I was there too, but now I have quit my day job and make a living selling fiction. Both my initial success and the sustainability of my book sales have come from Facebook ads. In this book, you'll learn how to find the cost per click and sales volumes you'll need to hit to know if an ad is profitable. You'll learn how to target your ads and how to tweak them for maximum returns by age, gender, region. You'll see how to write plot-based ads, character based ads, pure marketing ads, the whole bit. Stop losing money every time you run and ad and instead turn them into book-selling machines.

    In her work for New York, The Baffler, The New York Times Magazine, and The Atlantic, as well as in her advice column for The Cut, "Ask Polly," she dispenses a singular, cutting wisdom--an ability to inspire, provoke, and put a name to our most insidious cultural delusions.What If This Were Enough? is a mantra and a clarion call. In its chapters--many of them original to the book, others expanded from their initial publication--Havrilesky takes on those cultural forces that shape us. From the enforced cheer of American life to the celebration of survivalism, from the allure of materialism to our misunderstandings of romance and success, Havrilesky deconstructs some of the most poisonous and misleading messages we ingest today, all the while suggesting new ways we might navigate our increasingly bewildering world.Through her incisive and witty inquiries, Havrilesky emphasizes the importance of locating the miraculous within the mundane. In these timely, provocative, and often hilarious chapters, she urges readers to embrace the flawed--to connect with what already is, who we already are, what we already have. She asks us to consider: What if this were enough? Our salvation, Havrilesky asserts, can be found right here, right now, in this imperfect moment.The smile factory --The happiest place on earth --To infinity and beyond --Playing house --Delusion at the gastropub --Adults only --Stuffed --Running on empty --Lost treasure --Land of heroic villains --The popularity contest --Tag and release --Haunted --Bravado --Survival fantasies --True romance --A scourge of gurus --My mother's house --Miracle of the mundane

    Among essays like "Radiantly Indefensible," "Notes on the Danger of Notebooks," and "The Abrasion of Loneliness," are piquant pieces on the virtues of emptiness, forgetfulness, and other under-loved concepts. Edited and with an introduction by Christian Wiman, this generous collection of Ryan's distinctive thinking gives us a surprising look into the mind of an American master.

    Also available The late Judith Kitchen, editor of the perennially popular anthologies Short Takes, In Short, and In Brief, was greatly influential in recognizing and establishing flash creative nonfiction as a form in its own right. In Brief Encounters, she and writer/editor/actor Dinah Lenney expand this vibrant field with nearly eighty new selections: shorts—as these sharply focused pieces have come to be known— representing an impressive range of voices, perspectives, sensibilities, and forms. Brief Encounters features the work of the emerging and the established—including Stuart Dybek, Roxanne Gay, Eduardo Galeano, Leslie Jamison, and Julian Barnes—arranged by theme to explore the human condition in ways intimate, idiosyncratic, funny, sad, provocative, lyrical, unflinching. From the rant to the rave, the meditation to the polemic, the confession to the valediction, this collection of shorts—this celebration of true and vivid prose—will enlarge your world.

    But when properly understood and correctly wielded, the outline is one of the most powerful weapons in a writer’s arsenal. Outlining Your Novel: Map Your Way to Success will: Help you choose the right type of outline for youGuide you in brainstorming plot ideasAid you in discovering your charactersShow you how to structure your scenesExplain how to format your finished outlineInstruct you in how to use your outlineReveal the benefits:Ensures cohesion and balancePrevents dead-end ideasProvides foreshadowingOffers assurance and motivationDispel misconceptions:Requires formal formattingLimits creativityRobs the joy of discoveryTakes too much timeEven if you're certain outlining isn't for you, the book offers all kinds of important tips on plot, structure, and character. Includes exclusive interviews with Larry Brooks, Elizabeth Spann Craig, Lisa Grace, Dan L. Hays, Jody Hedlund, Carolyn Kaufman, Becky Levine, Roz Morris, John Robinson, and Aggie Villanueva, answering important questions:Can you describe your outlining process?What is the greatest benefit of outlining?What is the biggest potential pitfall of outlining?Do you recommend "pantsing" for certain situations and outlining for others?What's the most important contributing factor to a successful outline?

