Born the son of missionaries, Henry Luce spent his childhood in rural China, yet he glimpsed a milieu of power altogether different at Hotchkiss and later at Yale. While working at a Baltimore newspaper, he and Brit Hadden conceived the idea of Time: a “news-magazine” that would condense the week’s events in a format accessible to increasingly busy members of the middle class. They launched it in 1923, and young Luce quickly became a publishing titan. In 1936, after Time’s unexpected success—and Hadden’s early death—Luce published the first issue of Life, to which millions soon subscribed.Brinkley shows how Luce reinvented the magazine industry in just a decade. The appeal of Life seemingly cut across the lines of race, class, and gender. Luce himself wielded influence hitherto unknown among journalists. By the early 1940s, he had come to see his magazines as vehicles to advocate for America’s involvement in the escalating international crisis, in the process popularizing the phrase “World War II.” In spite of Luce’s great success, happiness eluded him. His second marriage—to the glamorous playwright, politician, and diplomat Clare Boothe—was a shambles. Luce spent his later years in isolation, consumed at times with conspiracy theories and peculiar vendettas. The Publisher tells a great American story of spectacular achievement—yet it never loses sight of the public and private costs at which that achievement came.

    Hebdige [...] is concerned with the UK's postwar, music-centred, white working-class subcultures, from teddy boys to mods and rockers to skinheads and punks.' - Rolling StoneWith enviable precision and wit Hebdige has addressed himself to a complex topic - the meanings behind the fashionable exteriors of working-class youth subcultures - approaching them with a sophisticated theoretical apparatus that combines semiotics, the sociology of devience and Marxism and come up with a very stimulating short book - Time OutThis book is an attempt to subject the various youth-protest movements of Britain in the last 15 years to the sort of Marxist, structuralist, semiotic analytical techniques propagated by, above all, Roland Barthes. The book is recommended whole-heartedly to anyone who would like fresh ideas about some of the most stimulating music of the rock era - The New York Times

    Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it.-- Jakob Nielsen, Principal, Nielsen Norman Group"There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today."--Lou Rosenfeld, co-author, Information Architecture for the World Wide WebOn the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks - to gather information, reading only what we need. We are all too busy to read much on the web.This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.Learn how to create usable and useful content for the web from the master - Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.This practical, informative book will help anyone creating web content do it better.Features* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many befores and afters.* Specific guidelines for web-based press releases, legal notices, and other documents.* Tips on making web content accessible for people with special needs.Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.

    It is the most popular style for social correspondence, invitations, and other communications requiring an elegant hand. In this practical manual, a noted calligraphy teacher offers a comprehensive, step-by-step guide for the student. Beginning with a brief but fascinating history of copperplate, she moves quickly to an in-depth examination of the alphabet, numbers, and punctuation. Each letter is demonstrated stroke by stroke with a clear explanation. Readers will also find detailed discussions of writing in color, using the proper paper, and learning how to retouch, correct, and crop. Ms. Winters then shows how copperplate can be used to write a simple paragraph, a short quotation, or poetry, and explains how to use the script commercially for addressing envelopes and writing name cards and invitations. With this easy-to-follow manual and some practice, calligraphers will be able to create copperplate scripts with the rhythm, grace, and ease of the great writing masters.

    When deployed wisely, it can bring us pleasure, choice, strength, decency and much more. But if its power is abused, the outcome can be wasteful, confusing, humiliating, even dangerous. None of us can avoid being affected by design, whether or not we wish to. It is so ubiquitous that it determines how we feel and what we do, often without our noticing.Hello World explores design's influence on our lives. Written by the renowned design critic Alice Rawsthorn and designed by the award-winning book designer Irma Boom, it describes how warlords, scientists, farmers, hackers, activists and designers have used design to different ends throughout history: from the macabre symbol invented by 18th century pirates to terrorise their victims into surrender, to one woman's quest for the best possible prosthetic legs and the evolution of the World Cup ball.At a time when we face colossal changes, unprecedented in their speed, scale and intensity - from the deepening environmental crisis, to giant leaps in science and technology - Hello World explains how design can help us to make sense of them andto turn them to our advantage.

