Architect and Entrepreneur: A Field Guide to Building, Branding, and Marketing Your Startup Design Business


Eric Reinholdt - 2015
    The guide advocates novel strategies and tools that merge entrepreneurship with the practice of architecture and interior design. The Problem: Embarking on a new business venture is intimidating; you have questions. But many of the resources available to help entrepreneur architects and interior designers start their design business lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler using outdated methods and old business models. If you’re an individual or small team contemplating starting a design business, this is your field guide; crafted to inspire action. The Solution: Using the lean startup methodology to create a minimum viable product, the handbook encourages successive small wins that support a broader vision enabling one to, “think big, start small, and learn fast.” It’s a unique take on design practice viewed through the lens of entrepreneurship and is designed to answer the questions all new business owners face, from the rote to the existential. Questions about: - Startup costs - Business models (old and new) - Marriage of business and design - Mindset - Branding & naming (exercises and ideas) - Internet marketing strategies - Passive income ideas - Setting your fee - Taxes - Standard Operating Procedures (SOPs) - Securing the work - Client relations - Software - Billing rates - Contracts Building a business isn’t a singular act; it’s a series of small steps. Using the outline found in Architect + Entrepreneur you can start today. The chapters are organized to guide you from idea to action. Rather than write a business plan you’ll be challenged to craft a brand and you’ll sell it using new technologies. Follow the guide sequentially and you’ll have both the tools and a profitable small business. The Author Award-winning architect, Eric Reinholdt has built his design practice, 30X40 Design Workshop using the strategies outlined in the book. He has successfully transitioned from an employee to architect entrepreneur and continues to refine his brand message, help other architects build their independent practice and serve his clients all from a Longhouse he designed for his family on Mount Desert Island in Maine.

Dogtown: Death and Enchantment in a New England Ghost Town


Elyssa East - 2009
    Documenting its history and lore, East explores the possibility that certain landscapes wield their own unique power. The area known as Dogtown—an isolated colonial ruin and the surrounding 3,600-acre woodland in historic seaside Gloucester, Massachusetts—has always exerted a powerful influence over artists, writers, eccentrics, and nature lovers. But its history is woven through with tales of hallucinations, pirates, ghost sightings, witches, drifters, and violence. A 1984 murder there continues to loom large in Gloucester’s collective psyche: a mentally disturbed local man crushed the skull of a schoolteacher as she walked the woods. In alternating chapters, East interlaces the story of this murder with Dogtown’s bizarre history. The colonial settlement was a haven for former slaves, prostitutes, and witches until it was abandoned 180 years ago. Since then, Dogtown has inspired various people, including a millionaire who carved Protestant precepts into its boulders; the Modernist painter Marsden Hartley, whom Dogtown saved from a crippling depression; the drug-addled poet Charles Olson; a coven of witches that still holds ceremonies there today; and the murderer, who spent much of his life in Dogtown’s woods. The murder tapped a vein of thinking that has quietly endured in Gloucester for centuries: some people rallied around Dogtown protectively, but others blamed it for the tragedy. In luminous, insightful prose, Dogtown tells an evocative tale of a community both haunted and bound together by its love of this strange, forgotten place and its denizens.

The New Small House


Katie Hutchison - 2015
    The book presents fundamental small-house design strategies, complete with whole-house case studies for homeowners eager to simplify. Creating a great small house is illustrated in the opening chapter with 10 approaches, including: borrowed view and daylight multipurpose spaces privacy pockets using quality materials Twenty-five stunning small houses are profiled in the second part of the book, organized by the nature of their locations.

Termite Hill


Tom "Bear" Wilson - 1992
    Here is the Vietnam War, in the air and on the ground: gritty, urgent, genuine, a story torn from the hearts and minds of those who served.

Drop the Rock--The Ripple Effect: Using Step 10 to Work Steps 6 and 7 Every Day


Fred H. - 2015
    Learning what it means to fully surrender character defects frees you to make amends with Steps 8 and 9, realize the Big Book’s “Promises,” and move on to Step 10.In this new follow-up resource, Fred H. explores what he calls “the ripple effect” that can be created by using Step 10 to practice Steps 6 and 7 every day and avoid picking up “the rock” again. Drawing on his years of lecturing on the Big Book of Alcoholics Anonymous and Twelve Steps and Twelve Traditions, he reveals Step 10 as the natural culmination of working the previous Steps. providing a crash course on renewing your recovery program through the daily practice of Twelve Step principles.Like its predecessor, Drop the Rock—The Ripple Effect provides multiple perspectives from people successfully working a Twelve Step Program, showing Step 10 as a key to a sober life free of fear and resentment and filled with serenity and gratitude.Fred H. has worked in the field of addiction and recovery for over three decades and is the director of the retreat center for a leading addiction treatment program. He is a popular international speaker on the Big Book and the principles of the Twelve Steps.

