Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success


Mike Schultz - 2009
    A necessary addition to your reading." --David Maister, author of Managing the Professional Service Firm"Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professional services firm executive...BRAVO!" --Leonard A. Schlesinger, President, Babson College, and coauthor of The Service Profit Chain"It's no longer sufficient to be a good 'expert for hire'--you need a brand and a powerful marketing engine behind you. Professional Services Marketing is a gold mine of research based strategies, best practices, and specific techniques that will help you consistently win in the client marketplace and outshine your competition. It's thoughtful, funny, and filled with the how-to so often missing in business books." --Andrew Sobel, coauthor of Clients for Life"Schultz and Doerr offer tactics and information in an easy-to-read, concise, and enjoyable format. Professional Services Marketing should be a required resource in every professional marketer's tool box!" --R. Granville Loar, Executive Director, Association for Accounting Marketing"This book is an excellent resource for anyone involved in professional services. It is especially timely in our current challenging economic conditions, and the ideas and guidance are relevant for the better times to come as well." --Josh Lee, Partner, Monitor Group"Smart. Practical. Comprehensive. This is the one book that won't collect dust on my shelf." --Kevin McMurdo, Chief Marketing Officer, Perkins Coie"Professional Services Marketing is the first book to directly address the challenges of the professional services marketer. This book is filled with practical wisdom and research on best practices and processes specifically for this industry. A must-read for anyone in a professional services firm!" --Paul Dunay, Global Director of Integrated Marketing, BearingPoint

Trauma and Recovery: The Aftermath of Violence - From Domestic Abuse to Political Terror


Judith Lewis Herman - 1992
    In the intervening years, Herman’s volume has changed the way we think about and treat traumatic events and trauma victims. In a new afterword, Herman chronicles the incredible response the book has elicited and explains how the issues surrounding the topic have shifted within the clinical community and the culture at large. Trauma and Recovery brings a new level of understanding to a set of problems usually considered individually. Herman draws on her own cutting-edge research in domestic violence as well as on the vast literature of combat veterans and victims of political terror, to show the parallels between private terrors such as rape and public traumas such as terrorism. The book puts individual experience in a broader political frame, arguing that psychological trauma can be understood only in a social context. Meticulously documented and frequently using the victims’ own words as well as those from classic literary works and prison diaries, Trauma and Recovery is a powerful work that will continue to profoundly impact our thinking.

No Stone Unturned: The True Story of the World's Premier Forensic Investigators


Steve Jackson - 2002
    A hiker brutally murdered, then thrown off a cliff in a remote mountain range. A devious killer who hid his wife's body under a thick cement patio. For investigators, the story is often the same: they know a murder took place, they may even know who did it. But without key evidence, pursuing a conviction is nearly impossible. That's when they call NecroSearch International. Necrosearch boasts a brain trust of the nation's top scientists, specialists, and behaviourists who use the latest technology and techniques to help solve "unsolvable" crimes, no matter how decayed the corpse, no matter how cleverly the killer has hidden the victim's body. Now, for the first time ever, readers are taken on a fascinating, often-shocking journey into a realm of crime investigation of which few people are aware. Necrosearch's most challenging cases are described, step-by-step, as these modern-day Sherlock Holmes's detect bodies and evidence thought irretrievable, and testify in court to bring cold-blooded killers to justice.

