YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    This book is for Christians who have reached the end of their own strength and are ready to take God's hand. As you read it, you'll get a closer look at the heart of GodHis love, His mercy, His faithfulness, and His power to help those who are suffering. This book is adapted from the Quieting a Noisy Soul Counseling Program. This book is based upon Parts One and Two of Quieting a Noisy Soul. Visit www.quietinganoisysoul.com for more information.Counselor and author Jim Berg serves as Dean of Students at Bob Jones University.

    We recycle, try to reduce our waste and plastics, choose organic food when shopping, eat less meat and opt for environmentally friendly cleaning products. Yet we often wish we were doing more and it can be overwhelming to know where to start.  Live Green is a practical guide of 52 changes – one for each week of the year – you can make to your home and lifestyle to reduce your impact on the environment. Tackling all areas of your life from your cleaning routine, home furnishings, food shopping, fashion choices, natural beauty and Christmas, this book has all the ingredients to help you achieve a more sustainable year.  From making your own eco-friendly cleaning products, buying vintage furniture, making your own moth repellent and improving your natural beauty regime to creating a capsule wardrobe and creating your own ethical Christmas decorations – discover how to get the most out of life by living with intention. Live simply. Live Green.

    The first part covers aspects of preparation, featuring deceptively simple processes such as the boiling method, the water vapor method, and the test tube method--all of which can be easily mastered by crystal healing enthusiasts. After outlining the correct methods to use and listing poisonous crystals as a safety precaution, the book examines more than 100 usable crystals and 34 special mixtures, revealing their intended uses and effects for the optimum in therapeutic results.

    Drawing on the treasure trove of information from Scientific American and Scientific American Mind magazines as well as original material written specifically for this book, Judith Horstman weaves together a compelling description of your brain at work and at play. The Scientific American Day in the Life of Your Brain reveals what's going on in there while you sleep and dream, how your brain makes memories and forms addictions and why we sometimes make bad decisions. The book also offers intriguing information about your emotional brain, and what's happening when you're feeling love, lust, fear and anxiety--and how sex, drugs and rock and roll tickle the same spots.Based on the latest scientific information, the book explores your brain's remarkable ability to change, how your brain can make new neurons even into old age and why multitasking may be bad for you.Your brain is uniquely yours - but research is showing many of its day-to-day cycles are universal. This book gives you a look inside your brain and some insights into why you may feel and act as you do.The Scientific American Day in the Life of Your Brain is written in the entertaining, informative and easy-to-understand style that fans of Scientific American and Scientific American Mind magazine have come to expect.

    This is a must read for anyone who wants to protect themselves, their children, or their loved ones. The short booklet offers practical guidance and a comprehensive checklist of over 100 typical behaviors and traits that are associated with Narcissists. It is easy to use and intended for the average layperson. You don’t have to be a clinician to use this. This booklet/checklist will not only give you insight into this personality disorder, which afflicts millions worldwide, but it will also give you the tools to quickly assess these individuals so that you can protect yourself and your family. Of all the people that can hurt you, it is the Narcissist who has the widest footprint to do harm. The Narcissist can hurt you or your loved ones emotionally, psychologically, financially, or physically and the only way to stop them is to recognize them early.The checklist is practical, easy to read and understand and you can have it with you at all times on just about any e-reader or smart-phone. If you ever wondered what the Narcissistic personality was all about and the harm they can cause, then this is for you.

    Bestselling relationship gurus Carter and Sokol ("Men Who Can't Love" and "What Smart Women Know") enlighten readers about trying to love someone who can only love himself.

    The pieces of each mom's life-the work life, mom life, social life, etc.-are mended together through Christ to complete her one whole life, set apart because of Him.This book is a stepping stone to help working mothers reset their spiritual and emotional health, habits, and relationship with God. There are performance pressures at work, home, and mind-sets that affect a mom's ability to feel complete and live more closely aligned with God. This book includes the beginning steps for moms to walk in wholeness and holiness by asking God for more.

