Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World


Michael Hoefflinger - 2017
    But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect.Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company's growing pains, stumbles, and reinventions.Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company's development, uncovering lessons learned on its way to greatness: How Facebook recovered from its "disastrous" IPO ● How the growth team achieved the impossible ● Why Facebook's News Feed ads were the company's most important business decision ever ● How Google+ attacked and lost ● Why—and how—Instagram and WhatsApp were added to the mix ● What the company does to win the talent wars ● What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick ● Which products and technical advancements are on the horizon and why ● And much moreIntimate, fast-paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos—as Facebook grows up, overcomes setbacks, and works to connect the world.

21 Lessons: What I've Learned from Falling Down the Bitcoin Rabbit Hole


Gigi - 2020
    Like many others, I feel like I have learned more in the last couple of years studying Bitcoin than I have during two decades of formal education. The following lessons are a distillation of what I’ve learned. First published as an article series titled “What I’ve Learned From Bitcoin,” what follows can be seen as a third edition of the original series. Like Bitcoin, these lessons aren’t a static thing. I plan to work on them periodically, releasing updated versions and additional material in the future.Bitcoin is an inexhaustible teacher, which is why I do not claim that these lessons are all-encompassing or complete. They are a reflection of my personal journey down the rabbit hole. There are many more lessons to be learned, and every person will learn something different from entering the world of Bitcoin. I hope that you will find these lessons useful and that the process of learning them by reading won’t be as arduous and painful as learning them firsthand.

Wal-Mart Book of Ethics Abridged Edition


R.A. Wilson - 2012
    Why else would you be looking at this book? If you have ever wanted to see behind the front lines of retail, this is the book for you. If you want to validate your own experiences in retail, this is the book for you. If you just want to laugh at humorous things from funny people, this is the book for you. Packed full of true short stories from working in one of these super stores, only one conclusion can be reached in the end: Wal-Mart is the craziest place on Earth!

Podcast Launch - A Step by Step Podcasting Guide Including 15 Video Tutorials


John Lee Dumas - 2013
    This book comes with 15 video tutorials where the author, John Lee Dumas, will walk you through the more technical aspects of podcasting. These tutorials will make your podcast experience enjoyable and stress free. Podcast Launch begins with identifying your podcast, followed by equipment needed, recording and editing, intros and outros, tagging your MP3, uploading to a media host, embedding your MP3 onto your website, submitting your podcast to iTunes, Stitcher Radio, and Blackberry, launching your podcast the right way, building your audience, and monetizing. The author, John Lee Dumas, is the Founder and Host of the top ranked business podcast, EntrepreneurOnFire. EntrepreneurOnFire generates over 150,000 unique downloads every single month in over 140 countries. EntrepreneurOnFire’s lineup consists of Seth Godin, Tim Ferriss, Barbara Corcoran, Gary Vaynerchuk, Chris Brogan, MJ DeMarco, and over 170 others.In Podcast Launch, John Lee Dumas shares how he turned an idea into a red-hot podcast that inspires thousands of people daily. It started with an AHA moment, and passion has guided him ever since. John shares the lessons he learned so you can take advantage of all his victories and learn from all of his failures. Your final result will be a podcast of your own, and it will be amazing.

Seeing What Others Don't: The Remarkable Ways We Gain Insights


Gary Klein - 2013
    We also need insights into the everyday things that frustrate and confuse us so that we can more effectively solve problems and get things done. Yet we know very little about when, why, or how insights are formed—or what blocks them. In Seeing What Others Don't, renowned cognitive psychologist Gary Klein unravels the mystery.Klein is a keen observer of people in their natural settings—scientists, businesspeople, firefighters, police officers, soldiers, family members, friends, himself—and uses a marvelous variety of stories to illuminate his research into what insights are and how they happen. What, for example, enabled Harry Markopolos to put the finger on Bernie Madoff? How did Dr. Michael Gottlieb make the connections between different patients that allowed him to publish the first announcement of the AIDS epidemic? What did Admiral Yamamoto see (and what did the Americans miss) in a 1940 British attack on the Italian fleet that enabled him to develop the strategy of attack at Pearl Harbor? How did a “smokejumper” see that setting another fire would save his life, while those who ignored his insight perished? How did Martin Chalfie come up with a million-dollar idea (and a Nobel Prize) for a natural flashlight that enabled researchers to look inside living organisms to watch biological processes in action?Klein also dissects impediments to insight, such as when organizations claim to value employee creativity and to encourage breakthroughs but in reality block disruptive ideas and prioritize avoidance of mistakes. Or when information technology systems are “dumb by design” and block potential discoveries. Both scientifically sophisticated and fun to read, Seeing What Others Don't shows that insight is not just a “eureka!” moment but a whole new way of understanding.

