The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd


Allan Dib - 2016
    Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: • How to get new customers, clients, or patients and how make more profit from existing ones. • Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. • How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. • A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. • How to annihilate competitors and make yourself the only logical choice. • How to get amazing results on a small budget using the secrets of direct response marketing. • How to charge high prices for your products and services and have customers actually thank you for it.

The Art of Money Getting: Golden Rules for Making Money


P.T. Barnum - 1880
    T. Barnum, who is widely known as an important historical entrepreneur as founder of the famous traveling circus, but in this publication Barnum shares his knowledge of business and teaches readers how to be successful in making money. This is an excellent book for individuals who are interested in learning from an important historical business leaders own personal success and also serves as an excellent motivational writing intended for those looking to be successful and make lots of money.

The Decision Book: Fifty Models for Strategic Thinking


Mikael Krogerus - 2011
    

Change: Learn to Love It, Learn to Lead It


Richard Gerver - 2013
    We face new challenges every day in our jobs and in our personal lives. Those who can handle change are the most fulfilled. Those who fear change will find it hardest to thrive. As a head teacher, Richard Gerver famously transformed a failing school into one of the most acclaimed learning environments in the world - in just two years. As a hugely popular speaker and author, he now helps individuals and companies to embrace change. This book is his powerful personal reflection on change, full of wisdom and practical insights. Whether you are leading a company through change or looking for a new direction in life, let Richard Gerver be your guide.

Conscious Capitalism: Liberating the Heroic Spirit of Business


John E. Mackey - 2012
    cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today’s best-known companies, they illustrate how these two forces can—and do—work most powerfully to create value for all stakeholders: including customers, employees, suppliers, investors, society, and the environment.These "�Conscious Capitalism" companies include Whole Foods Market, Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS, and dozens of others. We know them; we buy their products or use their services. Now it’s time to better understand how these organizations use four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—to build strong businesses and help advance capitalism further toward realizing its highest potential.As leaders of the Conscious Capitalism movement, Mackey and Sisodia argue that aspiring leaders and business builders need to continue on this path of transformation—for the good of both business and society as a whole.At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business grounded in a more evolved ethical consciousness, this book provides a new lens for individuals and companies looking to build a more cooperative, humane, and positive future.

The Power of Starting Something Stupid: How to Crush Fear, Make Dreams Happen, and Live without Regret


Richie Norton - 2012
    No more excuses. Learn how to start something stupid—the smartest thing you can do.Drawing on years of research, including hundreds of face-to-face interviews and some of the world’s greatest success stories past and present, Richie shows you how stupid is the New Smart—the common denominator for success, creativity, and innovation in business and life.

Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth


T. Harv Eker - 1999
    Harv Eker states: "Give me five minutes, and I can predict your financial future for the rest of your life!" Eker does this by identifying your "money and success blueprint." We all have a personal money blueprint ingrained in our subconscious minds, and it is this blueprint, more than anything, that will determine our financial lives. You can know everything about marketing, sales, negotiations, stocks, real estate, and the world of finance, but if your money blueprint is not set for a high level of success, you will never have a lot of money—and if somehow you do, you will most likely lose it! The good news is that now you can actually reset your money blueprint to create natural and automatic success.Secrets of the Millionaire Mind is two books in one. Part I explains how your money blueprint works. Through Eker's rare combination of street smarts, humor, and heart, you will learn how your childhood influences have shaped your financial destiny. You will also learn how to identify your own money blueprint and "revise" it to not only create success but, more important, to keep and continually grow it.In Part II you will be introduced to seventeen "Wealth Files," which describe exactly how rich people think and act differently than most poor and middle-class people. Each Wealth File includes action steps for you to practice in the real world in order to dramatically increase your income and accumulate wealth.If you are not doing as well financially as you would like, you will have to change your money blueprint. Unfortunately your current money blueprint will tend to stay with you for the rest of your life, unless you identify and revise it, and that's exactly what you will do with the help of this extraordinary book. According to T. Harv Eker, it's simple. If you think like rich people think and do what rich people do, chances are you'll get rich too!

A Beginner's Guide to Creating Reality


Ramtha - 1997
    This teaching covers the introduction given to students commencing their study and training at Ramtha s School of Enlightenment. Special Content: Foreword by JZ Knight, Introductory Essay to Ramtha s Teachings by Jaime Leal-Anaya, Diagrams, Workbook, Glossary and detailed Index.

Zillow Talk: The New Rules of Real Estate


Spencer Rascoff - 2015
    To understand real estate in our fast-paced, technology-driven world, we need to toss out all of the outdated truisms and embrace today's brand new information. But how? Enter Zillow, the nation's #1 real estate website and mobile app. Thanks to its treasure trove of proprietary data and army of statisticians and data scientists, led by chief economist Stan Humphries, Zillow has been able to spot the trends and truths of today's housing market while acknowledging that a home is more than an economic asset. In Zillow Talk, Humphries and CEO Spencer Rascoff explain the science behind where and how we live now and reveal practical, data-driven insights about buying, selling, renting and financing real estate. Read this book to find out why: It's better to remodel your bathroom than your kitchen Putting the word "cute" in your listing could cost you thousands of dollars You shouldn't buy the worst house in the best neighborhood You should never list your house for $444,000 You shouldn't list your house for sale before March Madness or after the Masters Densely packed with entertaining anecdotes and invaluable how-to advice, Zillow Talk is poised to be the real estate almanac for the next generation.

