Marketing plans, marketing slogans, marketing messages are all word-oriented with visuals used mostly for “decoration” purposes.Visual Hammer is the first book to document the superiority of a visual approach to marketing. Some examples: The Marlboro cowboy, the Coca-Cola contour bottle, the Corona lime and many, many others.But here’s the twist. A visual hammer is not enough. What a brand also needs is a verbal nail. “Masculinity” in the case of the Marlboro cowboy. “The real thing” in the case of Coke’s contour bottle, “Mexican beer” in the case of the Corona lime.It’s the two working together, a verbal nail and a visual hammer, that can create a powerful brand.Consider what the pink ribbon has done for Nancy Brinker. In 1982, Ms. Brinker started a foundation to fight breast cancer in memory of her sister, Susan G. Komen. Since then, the foundation has raised nearly $2 billion and is the world’s-largest non-profit source of money to combat breast cancer.Then there’s Aflac, the company that brought us the duck. In 2000, the first year the duck was advertised, sales went up 29%. The second year, 28%. The third year, 18%.Before the duck, Aflac had a name recognition of 12%. Today, it’s 94%. (The duck is the hammer and the “quack” is the verbal nail. It’s the integration of the two that makes the brand memorable.)Color often plays a role in creating memorable visual hammers. Tiffany’s blue box, the Masters green jacket, Nexium’s purple pill, Christian Louboutin’s red soles.So can the product itself. The watchband of a Rolex, the grille of a Rolls-Royce, the Absolut bottle, the Stella Artois glass, the polo player on a Ralph Lauren shirt.Symbols can act as hammers to visualize “invisible” products. Travelers’ red umbrella, Wells Fargo’s stagecoach, Geico’s gecko.Company founders can also act as hammers. Colonel Sanders, Papa John, Frank Perdue, Orville Redenbacher, Paul Newman.In spite of these and many other examples, why do so many marketing people work exclusively with words when the real power is with visuals? Well, words are important, too. The objective of a marketing program is to "own a word in the mind.” Therefore it’s important to find the right word as well as the right visual.The interplay between pictures and words is like a hammer and a nail. If the objective is to nail two pieces of wood together, why fool around with a hammer? Why not just put the wood together with a nail?That's the problem of marketing. Your most useful tool is a visual hammer, but the nail comes first. Unless you pick the right nail, all the creative hammers in the world are not going to help very much.Visual Hammer is a book that will help you nail your brand into consumers’ minds.

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    Yet residents of compact urban centers, David Owen shows, individually consume less oil, electricity, and water than other Americans. They live in smaller spaces, discard less trash, and, most important of all, spend far less time in automobiles. Residents of Manhattan--the most densely populated place in North America--rank first in public-transit use and last in per-capita greenhouse gas production, and they consume gasoline at a rate that the country as a whole hasn't matched since the mid-1920s, when the most widely owned car in the United States was the Ford Model T. They are also among the only people in the United States for whom walking is still an important means of daily transportation. These achievements are not accidents. Spreading people thinly across the countryside may make them feel green, but it doesn't reduce the damage they do to the environment. In fact, it increases the damage, while also making the problems they cause harder to see and to address. Owen contends that the environmental problem we face, at the current stage of our assault on the world's nonrenewable resources, is not how to make teeming cities more like the pristine countryside. The problem is how to make other settled places more like Manhattan, whose residents presently come closer than any other Americans to meeting environmental goals that all of us, eventually, will have to come to terms with.

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    Yet the life of any structure is neither fixed nor timeless. Outliving their original contexts and purposes, buildings are forced to adapt to each succeeding age. To survive, they must become shape-shifters. In an inspired refashioning of architectural history, Edward Hollis recounts more than a dozen stories of such metamorphosis, highlighting the way in which even the most familiar structures all change over time into “something rich and strange.” The Parthenon, that epitome of a ruined temple, was for centuries a working church and then a mosque; the cathedral of Notre Dame was “restored” to a design that none of its original makers would have recognized. Remains of the Berlin Wall, meanwhile, which was once gleefully smashed and bulldozed, are now treated as precious relics. Altered layer by layer with each generation, buildings become eloquent chroniclers of the civilizations they’ve witnessed. Their stories, as beguiling and captivating as folktales, span the gulf of history.

    Second only to the sewing machine.'So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:Why giving is your secret to successHow to get people's attention when time is your biggest competitorWhy creating beats sharingHow a small team can winBuild community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.