Just F*ing Demo!: Tactics for Leading Kickass Product Demos


Rob Falcone - 2014
    Making matters worse, those leading the demos can rarely afford to spend months at a time figuring out how to improve their success rates. In Just F*Ing Demo!, Rob Falcone outlines the tactics that helped him overcome these challenges, lead clear, relevant demos, and exceed revenue generation goals quarter after quarter. The book will teach readers: - How to structure a demo; - How to ask questions that uncover what your audience truly cares about; - How to translate audience needs into a flow that is extremely easy to follow; - How to use simple but powerful interpersonal tactics within the demo itself. Just F*Ing Demo! distills Falcone’s highly successful training program into an intentionally concise yet impactful read. From the entrepreneur seeking investment to the sales professional chasing a deal, anyone can carve out a few hours, read this book, and immediately make their demos kick ass.

Wealth Exposed: This Short Argument I Overheard Made Me A Fortune... Can It Do The Same For You?


M.J. DeMarco - 2020
     And it can do the same for you. Go back to 1996 and eavesdrop on the tense 18-minute argument I unwittingly heard. An altercation between two friends. One living a dream. The other faking it. Listen in on the powerful conversation that changed the trajectory of my life and ultimately made me a millionaire— many times over. Delivered in a raw narrative form, step into my shoes as a depressed limousine driver and five-time failed entrepreneur. Witness the argument as I did, an argument that exposed wealth’s guiding first-principles. An transcendent story of sacrifice, immutable regret, and life-changing insight... a poignant tale relevant in an year, any economy, or any country. Discover the right questions and you’ll discover the right answers— answers that will set you free. Based on a true story.

Fools Rush In: Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner


Nina Munk - 2004
    The news was crazy, incredible. The biggest merger ever, it was, according to the media, an "awesome megadeal" and "a fusion of guts and glory." It was "the deal of the century" and "a mega-marriage of earth and cyberspace." An Internet upstart, AOL was buying the world's most powerful media and entertainment company. "A company that isn't old enough to buy beer," marveled the Wall Street Journal, "has essentially swallowed an ancien régime media conglomerate that took most of a century to construct."Two years later, after the smoke had cleared, $200 billion of shareholder value had vanished into cyberspace. On the trail of possible fraud, the SEC and the Justice Department started investigating AOL Time Warner's accounting practices. Meanwhile, a civil war had broken out inside the company, complete with backstabbing and personal betrayals. Before long, almost every major player was out of the company, discredited, and humiliated. Jerry Levin, Time Warner's "resident genius," lost his job, lost his reputation, and, in the view of some people, simply "lost it." Steve Case, the visionary leader of AOL, was forced out of the company he had created. Gone too was the telegenic wonder-boy Bob Pittman, and his gang of fast-talking salesmen. As for Ted Turner, he resigned from his post as vice-chairman of AOL Time Warner in early 2003, bitter, wiser, and $8.5 billion poorer.Fools Rush In is the definitive account of one of the greatest fiascos in the history of corporate America. In a narrative fraught with drama, Nina Munk reveals the overweening ambition and moral posturing that brought down the Deal of the Century. With painstaking reporting and the remarkable eye for detail she's known for, Munk lays out, step by step, the anatomy of a debacle. Irreverent, witty, and iconoclastic, she sees through it all brilliantly."As in all great Greek tragedies, you knew the plot before it played out," one perceptive insider told Munk on the subject of the AOL Time Warner deal; "you knew who'd be sacrificed at the altar." Here's what we discover in Fools Rush In: In their single-minded quest for power, Steve Case and Jerry Levin were at each other's throats even before the deal was announced. Bob Pittman was regarded as a "windup CEO" by Case, and viewed as a hustler by just about everyone at Time Warner. Ted Turner underestimated Jerry Levin's ruthlessness badly. And Levin himself, convinced he was creating a great legacy comparable to that of Time Inc.'s founder, Henry Luce, refused to acknowledge the obvious: that, with a remarkable sense of timing, Steve Case had used grossly inflated Internet paper to buy Time Warner.

Etsy Empire: Proven Tactics for Your Etsy Business Success, Including Etsy SEO, Etsy Shop Building, Social Media for Etsy and Etsy Pricing Tips


Eric Michael - 2014
    Etsy Empire is the first book to provide instruction on all aspects of building a successful Etsy business selling crafts and vintage collectibles.Complete primers on internet selling often cost in excess of $50. After all, why would a successful Etsy shop owner give other competitors instructions on exactly how to build the most profitable shop in their own niches? They wouldn't, right?Well, I was a successful Etsy seller for years, but I moved on to providing help for aspiring online business owners, so I have no reservations about telling you exactly how to sell more items on Etsy and build an Etsy shop that will provide you consistent paychecks and grow over time. Etsy Empire offers a unique combination of the most important Etsy tips for building your business:1. Build your brand. This is the most important task for Etsy sellers.2. Determine demand for your potential business for free.3. Learn how to double or triple traffic to your shop and sales items with Etsy SEO and Google SEO4. Use Pinterest, Facebook and Twitter to sell more items and engage your shop's fans - Social Media for Etsy5. Learn how to sell crafts and vintage collectibles on Etsy6. Etsy tips for packaging and shipping7. Learn valuable tips for improving Etsy photography and how to make your item descriptions convert into sales8. Etsy 101 - learn how to start your business from scratch and build into a successful online business9. Learn how to network with other successful Etsy shop owners10. How to design a great Etsy shop - create a professional shop banner, shop name and avatar

Every Landlord's Tax Deduction Guide


Stephen Fishman - 2005
    This edition covers updates on the laws, numbers, and planning strategies. Illustrations.

