Book picks similar to
The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business by David B. Thomas
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Follow Me Back
A.V. Geiger - 2017
Confined to her bedroom with agoraphobia, her one escape is the online fandom for pop sensation Eric Thorn. When he tweets to his fans, it's like he's speaking directly to her...Eric Thorn is frightened by his obsessive fans. They take their devotion way too far. It doesn't help that his PR team keeps posting to encourage their fantasies.When a fellow pop star is murdered at the hands of a fan, Eric knows he has to do something to shatter his online image fast--like take down one of his top Twitter followers. But Eric's plan to troll @TessaHeartsEric unexpectedly evolves into an online relationship deeper than either could have imagined. And when the two arrange to meet IRL, what should have made for the world's best episode of Catfish takes a deadly turn...Told through tweets, direct messages, and police transcripts, this thriller for the online generation will keep you guessing right up to the shocking end.
Follow Me
Kathleen Barber - 2020
Having just moved to Washington, DC, Audrey busies herself impressing her new boss, interacting with her online fan base, and staving off a creepy upstairs neighbor with the help of the only two people she knows in town: an ex-boyfriend she can’t stay away from and a sorority sister with a high-powered job and a mysterious past.But Audrey’s faulty door may be the least of her security concerns. Unbeknownst to her, her move has brought her within striking distance of someone who’s obsessively followed her social media presence for years—from her first WordPress blog to her most recent Instagram Story. No longer content to simply follow her carefully curated life from a distance, he consults the dark web for advice on how to make Audrey his and his alone. In his quest to win her heart, nothing is off-limits—and nothing is private.
No Filter: The Inside Story of Instagram
Sarah Frier - 2020
Since its creation in 2010, Instagram’s fun and simple interface has captured our collective imagination, swiftly becoming a way of life. In No Filter: The Inside Story of Instagram, technology reporter Sarah Frier explains how Instagram’s founders married art and technology to overcome skeptics and to hook the public on visual storytelling. At first, Instagram initially attracted artisans, but then the platform exploded in popularity among the masses, creating an entire industry of digital influencers that’s now worth tens of billions of dollars. Eighteen months after Instagram’s launch and explosive growth, the founders—Kevin Systrom and Mike Krieger—made the gut-wrenching decision to sell the company to Facebook. For most companies, that would be the end of the story; but for Instagram, it was only the beginning. Instagram borrowed some lessons from Facebook and rejected others, until eventually its success stirred tension with Facebook’s CEO Mark Zuckerberg, just as Facebook became embroiled in a string of public crises. Frier unearths the details that led to the cofounders’ departure, bringing to light dramatic moments unknown to the public until now. At its heart, No Filter draws on unprecedented exclusive access—from the founders of Instagram, as well as employees, executives, and competitors; hedge fund billionaire Ray Dalio; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers, from fashionistas with millions of followers to owners of famous dogs worldwide—to show how Instagram has fundamentally changed the way we communicate, shop, eat, and travel. The book brings readers inside users’ strategies to craft their personal image and fame, explaining how the company’s product decisions have affected the structure of our society. From teenagers to the pope, No Filter tells the captivating story of how Instagram not only created a new industry but also changed our lives.
A World Gone Social: How Companies Must Adapt to Survive
Ted Coiné - 2014
Like the meteor that likely precipitated the end of the dinosaurs, Social is the catalyst in an extinction event--and business as we know it has changed forever. A World Gone Social offers an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion: ● Customers now have the power--just watch what happens as more realize it! ● With increased transparency, businesses must be more ethical--no more pretending ● Command-and-control leadership is now so inefficient, it is a liability ● Nimble and small is the new competitive advantage--few corporations are capable of the agility required by evolving marketplaces ● Recruiting is now a two-way proposition, with job seekers able to peer behind the corporate curtain ● Relationship and community-building is how customers and brand ambassadors are won--and retained ● Engagement--with partners, employees, and customers--is not a luxury; it is a requirement. Each chapter provides compelling stories and concrete examples of companies demonstrating enlightened business practices and doing Social right--and some that are not--and the lessons to be learned from their experiences. Finally, readers will discover how to objectively assess the fit ness of their own company's culture and social presence...so they may successfully transition from a 20th- to a 21st-century "social" organization.