    But she never tackled the role of teacher.Offered the opportunity to teach creative writing at the University of Arkansas, she took up the challenge and ventured into unknown territory. In the process of teaching more than two hundred students since her first class in 2000, she has found inspiration in their lives and ambitions and in the challenge of conveying to them the lessons she has learned from living and writing.The Writing Life brings together fifty essays and vignettes centered on the transforming magic of literature and the teaching and writing of it. A portion of the collection discusses the delicate balance between an artistic life and family commitments, especially the daily pressures and frequent compromises faced by a young mother. Gilchrist next focuses on the process of writing itself with essays ranging from "How I Wrote a Book of Short Stories in Three Months" to "Why Is Rewriting so Hard?"Several essays discuss her appreciation of other writers, from Shakespeare to Larry McMurtry, and the lessons she learned from them. Eudora Welty made an indelible impact on Gilchrist's work. When Gilchrist takes on the task of teaching, her essays reveal an enriched understanding of the role writing plays in any life devoted to the craft. Humorous and insightful, she assesses her own abilities as an instructor and confronts the challenge of inspiring students to attain the discipline and courage to pursue the sullen art. Some of these pieces have been previously published in magazines, but most are unpublished and all appear here in book form for the first time.

    He sent his journals, a novel-in-progess, and copies of all his poems to his mentor, Columbia professor Mark Van Doren, for safe keeping, fully expecting to write little, if anything, ever again.? It was a relatively short-lived resolution, for Merton almost immediately found himself being assigned writing tasks by his Abbot?one of which was the autobiographical essay that blossomed into his international best-seller The Seven Storey Mountain. That book made him famous overnight, and for a time he struggled with the notion that the vocation of the monk and the vocation of the writer were incompatible. Monasticism called for complete surrender to the absolute, whereas writing demanded a tactical withdrawal from experience in order to record it.? He eventually came to accept his dual vocation as two sides of the same spiritual coin and used it as a source of creative tension the rest of his life.? Merton's thoughts on writing have never been compiled into a single volume until now. Robert Inchausti has mined the vast Merton literature to discover what he had to say on a whole spectrum of literary topics, including writing as a spiritual calling, the role of the Christian writer in a secular society, the joys and mysteries of poetry, and evaluations of his own literary work. Also included are fascinating glimpses of his take on a range of other writers, including Henry David Thoreau, Flannery O'Connor, Dylan Thomas, Albert Camus, James Joyce, and even Henry Miller, along with many others.

    It will remain with me always."—Louis Begley, The New York Times"A sustained meditation on work as the key to personal happiness. . . . Life Work reads most of all like a first-person psychological novel with a poet named Donald Hall as its protagonist. . . . Hall's particular talents ultimately [are] for the memoir, a genre in which he has few living equals. In his hands the memoir is only partially an autobiographical genre. He pours both his full critical intelligence and poetic sensibility into the form."—Dana Gioia, Los Angeles Times"Hall . . . here offers a meditative look at his life as a writer in a spare and beautifully crafted memoir. Devoted to his art, Hall can barely wait for the sun to rise each morning so that he can begin the task of shaping words."—Publishers Weekly (starred review)"I [am] delighted and moved by Donald Hall's Life Work, his autobiographical tribute to sheer work--as distinguished from labor--as the most satisfying and ennobling of activities, whether one is writing, canning vegetables or playing a dung fork on a New Hampshire farm."—Paul Fussell, The Boston Globe“Donald Hall’s Life Work has been strangely gripping, what with his daily to do lists, his ruminations on the sublimating power of work. Hall has written so much about that house in New Hampshire where he lives that I’m beginning to think of it less as a place than a state of mind. I find it odd that a creative mind can work with such Spartan organization (he describes waiting for the alarm to go off at 4:45 AM, so eager is he to get to his desk) at such a mysterious activity (making a poem work) without getting in the way of itself.”—John Freeman’s blog (National Book Critics Circle Board President)

    From early obsessions with the March sisters to her later idolization of Sylvia Plath, Ellis evaluates how her heroines stack up today. And, just as she excavates the stories of her favorite characters, Ellis also shares a frank, often humorous account of her own life growing up in a tight-knit Iraqi Jewish community in London. Here a life-long reader explores how heroines shape all our lives.

