100 Great Copywriting Ideas: From Leading Companies Around The World (100 Great Ideas)


Andy Maslen - 2011
    

Making Shapely Fiction


Jerome Stern - 1991
    You will see how a work takes form and shape once you grasp the principles of momentum, tension, and immediacy. "Tension," Stern says, "is the mother of fiction. When tension and immediacy combine, the story begins." Dialogue and action, beginnings and endings, the true meaning of "write what you know," and a memorable listing of don'ts for fiction writers are all covered. A special section features an Alphabet for Writers: entries range from Accuracy to Zigzag, with enlightening comments about such matters as Cliffhangers, Point of View, Irony, and Transitions.

Telling Details


Kat Duncan - 2010
    The updated second edition contains several new articles on how to effectively use details in fiction.

The Elements Of Mystery Fiction: Writing A Modern Whodunit


William G. Tapply - 1995
    Using examples from his own work and that of other celebrated mystery writers, the author discusses the planning and writing of successful mystery fiction.

Writing Creative Nonfiction


Tilar J. Mazzeo - 2012
    It's a cutting-edge genre that's reshaping how we write (and read) everything from biographies and memoirs to blogs and public speaking scripts to personal essays and magazine articles.Whether you're looking to launch into a new professional career as a creative nonfiction writer, dabble in the genre as a pastime, start a personal blog, or simply get inside the mind of a creative nonfiction writer at work, these dynamic 24 lectures are a chance for you to explore the entire process of writing creative nonfiction, from brainstorming for the perfect idea to getting your final product noticed by literary agents and publishers.Filled with helpful tips and techniques, memorable examples from well-known writers, and engaging exercises, it's a learning experience that proves that - with the right instructor - writing creative nonfiction can be mastered, practiced, and enjoyed by anyone with a desire to share his or her personal story. Professor Mazzeo guides you throughthe fundamental concepts such as narrative arcs, captivating beginnings, sentence variation, perspective, characterization, dialogue, and metaphor; each stage of writing creative nonfiction, from researching your topic to revising your first draft; and the publishing process, from finding an agent to writing a successful book proposal.You'll come away with the knowledge, tools, and, most important, inspiration you need to discover your stories and finally start telling them the right way.

The Forest for the Trees


Betsy Lerner - 2000
    From her long experience working with successful writers and discovering new voices, Lerner looks at different writer personality types and addresses the concerns of writers just getting started as well as those stalled mid-career.

Book Blurbs Unleashed: Advanced Publishing and Marketing Strategies for Indie Authors


Robert J. Ryan - 2019
    People click to it from the cover. They click to it from ads. They click to it from other books. But how do you write one that turns views into sales?Do you get conflicting advice on how to write a blurb from books, blogposts and internet comments? Have you tried gimmicks from blurb gurus only to see no difference in sales?This book delivers methods that will work for you. It studies blurbs from a copywriting, neuroscience and artistic perspective.Because a good blurb is all these things.This book will dispel blurb myths, and explain effective tactics. Finally, it’ll deconstruct great blurbs so you see their moving parts.Enter the cutting-edge world of advanced blurbs and learn: The neuroscience behind persuasion The bad advice that’s killing your sales Copywriting super-hooks other than teasers How blurbs really work Distilled here is decades of knowledge from a full-time author who used to be employed to persuade people.You’ll never look at blurbs the same way again. Are you ready to unleash the power of yours?

The Anatomy of Story: 22 Steps to Becoming a Master Storyteller


John Truby - 2007
    As a result, writers will dig deep within and explore their own values and worldviews in order to create an effective story. Writers will come away with an extremely precise set of tools to work with--specific, useful techniques to make the audience care about their characters, and that make their characters grow in meaningful ways. They will construct a surprising plot that is unique to their particular concept, and they will learn how to express a moral vision that can genuinely move an audience.The foundations of story that Truby lays out are so fundamental they are applicable--and essential--to all writers, from novelists and short-story writers to journalists, memoirists, and writers of narrative non-fiction.