The Oxford Companion to the Mind


Richard Langton Gregory - 1987
    An important feature of the book is the large number of articles on topics of mental life, in which well-known writers discuss subjects in which they have a particular expertise. Noam Chomsky writes on his own theory of language, Idries Shah on Sufism, John Bowlby on attachment theory, B.F. Skinner on behaviorism, Oliver Sacks on nothingness, A.J. Ayer on philosophical views of the relation between mind and body, and R.D. Laing on interpersonal experience. The editor, Richard Gregory, contributes entries on aesthetics, phrenology, physiognomy, and illusions of perception. The Companion includes entries on such everyday events as sleep, humor, forgetting, and hearing, as well as specialized topics such as bilingualism, jet-lag, military incompetence, computer chess, and animal magnetism. What can, and all too often does, go wrong with the mind is also covered--many forms of mental illness are explored, as well as mental handicap, brain damage, and neurological disorders. Perception and the ways in which our senses are often deceived are treated in full, as are elements of personal development and learning, and the puzzling world of parapsychology with its altered states of consciousness, out-of-body experiences, and extra-sensory perception. The workings of the nervous system are explained in a special tutorial article. The text is supplemented by brief definitions of specialist terms and by biographies of major figures who have contributed to our understanding of the mind--individuals as varied as Plato, Johannes Kepler, William James, Sigmund Freud, and Alan Turing. The entries are arranged alphabetically and, following the style of other recent Companions, are linked by a network of helpful cross-references. The 160 illustrations have been carefully chosen to amplify the text, while specialist bibliographies provide suggestions for further reading.

The Undiscovered Self


C.G. Jung - 1961
    In this challenging and provocative work, Dr. Carl Jung—one of history’s greatest minds—argues that civilization’s future depends on our ability as individuals to resist the collective forces of society. Only by gaining an awareness and understanding of one’s unconscious mind and true, inner nature—“the undiscovered self”—can we as individuals acquire the self-knowledge that is antithetical to ideological fanaticism. But this requires that we face our fear of the duality of the human psyche—the existence of good and the capacity for evil in every individual. In this seminal book, Jung compellingly argues that only then can we begin to cope with the dangers posed by mass society—“the sum total of individuals”—and resist the potential threats posed by those in power.

Violent Mind: The 1976 Psychological Assessment of Ted Bundy


Al Carlisle - 2017
    But was he violent? In March 1976, Ted Bundy was convicted of the aggravated kidnapping of a young woman near Salt Lake City, Utah. Bundy had not been accused or convicted of any violent crime except this one. No one knew then how many women Bundy had murdered, and many thought him incapable of doing so.Dr Al Carlisle was part of the 90-Day Diagnostic team at the Utah State Prison when Bundy was sent there after the trial. Dr. Carlisle’s assignment was specific: Determine to the best of his ability, without being biased by any of the reports previously done, whether Ted Bundy had a violent personality. The judge would use this information in deciding whether Bundy should serve time or be released on probation.In Violent Mind: The 1976 Psychological Assessment of Ted Bundy, Dr Carlisle takes the reader step by step through this previously unpublished evaluation process, and shows how he concluded that Bundy had the capacity to commit aggravated kidnapping, and perhaps much worse.Many books have been written about Bundy, but rarely have we had the opportunity to understand the inner workings of his mind. Violent Mind contains never before seen interviews with Ted Bundy and those who knew him, including a letter Bundy wrote to Dr Carlisle that has been locked away for more than 40 years.

In The Minds Of Murderers


Paul Roland - 2007
    It also explodes the myth of the motiveless crime and challenges the popular belief that all killers are crazy.

The Mature Mind: The Positive Power of the Aging Brain


Gene D. Cohen - 2005
    The fastest-growing segment of the population, those beyond the age of fifty, are no longer content to simply cope with the losses of age. Mental acuity and vitality are becoming a life-long pursuit. Now, the science of the mind is catching up with the Baby Boom generation. In this landmark book, renowned psychiatrist Gene Cohen challenges the long-held belief that our brain power inevitably declines as we age, and shows that there are actually positive changes taking place in our minds. Based on the latest studies of the brain, as well as moving stories of men and women in the second half of life, The Mature Mind reveals for the first time how we can continue to grow and flourish. Cohen's groundbreaking theory-the first to elaborate on the psychology of later life-describes how the mind gives us "inner pushes" and creates new opportunities for positive change throughout adult life. He shows how we can jump-start that growth at any age and under any circumstances, fine-tuning as we go, actively building brain reserves and new possibilities. The Mature Mind offers a profoundly different and intriguing look at ourselves, challenging old assumptions, raising bold new questions, and providing exciting answers grounded in science and the realities of everyday life.