    Still, only a few of us have the discipline to make it past the first few entries, and fewer still manage to create diaries whose insight and visual beauty can inspire anyone but their authors. Drawing from Life: The Journal as Art is an exploration of these exceptionsbooks of obsessive wonder filled to their borders with drawings, sketches, watercolors, graphs, charts, lists, collages, portraits, and photographs. Jennifer New takes readers on a spirited tour into the private worlds of journal keepersan architect, a traveler, a film director, an archeologist, a cancer patient, a songwriter, a quiltmaker, a gardener, an artist, a cyclist, and a scientist, to name just a fewillustrating a broad range of journaling styles and techniques that in the end show how each of us can go about documenting our everyday lives. Excerpts from journals by such artists as Maira Kalman, Steven Holl, David Byrne, and Mike Figgis give us a peek at how creative souls observe, reflect, and explore.For those who already keep a journal, Drawing from Life will be an inspiration. For those who have always wanted toor tried and failedit might just be the motivation needed to get past that first week.

    It combines a functional and varied vocabulary with sufficient grammar to enable you to master conversational French in just a few months.Workbook and CD Package - Includes 113 lessons

    They will learn classic visual storytelling techniques such as conveying meaning with images and directing the viewer's eye. Glebas also teaches how to spot potential problems before they cost time and money, and he offers creative solutions on how to solve them.

    From an Ombre Painted Canvas and Ribbon Chandelier to Chalkboard Frames and Sequin Curtains, this guide shows you how to create the fabulous room decor crafts that you've spotted in magazines and online on your Tumblr dashboard. With just a few simple tools and Smith's guidance, you'll turn your bedroom into a super cool space your friends will envy. Every page also includes step-by-step photographs that guide you through the process, so you'll never have to worry about how your projects will come out.Filled with easy-to-follow instructions for 50 imaginative ideas, DIY Bedroom Decor helps you transform your current space into the bedroom of your dreams!

    Clear instructions, fun exercises and example-filled pages help readers to master the fundamental techniques of graphic art and design.

    Not a single sub-genre or band goes uncovered. Well-researched and fact-filled, the witty text befits the raucous bands that push musical-and all other-boundaries. From obscure groups like Armored Saint and Norway's Mayhem to pioneers Grand Funk Railroad and Iron Maiden to megastars like Ozzy Osbourne, Alice Cooper, Lita Ford, Van Halen, Joan Jett, and Marilyn Manson, each entry contains vital statistics: a description of the band's history and sound; an essential discography; the most current, comprehensive, popular compilations; and much more. Special features cover such important details as "Metal Fashion" and the various metal genres. Def Leppard, Faith No More, Guns n' Roses, Judas Priest, Metallica, AC/DC, Nine-Inch Nails, Poison, Rage Against the Machine, and Japan's Loudness: all of the favorite (and not so favorite) adrenaline-pumped, bizarre bands that make heavy metal the unique form it is appear in all their glory.

    You’ll learn how to write web copy that addresses your readers’ needs and supports your business goals.Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Randy J. Hunt of Etsy, Sarah Richards of GOV.UK, and more.Topics:* Write marketing copy, interface flows, blog posts, legal policies, and emails* Develop behind-the-scenes documents like mission statements, survey questions, and project briefs* Find your voice and adapt your tone for different situations* Build trust and foster relationships with readers* Make a simple style guide and collaborate with your team

    In a series of penetrating essays, Chomsky cuts through the confusion and prejudice that has infected the study of language and mind, bringing new solutions to traditional philosophical puzzles and fresh perspectives on issues of general interest, ranging from the mind-body problem to the unification of science. Using a range of imaginative and deceptively simple linguistic analyses, Chomsky defends the view that knowledge of language is internal to the human mind. He argues that a proper study of language must deal with this mental construct. According to Chomsky, therefore, human language is a biological object and should be analyzed using the methodology of the sciences. His examples and analyses come together in this book to give a unique and compelling perspective on language and the mind.

    Ong offers fascinating insights into oral genres across the globe and through time, and examines the rise of abstract philosophical and scientific thinking. He considers the impact of orality-literacy studies not only on literary criticism and theory but on our very understanding of what it is to be a human being, conscious of self and other.This is a book no reader, writer or speaker should be without.

    Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition.Copywriting shows how to write for all formats and contexts, from catalogs and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident andversatile copywriter. Leading industry talents from both the US and UK are interviewed, major campaigns covering all areas of the industry are illustrated in color and examined in depth, and exercises and tips aid in developing writing, editing, and presentation skills.Revealing the secrets of this rapidly expanding profession, Copywriting provides the skills and techniques that will help you to thrive in the world of creative commercial writing.