision into listener boredom. To capture heart and mind, Mark Galli and Craig Larsen suggest preachers turn to the lessons of journalism. In Preaching That Connects, they show how the same keys used to create effective, captivating communication in the media can transform a sermon. Amply illustrated from some of today’s best preachers, Preaching That Connects walks through the entire sermon, from the critical introduction to the bridge to illustrations and final application. Key points include the five techniques for generating creative ideas, your six options for illustrations, and the ten rules for great storytelling—and why the transition sentence is the hardest sentence you’ll write. Preaching That Connects is for all who seek to hone their craft to communicate the truth of the gospel effectively.

Making the Case: How to Negotiate Like a Prosecutor in Work and Life


Kimberly Guilfoyle - 2015
    Her father knew that he couldn’t possibly anticipate all the needs of his children alone so he set out to teach Kimberly how to advocate for herself and for her younger brother. He instructed her on how to ask for what she needed and how to build a strong case to get it. Those valuable childhood lessons helped Kimberly become the quick-thinking spitfire she is today. In Making the Case she weaves stories and anecdotes from her life and career with specific strategies that can help anyone set clear goals, communicate more effectively, and come out on top in any situation. Having been a prosecuting attorney, former First Lady of San Francisco and one of TV’s most sought-after legal analysts and opinion-shapers, Kimberly Guilfoyle is the quintessential expert at making the case. Now advocating for her readers, she shares tips on how to make the case for yourself in all realms of your life—personal and professional. Among the topics she advises on are:• Getting hired• Nailing a promotion• Navigating a mid-life career change• Managing personal finances• Advocating for your health• Minimizing family drama Told in her appealing and persuasive voice, combining personal experience and time-tested counsel, Making the Case is an invaluable guide to helping you get the most from your life at home and at work.

What the Animals Taught Me: Stories of Love and Healing from a Farm Animal Sanctuary


Stephanie Marohn - 2012
    Each story illuminates how animals can help us see and embrace others as they truly are and reconnect us with the natural world.Wishing to escape the urban rat race, freelance writer and editor Stephanie Marohn moved to rural northern California in 1993. Life was sweet. She was a busy freelancer. In return for reduced rent, she fed and cared for two horses and a donkey. Her life was full.And then, more farm animals started to appear: a miniature white horse, a donkey, sheep, chickens, followed by deer and other wildlife. Each one needed sanctuary either from abuse, physical injury, or neglect. Marohn took each animal in and gradually turned her 10-acre spread into an animal sanctuary.Each chapter of What the Animals Taught Me focuses on the story of a particular animal that became part of Marohn's life. She shares what she learned from the sheep she rescued from an animal collector, the abused donkey she helped nurse back to health, and many others to remind us that animals have much to teach us about love, compassion, trust, and so many of the qualities we so often try to cultivate in ourselves.A deeply inspiring collection, What the Animals Taught Me awakens our hearts and reminds us that our best life teachers sometimes come covered in fur.

The Body Language Handbook: How to Read Everyone's Hidden Thoughts and Intentions


Gregory Hartley - 2010
    By going step-by-step from the holistic to the detailed, you'll quickly discover when body language indicates something significant, and when an itch is just an itch. You'll learn how to: -- Identify the basic mechanics of human communication. -- Observe what is culturally normal…and when ""abnormal" matters. -- Read changes in body language. -- Avoid misunderstandings. -- Project the right message. -- Protect yourself from manipulation. The Body Language Handbook will not only teach you how to read the body language of others, it will also make sure you send the signals you want to send. Increase your power of communication at the office, in a courtroom or classroom, at home, and in any social setting, even the poker table!