Book picks similar to
Write Copy Make Money: How to Set Up and Run Your Own Profitable Copywriting Business by Andy Maslen
copywriting
non-fiction
business
marketing
Authorpreneur: Build the Brand, Business, and Lifestyle You Deserve. It's Time to Write Your Book
Jesse Tevelow - 2018
Jesse has self-published two books, which are both #1 bestsellers on track to generate $30,000 per year in passive income. Beyond book sales, Jesse has leveraged his books to build a business that earned over six figures in its first year. Other part-time authors are doing far better, earning six, or even seven figures per year. Many have leveraged their books to build multimillion-dollar business ventures. This wasn't possible ten years ago, but the publishing industry has changed. People are finding unparalleled freedom and wealth through writing, and you can too. Authorpreneur will show you how. Inside Authorpreneur, you’ll learn: Why writing a book is the new PhD How a book can make you rich, credible, and immortal The three critical traits to succeed as a writer Why everyone is a salesman The 50% Rule The three approaches to finding a marketable topic to write about How to find contractors for quality book production How to choose a title that doesn’t suck How to get reviews before launching When to launch, and what to do AFTER it’s over ...plus so much more. What are you waiting for? It’s time to write your book.
Secrets of Building Multi-Million Dollar Businesses
Adam Khoo - 2008
The best part is that you don’t need to have lots of capital to invest, a prestigious degree or years of experience.Whether you are just starting out in business or an experienced entrepreneur, this book will give you powerful ideas and strategies that will multiply your business sales and profits exponentially. What You Will Master in this Book• Why 90% of Businesses Fail…and how the 10% Succeed• The Mindset & Habits of Successful Entrepreneurs • Develop the million-dollar idea that will blow away the competition • A Step-by Step Guide on building a business system that works without you• How to start a business with very little capital and turn in millions within 16 months• Build a Powerful Brand & Establish Yourself As the Market Leader• Powerful Marketing Strategies that Will Kill the Competition • Build a championship team of employees and partners• Master the Art of Cash Flow… How to Roll Millions with just a Few Thousand Dollars
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Claire Díaz-Ortiz - 2019
Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:STORYHOWAUDIENCEREACHEXCELLENCESocial Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.
The 15-Minute Writer: How To Write Your Book In Only 15 Minutes A Day
Jennifer Blanchard - 2016
Perfect for busy writers or writers who are easily distracted or who want a better way to make consistent progress with their writing. Includes write ups from 15-minute writers who swear by the method. Also covers mindset, getting into a writing flow, how to clear mental clutter so you can focus during your writing session, and more.
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Ann Handley - 2014
If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.Sections include:
How to write better. (Or, for "adult-onset writers": How to hate writing less.)
Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)
Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too.
Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege.
"Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting.
Content Tools: The sharpest tools you need to get the job done.
Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
How Your Book Sells Itself
Bethany Atazadeh - 2019
It can seem impossible. How do you know if you’re focusing on the right marketing tactics? How do you know which strategy will work for you? What if you’re missing something?We’re here to help! Bethany Atazadeh and Mandi Lynn have each successfully marketed multiple novels and want to help you discover the best marketing tactics for YOU—starting with the book itself.Your book is your MOST powerful marketing tool.In these pages, we’ll walk through the ten fundamental aspects of your book that can make or break sales, and help you get them right! We’ll discuss genre, covers, titles, blurbs, formatting, editors, taglines, keywords, categories, how to develop a marketing mindset, and how to choose the right marketing strategies for you. This book is PACKED with information to help you succeed. Get your copy now!From indie authors Bethany Atazadeh and Mandi Lynn, please enjoy the first book in this new series, Marketing for Authors.
Sandler Success Principles: 11 Insights that will change the way you Think and Sell
David H. Mattson - 2012
Now they are revealed for you to learn and use in your own business and career. A remarkable and sometimes painful part of the process is uncovering the truth about yourself, including how your self-image was shaped sometimes carelessly and perhaps even cruelly. As you grasp the influence of these “old tapes,” you see how you have unknowingly sabotaged your potential for being at the top tier of sales professionals. You may be astonished to discover what inner dialogue and even demons you now may choose to control and override. The results? You enjoy a significant advantage over those you seek to impress and persuade, and master a predictable way to reach and exceed your career, business and financial goals. The enormous benefits of self-knowledge and imaginative new tools for self-management are at the heart of the challenging and exhilarating lifelong process of implementing the Sandler Success Principles.