How to Break Up with Your Phone: The 30-Day Plan to Take Back Your Life
Catherine Price - 2018
Is your phone the first thing you reach for in the morning and the last thing you touch before bed? Do you frequently pick it up "just to check," only to look up forty-five minutes later wondering where the time has gone? Do you say you want to spend less time on your phone--but have no idea how to do so without giving it up completely? If so, this book is your solution.Award-winning journalist Catherine Price presents a practical, hands-on plan to break up--and then make up--with your phone. The goal? A long-term relationship that actually feels good. You'll discover how phones and apps are designed to be addictive, and learn how the time we spend on them damages our abilities to focus, think deeply, and form new memories. You'll then make customized changes to your settings, apps, environment, and mindset that will ultimately enable you to take back control of your life.
Influencer: Building Your Personal Brand in the Age of Social Media
Brittany Hennessy - 2018
. .Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:*Build an audience and keep them engaged *Package your brand and pitch your favorite companies *Monetize your influence and figure out how much to charge Plus tips on: *Landing an agent *Getting on the radar of your favorite sites *Praising a brand without alienating their competitorsWhether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she'll show you how to elevate your profile, embrace your edge, and make money--all while doing what you love.
Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.
Mitch Joel - 2009
The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business. This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply. Through the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base-and, best yet, you can do this pretty much for free. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace-without the support of traditional mass media. Everyone is connected. Isn't it time for you and your company to connect to everyone? SIX PIXELS OF SEPARATION will show you how.
Stop Checking Your Likes: Shake Off the Need for Approval and Live an Incredible Life
Susie Moore - 2020
That habit is a symptom of a deeper problem: the need for constant approval.Too often we live our lives for an audience and miss out on the kind of life we really desire. In 'STOP CHECKING YOUR LIKES', author and life coach Susie Moore shows listeners how to escape the "approval trap" and accept themselves as they are right now. With warmth and down-to-earth humor, Moore reveals 14 principles for developing unshakeable self-confidence, illustrating her lessons with stories from her experience as a young executive and self-made entrepreneur.Along the way, she encourages listeners to celebrate their talents, reaffirm their self-worth, and laugh off trolls and naysayers. By recognizing their own unique value, listeners will find the courage to live with freedom and ease, regardless of how many likes they get.RUNNING TIME ➜ 7hrs. and 13mins.©2020 Susie Moore (P)2020 Tantor
Scared Scriptless
Alison Sweeney - 2014
She loves her job as Script Supervisor on a hit TV show, but hates "Hollywood." Super-organized and down-to-earth, Maddy is clearly one of the best at her job, and her strict dating rule - "No Actors!" - helps her keep focused on her career. However, a budding relationship with Craig, one of the executives at her company, may even propel her into the big leagues. Could Wolf County, her beloved hometown in the mountains, be saved from a financial crisis by creating a reality show featuring the eccentrics in the small ski village? Maddy is determined to try, even when she learns that Craig's agenda doesn't exactly line up with her altruistic goal. Meanwhile, Maddy still has a full-time job to manage, her family to deal with, and a gorgeous new actor, Adam Devin, determined to wear down her resistance. Eventually Maddy must learn to break all her self-imposed rules and simply follow her heart. Scared Scriptless offers an engagingly relatable heroine, laugh-out-loud humor, and a fascinating behind-the-scenes look at how television is made.
