It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers.

    This textbook provides a lucid and integrative analysis of the central topics in pragmatics - deixis, implicature, presupposition, speech acts, and conversational structure. A central concern of the book is the relation between pragmatics and semantics, and Dr Levinson shows clearly how a pragmatic approach can resolve some of the problems semantics have been confronting and simplifying semantic analyses. The exposition is always clear and supported by helpful exemplification. The detailed analyses of selected topics give the student a clear view of the empirical rigour demanded by the study of linguistic pragmatics, but Dr Levinson never loses sight of the rich diversity of the subject. An introduction and conclusion relate pragmatics to other fields in linguistics and other disciplines concerned with language usage - psychology, philosophy, anthropology and literature.

    No English dictionary before it had devoted so much space to everyday words, been so thorough in its definitions, or illustrated usage by quoting from Shakespeare and other great writers. Johnson's was the dictionary used by Jane Austen and Charles Dickens, Wordsworth and Coleridge, the Brontës and the Brownings, Thomas Hardy and Oscar Wilde. This new edition, edited by David Crystal, will contain a selection from the original, offering memorable passages on subjects ranging from books and critics to dreams and ethics.

    Now revised to include new words and updated essays, Keywords focuses on the sociology of language, demonstrating how the key words we use to understand our society take on new meanings and how these changes reflect the political bent and values of society.

    A lively and still one of the best introductions to philosophy, this book pays off both a closer reading for students and specialists, and a casual reading for the general public.

    Dorren calculates that to speak fluently with half of the world's 7.4 billion people in their mother tongues, you would need to know no fewer than twenty languages. He sets out to explore these top twenty world languages, which range from the familiar (French, Spanish) to the surprising (Malay, Javanese, Bengali). Babel whisks the reader on a delightful journey to every continent of the world, tracing how these world languages rose to greatness while others fell away and showing how speakers today handle the foibles of their mother tongues. Whether showcasing tongue-tying phonetics or elegant but complicated writing scripts, and mind-bending quirks of grammar, Babel vividly illustrates that mother tongues are like nations: each has its own customs and beliefs that seem as self-evident to those born into it as they are surprising to the outside world. Among many other things, Babel will teach you why modern Turks can't read books that are a mere 75 years old, what it means in practice for Russian and English to be relatives, and how Japanese developed separate "dialects" for men and women. Dorren lets you in on his personal trials and triumphs while studying Vietnamese in Hanoi, debunks ten widespread myths about Chinese characters, and discovers that Swahili became the lingua franca in a part of the world where people routinely speak three or more languages. Witty, fascinating and utterly compelling, Babel will change the way you look at and listen to the world and how it speaks.

    Stephen King, Hemingway, Vonnegut, and Orwell detest it. Herman Melville, Henry James, and Rebecca Solnit love it. But why? When is it effective? Have we been misusing it? Should we even care?In Semicolon, Cecelia Watson charts the rise and fall of this infamous punctuation mark, which for years was the trendiest one in the world of letters. But in the nineteenth century, as grammar books became all the rage, the rules of how we use language became both stricter and more confusing, with the semicolon a prime victim. Taking us on a breezy journey through a range of examples—from Milton’s manuscripts to Martin Luther King Jr.’s “Letters from Birmingham Jail” to Raymond Chandler’s The Big Sleep—Watson reveals how traditional grammar rules make us less successful at communicating with each other than we’d think. Even the most die-hard grammar fanatics would be better served by tossing the rule books and learning a better way to engage with language.Through her rollicking biography of the semicolon, Watson writes a guide to grammar that explains why we don’t need guides at all, and refocuses our attention on the deepest, most primary value of language: true communication.

    Relates French grammatical terms to corresponding terms in English, covering verb conjugation, objects, modifiers, pronouns, prepositions, conjunctions, and gender.

