Made to Stick (Chapter 4: Credible): Why Some Ideas Survive and Others Die


Chip Heath - 2008
    Offer people the chance to test your ideas themselves–a “try before you buy” philosophy. People want to believe your ideas, so give them a reason to. Examples include the Nobel-winning scientist no one believed, flesh-eating bananas, and the human-scale principle.

Hunger in Paradise: How to Save Success From Failure


Rasmus Ankersen - 2013
    But how do you defeat them? Based on Authentic firsthand case studies Rasmus Ankersen answers some of the toughest management questions of today.

जूठन: पहला खंड [Joothan]


Omprakash Valmiki - 1997
    "Joothan" refers to scraps of food left on a plate, destined for the garbage or animals. India's untouchables have been forced to accept and eat joothan for centuries, and the word encapsulates the pain, humiliation, and poverty of a community forced to live at the bottom of India's social pyramid.Although untouchability was abolished in 1949, Dalits continued to face discrimination, economic deprivation, violence, and ridicule. Valmiki shares his heroic struggle to survive a preordained life of perpetual physical and mental persecution and his transformation into a speaking subject under the influence of the great Dalit political leader, B. R. Ambedkar. A document of the long-silenced and long-denied sufferings of the Dalits, Joothan is a major contribution to the archives of Dalit history and a manifesto for the revolutionary transformation of society and human consciousness.

The Kalam Effect: My Years With The President


P.M. Nair - 2008
    Abdul Kalam.

Investing To Save The Planet: How Your Money Can Make a Difference


Alice Ross - 2020
    Together, we can and must act now' Al Gore, former Vice President of the United States 'Everyone's savings account and pension can meaningfully contribute. Ross tells us how in this clear, easy to understand yet transformative book' Christiana Figueres, Founding Partner, Global Optimism and Former Executive Secretary, United Nations Framework Convention on Climate Change 'I can't imagine a more important book at the moment. A detailed, action-oriented guide on how to make our money matter and save us and the planet we live on' Richard Curtis, Writer, Director, Co-Founder of Red Nose Day and UN Sustainable Development Goals Advocate Investing responsibly is one of the most powerful ways that you can fight climate change. No longer a niche sector for rebel fund managers, conscious investing has the potential to raise huge sums of money to the companies and organisations on the front line fighting the climate crisis and make investors positive returns in the process. In this essential introduction to green investing, Alice Ross shows you how you can turn your savings and pensions, however big or small, into a force for change. You will learn: - Which sectors are leading the charge by developing cutting-edge solutions; from smart farming to renewable energy- How to cut through 'alphabet soup' jargon and identify 'greenwashing' - The ways you can maximise your economic power and hold those you're investing in to account 'Changing the way that we invest is one of the most powerful levers we have for solving climate change. This hugely interesting and immensely practical book not only explains why changing how we invest is so critically important but also provides a set of powerful tools for actually doing it' Rebecca Henderson, John and Natty McArthur University Professor at Harvard University and author of Reimagining Capitalism 'Explains the power you have, through your investment choices, to accelerate the path toward a sustainable clean energy future. Read this book and be empowered to create a better future for the planet' Michael Mann, Distinguished Professor, Penn State University, author of The New Climate War

On Speaking Well


Peggy Noonan - 1999
    Acclaimed presidential speechwriter Peggy Noonan shares her secrets to becoming a confidence, persuasive speaker demystifying topics including:Finding you own authentic voiceDeveloping a text that interest youAcing the all-important first paragraphUsing logic to move your audienceCreating, developing, and reinventing the "core speech" for diverse audiencesStrengthening your speech with a vital element: humorWinnowing your thought down to the essentialsHandling professional jargon, clichés, and the sound bite syndromePresenting your speech in the best wayCollecting intellectual income--conversing your speech treasuresBreaking all the rules and still succeedingReading for inspiration--how to use the excellence of othersComplete with lessons, tips and memorable examples, On Speaking Well shows us how to create forceful, persuasive, relevant speeches that will resonate with our audiences. Engaging, informative, and always entertaining, this is undoubtedly the authoritative how-to guide for anyone writing or giving a speech

The Ethical Capitalist: How to Make Business Work Better for Society


Julian Richer - 2018
    Every week brings fresh news stories about businesses exploiting their staff, avoiding their taxes, and ripping off their customers. Every week, public anger at the system grows. Now, one of Britain’s foremost entrepreneurs intervenes to make the case for putting business back firmly in the service of society, and setting out on a new path to a kinder, fairer form of capitalism.Drawing on four decades of hands-on management experience, the founder of Richer Sounds argues that ethically run businesses are invariably more efficient, more motivated and more innovative than those that care only about the bottom line. He uncovers the simple tools that the best leaders use to make their businesses fair, revealing how others can follow suit. And he also delves into the big questions that modern capitalism has to answer if it is to survive and to thrive. When should – and shouldn’t – the state intervene in the workings of commercial enterprises? What does business as a whole owe back to the wider community? Is the relationship between leaders of big corporations and politicians too cosy, and, if so, what is to be done about it?At heart, The Ethical Capitalist is a plea for a new sense of moral purpose in business. If that takes hold, Julian Richer believes, we might just save capitalism from itself.