The Great Game of Business: Unlocking the Power and Profitability of Open-Book Management


Jack Stack - 1992
    He didn't know how to  "manage" a company, but he did know about the  principal, of athletic competition and democracy:  keeping score, having fun, playing fair, providing  choice, and having a voice. With these principals  he created his own style of management --  open-book management. The key is to let everyone in on  financial decisions. At SRC, everyone learns how to  read a P&L -- even those without a high school  education know how much the toilet paper they use  cuts into profits. SRC people have a piece of the  action and a vote in company matters. Imagine  having a vote on your bonus and on what businesses the  company should be in. SRC restored the dignity of  economic freedom to its people. Stack's  "open-book management" is the key -- a system  which, as he describes it here, is literally  a game, and one so simple anyone can use  it. As part of the Currency paperback line, the  book includes a "User's Guide" -- an  introduction and discussion guide created for the  paperback by the author -- to help readers make  practical use of the book's ideas. Jack Stack is the  president and CEO of the Springfield Remanufacturing  Corporation, in Springfield, Missouri. The recipient  of the 1993 Business Enterprise Trust Award, Jack  speaks throughout the country on The  Great Game Of Business and Open  Book Management.

Complete Keto: A Guide to Transforming Your Body and Your Mind for Life


Drew Manning - 2019
    His highly accessible program is filled with the practical tools, emotional support, and real-life wisdom readers need to get lasting results.Complete Keto is the first book of its kind, offering a truly comprehensive, integrative, and results-driven ketogenic diet program to create lasting change in your life. Expert trainer Drew Manning, author of the New York Times bestseller Fit2Fat2Fit, brings together his expertise in keto with the insights gained in his own weight loss journey, which he undertook in order to write his first book from an informed and empathetic perspective. He has done the experimentation on himself, so he knows what people go through when they begin a ketogenic program. In this book, readers will grasp the basics of keto; jump-start their journey with Drew's signature 30 Day Keto Cleanse; learn to use exercise alongside a keto eating plan; and find tools and strategies to help ensure their results can last and their lives can change for good.

The Honest Life: Living Naturally and True to You


Jessica Alba - 2013
    But she was frustrated by the lack of trustworthy information on how to live healthier and cleaner—delivered in a way that a busy mom could act on without going to extremes. In 2012, with serial entrepreneur Brian Lee and environmental advocate Christopher Gavigan, she launched The Honest Company, a brand where parents can find reliable information and products that are safe, stylish, and affordable. The Honest Life shares the insights and strategies she gathered along the way.The Honest Life recounts Alba’s personal journey of discovery and reveals her tips for making healthy living fun, real, and stylish, while offering a candid look inside her home and daily life. She shares strategies for maintaining a clean diet (with favorite family-friendly recipes) and embraces nontoxic choices at home and provides eco-friendly decor tips to fit any budget. Alba also discusses cultivating a daily eco beauty routine, finding one’s personal style without resorting to yoga pants, and engaging in fun, hands-on activities with kids. Her solutions are easy, chic, and down-to-earth: they’re honest. And discovering everyday ways to live naturally and authentically—true to you—could be honestly life-changing.

Trump: The Art of the Deal


Donald J. Trump - 1987
    I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump  Here is Trump in action—how he runs his business and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and changes the face of the New York City skyline. But even a maverick plays by rules, and Trump has formulated eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the practice of deal-making. It’s the most streetwise business book there is—and the ultimate read for anyone interested in achieving money and success, and knowing the man behind the spotlight.

18 Minutes: Find Your Focus, Master Distraction, and Get the Right Things Done


Peter Bregman - 2011
    Based upon a series of short bite-sized chapters, his approach allows us to safely navigate through the constant chatter of emails, text messages, phone calls, and endless meetings that prevent us from focusing our time on those things that are truly important to us. Mixing first-person insights along with unique case studies, Bregman sprinkles his charming book with pathways which help guide us -- pathways that can get us on the right trail in 18 minutes or less.

Investing Made Simple: Investing in Index Funds Explained in 100 Pages or Less


Mike Piper - 2009
    Roth IRA vs. Traditional IRA vs. 401(k): What's the difference, and how should you choose between them? Financial Advisors: Learn what to look for as well as pitfalls to avoid. Frequent Investor Mistakes: Learn the most common mistakes and what you can do to avoid them. Calculate Your Retirement Needs: Learn how to calculate how much you'll need saved in order to retire.