At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a provocative marketing philosophy that will spur libraries to move beyond their comfort zone. Focusing on creative ways to pull patrons in rather than just push the library out, this book-Steers libraries towards defining their brand, explaining why it is crucial to meeting the needs of their users and potential users-Offers strategies for getting stakeholders on board and engaged, including how to address budgeting concerns-Demonstrates the importance of the library’s website as the digital “main branch” of the library, with guidance for creating and promoting it-Details the systematic marketing campaign undertaken at the Craighead County Jonesboro Public Library, encompassing both traditional and new media channels such as billboards, posters, newspapers, TV and radio, and mobile technology-Takes the mystery out of how to use social media platforms as public awareness tools, complete with detailed strategies and step-by-step instructions-Shows how to pull it all together into a manageable campaign through strong leadership and teamworkBy the time readers have finished this book, they’ll have a roadmap for revolution at their own institution.

    Throughout these pages, she catalogs her encounters with local eccentrics as well as the questions that plague her, such as, "What is the standard length of eyebrow hairs?" Whether she's helping someone scan his face onto an online dating site or explaining why the library doesn't have any dragon autobiographies, Sheridan's bizarre tales prove that she's truly seen it all.Stacked high with hundreds of strange-but-true stories, I Work at a Public Library celebrates librarians and the unforgettable patrons that roam the stacks every day.

    Eberhart (Senior Editor of "American Libraries" magazine for the American Library Association) provides a complete understanding of library functions, orders, procedures, and perspectives focused on people, materials, guidelines, technology, operations, funding, staff development, issues, diversity, the internet, and librarians.

    It has been expanded and improved with: - Easy ways to create "read alike" lists, identifying what else is "like" a favorite book- Practical guidelines for conducting the advisory interview so it's a comfortable exchange- Confidence-boosting tactics for drawing on reviews to make recommendations- Methods for incorporating nonfiction into the discussion- More resources and online tools

     Reading is dying in our schools. Educators are familiar with many of the factors that have contributed to the decline—poverty, second-language issues, and the ever-expanding choices of electronic entertainment. In this provocative book Readicide: How Schools are Killing Reading and What You Can Do About It , author and teacher Kelly Gallagher suggests it is time to recognize a new and significant contributor to the death of reading: our schools. InReadicide, Gallagher argues that American schools are actively (though unwittingly) furthering the decline of reading. Specifically, he contends that the standard instructional practices used in most schools are killing reading by:Valuing standardized testing over the development of lifelong readersMandating breadth over depth in instruction Requiring students to read difficult texts without proper instructional support and insisting students focus on academic textsIgnoring the importance of developing recreational readingLosing sight of authentic instruction in the looming shadow of political pressures  Readicide provides teachers, literacy coaches, and administrators with specific steps to reverse the downward spiral in reading—steps that will help prevent the loss of another generation of readers.

    But what about the elements that make up a picture? Using the tale of Little Red Riding Hood as an example, Molly Bang uses boldly graphic artwork to explain how images -- and their individual components -- work to tell a story that engages the emotions: Why are diagonals dramatic? Why are curves calming? Why does red feel hot and blue feel cold?

      Do you remember your first visit to where the wild things are? How about curling up for hours on end to discover the secret of the Sorcerer’s Stone? Combining clear, practical advice with inspiration, wisdom, tips, and curated reading lists, How to Raise a Reader shows you how to instill the joy and time-stopping pleasure of reading.   Divided into four sections, from baby through teen, and each illustrated by a different artist, this book offers something useful on every page, whether it’s how to develop rituals around reading or build a family library, or ways to engage a reluctant reader. A fifth section, “More Books to Love: By Theme and Reading Level,” is chockful of expert recommendations. Throughout, the authors debunk common myths, assuage parental fears, and deliver invaluable lessons in a positive and easy-to-act-on way.

    Did Laura Ingalls cross paths with a band of mass murderers? Why was a Garth Williams bunny tale dubbed "integrationist propaganda"? For adults who are curious about children’s books and their creators, here are the little-known stories behind the stories. A treasure trove of information for a student, librarian, new parent, or anyone wondering about the post–Harry Potter book biz, Wild Things! draws on the combined knowledge and research of three respected and popular librarian-bloggers. Told in affectionate and lively prose, with numerous never-before-collected anecdotes, this book chronicles some of the feuds and fights, errors and secret messages found in children’s books and brings contemporary illumination to the warm-and-fuzzy bunny world we think we know.

    Pose the same question to students and many will use words like "boring", "useless", and even "humiliating". In  Becoming the Math Teacher You Wish You'd Had , author Tracy Zager helps teachers close this gap by making math class more like mathematics. Tracy has spent years working with highly skilled math teachers in a diverse range of settings and grades. You'll find this book jam-packed with new ideas from these vibrant classrooms.  How to Teach Student-Centered Mathematics: Zager outlines a problem-solving approach to mathematics for elementary and middle school educators looking for new ways to inspire student learningBig Ideas, Practical Application: This math book contains dozens of practical and accessible teaching techniques that focus on fundamental math concepts, including strategies that simulate connection of big ideas; rich tasks that encourage students to wonder, generalize, hypothesize, and persevere; and routines to teach students how to collaborateKey Topics for Elementary and Middle School Teachers:  Becoming the Math Teacher You Wish You'd Had  offers fresh perspectives on common challenges, from formative assessment to classroom management for elementary and middle school teachersAll teachers can move towards increasingly authentic and delightful mathematics teaching and learning. This important book helps develop instructional techniques that will make the math classes we teach so much better than the math classes we took.