What You Seek Is Seeking You
Brian Tracy - 2015
On a crisp winter morning, Richard, a successful, self-made CEO runs into Zoya, a quirky, free-spirited artist. The meeting leaves them struggling to find a balance between what they believe about life, and what is actually out there.What You Seek is Seeking You is a heart-warming tale about what happens when you are forced to question everything you ever knew to be true. Refreshingly honest, it helps you rethink some of your most fundamental beliefs – the ones that hold the very canvas of your life in place, but which in fact may be limiting you.Setting the scene with a lively fable, Azim & Brian share insightful and tangible ways to:• Invite Positive Coincidences and Attract What You Seek• Set Goals, Remain Focused and yet Stay Detached from the Outcome• Enhance Your Business AcumenBrian Tracy is one of the finest self-help speakers of all times, a bestselling author of 70 books and a human potential expert. He has consulted for more than 1,000 companies and has spoken to 5,000,000 people in 65 countries. Brian is the Chairman and CEO of Brian Tracy International and his goal is to help you achieve your personal and business goals faster and easier than you ever imagined.Azim Jamal is one of the finest inspirational life altering speakers who has spoken to more than 1,000,000 people worldwide in 26 countries and his various media messages have been heard by more than 5,000,000 people. He is the CEO and founder of Corporate Sufi Worldwide whose mission is to inspire individuals and corporations to unleash their power within and find harmony between Business, Balance and Beyond.
Preparing to Teach in the Lifelong Learning Sector
Ann Gravells - 2008
This includes further education, adult and community learning, work-based learning, the forces and offender learning and skills. It is easy to read with plenty of practical activities and examples throughout and the content is fully linked to the Teacher Training Standards. Please note: This book has since been updated to reflect the new title of the qualification: The Award in Education and Training.The qualification unit content contained in the appendices has since changed, and some legislation mentioned in the book has been updated.
Sell: The Art, The Science, The Witchcraft
Subroto Bagchi - 2017
It is an empathy-led, process-driven, knowledge-intensive discipline.’ - Subroto BagchiIn his new book, Sell – the first book on the subject by an Indian practitioner of business – bestselling author and inspiration to generations of entrepreneurs, Subroto Bagchi presents the concepts of selling and salesmanship from his unique perspective.Elaborating on the essential skills required to be a successful seller – whether of a product, a service, an idea, an organization, or even of personal skills – Bagchi crystallizes his on-the-ground knowledge about salesmanship through stories and anecdotes from his vast repertoire of experiences and extensive reading to provide wise and profound insights and advice on making an impact on others and acquiring the power to influence their decisions. A comprehensive and contemporary treatise on the art, science and ‘witchcraft’ behind selling, Sell will redefine the meaning of salesmanship.
Shocking Wrestling Plans You Won't Believe Almost Happened
James Dixon - 2016
What if The Undertaker had hatched out of a giant egg? What if Daniel Bryan hadn't got his WrestleMania XXX push? What if 'Stone Cold' Steve Austin had been named Chilly McFreeze? All of this nearly happened. Over the course of wrestling history there have been many bad gimmicks, baffling angles, and confusing storylines that have left fans scratching their heads, wondering how they made it through the company's quality filter. We know all about those, we have been unfortunate enough to suffer through them. But what about those plans that never got off the drawing board? What of those ideas that remained unpopped kernels in the minds of the creative team? How different could the landscape of modern professional wrestling be had some of these shocking plans actually made it onto our screens? WhatCulture.com takes a journey behind the scenes to explore a whole host of what ifs, what might have beens, and what almost was. We look at proposed matches that never were, characters that could have been very different to what they became, booking plans that were changed at the last minute, promotional jumps that nearly happened, and backstage shenanigans that would have changed the business. The book also has a feature delving deep into the psyche of Vince McMahon penned by Attitude Era writer Vince Russo, and insight from former WWE Creative Team members George J. Rutherford and Dan Madigan. Join us as we take you on a journey into a world of Shocking Wrestling Plans You Won't Believe Almost Happened!
The Digital Mom Handbook: How to Blog, Vlog, Tweet, and Facebook Your Way to a Dream Career at Home
Audrey Mcclelland - 2011
Here is the ultimate guide for work at home moms who want to blog, vlog, skype, tweet, and Facebook their way to a successful career by doing what they already do online…only better. The Digital Mom Handbook shows the way to truly have it all, with step-by-step advice and indispensible information on how to be a mom blogger and more--ideal for the stay-at-home mom (or stay-at-home wannabe) who wants to add to the household income and improve her family’s financial situation.