The Seven Lamps of Architecture


John Ruskin - 1849
    By the following April, the book was finished. Titled The Seven Lamps of Architecture, it was far more than a treatise on the Gothic style; instead, it elaborated Ruskin's deepest convictions of the nature and role of architecture and its aesthetics. The book was published to immediate acclaim and has since become an acknowledged classic.The "seven lamps" are Sacrifice, Truth, Power, Beauty, Life, Memory, and Obedience. In delineating the relationship of these terms to architecture, Ruskin distinguishes between architecture and mere building. Architecture is an exalting discipline that must dignify and ennoble public life. It must preserve the purity of the materials it uses; and it must serve as a source of power and renewal for the society that produces it. The author expounds these and many other ideas with exceptional passion and knowledge, expressed in a masterly prose style.Today, Ruskin's timeless observations are as relevant as they were in Victorian times, making The Seven Lamps of Architecture required reading for architects, students, and other lovers of architecture, who will find in these pages a thoughtful and inspiring approach to one of man's noblest endeavors.This authoritative edition includes excellent reproductions of the 14 original plates of Ruskin's superb drawings of architectural details from such structures as the Doge's Palace in Venice, Giotto's Campanile in Florence, and the Cathedral of Rouen.

Analysing Architecture: The Universal Language of Place-Making


Simon Unwin - 1997
    Aimed primarily at those studying architecture, it offers a clear and accessible insight into the workings of this rich and fascinating subject. With copious illustrations from his own notebooks, the author dissects examples from around the world and all periods of history to explain the underlying strategies in architectural design and show how drawing may be used as a medium for analysis.In this new edition, Analysing Architecture has been revised and expanded. Notably, the chapter on 'How Analysis Can Help Design' has been redeveloped to clearly explain this crucially important aspect of study to a beginner readership. Four new chapters have been added to the section dealing with Themes in Spatial Organisation, on 'Axis', 'Grid', 'Datum Place' and 'Hidden'. Material from the 'Case Studies' in previous editions has been redistributed amongst earlier chapters. The 'Introduction' has been completely rewritten; and the format of the whole book has been adjusted to allow for the inclusion of more and better illustrative examples.Works of architecture are instruments for managing, orchestrating, modifying our relationship with the world around us. They frame just about everything we do. Architecture is complex, subtle, frustrating... but ultimately extremely rewarding. It can be a difficult discipline to get to grips with; nothing in school quite prepares anyone for the particular demands of an architecture course. But this book will help.

How Buildings Learn: What Happens After They're Built


Stewart Brand - 1994
    How Buildings Learn is a masterful new synthesis that proposes that buildings adapt best when constantly refined and reshaped by their occupants, and that architects can mature from being artists of space to becoming artists of time. From the connected farmhouses of New England to I.M. Pei's Media Lab, from "satisficing" to "form follows funding," from the evolution of bungalows to the invention of Santa Fe Style, from Low Road military surplus buildings to a High Road English classic like Chatsworth—this is a far-ranging survey of unexplored essential territory.More than any other human artifacts, buildings improve with time—if they're allowed to. How Buildings Learn shows how to work with time rather than against it.

Mercy: The Last New England Vampire


Sarah L. Thomson - 2011
    When she digs deep into her family history for a school project, she uncovers a disturbing New England tradition and a ghostly past. Haley must overcome her doubts and confront a vampire in order to save herself and her family. Inspired by a true New England story, Mercy is accomplished children's author Sarah L. Thomson's first book for Islandport Press.

Tom Kundig: Houses


Dung Ngo - 2006
    Kundig's projects, especially his houses, uniquely combine these two seemingly disparate sets of characteristics to produce some of the most inventive structures found in the architecture world today. Kundig's internationally acclaimed work is inspired by both the industrial structures with which he grew up in the Pacific Northwest and the vibrant craft cultures that are fostered there. His buildings uniquely meld industrial sensibilities and materials such as Cor-ten steel and concrete with an intuitive understanding of scale. As Kundig states, "The idea is insaperable from the fabrication, inseparable from the materials used."Tom Kundig: Houses presents five projects in depth, from their early conceptual sketches to their final lovingly wrought, intimate details. Kundig's houses reflect a sustained and active collaborative process between designer, craftsmen, and owners, resulting in houses that bring to life the architect's intentions, the materials used, and lines of unforgettable beauty.

Laurie Baker: Life, Works & Writings


Gautam Bhatia - 2000
    His distinctive brand of architecture, usually moulded around local building traditions (especially those of Kerela, his adopted home state in south India), is instantly identifiable and has, unsurprisingly, revolutionized traditional concepts of architecture in India. Baker's architecture is responsive, uses local materials and lays stress on low-cost design.This biograpy of Laurie Baker, like his work, is direct, simple and comprehensive; further embellished with sketches, plans, photographs and some of Baker's own writings, the book offers the professional architect view of the life, methods and thoughts of an unorthodox genius.