    Jonathan Culler, an extremely lucid commentator and much admired in the field of literary theory, offers discerning insights into such theories as the nature of language and meaning, and whether literature is a form of self-expression or a method of appeal to an audience. Concise yet thorough, Literary Theory also outlines the ideas behind a number of different schools: deconstruction, semiotics, postcolonial theory, and structuralism, among others. From topics such as literature and social identity to poetry, poetics, and rhetoric, Literary Theory: A Very Short Introduction is a welcome guide for anyone interested in the importance of literature and the debates surrounding it.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    Today, linguists use massive computer power--including the world's largest language databank, the Oxford Corpus, which contains more than two billion words--to determine for the first time definitively how the English language is used. From evidence contained in the gargantuan Oxford Corpus, Jeremy Butterfield here uncovers a wealth of fascinating facts about the English language. Where does our vocabulary come from? How do word meanings change? How is our language really being used? This entertaining book has the up-to-date and authoritative answers to all the key questions about our language. Butterfield takes a thorough look at the English language and exposes its peculiarities and penchants, its development and difficulties, revealing exactly how it operates. We learn, for instance, that we use language in chunks of words--as one linguist put it, "we know words by the company that they keep." For instance, the word quintessentially is joined half the time with a nationality--something is "quintessentially American" or "quintessentially British." Likewise, in comparing eccentric with quirky, the Corpus reveals that eccentric almost always appears in reference to people, as an "eccentric uncle," while quirky usually refers to the actions of people, as in "quirky behavior." Using such observations, Butterfield explains how dictionary makers decide which words to include, how they find definitions, and how the Corpus influences the process. Covering all areas of English, from spelling and idioms to the future of English, and with entertaining examples and useful charts throughout, this compelling and lively book will delight word lovers everywhere.

    This book explores the realm of human behavior in social situations and the way that we appear to others. Dr. Goffman uses the metaphor of theatrical performance as a framework. Each person in everyday social intercourse presents himself and his activity to others, attempts to guide and control the impressions they form of him, and employs certain techniques in order to sustain his performance, just as an actor presents a character to an audience. The discussions of these social techniques offered here are based upon detailed research and observation of social customs in many regions.

    Under the direction of Stephen Greenblatt, General Editor, the editors have reconsidered all aspects of the anthology to make it an even better teaching tool.

    From the uncanny resilience of Chinese through twenty centuries of invasions to the engaging self-regard of Greek and to the struggles that gave birth to the languages of modern Europe, these epic achievements and more are brilliantly explored, as are the fascinating failures of once "universal" languages. A splendid, authoritative, and remarkable work, it demonstrates how the language history of the world eloquently reveals the real character of our planet's diverse peoples and prepares us for a linguistic future full of surprises.

    This entrenched view continues to dominate western ideas and, because it does not allow the East to represent itself, prevents true understanding. Essential, and still eye-opening, Orientalism remains one of the most important books written about our divided world.

    The phenomenon known as language death has started to accelerate as the world has grown smaller.This extinction of languages, and the knowledge therein, has no parallel in human history. K. David Harrison's book is the first to focus on the essential question, what is lost when a language dies? What forms of knowledge are embedded in a language's structure and vocabulary? And how harmful is it to humanity that such knowledge is lost forever?Harrison spans the globe from Siberia, to North America, to the Himalayas and elsewhere, to look at the human knowledge that is slowly being lost as the languages that express it fade from sight. He uses fascinating anecdotes and portraits of some of these languages' last remaining speakers, in order to demonstrate that this knowledge about ourselves and the world is inherently precious and once gone, will be lost forever. This knowledge is not only our cultural heritage (oral histories, poetry, stories, etc.) but very useful knowledge about plants, animals, the seasons, and other aspects of the natural world--not to mention our understanding of the capacities of the human mind. Harrison's book is a testament not only to the pressing issue of language death, but to the remarkable span of human knowledge and ingenuity. It will fascinate linguists, anthropologists, and general readers.