The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.

    This is all done through stimulating discussions on the elements, media, methods, content, composition, and style of art.Along with discussions on the purpose of art (Ch. 1-9), a separate Chapter (18) takes a look at art beyond Europe and the U.S. and examines art from all around the world. The history of art is contained chronologically in the second part of the book, (Ch. 10-17).

    The new edition is an even more useful reference-with more on research and documentation and helpful disicipline-focused advice on writing.

    The only reference text to identify the top resources in major subject areas and genres, it shows students how to approach the reference query by matching specific types of questions to the most appropriate format (when answering questions that require handy facts, for example, go first to ready reference sources; for questions about current events and issues, start with indexes). The book begins with the essentials -- interviewing patrons, determining the information need, and developing a basic search strategy. It then gives a thorough overview of the materials, print and electronic, most frequently used to answer questions -- from government information to bibliographic resources, dictionaries, encyclopedias, biographical information sources, atlases, and more. A section on special topics in reference includes chapters on when and how to use the Internet as a reference tool, suggestions on user instruction at the reference desk, and reader's advisory work, as well as a chapter on service to children and youth authored by acclaimed expert Mary K. Chelton. Finally, the book addresses reference management basics: selection and evaluation of material, management of the reference department, assessing and improving reference services, and future trends. Guided by an advisory board and a focus group, the authors have achieved an ideal balance between practical elements and guiding principles. This landmark text is sure to be of interest to LIS educators, students, and both novice and experienced reference professionals.

    The Jack-Roller helped to establish the life-history or "own story" as an important instrument of sociological research. The book remains as relevant today to the study and treatment of juvenile delinquency and maladjustment as it was when originally published in 1930.

    The author analyzes both historical and contemporary trends, as well as the major theories used to explain the dynamics underlying international relations--helping you to think critically about these topics by presenting rival views. From global development, the practice of terrorism, and the war in Iraq to peacekeeping operations and the transformations evident since 9/11, this thought-provoking textbook briefs you on the most recent indicators of global trends. An extensive map, figure, and photo program helps you visualize the significance of statistical data and the implications of global rivalries.

    Under the direction of Stephen Greenblatt, General Editor, the editors have reconsidered all aspects of the anthology to make it an even better teaching tool.

    Orthodoxy continues to be a subject of enormous interest among Western Christians and the author believes that an understanding of its standpoint is necessary before the Roman Catholic and Protestant Churches can be reunited. In this newly revised and updated edition he explains the Orthodox views on widely ranging matters as Ecumenical Councils, Sacraments, Free Will, Purgatory, the Papacy and the relationship between the different Orthodox churches.In Part One he describes the history of the Eastern Church over the last two thousand years with particular reference to its problems in twentieth-century Russia: and in Part Two he explains the beliefs and worship of the Orthodox Church today. Finally, he considers the possibilities of reunion between the East and the West. In this latest edition, he takes full account of the totally new situation confronting Eastern Christians since the collapse of Communism.

    Scott McCloud's Understanding Comics is a seminal examination of comics art: its rich history, surprising technical components, and major cultural significance. Explore the secret world between the panels, through the lines, and within the hidden symbols of a powerful but misunderstood art form.

    But that does not even begin to convey what the Berger experience is: What makes these bestselling textbooks so distinctive is the unmistakable presence of KATHLEEN STASSEN BERGER on every page, in writing that continually draws on the author’s teaching and family life to demonstrate a remarkable understanding not just of the field, but of students’ questions, their concerns, and their lives.The distinctive, definitive BERGER touch is evident throughout her new textbook, Invitation to the Life Span. This brief, original, 15-chapter textbook was created from page 1 to address the challenges teachers and students face when covering the entire life span in a semester (or even a quarter!). The hallmark Berger qualities are all here—the relatable presentation of research, the inclusive approach to world cultures, the study help that builds critical thinking and observational skills, the outstanding media and supplements—and all held together with Berger’s skill in bringing students and the science together.

    It tells the basic beliefs, short history, important aspects, and it identifies the religions in pop culture-all in a teen-magazine style of writing. The goal of this book is to educate teens to be able to identify the religions they come in contact with daily. All content has been reviewed by experts in Christian theology.

    This resource guides readers through conducting a high-tech investigation, from acquiring digital evidence to reporting its findings. Updated coverage includes new software and technologies as well as up-to-date reference sections, and content includes how to set up a forensics lab, how to acquire the proper and necessary tools, and how to conduct the investigation and subsequent digital analysis. It is appropriate for students new to the field, or as a refresher and technology update for professionals in law enforcement, investigations, or computer security. The book features free downloads of the latest forensic software, so readers can become familiar with the tools of the trade.

    This translation of Luther's treatise brings alive the social, historical, and ecclesial context of Luther's treatise.

    With this book in hand, thousands of students have watched the story of art unfold in its full historical, social, religious, economic, and cultural context, and thus deepened their understanding of art, architecture, painting, and sculpture. By virtue of its comprehensive coverage, strong emphasis on context, and rich, accurate art reproductions, GARDNER'S ART THROUGH THE AGES has earned and sustained a reputation of excellence and authority. So much so, that in 2001, the Text and Academic Authors Association awarded both the McGuffey and the "Texty" Book Prizes to the Eleventh Edition of the text. It is the first art history book to win either award and the only title ever to win both prizes in one year. The Twelfth Edition maintains and exceeds the richness of the Gardner legacy with updated research and scholarship and an even more beautiful art program featuring more color images than any other art history book available. The Twelfth Edition features such enhancements as more color photographs, a stunning new design, and the most current research and scholarship. What's more, the expanded ancillary package that accompanies GARDNER'S ART THROUGH THE AGES, features a wealth of tools to enhance your students' experience in the course. With each new copy of the book, students receive a copy of the ArtStudy 2.0 CD-ROM--an interactive electronic study aid that fully integrates with the Twelfth Edition and includes hundreds of high-quality digital images, plus maps, quizzes, and more.

    To attract a new audience, this time-honored message of healing has a powerful new cover, easy-to-read page layout, and word index. Named one of 75 Books by Women Whose Words Have Changed the World.