Book picks similar to
Consumer India: Inside the Indian Mind and Wallet by Dheeraj Sinha
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Jinnah Often Came to Our House
Kiran Doshi - 2015
The young and dashing Sultan Kowaishi has just returned from London to Bombay after passing his barrister exam. Among the first persons he meets is Mohammed Ali Jinnah, already an advocate of note, and is quickly drawn to him. It is also the time when Jinnah decides to join the Indian National Congress, soon to become its brightest star. The stir against the British rule holds no interest for Sultan but it attracts his wife Rehana, and, inexorably, weaves its way into their lives.In this brilliant saga of love and betrayal, pain and redemption, set amidst the long struggle for freedom and its terrible twin, the call for Pakistan, we confront questions that are as relevant today as they were a hundred years ago. Questions of identity, of purpose, of the shackles of a thousand memories . . .
Odd Jobs: Portraits of Unusual Occupations
Nancy Rica Schiff - 2002
In sixty-five intimate portraits, photo essayist Nancy Rica Schiff captures the personalities and occupations of these oddball professionals, providing a short profile of each. A photograper for twenty years, Schiff has spent a good portion of that time discovering the behind-the-scenes people who do what others can't (or won't) do. Along the way, she discovered in the land of the free, the brave, and the quirky, some folks will do almost anything to make an honest buck.
Storyscaping: Stop Creating Ads, Start Creating Worlds
Gaston Legorburu - 2014
Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more.•Shows how to map how the consumer engages with the category and product/service•Explains how to develop an organizing idea and creative plan for an immersive storyscape experience•Defines the role of marketing channels around the organizing idea•Establishes how technology can be applied to the experienceLearn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand.
From Bihar to Tihar: My Political Journey
Kanhaiya Kumar - 2016
In March 2016, Kanhaiya Kumar the president of the JNU Students Union was arrested on charges of sedition, locked up in Tihar Jail and beaten up by lawyers in Patiala House court. He came out of the crisis as a young political star, dubbed by the BBC as 'India's most loved and loathed student'. This is his story—from his childhood in rural Bihar, college days in Patna, to his political coming of age in Delhi. And it is told in his extraordinary voice—colourful, witty, eloquent, and raw. From Bihar to Tihar is the story of a young political star in the making and a rare window into the lives of small town young Indians and their aspirations.The story of Kanhaiya’s incredible journey from a village school, his deepening involvement in student politics, his controversial arrest on charges of sedition and its aftermath.“Bhagat Singh had said it is easy to kill individuals, but you cannot kill ideas. I don’t know where this fight of ours will take us, but I thought our ideas should be permanently etched in history as a book. I want to write about the inherent contradictions of Indian society through my personal experiences and to reveal the hopes, despair and struggles of the youth of this country,” says Kanhaiya Kumar.“This will be a defining book of our times. Kanhaiya’s is a voice that everyone should hear and we at Juggernaut are very proud to bring it to the widest possible readership,” says Chiki Sarkar.
Public Relations for Dummies
Eric Yaverbaum - 2000
Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
When It’s Real, It’s Unconditional
Nyerra - 2020
But she managed to pick up the pieces of her wounded heart and relocates to Indiana to start a better life. During a trip back to her hometown, she crosses paths with an old friend, Phil Haze. Phil had always been forbidden fruit, but things have suddenly changed for the both of them. With an undeniable connection pulling them toward each other, they decide to spark the flame. However, Anissa’s brother is against the relationship and will do whatever needs to be done to make sure their bond doesn’t exist. But when a detrimental secret is revealed, Anissa is left devastated. When it’s real, it’s unconditional is an urban love tale that will leave you on the edge of your seat. Take a ride with Anissa and find out how this gritty love story ends.
Unstoppable Liv Beaufont Boxed Set Two
Sarah Noffke - 2019
But fighting for justice is always worth it.
Continue the exciting adventure and magical intrigue of The Unstoppable Liv Beaufont with books 5 - 8 in this Urban Fantasy series today!
The Loyal Friend:
The truth would change everything.
But no one knows it.
Except for Liv Beaufont and those who have been hiding it for centuries.
Fueled to uncover the facts and restore the House of Seven to what it’s supposed to be, Liv starts searching for resources. However, the Council has different plans for her. They put her on a case that is sure to keep her busy…if not get her killed.
Werewolves are real. And they have their own secrets.
Liv ventures to the village where werewolves originated and learns who she can trust and who needs to be taken out. But doing so won’t be easy.
And just when Liv thinks she’s finally conquered evil, an old nemesis comes back to haunt her.
The Stubborn Advocate:
Some people won’t rest until they get to the bottom of things.
That’s Liv Beaufont.
And some want to kill her for her persistence.
To try and keep Liv from finding out the truth, Adler brings back an ancient evil that the Warriors exterminated long ago. Now, alone, Liv will have to battle monsters so dark, they frighten even the strongest magical creatures.
But she can’t be deterred from her quest for the truth.
While trying to take down evil beasts, Liv also works to uncover why mortals can’t see magic. Her journey takes her to the last place she wants to go: where her parents died.
What she finds, changes everything.
The Unrelenting Fighter:
When saving the world is your job, it’s impossible to get a day off.
Liv Beaufont wouldn’t want one anyway.
It’s a good thing because being Father Time’s only employee is demanding.
Liv can hardly believe she has to carry a chicken around while fighting villains. However, the chicken is supremely important. She just doesn’t know how. Or what the bird wants to eat…
And then there’s Sophia’s dragon egg.
