The contributors are leading authorities who demonstrate proven ways to teach different aspects of writing, with chapters on planning, revision, sentence construction, handwriting, spelling, and motivation. The use of the Internet in instruction is addressed, and exemplary approaches to teaching English-language learners and students with special needs are discussed. The book also offers best-practice guidelines for designing an effective writing program. Focusing on everyday applications of current scientific research, the book features many illustrative case examples and vignettes.

    The book is rooted in Jennifer's belief that teachers know what they need when it comes to professional development in literacy, and the best literacy leaders are those who listen to and respect the educators in their midst. Grounded in research but thoroughly practical, Jennifer shares advice on:organizing a literacy room with resources for classroom teachers, including book lists, bins of children's books tied to craft and strategy lessons, bulletin board ideas, and files with instructional materials;developing intervention classrooms for struggling readers and writers built on collaboration between teachers and literacy specialists;setting up assessment notebooks for teachers, and preparing new and veteran teachers for student assessments across grades;creating model programs for dealing with schoolwide problems like reading fluency, and then moving from the pilot to implementation in many classrooms;coaching new and veteran teachers in the latest literacy practices, without taking on the role of expert;analyzing and using books, videos and journals in professional development programs;infusing routine staff meetings with discussions of new literacy curricula;leading teacher study groups using a variety of formats;finding and budgeting money for professional development programs in literacy;protecting time and scheduling priorities, to ensure the literacy specialist position doesn't become a “catch-all” for the random needs of teachers or administrators.At a time when all administrators are urged to be literacy leaders, this insider's view helps to define what leadership looks like and shows how to create an environment that fosters professional development. Jennifer Allen shares the balance leaders struggle with, as they strive to support and honor the fine practices of teachers, even as they nudge colleagues to improve their literacy instruction. Ultimately, Becoming a Literacy Leader is a hopeful book, an optimistic and realistic portrait of life in schools among teachers committed to doing their jobs well.

    Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: • 19 secrets every guerrilla social media marketer needs to know • The Guerrilla Social Media Toolkit • The Seven-Sentence Social Media Attack Plan • 22-point social site and blog checklist • 20 types of ROI • Free guerrilla intelligence tools • Future social media weapons that are worth knowing about • And more! This is THE social media guerrilla’s go-to guide—learn how to employ a social media plan that earns attention—and profits!

    The solution? Collective efficacy (CE)--the belief that, through collective actions, educators can influence student outcomes and increase achievement. Educators with high efficacy show greater effort and persistence, willingness to try new teaching approaches, and attend more closely to struggling students' needs. This book presents practical strategies and tools for increasing student achievement by sharing:Rationale and sources for establishing CE Conditions and leadership practices for CE to flourish Professional learning structures/protocols

    Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. "Conversations" and "communities" are wonderful, but they're not enough. Get this book and get what you really want from social media: profits. Think social media's a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It's where your customers are. And it ain't going away. Does that suck? No. It doesn't. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We'll show you. And, yeah, we know how because we've done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You're going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You'll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You'll figure out how to measure it. And then you'll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we'll tell you what to do so that won't happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let's go make some money.

    In today‘s online economy it has become a commodity to be bought and sold. Bombarding us with free smartphone apps and news websites, developers and advertisers have turned what and how focus our attention into the world‘s fastest growing industry.In exchange for our attention, information and entertainment is ever at our fingertips. But at what cost? In this essay, at once personal and polemical, meditative and militant, Julia Bell asks what has been lost in this trade off. How can we reclaim our attention? In a world of infinite distraction, how can attention become radical?

    They will free you to love your job, build effortless and influential relationships with your students, and enable you to become a happier, calmer, and more confident teacher. You will learn: -Simple strategies that make classroom management a lot easier. -Exactly (step-by-step) how to handle difficult students. -How to create a classroom your students will love coming to every day. -How to build behavior-changing rapport and influence with even the most difficult students. -How to get your students to treat each other with respect and kindness. -How to praise in a way that inspires, uplifts, and motivates. -How to build maturity and independence. -How you can know your students will behave instead of just hoping they will. -How to become a teacher that fellow teachers, parents, and students respect and admire. -How to love your class, and have them love you right back. -And much more . . .

    KEY TOPICS: Learn research-based measures for reading improvement. Understand the relationship between reading instruction and assessment. Identify practical intervention strategies based on students' informal reading inventory results. Use viable writing strategies within the context of literacy intervention lessons. Address difficulties in word identification, fluency, prior knowledge and comprehension. Access lesson plans via an all new PDToolkit. MARKET: For reading specialists, K--12 literacy teachers and literacy coaches.

    But where did they come from? And should we be breaking them? Designed for bloggers of all levels of experience, this book takes a hard look at twenty-eight of the blogospheres golden rules and shows you when, why and how to break them. Illustrated with real-life Blogger Stories and examples plus Expert Comments from those whove learned the hard way, The Golden Rules of Blogging (and When to Break Them) will give you a fresh perspective on blogging. Out with the rules? You decide!

    A how-to guide to classroom inquiry that takes educators through the research process step by step, answering each critical question from where do I begin? through publishing the results.

    They clarify the context and importance of technological and societal shifts that are changing the nature of customer expectations and relationships.

    

    This book is built around the idea that students must study the discipline of psychology as a whole, that the sub-disciplines are intricately connected, and that human behavior is best understood by exploring its functioning state in addition to its potential dysfunctions.

    In Intentional Talk: How to Structure and Lead Productive Mathematical Discussions , authors Elham Kazemi and Allison Hintz provide teachers with a framework for planning and facilitating purposeful math talks that move group discussions to the next level while achieving a mathematical goal.Through detailed vignettes from both primary and upper elementary classrooms, the authors provide a window into how teachers lead discussions and make important pedagogical decisions along the way. By creating equitable opportunities to share ideas, teachers can orient students to one another while enforcing that all students are sense makers and their ideas are valued. They examine students’ roles as both listeners and talkers, offering numerous strategies for improving student participation. Intentional Talk includes a collection of lesson planning templates in the appendix to help teachers apply the right structure to discussions in their own classrooms.

    Twenty reliable, flexible strategies (along with dozens of variations) are organized into these groups of instruction:*mastery style to emphasize the development of student memory;*understanding style to expand students' capacities to reason and explain;*self-expressive style to stimulate and nourish students' imaginations and creativity; *interpersonal style to help students find meaning in the relationships they forge as partners and team members, united in the act of learning; and*four-style strategies that integrate all four styles.To guide teachers in delivering content to students, the authors started with the best research-based teaching and learning strategies and created a tool called the Strategic Dashboard. The dashboard provides information about each teaching strategy in a concise, visual profile; it is also designed to document how you incorporate current, highly respected research into your instructional plans.For each strategy, you'll find the following information:*a brief introduction to the strategy;*an example of a teacher using the strategy in the classroom;*the research base supporting the strategy and how the strategy benefits students;*how to implement the strategy using a list of clear steps; *guidance through the planning process, providing steps, examples, and suggestions for designing superior lessons; and*additional tools, strategies, and resources for adapting and expanding the use of each strategy.The authors have combined their years of research and practice to deliver reliable, high-impact, flexible teaching and learning strategies grounded in current, highly regarded research to teachers at all levels of experience.