And Then I Cried: Stories of a Mortuary NCO


Justin Jordan - 2012
    Jordan details life as an Air Force Mortuary Non Commissioned Officer. In his stunning debut Jordan forces the reader to walk beside him on his journey in this gruesome world. Jordan holds nothing back, and shares in graphic detail how he honored Americas heroes, both at deployed locations and stateside. This book will pry your eyes wide open as you gasp from the sheer horror he faced daily, from dealing with the families of the fallen, to witnessing the embalming and preparations of the deceased. Jordan also shares how this job taxed his mental well being, as he suffered in silence, longing not to care. Jordan is still serving on Active Duty and suffers from the crippling effects of PTSD, his story will enlighten you, it will touch you, and yes, you will cry.

Gone, Just Gone: Thirteen Baffling Disappearances


Harry M. Bobonich - 2015
    We bring you some cases you may have heard of, but others that will be new to you. A Pennsylvania DA goes for a drive and doesn’t return, years later he’s found to have passed on the early prosecution of some involved in the Penn State molestation scandal. Two young lovers in the 1970’s head off for an iconic rock festival and are never seen again—their classmates still wonder. The man behind the most important civil rights case before the landmark Brown decision steps into a cold rainy Chicago night and vanishes. A beautiful, but troubled, young Indian doctor goes missing in New York City on 9/11—or was it the night before? One of the richest and most unscrupulous men in the world falls out a small plane filled with his associates--or at least that was their story. Only one cadet in the history of West Point has gone missing and never been found—where in the world did Richard Cox go? As a bonus, you’ll read of people who went missing only to eventually turn up in the most unusual places.

Read People: Understand behaviour. Expertly communicate: 20 thought-provoking lessons


Rita Carter - 2018
    The increasing speed of communication in the modern world makes it more important than ever to understand the subtle behaviours behind everyday interactions. In 20 dip-in lessons, Rita Carter translates the signs that reveal a person's true feelings and intentions and exposes how these signals drive relationships, crowds and even society's behaviour. Learn the influencing tools used by leaders and recognise the fundamental patterns of behaviour that shape how we act and how we communicate. At Build and Become we believe in building knowledge that helps you navigate your world. Our books help you make sense of the changing world around you by taking you from concept to real-life application through 20 accessible lessons designed to make you think. Create your library of knowledge. For further information on Build&Become, follow us on Instagram, Twitter and Facebook

The World's Most Evil Psychopaths: Horrifying True-Life Cases


John Marlowe - 2007
    Not only did Pacciani stab the man 19 times, but he also raped the corpse.The World's Most Evil Psychopaths provides a concise, yet detailed look at some of the most dangerous individuals who have ever lived. Starting with examples of the earliest recorded psychopaths, author John Marlowe presents a carefully chosen cross-section of history's most infamous criminals, whose fascinating life stories are viewed with an unflinching gaze, making for a chilling, but engrossing read.

Missing: Missing Without Trace in Ireland


Barry Cummins - 2003
    Looking at who may be responsible for these disappearances, this book outlines the fact that some of Ireland's most cold and calculating killers have not been caught.

Falling Into the Fire: A Psychiatrist's Encounters with the Mind in Crisis


Christine Montross - 2013
    A new mother is admitted with incessant visions of harming her child. A recent graduate, dressed in a tunic and declaring that love emanates from everything around him, is brought to A&E by his alarmed girlfriend. These are among the patients new physician Christine Montross meets during rounds at her hospital’s locked inpatient ward – and who we meet as she struggles to understand the mysteries of the mind, most especially when the tools of modern medicine are failing us. Beautifully written and deeply felt, Falling into the Fire is an intimate portrait of psychiatry and a moving reminder, in the words of the New York Times, of 'our fragile, shared humanity'

Satan’s Silence: Ritual Abuse and the Making of a Modern American Witch Hunt


Debbie Nathan - 1995
    In this powerful book, Debbie Nathan and Mike Snedeker examine the forces fueling this blind panic.