The Retail Revival
Doug Stephens - 2013
Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. High Street and Main Street are becoming the stuff of nostalgia. The Big Box is losing ground to new models that attract consumers through their most-trusted assistant--the smartphone. What's next? What's the future for you--a retailer--who is witnessing a tsunami of change and not knowing if this means grasping ahold of new opportunity or being swept away?The Retail Revival answers these questions by looking into the not-so-distant retail past and by looking forward into a future that will continue to redefine retail and its enormous effect on society and our economies. Massive demographic and economic shifts, as well as historic levels of technological and media disruption, are turning this once predictable industry--where "average" was king--into a sea of turbulent change, leaving consumer behavior permanently altered. Doug Stephens, internationally renowned consumer futurist, examines the key seismic shifts in the market that have even companies like Walmart and Procter & Gamble scrambling to cope, and explores the current and future trends that will completely change the way we shop.The Retail Revival provides no-nonsense clarity on the realities of a completely new retail marketplace-- realities that are driving many industry executives to despair. But the future need not be dark. Stephens offers hope and guidance for any businesses eager to capitalize on these historic shifts and thrive.Entertaining and thought-provoking, The Retail Revival makes sense of a brave new era of consumer behavior in which everything we thought we knew about retail is being completely reimagined.Praise for The Retail Revival"It doesn't matter what type of retail you do--if you sell something, somewhere, you need to read Doug Stephens' The Retail Revival. Packed with powerful insights on the changing retail environment and what good retailers should be thinking about now, The Retail Revival is easy to read, well-organized and provides essential food for thought." -- Gregg Saretsky, President and CEO, WestJet"This book captures in sharp detail the deep and unprecedented changes driving new consumer behaviors and values. More importantly, it offers clear guidance to brands and retailers seeking to adapt and evolve to meet entirely new market imperatives for success." --John Gerzema, Author of Spend Shift and The Athena Doctrine"The Retail Revival is a critical read for all marketing professionals who are trying to figure out what's next in retail... Doug Stephens does a great job of explaining why retail has evolved the way it has, and the book serves as an important, trusted guide to where it's headed next. " --Joe Lampertius SVP, Shopper Marketing, Momentum Worldwide and Owner, La Spezia Flavor Market"Doug Stephens has proven his right to the moniker 'Retail Prophet.' With careful analysis and ample examples, the author makes a compelling case for retailers to adapt, change and consequently revive their connection with consumers. Stephens presents actionable recommendations with optimism and enthusiasm--just the spoonful of sugar we need to face the necessary changes ahead." --Kit Yarrow, Ph.D., Consumer Psychologist; Professor, Golden Gate University; Co-Author, Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail"Doug Stephens doesn't just tell you why retail is in the doldrums, he tells you why retail is a major signpost for the larger troubles of our culture and provides a compelling, inspiring vision for a future of retail--and business, and society." --Eric Garland, author of Future Inc.: How Businesses Can Anticipate and Profit from What's Next
Wellpreneur: The Ultimate Guide for Wellness Entrepreneurs to Nail Your Niche and Find Clients Online
Amanda Cook - 2017
The secret is in the system. Wellpreneurs who find clients online have a system in place that failing wellpreneurs don’t. This system brings more of the right people to your website, and turns them into paying clients. It’s this proven, step-by-step system you’ll learn in this book. Wellpreneur is a guide to nailing your niche and finding more clients online, written just for wellness entrepreneurs. If you’re a health coach, yoga teacher, personal trainer, nutritionist or other wellness professional, you’ll: - Get total clarity on your target market, so you know exactly who you’re serving (and why). - Learn the proven five-step Organic Growth System to attract ideal prospects to your website and turn them into paying clients. - Peek inside the businesses of successful wellpreneurs, to learn how they grew profitable wellness businesses online. - Streamline your online marketing, so you can spend less time marketing, and more time doing work you love! About the Author Amanda Cook is a digital marketer, award winning health coach, and host of The Wellpreneur Podcast, one of the top business podcasts on iTunes, reaching over 10,000 wellness entrepreneurs each month. She has interviewed more than 100 successful wellness entrepreneurs about how they built healthy businesses online, and has spoken at events on five continents. Her work has appeared in The Huffington Post UK, The Sunday Telegraph, Natural Health Magazine, MindBodyGreen, TinyBuddha and Copyblogger. Amanda teaches wellness entrepreneurs around the world to grow their business through digital marketing in her Wellpreneur Marketing Bootcamp, and lives in London and Hong Kong.