How to Market a Book: Overperform in a Crowded Market (Reedsy Marketing Guides #1)


Ricardo Fayet - 2021
    Marketing it can be even harder.Marketing a book in 2021 can seem like a full-time job, what with the crazy number of things authors seem to be expected to do: social media, blog tours, advertising, price promotions, mailing lists, giveaways, you name it. But here’s a little secret: you don’t need to do all those things to successfully set your book on the path to success. What you need is a solid plan to find the one or two tactics that will work, and start to drive sales… in a minimum amount of time. And that’s exactly what you’ll find in this book.Instead of drowning you in information or inundating you with hundreds of different tactics and strategies that eventually prove fruitless, this book will guide you through a step-by-step framework to find the ones that actually work for you and your book, so that you can start marketing more efficiently.In particular, you’ll learn: • How to change your mindset and sell more books with less effort.; • How to write books that guarantee a lasting, profitable career; • How to get Amazon’s Kindle Store to market your book for you; • How to get thousands of readers into your mailing list before you even release the book; • How to propel your book to the top of the charts at launch; and • How to automate your marketing so that you can spend less time marketing and more time writing,After helping over 150,000 authors crack the marketing code through a popular weekly newsletter, Reedsy’s Co-founder Ricardo Fayet is sharing everything he’s learned over the past few years in this beginner-friendly, jargon-free guide to book marketing.

Employment Law for Business


Dawn D. Bennett-Alexander - 1997
    It is intended to instruct students on how to manage effectively and efficiently with full comprehension of the legal ramifications of their decisions. Students are shown how to analyze employment law facts using concrete examples of management-related legal dilemmas that do not present clear-cut solutions. The methods of arriving at resolutions are emphasized, so that when the facts of the workplace problem are not quite the same, the student can still reach a good decision based on the legal considerations required by law, which remain relevant.

The Naked Truth About Self-Publishing


Jana DeleonDenise Grover Swank - 2013
    A book so raw it was banned in one small city in Iowa. If you are thinking about self-publishing or you just want to know all the juicy insider scoop this is a must read.

Immediate Fiction: A Complete Writing Course


Jerry Cleaver - 2002
    Immediate Fiction covers the entire process of writing including manuscript preparation, time management, finding an idea, getting words on the page, staying unblocked, and submitting to agents and publishers.With insightful tips and advice, Jerry Cleaver helps writers manage doubts, fears, blocks, and panic all while helping to develop their writing in minutes a day. A practical and accessible resource, this book has everything the aspiring writer needs to write and sell novels, short stories, screenplays, and stage plays.

Book Launch Blueprint: The Step-by-Step Guide to a Bestselling Launch


Tim Grahl - 2015
    He's launched dozens of bestselling books, many to the top of the New York Times and Wall Street Journal bestseller lists. In fact, at one point he 5 clients on the New York Times bestseller list at the same time.He has also worked with many new authors getting their first books off the ground and helped them to successfully launch their books as well.In each of these launches, he used the same underlying framework: Sell to fans. Encourage sharing. Influencer outreach. In Book Launch Blueprint, you learn how each of these steps work and how you can apply it to your next book launch.

How to Be a Writer: Who Smashes Deadlines, Crushes Editors and Lives in a Solid Gold Hovercraft


John Birmingham - 2016
    You can't eat artistic integrity. It tastes like sawdust.’ This gonzo guide is a lesson in the practicalities of writing: how to be productive, professional and maybe one day even pay the rent. Topics covered include ‘How to slay writer’s block’, ‘What the hell is workflow?’, ‘How to write 10,000 words in a day’ and ‘The best apps for writers’. How to Be a Writer is a kick-ass writing guide with a tough-love approach, written for the internet generation. John Birmingham is lauded as a prolific writer working across multiple genres. Here he shares his secrets. And some hard-core, real-world practical advice. And a few excellent descriptions of explosions.

How to Write a Sentence: And How to Read One


Stanley Fish - 2011
    Drawing on a wide range of  great writers, from Philip Roth to Antonin Scalia to Jane Austen, How to Write a Sentence is much more than a writing manual—it is a spirited love letter to the written word, and a key to understanding how great writing works.