Whoever stole it is going to pay big time when Liv gets ahold of them. In the meantime, Subner helps Liv to track down the elf who made Inexorabilis. Unlocking the memories Liv’s mother sealed into the sword is crucial.
What she finds is supposed to change everything.
Mortals have never been more at risk.
Adler Sinclair wants them gone, once and for all.
However, there’s a long list of things Liv Beaufont won’t allow to happen.
First, mortals can’t die. Secondly, the brainwashing has to stop. And thirdly, the person who killed her family is going to pay. Badly.
The stakes have never been higher.
The Honest Real Estate Agent: A Training Guide For a Successful First Year and Beyond as a Real Estate Agent
Mario Jannatpour - 2011
This is the book for you because it will help you hit the ground running once you get your license. It is written by an actual, active Realtor. Mario Jannatpour is with RE/MAX Alliance in Louisville, Colorado and what he writes about is based on his experience of what it takes to be successful today as a Realtor. Mario has been a Realtor since 2002. Reader Review: Are you green in real estate or a veteran? Do you know what buyers and sellers are looking for when they are looking at you? What qualities differenciate you from your competition? Mario has helped pin point what today's buyers and sellers are looking for in their real estate agent giving relavent information as well as insight on how you should handle different situations. We all know that honesty is the best policy yet the profession of representation is riddled with pot holes where one can stray. This book will help any new agent or seasoned agent gain a true north when dealing with clients. Mario's first book, Must See Inside, was a great introduction to the real estate business and with this book, The Honest Real Estate Agent, Mario dives deeper on how to "be" a real estate agent which means doing the right thing, always! I sincerely recommend this book for anyone who is getting into the business and wants to get a firm handle of how to "be" great at your job. Addy Saeed, RE/MAX Active Realty (Toronto, Canada)
Great Demo!: How to Create and Execute Stunning Software Demonstrations
Peter E. Cohan - 2003
It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive "Do the Last Thing First" concept generates a "Wow!" response from customers. The Great Demo! method is presented simply and clearly, and is elaborated more fully in each successive chapter, providing a rich toolkit for software sales teams. Real-life anecdotes, examples, and axioms offer humorous and effective punctuation. Updated with new best practices, tips and techniques, this second edition now includes a complete chapter on remote demonstrations--an area of increased activity and unique challenges. An additional chapter on managing evaluations (for fun and profit) extends the utility of the book to those in sales and management. Great Demo! is a terrific read on an airplane or between customer visits. It offers a straightforward process for creating and delivering highly compelling software demonstrations, excellent advice, tips, and the occasional epiphany.
The Essential Collection for Young Readers
Ruskin Bond - 2015
Curated inthis essential collection are some of his best-loved stories, designed tointroduce the young reader to Ruskin’s cast of beloved characters—from theirrepressible Rusty, with his constant thirst for adventure, to his Grandfather,with his overflowing kindness towards all creatures great and small; from theresolute Bina, who braves a leopard to walk to school, to Suraj and SunderSingh, who become unlikely friends.Including classic tales such as ‘The Girl on the Train’, ‘Coming Home toDehra’, ‘The Room of Many Colours’ and ‘The Blue Umbrella’; in turns funny,touching, whimsical and nostalgic, this collection is a must-read for childrenand adults alike.
Entrepreneurship: Theory/Process/Practice [With CDROM]
Donald F. Kuratko - 1994
Using exercises and case presentations, you can apply your own ideas and develop useful analytical skills. Cases found throughout the text present the venture creations or managerial ideas confronted by real-world companies.
Etsy Empire: Proven Tactics for Your Etsy Business Success, Including Etsy SEO, Etsy Shop Building, Social Media for Etsy and Etsy Pricing Tips
Eric Michael - 2014
Etsy Empire is the first book to provide instruction on all aspects of building a successful Etsy business selling crafts and vintage collectibles.Complete primers on internet selling often cost in excess of $50. After all, why would a successful Etsy shop owner give other competitors instructions on exactly how to build the most profitable shop in their own niches? They wouldn't, right?Well, I was a successful Etsy seller for years, but I moved on to providing help for aspiring online business owners, so I have no reservations about telling you exactly how to sell more items on Etsy and build an Etsy shop that will provide you consistent paychecks and grow over time. Etsy Empire offers a unique combination of the most important Etsy tips for building your business:1. Build your brand. This is the most important task for Etsy sellers.2. Determine demand for your potential business for free.3. Learn how to double or triple traffic to your shop and sales items with Etsy SEO and Google SEO4. Use Pinterest, Facebook and Twitter to sell more items and engage your shop's fans - Social Media for Etsy5. Learn how to sell crafts and vintage collectibles on Etsy6. Etsy tips for packaging and shipping7. Learn valuable tips for improving Etsy photography and how to make your item descriptions convert into sales8. Etsy 101 - learn how to start your business from scratch and build into a successful online business9. Learn how to network with other successful Etsy shop owners10. How to design a great Etsy shop - create a professional shop banner, shop name and avatar
The PR Masterclass: How to Develop a Public Relations Strategy That Works!
Alex Singleton - 2013
Written by former staff journalist turned PR trainer/consultant Alex Singleton, The PR Masterclass distills the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity.This useful guide is aimed at PR professionals as well as small business owners and entreprenuers implementing a PR strategy for the first time.