    This breakthrough book demonstrates how parents and teachers can join forces to inspire kids to be self-directed, self-disciplined, and responsive to the wonders of learning.

    Today, libraries have become free-for-all entertainment complexes filled with rowdy teens, deviants, drugs, and even sex toys. Lockdowns and chaperones are often necessary. What happened? Don Borchert was a short-order cook, door-to-door salesman, telemarketer, and Christmas-tree-chopper before landing a job in a California library. He never could have predicted his encounters with the colorful kooks, touching adolescents, threatening bullies, and tricksters who fill the pages of this hilarious memoir. Borchert offers readers a ringside seat for the unlikely spectacle of mayhem and absurdity that is business as usual at the public library--cops bust drug dealers who've set up shop in the men's restroom, a burka-wearing employee suffers a curse-ridden nervous breakdown, and a lonely, neglected kid who grew up in the library and still sends postcards to his surrogate parents--the librarians. In fact, from the first page of this comic debut to the last, you'll learn everything about the world of the modern-day library that you never expected.

    Since then, Cassidy has made it his mission to remind us of how essential librarians and libraries are to our communities. His subjects are men and women of all ages, backgrounds, and personal style-from pink hair and leather jackets to button-downs and blazers. In short, not necessarily what one thinks a librarian looks like. The nearly 220 librarians photographed also share their personal thoughts on what it means to be a librarian. This is What A Librarian Looks Like also includes original essay by some of our most beloved writers, journalists, and commentators including Neil Gaiman, George R.R. Martin, Nancy Pearl, Cory Doctorow, Paula Poundstone, Amanda Palmer, Peter Sagal, Jeff VanderMeer, John Scalzi, Sara Farizan, Amy Dickinson, and others. Cassidy also profiles a handful of especially influential librarians and libraries.

    The focus has moved from the library as a confined place to one with fluid boundaries that is layered by diverse needs and influenced by an interactive global community. Guiding principles for school library media programs must focus on building a flexible learning environment with the goal of producing successful learners skilled in multiple literacies. Defining the future direction of school library media programs is the purpose of the newest set of guidelines from the American Association of School Librarians (AASL), entitled Empowering Learners: Guidelines for School Library Media Programs

    While parents may worry that their children will be at a disadvantage if they are not engaged in constant, explicit learning or using the latest "educational" games, David Elkind's The Power of Play reassures us that unscheduled imaginative play goes far in preparing children for academic and social success. Through expert analysis of the research and powerful situational examples, Elkind shows that, indeed, creative spontaneous activity best sets the stage for academic learning in the first place: Children learn mutual respect and cooperation through role-playing and the negotiation of rules, which in turn prepare them for successful classroom learning; in simply playing with rocks, for example, a child could discover properties of counting and shapes that are the underpinnings of math; even a toddler's babbling is a necessary precursor to the acquisition of language. An important contribution to the literature about how children learn, The Power of Play suggests ways to restore play's respected place in children's lives, at home, at school, and in the larger community. In defense of unstructured "down time," it encourages parents to trust their instincts and resist the promise of the wide and dubious array of educational products on the market geared to youngsters.

    They still arrive warm, cuddly, soft, and smelling impossibly sweet. But how moms and dads care for their brand-new bundles of baby joy has changed—and now, so has the new-baby bible. Announcing the completely revised third edition of What to Expect the First Year. With over 10.5 million copies in print, First Year is the world’s best-selling, best-loved guide to the instructions that babies don’t come with, but should. And now, it’s better than ever. Every parent’s must-have/go-to is completely updated. Keeping the trademark month-by-month format that allows parents to take the potentially overwhelming first year one step at a time, First Year is easier-to-read, faster-to-flip-through, and new-family-friendlier than ever—packed with even more practical tips, realistic advice, and relatable, accessible information than before. Illustrations are new, too. Among the changes: Baby care fundamentals—crib and sleep safety, feeding, vitamin supplements—are revised to reflect the most recent guidelines. Breastfeeding gets more coverage, too, from getting started to keeping it going. Hot-button topics and trends are tackled: attachment parenting, sleep training, early potty learning (elimination communication), baby-led weaning, and green parenting (from cloth diapers to non-toxic furniture). An all-new chapter on buying for baby helps parents navigate through today’s dizzying gamut of baby products, nursery items, and gear. Also new: tips on preparing homemade baby food, the latest recommendations on starting solids, research on the impact of screen time (TVs, tablets, apps, computers), and “For Parents” boxes that focus on mom’s and dad’s needs. Throughout, topics are organized more intuitively than ever, for the best user experience possible.