Yates traces the art of memory from its treatment by Greek orators, through its Gothic transformations in the Middle Ages, to the occult forms it took in the Renaissance, and finally to its use in the seventeenth century. This book, the first to relate the art of memory to the history of culture as a whole, was revolutionary when it first appeared and continues to mesmerize readers with its lucid and revelatory insights.

    Coke or Pepsi? Save or spend? Stay or go?Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.

    A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.

    In this mind-bending book, an esteemed neuroscientist explains why perfectionism is pointless--and argues that mistakes, missteps, and flaws are the keys to success.

    In part one, you'll learn mental models from systems, helping you see unexpected connections and avoid costly mistakes. You'll discover how these concepts govern the behaviors and interactions in your life. Part one covers topics such as how to:- Identify the right feedback loops to adjust for behavior change (your own and others')- Leverage bottlenecks to supercharge your innovative capabilities- Scale up businesses and other endeavors without damaging their longevity- Reduce risk and preventing disaster by knowing when to incorporate a margin of safety- Construct reliable algorithms in your mind for predictable success to get the results you want every timeIn part two, you'll learn mental models from mathematics that reveal logical patterns in the world. This isn't your high school math class. Part two covers topics such as how to:- Reap exponential gains by investing in knowledge, relationships, and experiences that compound- Utilize the surprising power of sample sizes to reshape your perspective and open your mind- Embrace randomness to become less predictable and more creative- Identify the fundamental components of systems that lead to failure if neglected, so you can focus your energy where it matters most

    Why does half a conversation make us more curious than a whole conversation? In the ever-fascinating Why? Mario Livio interviewed scientists in several fields to explore the nature of curiosity. He examined the lives of two of history’s most curious geniuses, Leonardo da Vinci and Richard Feynman. He also talked to people with boundless curiosity: a superstar rock guitarist who is also an astrophysicist; an astronaut with degrees in computer science, biology, literature, and medicine. What drives these people to be curious about so many subjects? Curiosity is at the heart of mystery and suspense novels. It is essential to other forms of art, from painting to sculpture to music. It is the principal driver of basic scientific research. Even so, there is still no definitive scientific consensus about why we humans are so curious, or about the mechanisms in our brain that are responsible for curiosity. Mario Livio—an astrophysicist who has written about mathematics, biology, and now psychology and neuroscience—explores this irresistible subject in a lucid, entertaining way that will captivate anyone who is curious about curiosity.

    Nothing you experience would be possible without the intricate power of your senses. But how much about them do you really know?Your ability to sense and perceive the world around you is so richly detailed and accurate as to be miraculous. No tool in the entire universe of scientific exploration can come close to matching the ability of your brain to use information sensed by your eyes, ears, skin, tongue, and nose to produce a rich sensory experience in just milliseconds.In recent years, neurobiologists and other scientists have uncovered new insights into how your senses work and the amazingly complex and fascinating things they can do. And now you can share in what they've discovered-through this intriguing series of 24 lectures from an award-winning teacher.Knowing how your senses work and the ways they shape how you see, interact with, and understand your life will help you think more critically about everything you sense and perceive, strengthen your appreciation of the senses that make this possible, prepare you to be an active consumer of new scientific evidence on how our senses work, and much more.With Professor Vishton as your guide, you'll. consider each of your senses from multiple perspectives:Explore how your brain processes different sensory informationConsider how your senses work together and within the context of the environment around youdiscover how your senses connect you to the world and other people.Using both cutting-edge research and simple experiments, tests, and demonstrations to hone your understanding, he has created a world-class learning experience that will change the way you think about your senses.

    The average American spends over four hours a day watching television. Abstract art can sell for millions of dollars. Young children enjoy playing with imaginary friends and can be comforted by security blankets. People slow their cars to look at gory accidents, and go to movies that make them cry. In this fascinating and witty account, Paul Bloom examines the science behind these curious desires, attractions, and tastes, covering everything from the animal instincts of sex and food to the uniquely human taste for art, music, and stories. Drawing on insights from child development, philosophy, neuroscience, and behavioral economics, How Pleasure Works shows how certain universal habits of the human mind explain what we like and why we like it.