Users, Not Customers: Who Really Determines the Success of Your Business
Aaron Shapiro - 2011
Aaron Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. This is a fundamental strategic shift. Rather than trying to get people to buy stuff online, these companies home in on the user experience. They've realized that building relationships between people and their brand has huge value, even if those users aren't spending a dime on their products (yet). It's no secret that Internet-based companies like Google and Facebook thrive by building their user base before turning to monetization. Shapiro's big insight is that offline companies can successfully do the same, integrating offline products with an online presence and building platforms that create a lasting relationship between their brand and their users. Shapiro provides a strategic approach to refocusing your business in every way, from technology infrastructure and management to product design and marketing.
WordPress All-In-One for Dummies
Lisa Sabin-Wilson - 2011
Eight minibooks provide you with expanded coverage of the most important topics to the WordPress community, such as WordPress basics, theme designs, plug-in development, social media integration, SEO, customization, and running multiple sites. Veteran author Lisa Sabin-Wilson leads an authoritative team of authors who offer their unique knowledge and skillset while sharing invaluable advice for maximizing your site's potential and visitor experience.Presents straightforward and easy-to-understand coverage of the basics of WordPress, the most popular blog software in use today Delves into the topics that matter most to the WordPress community, such as theme design, plug-in development, and social media integration Addresses ways to handle a variety of WordPress security issues Examines the WordPress network The word on the street is that WordPress All-in-One For Dummies presents everything you need to know about WordPress in one convenient book!
The Hive
Barry Lyga - 2019
Social media used to be out of control, after all. People were torn apart by trolls and doxxers. Even hackers - like Cassie's dad - were powerless against it. But then the Hive came. A better way to sanction people for what they do online. Cause trouble, get too many "condemns," and a crowd can come after you, teach you a lesson in real life. It's safer, fairer and perfectly legal. Entering her senior year of high school, filled with grief over an unexpected loss, Cassie is primed to lash out. Egged on by new friends, she makes an edgy joke online. Cassie doubts anyone will notice. But the Hive notices everything. And as her viral comment whips an entire country into a frenzy, the Hive demands retribution. One moment Cassie is anonymous; the next, she's infamous. And running for her life. With nowhere to turn, she must learn to rely on herself - and a group of Hive outcasts who may not be reliable - as she slowly uncovers the truth about the machine behind the Hive. New York Times bestselling authors Barry Lyga and Morgan Baden have teamed up for the first time to create a novel that's gripping, terrifying and more relevant every day, based on a story proposal by Jennifer Beals and Tom Jacobson.
Tweeting the Universe: Very Short Courses on Very Big Ideas
Marcus Chown - 2011
Marcus Chown and Govert Schilling set themselves the challenge to describe the biggest theories in science - each in just 140 characters.
Out on a Limb: Selected Writing, 1989–2021
Andrew Sullivan - 2021
A fiercely independent conservative, in 1989 he wrote the first national cover story in favor of marriage equality, and then an essay, “The Politics of Homosexuality,” in The New Republic in 1993, an article called the most consequential of the decade in the gay rights movement. A pioneer of online journalism, he started blogging in 2000 and helped define the new medium with his blog, The Daily Dish. In 2007, he was one of the first political writers to champion the presidential campaign of Barack Obama, and his cover story for The Atlantic, “Why Obama Matters,” was seen as a milestone in that campaign’s messaging. In the past five years, he has proved a vocal foe both of Donald Trump and of wokeness on the left. Loved and loathed by both left and right, Sullivan is in a tribe of one. Bold, timely, and thought-provoking, this collection of “trenchant observations from an influential journalist” (Kirkus Reviews) on culture, politics, religion, and philosophy demonstrates why he continues to be ranked among the most intriguing and important public intellectuals in US media.
Blog, Inc.: Blogging for Passion, Profit, and to Create Community
Joy Deangdeelert Cho - 2012
This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.Learn how to: - Design your site - Choose the right platform - Attract a fan base - Finance your blog - Maintain work/life balance - Manage comments - Find content inspiration - Overcome blogger's block - Choose the right ads - Develop a voice - Protect your work - Create a media kit - Leverage your social network - Take better photographs - Set up an affiliate program - Partner with sponsors - Build community - Go full-time with your blog - And more!