The Thin Book of Soar: Building Strengths-Based Strategy


Jackie Stavros - 2009
    SOAR takes the Appreciative Inquiry philosophy and applies it to provide a strategic thinking and dialogue process. The authors have been instrumental in developing this process and will share the concept and case studies to give you the confidence to try SOAR.

Crucial Conversations: Tools for Talking When Stakes Are High


Kerry Patterson - 2001
    Crucial Conversations gives you the tools you need to step up to life's most difficult and important conversations, say what's on your mind, and achieve the positive resolutions you want. You'll learn how to: Prepare for high-impact situations with a six-minute mastery technique Make it safe to talk about almost anything Be persuasive, not abrasive Keep listening when others blow up or clam up Turn crucial conversations into the action and results you want

Election Notebook: The Inside Story Of The Battle Over Britain’s Future And My Personal Battle To Report It


Nick Robinson - 2015
    This is Nick‘s behind-the-scenes account of his encounters with David Cameron, who many wrote off before the shock victory he called his 'sweetest'; Ed Miliband, who turned abuse & ridicule into respect before leading Labour to its worst defeat in a generation; Nick Clegg, who led his party into power and then to humiliation and near oblivion; Nigel Farage, who rose so fast and then fell at the final hurdle; Alex Salmond, whose public clash with Nick led to thousands protesting outside the BBC’s Scottish HQ, and Nicola Sturgeon, whose stunning success as SNP leader has put Scottish independence back on the map.The result is an extraordinary narrative, characterized by Nick Robinson’s trademark insight, analysis and backstage gossip, of an adrenaline-fuelled year which culminated in a captivating election that transformed Britain’s political landscape.

Black Money and Tax Havens


R. Vaidyanathan - 2017
    Conservatively, Rs. 15 lakh crore (10 per cent of Rs. 150 lakh crore, our GDP in 2016-17). As for Indian money in tax havens around the world? Around Rs. 65 lakh crores. Truly astounding figures. Black money or kala dhan is a topic that has elicited much debate in recent times. The debate has been mostly marked by mud-slinging and name-calling and the discussions that have ensued often have no basis in fact. While most people have a hazy notion of black money, only a few understand it in its entirety. The issue of tax havens is perhaps even more misunderstood. Most people fail to see the connection between tax havens and black money. Black Money and Tax Havens is the first work that discusses both of these issues in depth and offers a 360-degree view to the reader. In this work, Prof. R. Vaidyanathan provides the reader with a brief overview of black money—its generation, its estimates and how and why it is spirited away to tax havens. He also lays bare the danger that is posed to world financial well-being on account of the lack of political will to tackle them. A unique and timely work that packs in much information in an accessible manner.

The Book of Paul: The Wit and Wisdom of Paul Keating


Russell Marks - 2014
    Presenting the one and only Mr Paul Keating – at his straight-shooting, scumbag-calling, merciless best.Paul lets rip – on John Howard: “The little desiccated coconut is under pressure and he is attacking anything he can get his hands on.”On Peter Costello: “The thing about poor old Costello is he is all tip and no iceberg.”On John Hewson: “[His performance] is like being flogged with a warm lettuce.”On Andrew Peacock: “...what we have here is an intellectual rust bucket.”On Wilson Tuckey: “...you stupid foul-mouthed grub.”On Tony Abbott: “If Tony Abbott ends up the prime minister of Australia, you’ve got to say, God help us.”And that’s just a taste.

Trump as President: The Inside Story of His First Years in the White House


Doug Wead - 2019
    In Trump as President, Doug Wead offers a sweeping, eloquent history of President Donald J. Trump's first years in the White House, covering everything from election night to the news of today. The book will include never-before-reported stories and scoops, including how President Trump turned around the American economy, how he "never complains and never explains," and how his actions sometimes lead to misunderstandings with the media and the public. It also includes exclusive interviews with the Trump family about the Mueller report, and narrates their reactions when the report was finally released. Contains Interviews with the President in the Oval Office, chief of staff, Mick Mulvaney, Jared and Ivanka Kushner, Donald Trump, Jr., Eric and Lara Trump, and White House insiders.

The Starbucks Story


John Simmons - 2005
    You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.

Against All Odds: A Story Of Courage, Perseverance And Hope


Dhirubhai Ambani