Start-up Expert: Get Ready


Alistair Milne - 2011
    After reading the Start-up Expert's first book 'Get Ready' you will have a better understanding of the challenges ahead and whether you have the character and determination to succeed. You will be reassured that qualifications are irrelevant and read stories about those who succeed against all odds. The book is designed to serve as encouragement and inspiration, while at the same time providing practical advice.Alistair Milne is a serial entrepreneur and investor who already has 16 years of hands on start-up experience at age 33. Alistair has started more than 6 businesses since founding his first limited company at 17 and he has invested in many more. He moved to Monaco aged just 25 and his businesses currently employ well over 250 people.Alistair has no degree in business studies or MBA, everything he knows about start-ups has been learned the hard way through running actual businesses from start to exit. He is truly a 'Start-up Expert'.

Out of the Ether: The Amazing Story of Ethereum and the $55 Million Heist that Almost Destroyed It All


Matthew Leising - 2020
    It also chronicles the creation of the Ethereum blockchain from the mind of inventor Vitalik Buterin to the ragtag group of people he assembled around him to build the second-largest crypto universe after Bitcoin.Celebrated journalist and author Matthew Leising tells the full story of one of the most incredible chapters in cryptocurrency history. He covers the aftermath of the heist as well, explaining the extreme lengths the victims of the theft and the creators of Ethereum went to in order to try and limit the damage. The book covers:The creation of EthereumAn explanation of the nature of blockchain and cryptocurrencyThe activities of a colorful cast of hackers, coders, investors, and thievesPerfect for anyone with even a passing interest in the world of modern fintech or daring electronic heists, Out of the Ether is a story of genius and greed that’s so incredible you may just choose not to believe it.

The Lifestyle Investor: The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom


Justin Donald - 2020
    

Do Fly: Find Your Way. Make a Living. Be Your Best Self


Gavin Strange - 2016
    Sounds simple, doesn't it? But the reality can be quite different. Whether you're just starting out or simply ready to head in a new direction, you're going to need some help turning your natural skills into success-seeking missiles of radness.On hand is Gavin Strange, a creative working by night under the name of JamFactory and, by day, at Aardman Animations – the Academy Award-winning studio behind Wallace & Gromit and Shaun the Sheep.With advice, encouragement and a reminder that life's too short to not pursue your passion, whatever your age or position – from school leaver or graduate just starting out to CEO ready to head in a new direction, Do Fly will inspire you to:Change your perspective and revamp your mindsetDevelop creative side projectsStay optimistic and resilientDiscover skills and passions you never knew you had!Do Fly is your all-in-one guide, ticket and passport to a new destination. Are you ready for take off?

Dividend Growth Machine: How to Supercharge Your Investment Returns With Dividend Stocks (Dividend Investing)


Nathan Winklepleck, CFA - 2016
     What You Will Learn Through easy-to-understand examples and practical tips, Nathan will show you how anyone can achieve financial independence and investment success through dividend investing. In these pages, you'll discover: Why traditional investment strategies fail. The most dangerous investment strategy out there right now (and how to avoid it). How to dramatically improve your investment results while taking less risk. How to outperform most "passive index" strategies. How to practically guarantee a positive investment return over the long-term. Why dividends are the safest, most consistent, and common sense way to build wealth. What dividends are and where they come from. How dividends can replace your paycheck in retirement. Who Should Read It This book is for anyone who wants to build wealth and improve their investment returns. It’s not complicated. There are no fancy formulas or Wall Street mumbo jumbo. Beginning investors who just want to better understand how to make money investing in stocks. Experienced investors who have been burned by other investment strategies. Anyone who is afraid to lose money investing in the stock market. Those nearing retirement who wants to generate passive, consistent, and growing income. Retired people who are tired of getting 1% returns in their checking accounts and 3% (or less) from bond funds. Anyone considering buying an annuity. Who Should NOT Read It Those looking for “get-rich-quick” investing strategies. This strategy is about consistently and predictably growing your wealth over long time periods (20+ years). This book is targeted to people with little-to-no experience with dividend investing or investing in general. If you have a lot of experience with dividend investing, there probably isn’t much here for you. Annuity salespeople. If you want to sell an annuity, don’t read this book. And definitely don’t let your potential victims (errr… “clients”) read it. Testimonials "The book is well written and understandable for anyone with even minimal investing experience." -JCS "One of the best books on dividend growth investing. I wish I had known about this 10 years ago as I compared my tax-free bonds versus dividend growth investing would have doubled my portfolio if I had followed his books advice." -David "An investment strategy that makes sense. The book is short and to the point. Reading it will be time well spent." "I'm already employing the strategy in my own investments, but this book gave me a lot of confidence that I'm absolutely doing the right thing. It is short, but there's every bit as much content as a much longer book.