The Lobster Coast: Rebels, Rusticators, and the Struggle for a Forgotten Frontier


Colin Woodard - 2004
    Today’s independent, self-sufficient lobstermen belong to the communities imbued with a European sense of ties between land and people, but threatened by the forces of homogenization spreading up the eastern seaboard.In the tradition of William Warner’s Beautiful Swimmers, veteran journalist Colin Woodard (author of American Character: A History of the Epic Struggle Between Individual Liberty and the Common Good) traces the history of the rugged fishing communities that dot the coast of Maine and the prized crustacean that has long provided their livelihood. Through forgotten wars and rebellions, and with a deep tradition of resistance to interference by people “from away,” Maine’s lobstermen have defended an earlier vision of America while defying the “tragedy of the commons”—the notion that people always overexploit their shared property. Instead, these icons of American individualism represent a rare example of true communal values and collaboration through grit, courage, and hard-won wisdom.

Skyway: The True Story of Tampa Bay's Signature Bridge and the Man Who Brought It Down


Bill DeYoung - 2013
    Directly in the ship’s path was the Sunshine Skyway Bridge--two ribbons of concrete, steel, and asphalt that crossed fifteen miles of open bay.  Suddenly, a violent weather cell reduced visibility to zero at the precise moment when Lerro attempted to direct the 20,000-ton vessel underneath the bridge. Unable to stop or see where he was going, Lerro drove the ship into a support pier; the main span splintered and collapsed 150 feet into the bay. Seven cars and a Greyhound bus fell over the broken edge and into the churning water below. Thirty-five people died.Skyway tells the entire story of this horrific event, from the circumstances that led up to it through the years-long legal proceedings that followed. Through personal interviews and extensive research, Bill DeYoung pieces together the harrowing moments of the collision, including the first-person accounts of witnesses and survivors. Among those whose lives were changed forever was Wesley MacIntire, the motorist whose truck ricocheted off the hull of the Summit Venture and sank. Although he was the lone survivor, MacIntire, like Lerro, was emotionally scarred and remained haunted by the tragedy for the rest of his life. Similarly, DeYoung details the downward spiral of Lerro’s life, his vilification in the days and weeks that followed the accident, and his obsession with the tragedy well into his painful last years. DeYoung also offers a history of the ill-fated bridge, from its construction in 1954, through the addition of a second parallel span in 1971, to its eventual replacement. He discusses the sinking of a Coast Guard cutter a mere three months before Skyway collapsed and the Department of Transportation’s dire warnings about the bridge’s condition. The result is a vividly detailed portrait of the rise and fall of a Florida landmark.

The Big Three: Paul Pierce, Kevin Garnett, Ray Allen, and the Rebirth of the Boston Celtics


Michael Holley - 2020
    As Boston Celtics fans watched the team retire Pierce's jersey in a ceremony on February 11, 2018, they remembered again the incredible performances Pierce put on in the city for fifteen years, helping the Celtics escape the bottom of their conference to become champions and perennial championship contenders. But Pierce's time in the city wasn't always so smooth. In 2000, he was stabbed in a downtown nightclub eleven times in a seemingly random attack. Six years later, remaining the sole star on a struggling team, he asked to be traded and briefly became a lightning rod among fans.Then, in 2007, the Boston Celtics General Manager made two monumental trades, bringing Ray Allen and Kevin Garnett to Boston. A press conference on July 31, 2007 was a sight to behold: Pierce, KG, and Ray Allen holding up Celtics jerseys for the flood of media. Coach Doc Rivers made sure the team bonded over the thought of winning a title and living by a Bantu term called Ubuntu, which translates as "I am because we are." Rivers wanted to make it clear that togetherness and brotherhood would help them maximize their talent and win. What came next—the synthesis of the Celtics' "Big Three" and their dominant championship run—cemented their standing as one of great teams in NBA history, a rival to Kobe Bryant's Lakers and LeBron James's Cavaliers.This is the team that brought excitement back to the Garden, and therefore to one of the most storied franchises in all of sports. They met their historic rivals, the Lakers, in the 2008 NBA Finals, winning the series in Game 6, in a rout on their home court with a raucous, concert like atmosphere. Along the victory parade route, Paul Pierce smoked a cigar—as a tribute to legendary former Celtics Coach Red Auerbach. In a city now defined by a wealth of championships, "The Big Three" joined the club. Michael Holley, the premier chronicler of Boston sports, brings their story to life with countless untold stories and behind-the-scenes details in another bestselling tome for New England and sports fans across the country.

Precedents in Architecture: Analytic Diagrams, Formative Ideas, and Partis


Roger H. Clark - 1985
    Thirty-one leading architects are represented in this updated Third Edition in examinations of more than 100 structures assessed through a diagrammatic technique that is applicable to any structure. This impressive collection includes sixteen new buildings and eight innovative architects distinguished by the strength, quality, and interest of their designs. Readers will find valuable guidance in analyzing architectural history as an evolutionary process by exploring the commonality of design ideas reflected in a broad range of structures by internationally renowned architects. Both novices and seasoned professionals will find Precedents in Architecture, Third Edition a very useful tool for enriching their design vocabulary and for the ongoing assessment of buildings found in today's evolving landscape.