Book picks similar to
Handbook of Technical Writing by Gerald J. Alred
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Learn You a Haskell for Great Good!
Miran Lipovača - 2011
Learn You a Haskell for Great Good! introduces programmers familiar with imperative languages (such as C++, Java, or Python) to the unique aspects of functional programming. Packed with jokes, pop culture references, and the author's own hilarious artwork, Learn You a Haskell for Great Good! eases the learning curve of this complex language, and is a perfect starting point for any programmer looking to expand his or her horizons. The well-known web tutorial on which this book is based is widely regarded as the best way for beginners to learn Haskell, and receives over 30,000 unique visitors monthly.
The Unified Modeling Language User Guide
Grady Booch - 1998
Starting with a conceptual model of the UML, the book progressively applies the UML to a series of increasingly complex modeling problems across a variety of application domains. This example-driven approach helps readers quickly understand and apply the UML. For more advanced developers, the book includes a learning track focused on applying the UML to advanced modeling problems. With The Unified Modeling Language User Guide, readers will: *understand what the UML is, what it is not, and why it is relevant to the development of software-intensive systems *master the vocabulary, rules, and idioms of the UML in order to speak the language effectively *learn how to apply the UML to a number of common modeling problems *see illustrations of the UMLs use interspersed with use cases for specific UML features *gain insight into the UML from the original creators of the UML
Biology
Neil A. Campbell - 1987
This text has invited more than 4 million students into the study of this dynamic and essential discipline.The authors have restructured each chapter around a conceptual framework of five or six big ideas. An Overview draws students in and sets the stage for the rest of the chapter, each numbered Concept Head announces the beginning of a new concept, and Concept Check questions at the end of each chapter encourage students to assess their mastery of a given concept. New Inquiry Figures focus students on the experimental process, and new Research Method Figures illustrate important techniques in biology. Each chapter ends with a Scientific Inquiry Question that asks students to apply scientific investigation skills to the content of the chapter.
How to Solve It: A New Aspect of Mathematical Method
George Pólya - 1944
Polya, How to Solve It will show anyone in any field how to think straight. In lucid and appealing prose, Polya reveals how the mathematical method of demonstrating a proof or finding an unknown can be of help in attacking any problem that can be reasoned out--from building a bridge to winning a game of anagrams. Generations of readers have relished Polya's deft--indeed, brilliant--instructions on stripping away irrelevancies and going straight to the heart of the problem.
Div, Grad, Curl, and All That: An Informal Text on Vector Calculus
Harry M. Schey - 1973
Since the publication of the First Edition over thirty years ago, Div, Grad, Curl, and All That has been widely renowned for its clear and concise coverage of vector calculus, helping science and engineering students gain a thorough understanding of gradient, curl, and Laplacian operators without required knowledge of advanced mathematics.
Verbal Judo: The Gentle Art of Persuasion
George J. Thompson - 1993
Listen and speak more effectively, engage people through empathy (the most powerful word in the English language), avoid the most common conversational disasters, and use proven strategies that allow you to successfully communicate your point of view and take the upper hand in most disputes.
The American College and University: A History
Frederick Rudolph - 1965
Bridging the chasm between educational and social history, this book was one of the first to examine developments in higher education in the context of the social, economic, and political forces that were shaping the nation at large.Surveying higher education from the colonial era through the mid-twentieth century, Rudolph explores a multitude of issues from the financing of institutions and the development of curriculum to the education of women and blacks, the rise of college athletics, and the complexities of student life. In his foreword to this new edition, John Thelin assesses the impact that Rudolph's work has had on higher education studies. The new edition also includes a bibliographic essay by Thelin covering significant works in the field that have appeared since the publication of the first edition.At a time when our educational system as a whole is under intense scrutiny, Rudolph's seminal work offers an important historical perspective on the development of higher education in the United States.
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
Robert W. Bly - 1985
. . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are• eight headlines that work--and how to use them• eleven ways to make your copy more readable• fifteen ways to open a sales letter• the nine characteristics of successful print ads• how to build a successful freelance copywriting practice• fifteen techniques to ensure your e-mail marketing message is openedThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy."I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy
Language in Thought and Action
S.I. Hayakawa - 1939
Senator S. I. Hayakawa discusses the role of language in human life, the many functions of language, and how language—sometimes without our knowing—shapes our thinking in this engaging and highly respected book. Provocative and erudite, it examines the relationship between language and racial and religious prejudice; the nature and dangers of advertising from a linguistic point of view; and, in an additional chapter called “The Empty Eye,” the content, form, and hidden message of television, from situation comedies to news coverage to political advertising.
The Linux Command Line
William E. Shotts Jr. - 2012
Available here:readmeaway.com/download?i=1593279523The Linux Command Line, 2nd Edition: A Complete Introduction PDF by William ShottsRead The Linux Command Line, 2nd Edition: A Complete Introduction PDF from No Starch Press,William ShottsDownload William Shotts’s PDF E-book The Linux Command Line, 2nd Edition: A Complete Introduction
The Laws of Simplicity: Design, Technology, Business, Life
John Maeda - 2006
We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design—guidelines for needing less and actually getting more.Maeda—a professor in MIT's Media Lab and a world-renowned graphic designer—explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on.Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products—how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."
Write To Sell
Andy Maslen - 2007
Aimed at anyone from small and large companies who needs to write sales copy, this title is packed with simple techniques that will yield instant improvements for the reader.
Understanding Human Behavior and the Social Environment
Charles Zastrow - 1987
Now available with a personalized online learning plan, this social work-specific book looks at lifespan through the lens of social work theory and practice. The authors use an empowerment approach to cover human development and behavior theories within the context of family, organizational, and community systems. Using a chronological lifespan approach, the authors present separate chapters on biological, psychological, and social impacts at the different lifespan stages with an emphasis on strengths and empowerment.
The Ten-Day MBA : A Step-By-Step Guide To Mastering The Skills Taught In America's Top Business Schools
Steven Silbiger - 1993
Features chapters on finance, marketing, accounting, strategy, quantitative analysis, operations, economics, organisational behaviour, and ethics, all revised to reflect the contemporary corporate culture and economic climate.