Book picks similar to
Social Media Optimization For Dummies by Ric Shreves
business
non-fiction
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library-book
Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits
Jay Conrad Levinson - 2010
Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: • 19 secrets every guerrilla social media marketer needs to know • The Guerrilla Social Media Toolkit • The Seven-Sentence Social Media Attack Plan • 22-point social site and blog checklist • 20 types of ROI • Free guerrilla intelligence tools • Future social media weapons that are worth knowing about • And more! This is THE social media guerrilla’s go-to guide—learn how to employ a social media plan that earns attention—and profits!
Microsoft Project 2010 Step by Step
Carl Chatfield - 2010
With Step By Step, you set the pace-building and practicing the skills you need, just when you need them! Topics include building a project plan and fine-tuning the details; scheduling tasks, assigning resources, and managing dependencies; monitoring progress and costs; keeping projects on track; communicating project data through Gantt charts and other views.
Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy
Clate Mask - 2010
They are struggling just to keep their businesses running, let alone actually growing their companies and experiencing the success they anticipated.Conquer the Chaos speaks to you as a small business owner by making sense of the overwhelming demands on your business and providing a twenty-first century recipe for success with sanity. With engaging stories, quotes, and examples, Conquer the Chaos leads you through the six strategies you can incorporate to bring order to your business today. Find the money, time, and freedom in entrepreneurship that inspired you in the first placeSuccessfully juggle customers, prospects, management of employees, marketing, sales, accounting, and more Get from just surviving to growing your company and experiencing success Conquer the Chaos gives you the no-nonsense, ready-to-go guide that gets your business exactly where you want it to be.
Crushing YouTube: How to Start a YouTube Channel, Launch Your YouTube Business and Make Money
Joseph Hogue - 2019
If you're serious about starting a YouTube business and want to make money on YouTube, I can show you the way. I've doubled my monthly income by creating a YouTube channel. Thousands of people watch each video and I've built a community that supports and motivates me every day...and that's all in less than two years! Is it Too Late to Start a YouTube Business? I"ve been developing online businesses since 2012 but was late to the game on YouTube. By the time I started my YouTube channel, people were already saying, "YouTube is dead!"; People were saying you couldn"t grow on YouTube anymore and that small channels couldn't win in the YouTube algorithm. I'm living proof you CAN start a YouTube business and be successful. I average $3,500 a month on ads alone (June 2019) and another three- to four-thousand on sponsorships, affiliates and my own products. In fact, I believe we’re just coming into the Age of YouTube with the rollout of 5G and every business owner needs a video presence.
A YouTube How-To from Someone that's Been There
I've seen the frustration for small YouTubers, trying to compete and get views against the million-subscriber monsters. I know what it’s like to start a channel from nothing. I’ll not only show you how to set up your channel to look professional, I’ll reveal the secrets even some of the biggest YouTube creators don’t know. In this book, you'll learn: How to get YouTube video ideas and hack the most popular videos for viral success (Pg 49) Five steps to building a YouTube channel brand that creates an army of supporters (Pg 69) The easy way to record videos, even if you don't like to be on camera (Pg 85) Five income streams that guarantee you WILL make money on YouTube (Pg 135) Since starting my YouTube channel, I've consulted and helped other video influencers grow their channels for millions of views. I’ve helped them find sponsorships and make enough money to quit their day job to make YouTube a full-time business. I can do the same for you with this book. I can show you the way but YOU have to get started. Scroll back up and click Buy Now to create your YouTube business and start making money on YouTube.
The Mindful Entrepreneur: How to rapidly grow your business while staying sane, focused and fulfilled
Joel Gerschman - 2017
Fusing proven, cutting-edge business strategy with powerful mindfulness practices, you’ll learn an immediately practical, holistic approach to achieving business success and personal fulfilment. You’ll also gain access to a range of tools, templates and resources designed to help you: • generate rapid, profitable growth; • create a business that can run without you; and • stay sane, focused and fulfilled. If your business is not giving you the wealth, freedom and fulfilment that you desire, if you feel like a slave to your business rather than master of it, The Mindful Entrepreneur is for you. "The Mindful Entrepreneur will force you to revisit your "Why." Why do you run a business? And how does that fit into your life? Managing a company without a clear measure of purpose and balance is suicide. This book not only teaches us how to survive, but how to access our full potential through a mindful approach. Every business owner should read it.” Jesse Tevelow, Best Selling author of The Connection Algorithm
Citizen Marketers: When People Are the Message
Jackie Huba - 2006
They clarify the context and importance of technological and societal shifts that are changing the nature of customer expectations and relationships.