    Always concerned that his audiences had the best experience possible, he was honored a never equaled three consecutive years by "Billboard Magazine" as Concert Promoter of the Year in 1978 through 1980. During Barry Fey's 32 years as a promoter he has rubbed elbows and cut deals with nearly every legend of Rock 'n Roll and in "Back Stage Past" he shares those behind the scenes stories of a mercurial business during a tumultuous time. It is a backstage pass to never before revealed tales of the Rock 'n Roll business and its performers. Includes an original poem by U2 great Bono.

    As promoted by enterprises like IBM, Siemens and Cisco Systems, the vision of the "smart city" proposes that this technology can be harnessed by municipal administrators to achieve unprecedented levels of efficiency,security, convenience and sustainability. But a closer look at what this body of ideas actually consists of suggests that such a city will not, and cannot, serve the interests of the people who live in it. In this pamphlet, Everyware author Adam Greenfield explores the ways in which this discourse treats the city as an abstraction, misunderstands (or even undermines) the processes that truly do generate meaning and value — and winds up making many of the same blunders that doomed the High Modernist urban planning of the twentieth century. “Against the smart city” provides an intellectual toolkit for those of us interested in resisting this sterile and unappealing vision, and lays important groundwork for the far more fruitful alternatives to come.

    The book focuses on how to save the ancient water resources which have been neglected for quite a long time in India. This book holds a place in the list of best thirty books that have been published so far. This book has been translated in almost all Indian languages and quite a few foreign languages as well. There also exists a Braille version of this book. When it got published, it attracted the attention of a huge chunk of people and around two lac copies of books are known to have reached people across various places. The book, basically a report based book talks about how every household in arid regions could have their own water harvesting facility, a technique that has been in place for centuries. His approach towards life was something we do not find easily in the modern times. Moreover, this book has no copyright and can be reprinted and republished as and when one wants to. It is intriguing as to how this book could have had such an impact on the public, and on the society as a whole.

    Everything you need to begin or continue your journey in real estate investing is here. How to present yourself to other real estate professionals, where to find the deals, how to talk to private lenders, where to find contractors, how to maximize profits on your flips and more. This is your guide to creating your real estate investing future. If you have ever thought about getting into real estate investing, this book will show you how to do it safely and securely.

    Follow Richard and Felicity who are at the end of their financial rope, Morgan who needs a medical miracle for his son, and Ray who needs to find $4.5 million dollars by Wednesday as they each discover their portals to genius. Built on the premise that the solution to every problem is just an idea away, Leslie Householder (award-winning best selling author of The Jackrabbit Factor: Why You Can) and Garrett B. Gunderson (New York Times best selling author of Killing Sacred Cows), bring you an experience you'll never forget through this brilliant work true to its name: Portal to Genius.

    

    The problem is, every one she knows tells her it can't be done. Instead she slogs to work every day, ignoring her dream. One day, at her favorite coffee shop, she meets Daniel. He'll soon teach her how to become the author she's always dreamed of being.This parable is fictional, but seven out of nine chapters include practical exercises for readers. If you're looking to become a writer or just struggling to find a better way, this short novel is for you.If you're ready, here's the first step. Start by reading the following statement: My Name is (state your name), and I am a Writer.More in this series:My Name is (state your name), and I am an Indie Author-->> amzn.com/B00FNR8V4C

    Dense urban living has been prescribed as a panacea for the environmental and resource crises of our time. But is it better or worse for our happiness? Are subways, sidewalks and condo towers an improvement on the car-dependence of sprawl?The award-winning journalist Charles Montgomery finds answers to such questions at the intersection between urban design and the emerging science of happiness, during an exhilarating journey through some of the world’s most dynamic cities. He meets the visionary mayor who introduced a “sexy” bus to ease status anxiety in Bogotá; the architect who brought the lessons of medieval Tuscan hill towns to modern-day New York City; the activist who turned Paris’s urban freeways into beaches; and an army of American suburbanites who have hacked the design of their own streets and neighborhoods.Rich with new insights from psychology, neuroscience and Montgomery’s own urban experiments, Happy City reveals how our cities can shape our thoughts as well as our behavior. The message is as surprising as it is hopeful: by retrofitting cities and our own lives for happiness, we can tackle the urgent challenges of our age. The happy city can save the world--and all of us can help build it.

    Now in Get The Job You Really Want James brings his experience to bear to help everyone from recent graduates to CEOs in their hunt for their dream job, from identifying the opportunity to making yourself stand out at interview and finally closing the deal on the job offer, Since publishing the first edition James has been inundated with testimonials from real readers who have used the tricks and tools in this definitive guide to jobhunting to finally land the job that they really wanted.