    In Emotions Revealed, he assembles his research and theories to provide a comprehensive look at the evolutionary roots of human emotions, including anger, sadness, fear, disgust, and happiness. Drawing on decades of fieldwork, Ekman shows that emotions are deeply embedded in the human species. In the process, he answers such questions as: What triggers emotions and can we stop them? How does our body signal to others whether we are slightly sad or anguished, peeved or enraged? Can we learn to distinguish between a polite smile and the genuine thing? Can we ever truly control our emotions? Unique exercises and photographs help readers identify emotions in themselves and others. Emotions Revealed is a practical, mind-opening, and potentially life-changing exploration of science and self. c

    It has been acknowledged for centuries as the cornerstone of spiritual awakening in all traditions of Eastern thought. In the West, however, it is still a relatively unrecognized concept of living. The Western mind is always restless, never content with the moment. Its internal dialogue is always firing off thoughts filled with emotional content and pulling the individual out of the present and into the past or future. But individuals raised in Western culture are becoming increasingly more aware of their overall sense of mental exhaustion, their lack of discipline and their inability to focus on demand. They are willing to expend the energy necessary to experience inner peace and a quiet mind that is waiting to follow the direction of their will. They are realizing that the endless struggle to fulfill the insatiable appetite of instant gratification is fruitless and tiresome at best. They are ripe for a new path in life and eager for a new set of instructions. This is the purpose of The Practicing Mind. It comprehensively deals with helping the individual understand exactly what present moment awareness is, how we are raised in a manner contradictory to this, and how we change our mindset to make this a part of our daily living. This book is accessible to readers of all philosophical backgrounds. Regardless of your perspective, you will find the book's insights most compelling.You can find the wisdom of both The Practicing Mind and The Meditating Mind in the combination package: The Total Mindset.For your convenience, THE PRACTICING MIND is now in mp3 CD audiobook format.

    So he decided to write a book that is approachable and fun, centered on what people actually need to remember. In Remember It!, Dellis teaches us how to make the most of our memory, using his competition-winning techniques. Presenting the information in a user-friendly way, Dellis offers bite-size chapters, addressing things we wish we could remember but often forget: names, grocery lists, phone numbers, where you left your keys—you name it! This fast-paced, highly illustrated tour of the inner workings of the brain makes improving your memory simple and fun.

    This is the most influential force in your life, yet you are virtually unaware of it. Once you become aware of your personal time zone, you can begin to see and manage your life in exciting new ways. In The Time Paradox, Drs. Zimbardo and Boyd draw on thirty years of pioneering research to reveal, for the first time, how your individual time perspective shapes your life and is shaped by the world around you. Further, they demonstrate that your and every other individual's time zones interact to create national cultures, economics, and personal destinies. You will discover what time zone you live in through Drs. Zimbardo and Boyd's revolutionary tests. Ask yourself: • Does the smell of fresh-baked cookies bring you back to your childhood? • Do you believe that nothing will ever change in your world? • Do you believe that the present encompasses all and the future and past are mere abstractions? • Do you wear a watch, balance your checkbook, and make to-do lists -- every day? • Do you believe that life on earth is merely preparation for life after death? • Do you ruminate over failed relationships? • Are you the life of every party -- always late, always laughing, and always broke? These statements are representative of the seven most common ways people relate to time, each of which, in its extreme, creates benefits and pitfalls. The Time Paradox is a practical plan for optimizing your blend of time perspectives so you get the utmost out of every minute in your personal and professional life as well as a fascinating commentary about the power and paradoxes of time in the modern world. No matter your time perspective, you experience these paradoxes. Only by understanding this new psychological science of time zones will you be able to overcome the mental biases that keep you too attached to the past, too focused on immediate gratification, or unhealthily obsessed with future goals. Time passes no matter what you do -- it's up to you to spend it wisely and enjoy it well. Here's how.

    Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

    Join one of the greatest contemporary philosophers on a breathtaking tour of time and the Kosmos--from the Big Bang right up to the eve of the twenty-first century. This accessible and entertaining summary of Ken Wilber's great ideas has been expanding minds now for two decades, providing a kind of unified field theory of the universe and, along the way, treating a host of issues related to that universe, from gender roles, to multiculturalism, to environmentalism, and even the meaning of the Internet. This special anniversary edition contains as an afterword a dialogue between the author and Lana Wachowski, the award-winning writer-director of the Matrix film trilogy, in which we're offered an intimate glimpse into the evolution of Ken's thinking and where he stands today. A Brief History of Everything may well be the best introduction to the thought of this man who has been called the -Einstein of Consciousness- (John White).

     Her pioneering research on how the chemicals inside our bodies form a dynamic information network, linking mind and body, is not only provocative, it is revolutionary. By establishing the biomolecular basis for our emotions and explaining these new scientific developments in a clear and accessible way, Pert empowers us to understand ourselves, our feelings, and the connection between our minds and our bodies -- body-minds -- in ways we could never possibly have imagined before. Molecules of Emotion is a landmark work, full of insight and wisdom and possessing that rare power to change the way we see the world and ourselves.