    An uplifting tonic for the darkness and negativity of recent times.We live in an age of anxiety, besieged by bad news and uncertainty. But Dan Walker, the host of BBC1's Breakfast and Football Focus, is determined to shine a light onto stories of selflessness and compassion that seldom make the headlines. In the course of his professional life, Dan has encountered many inspiring stories of bravery and kindness. In Remarkable People, he recounts tales of incredible humanity, empathy, compassion, and a steely determination to transform lives, restore trust, renew hope.Remarkable People is the perfect book for these challenging times; an escape from the negativity of our everyday news cycle, and a tribute to courage and positivity.

    With leaky tents, little experience, and no TV cameras or big-time sponsors, the lads set out in 1979 to paddle 1,400 miles north to Hudson Bay. Why? Why not! Driven by a youthful sense of adventure, they took the chance of a lifetime just to see what lay around the next turn. Sit in their canoe as they glide through smooth waters and survive rushing rivers. Experience with them the desolation of true wilderness and go on humorous escapades with local characters. With graceful storytelling, Dennis Weidemann weaves this richly diverse tale of near disasters, splendid sunsets, bootleggers, Mounties, polar bears, and the indomitable spirit of youth. Share the dream that still lives, and that will surely inspire others.

    Tales from the Dugout brings together never-before-told stories from baseball personalities such as Roger Maris, Ken Griffey Jr., Pete Rose, Phil Rizzuto, and Gaylord Perry in this illustrated, one-of-a-kind compendium.

    Since 2008 the fiendishly difficult quiz show has been challenging contestants to find connections between apparently unrelated clues.The Only Connect Quiz Book collects over 200 of the most entertaining and perplexing challenges from the team behind the BBC’s hugely popular quiz show - including many new (never broadcast) questions. Covering each of the show’s four rounds – Connections, Sequences, the Connecting Wall and Missing Vowels – and with introductions from presenter Victoria Coren Mitchell, here is your chance to put your own sleuthing and quizzical knowledge to the Only Connect test.

    Drawing on his extraordinary personal experience, it provides in-depth, comprehensive lessons and practical takeaways.Whether serving as an elite soldier, training as a high-level shooter or becoming an expert in HALO (high-altitude, low-opening) and HAHO (high-altitude, high-opening) parachuting, Jay has always strived to be at the very top of the game.More than most, Jay knows that military service develops skillsets you’d never dreamed of having, and which can be applied to our day-to-day lives. We are prone to underestimating ourselves, but physical and mental endurance and resilience – as well as realising our own full potential – are well within our reach.

    Jena Morrow has a Savior. He came to give her abundant life.This is not a polished tale of victory but an honest, true story of fragility. Hollow recounts Jena’s daily struggle with anorexia and the God who is able and willing to reach down into the dirt. A central theme of Hollow is the surrender of control to Jesus Christ. His Word is interwoven throughout the story as rebuttals to the lies that besiege those engaged in any addiction.  In addition to her point of view, Jena includes those of her friends, family, and former therapists providing  an undercurrent of hope.Written in an easy conversational voice, Hollow will resonate with those in the midst of a struggle and those who stand beside them.

    We often view it as a signal to pick up the pace; to try more extreme activities, buy more "goodies," or throw over old relationships. Strangely, though, it seems that the harder we pursue satisfaction, the more elusive it becomes. We get caught in a downward spiral, acquiring more and more and enjoying it less and less. Wanting More shows how to reverse that trend so that we can appreciate and enjoy life to the fullest. It's a compelling look at time-honored principles of self-control, patience, and increased awareness and how they can work for anyone, regardless of the person's circumstances. As author Mark Chamberlain writes, "The good news - the great news - is that we are not dependent for pleasure on the raw material in our lives. Enjoyment, I have discovered, is up to us."