    At their hugely popular Women of Letters events, Marieke Hardy and Michaela McGuire encourage and allow our best and brightest to lay bare their sins and secrets, loves and loathings, memories and plans. Collected here for the first time, these dispatches from Australia's favourite people are warm, wonderful and astoundingly honest.

    Carefully reassembled with calm, steady hands, these shards tell the story of an ordinary family that somehow managed to survive the myriad persecutions and repressions of the last century. The family’s pursuit of a quiet, civilized, ordinary life—during such atrocious times—is itself a strange odyssey.In dialogue with thinkers like Roland Barthes, W. G. Sebald, Susan Sontag, and Osip Mandelstam, In Memory of Memory is imbued with rare intellectual curiosity and a wonderfully soft-spoken, poetic voice. Dipping into various genres—essay, fiction, memoir, travelogue, and history—Stepanova assembles a vast panorama of ideas and personalities and offers a bold exploration of cultural and personal memory.

    From her training for the Olympic trials as a teenager to enjoying pools and beaches around the world as an adult, Leanne Shapton offers a fascinating glimpse into the private, often solitary, realm of swimming. Her spare and elegant writing reveals an intimate narrative of suburban adolescence, spent underwater in a discipline that continues to inspire Shapton's work as an artist and author. Her illustrations throughout the book offer an intuitive perspective on the landscapes and imagery of the sport. Shapton's emphasis is on the smaller moments of athletic pursuit rather than its triumphs. For the accomplished athlete, aspiring amateur, or habitual practicer, this remarkable work of written and visual sketches propels the reader through a beautifully personal and universally appealing exercise in reflection.

    That essay which eventually became the foundation of D’Agata’s critically acclaimed About a Mountain was accepted by another magazine, the Believer, but not before they handed it to their own fact-checker, Jim Fingal. What resulted from that assignment, and beyond the essay’s eventual publication in the magazine, was seven years of arguments, negotiations, and revisions as D’Agata and Fingal struggled to navigate the boundaries of literary nonfiction.This book includes an early draft of D’Agata’s essay, along with D’Agata and Fingal’s extensive discussion around the text. What emerges is a brilliant and eye-opening meditation on the relationship between “truth” and “accuracy” and a penetrating conversation about whether it is appropriate for a writer to substitute one for the other.

    He will work with the students of 826 Valencia and 826 Michigan writing labs to compile new fiction, nonfiction, poetry, comics, and other category-defying gems, ensuring that “if you need to fall in love with reading again — or just want a reminder that high school students deserve a lot more than their reading lists give them — then this is the book for you” (Bust).

    Leslie Jamison deftly excavates the stories we tell about addiction--both her own and others'--and examines what we want these stories to do, and what happens when they fail us.All the while, she offers a fascinating look at the larger history of the recovery movement, and at the literary and artistic geniuses whose lives and works were shaped by alcoholism and substance dependence, including John Berryman, Jean Rhys, Raymond Carver, Billie Holiday, David Foster Wallace, and Denis Johnson, as well as brilliant figures lost to obscurity but newly illuminated here.For the power of her striking language and the sharpness of her piercing observations, Jamison has been compared to such iconic writers as Joan Didion and Susan Sontag. Yet her utterly singular voice also offers something new. With enormous empathy and wisdom, Jamison has given us nothing less than the story of addiction and recovery in America writ large, a definitive and revelatory account that will resonate for years to come.