An Ugly Truth: Inside Facebook's Battle for Domination
Sheera Frenkel - 2021
Once one of Silicon Valley’s greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users’ data, spreading fake news, and amplifying dangerous, polarizing hate speech. The company, many said, had simply lost its way. But the truth is far more complex. Leadership decisions enabled, and then attempted to deflect attention from, the crises. Time after time, Facebook’s engineers were instructed to create tools that encouraged people to spend as much time on the platform as possible, even as those same tools boosted inflammatory rhetoric, conspiracy theories, and partisan filter bubbles. And while consumers and lawmakers focused their outrage on privacy breaches and misinformation, Facebook solidified its role as the world’s most voracious data-mining machine, posting record profits, and shoring up its dominance via aggressive lobbying efforts. Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances and rivalries within the company to shine a light on the fatal cracks in the architecture of the tech behemoth. Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability—this is how Facebook was built to perform. In a period of great upheaval, growth has remained the one constant under the leadership of Mark Zuckerberg and Sheryl Sandberg. Both have been held up as archetypes of uniquely 21st century executives—he the tech “boy genius” turned billionaire, she the ultimate woman in business, an inspiration to millions through her books and speeches. But sealed off in tight circles of advisers and hobbled by their own ambition and hubris, each has stood by as their technology is coopted by hate-mongers, criminals and corrupt political regimes across the globe, with devastating consequences. In An Ugly Truth, they are at last held accountable.
Lunch With The Wild Frontiers: A History of Britpop and Excess in 13½ Chapters
Phill Savidge - 2019
Savidge was co-founder and head of legendary public relations company Savage and Best, the company that represented most of the artists associated with the scene, including Suede, Pulp, The Verve, Elastica, Kula Shaker, Spiritualized, Menswear, The Auteurs, and Black Box Recorder. Savidge published her first book, Lunch With The Wild Frontiers as Phill Savidge but had transitioned just prior to its publication and she is now known as Jane Savidge. In Lunch .. she suggests that Britpop came about by accident because she refused to represent any American bands. She subsequently ended up with an extremely accessible, media-friendly roster that lived around the corner and included the most exciting press-worthy acts of the era.Savidge's unique experience at the epicentre of Britpop led to many intimate, not entirely self-congratulatory encounters with a who's who of popular culture including Brett Anderson, Damon Albarn, Roy Orbison, David Bowie, Joe Strummer, Lou Reed, Michael Barrymore, Richard Ashcroft, Andrew Lloyd Webber, Mick Jagger, George Lucas, Damien Hirst, and Dave Stewart, among others. But did she really Sellotape a cassette of Suede's 'Animal Nitrate' single to a purple velvet cushion with a note that said 'another great disappointment' and then bike it to the NME? And could she and Jarvis Cocker really have fallen out simply because a journalist thought she was more glamorous than the Pulp front man?If you've ever wondered what it's like to represent Hirst, Cocker, and The Verve in the same decade, and then wake up in bed with Keith Allen in the Ritz in Paris courtesy of Mohammed Al Fayed then you should read this book. Imagine David Sedaris with a hangover and an expense account and you're halfway to appreciating the delinquent delights of Lunch With The Wild Frontiers.Savidge is currently working on her second book.
Pinfluence: The Complete Guide to Marketing Your Business with Pinterest
Beth Hayden - 2012
Engaging with your followers and fans, listening to what they have to say, and producing consistently great content are the true markers of successful social media marketing today. Pinterest gives business users the opportunities to do all three in visually stunning, engaging ways. But business owners need help in knowing how to use Pinterest effectively for marketing purposes. "Pinfluence" will show business owners, entrepreneurs, online merchants and bloggers how to use Pinterest to drive traffic to their websites, connect with their potential and current clients, and convert their followers into buyers using this exciting new platform."Pinfluence" will be accessible and easy to read, with action steps that readers can implement right away. Readers will learn how to: Set up your professional Pinterest profile for maximum business exposure, so when your pins go viral, they send a flood of massive, targeted traffic to your website or blog. Develop a targeted Pinterest strategy for your business so you can increase your online exposure, bring in more income and avoid wasting time doing tasks that doesn't get you more leads or fansQuickly and easily start growing your audience, engage with your followers, and collect tons of business leadsConvert followers into buyersGet Pinterest marketing help for special types of situations, like business-to-business companies and nonprofits
The Midas Touch - 99 Pages To Acquire The Art Alchemy & Forge Champions
Sheetal Nair - 2020
This book talks about how one can acquire the expertise to forge leaders, I have delved deep into my interactions with inspiring leaders/mentors who have carved a niche for themselves & benchmarked their best practices for you to imbibe.There is a lot of Vedic & Greco-Roman cultural influence which you shall find in this book, as it draws a parallel between ancient knowledge & its modern interpretation.Each of the 22 Chapters should be perceived as a tool & this book aspires to serve as a instrument to learn techniques to develop leaders & forge them into champions.
Be the Better Broker, Volume 2: Days 1-100 As A New Broker, Building Lasting Foundations and Surviving in the Meantime
Dustan Woodhouse - 2016
Whether you are a rookie or an established Broker, this is the guide you need to lay the foundations for long-term success. Author Dustan Woodhouse has packed this book with dozens of tips and lessons gleaned from personal experience processing over 1,300 mortgage files and taking in over 2,000 applications verbally. You'll learn... - The old-school piece of technology that's every broker's best friend - How to have a complete application built by the time the very first phone call ends - When smart brokers decide to walk away from a file - Where to invest your marketing dollars (and where you'd just be throwing that money away) - How to trade cold-calling for warm-calling - How the "paycheque mentality" can sink your business, and what to do about it Every step, every tip, every process is aimed at building long-term relationships with clients and referral partners alike. It's all designed to get you to the holy grail of a referral-only business. Your mantra? Get the application. Here's how to do it.
Schiit Happened: The Story of the World's Most Improbable Start-Up
Jason Stoddard - 2014
From afar, it looks like they did it with ease...but the truth is much more complicated."--InnerFidelityFor everyone who didn't win the venture capital lottery,or everyone who wasn't born with a trust fund,for everyone who doesn't have rich relatives...This is the story of how real start-ups work. This is how to turn a dream into a multimillion dollar business—without selling out, without spending a mint on marketing, and without losing your sense of humor.Meet Schiit Audio, a company born in a garage that went on to change the face of high-end personal audio—challenging the idea that everything must be made in China, rejecting old ideas about advertising and social awareness, and forging our own unforgettable brand. This is our (improbable) story.Here’s to your own stories—and your success!
How To Talk To Anyone: 51 Easy Conversation Topics You Can Use to Talk to Anyone Effortlessly
James W. Williams - 2019
How to Talk to Anyone: 51 Easy Conversation Topics You Can Use to Talk To Anyone Effortlessly addresses the major roadblocks keeping you from building connections and relationships through communication, and provides the best strategies to help you unleash your full potential as an excellent conversationalist.Inside, you’ll find:
The main components of communication, and their importance in making conversations
The basic guide to making good and proper conversations
The art of choosing the best conversation topics and making small talks interesting and fulfilling
The aces to use to influence and lead conversations
While other books seek for things you could learn outside, this book chooses to dig deep down into what is already inside you – fears, hidden talent, creativity, and that connection you feel with every human being – and using them to get your desired results in conversations. After reading this book, you will surely feel more confident in facing challenges that keep you tongue-tied and passive at parties, and more determined on being known for your wit, honesty, and charisma.So grab a copy now, and begin taking this journey towards a more confident, conversation-savvy, and interesting YOU!
365 Days of Happiness: Because happiness is a piece of cake!
Jacqueline Pirtle - 2018
Showing that you can put in work to change your life while having fun, the practices are full of whimsy and delight. Jacqueline decided to spend every day of 2017 devoted to her own happiness. She wrote every single day about the things she does to honor her joy, and used these writings to create this 365 day step-by-step guide, so she could teach you how to shift to BE and live in a “high for life” frequency of happiness too—no matter where you are at in your life right now. She started writing these for herself, but has a little sneaky intent to touch your heart every day and initiate new learning, understanding, knowledge, and wisdom for you to get closer to your true, authentic happy self. Through light, bubbly, cheerful passages, each day teaches you to find happiness, use those sour lemons, and shift yourself into a “high for life” frequency where you can reach happiness anywhere at any time.