You may be losing big even when you think you're getting a steal! But with Sullivan's keen guidance and sensible advice, you can save money and regain control of your financial life. Clearly and concisely, Sullivan reveals  • why American consumers make such easy targets for corporate America (you'll be stunned, for example, at how poor our math skills are)• how Wall Street will skim off one third of your retirement money (avoid this trap with Sullivan's new "Pitfall-Proof Pyramid") • the myths behind credit-card reward programs and "the 21st-Century Bank Account"• the real numbers to focus on when buying a new car• why you should spend more time shopping for your mortgage than your home • the key questions you must ask before buying life insurance• the secrets to saving for college and paying off student loans the right way• the best deals on cell phones and pay-TV service With Sullivan's empowering message, financial savvy, and knowledge of consumers' wants and needs, you can outsmart the system, keep your hard-earned cash, and finally stop getting ripped off. And you'll become part of a growing grass-roots movement to rein in the abuses of corporate America before consumers get hurt by another boom-and-bust cycle.

    In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor? In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool. Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success. Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace. "Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it." -- Russell Simmons, chairman and CEO of Rush Communications "I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession." -- Tony Hawk, professional skateboarder "It's possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David." -- Scott Bedbury, former Nike and Starbucks marketing executive "I love looking at trend reports because then I know exactly what I shouldn't be doing." -- John Demsey, group president, Estée Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty "I don't believe in creation by committee. I think it's impossible." -- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc. "We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV." -- Bob Pittman, cofounder of MTV, former president of AOL

    She has enchanted readers with each of her 44 bestselling novels-- and has a total of 350 million books in print! Now, this stunning, uncensored biography reveals how closely Danielle's fiction is based on real life-- the rich men, the dangerous men, the heartbreak, the struggles, the triumphs...and the secrets too dark to tell.Read all about:* Her cruel, lonely childhood which became the inspiration for her novel Loving* Her long-hidden marriage to a convicted rapist, the scandalous real story readers will recognize in her novel Now and Forever* Her third husband, a handsome heroin addict, who, like the protagonist of Remembrance, broke her heart and nearly ruined her life* Her lavish spending and opulent lifestyle in a San Francisco mansion* The tragic death of her nineteen-year-old son in 1997* The break-up of her fourth marriage-- and the new man in Danielle Steel's lifeWith eight pages of photos!

    Among the victims were Shawn Simons and Alvaro Llanos, roommates from poor neighborhoods who made their families proud by getting into college. They managed to escape, but both were burned terribly.After the Fire is the story of these young men and their courageous fight to recover from the worst damage the burn unit at Saint Barnabas hospital had ever seen. It is the story of the extraordinary doctors and nurses who work with the burned. It is the story of mothers and fathers, of faith and family and the invisible ties that bind us to each other. It is the story of the search for the arsonists - and the elaborate cover-up that nearly obscured the truth. And it is the story of the women who came to love these men, who knew that real beauty is a thing not seen in mirrors.

    This book draws on responses from questionnaires to define the skills that comprise effective leadership, and then provides a systematic program for attaining, developing, and implementing those skills. It provides research-based strategies for strengthening leadership.

    Practicing Covenant Marriage means couples must offer each other steadfast loyalty, forgiveness, empathy, and commitment to resolving conflict so as to encourage each other in spiritual growth.In this new book, Dr. Chapman shows how communication and intimacy are two of the most important aspects in developing a successful Covenant Marriage. At the heart of it all are the principles that lasting answers to marital growth are found in the Bible, your relationship with God enhances your marriage relationship, communication is the primary vehicle by which two persons become one in the marriage relationship, and the idea of biblical oneness involves not only sex, but intellectual, spiritual, emotional, and social oneness.

    . .Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind--a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.Repositioning shows you how to adapt, compete--and succeed--in today's overcrowded marketplace. Global marketing expert Jack Trout has retooled his most effective positioning strategies--providing a must-have arsenal of proven marketing techniques specifically redesigned for our current climate. With Repositioning, you can conquer the "3 Cs" of business: Competition, Change, and Crisis . . .BEAT THE COMPETITION: Challenge your rivals, differentiate your product, increase your value, and stand out in the crowd.CHANGE WITH THE TIMES: Use the latest technologies, communications, and multimedia resources to connect with your consumers.MANAGE A CRISIS: Cope with everything from profi t losses and rising costs to bad press and PR nightmares.Even if your company is doing well, these cutting-edge marketing observations can keep you on top of your game and ahead of the pack. You'll discover how expanding product lines may decrease your overall sales, why new brand names often outsell established brands, and why slashing prices is usually a bad idea. You'll learn the dangers of attacking your competitors head-on--and the value of emphasizing value. You'll see how consumers can have too many choices to pick from--and what you can do to make them pick your brand.Drawing from the latest research studies, consumer statistics, and business-news headlines, Trout reveals the hidden psychological motives that drive today's market. Understanding the mindset of your consumers is half the battle. Winning in today's world is often a matter of repositioning. It's how you rethink the strategies you've always relied on. It's how you regain the success you've worked so hard for. It's how you win the new battle of the mind.

    Based on the phenomenally popular Money Map concept created by Crown Ministries, this is a simple roadmap for organizing one’s finances through life. Howard Dayton’s expertise and financial experience come to light as he guides readers on a journey toward Biblically based, true financial freedom…

    A third roommate heard the horrific commotion but never saw the killer. News of the tragedy sent shockwaves throughout the peaceful region as well as the nation -- but while investigators pursued every angle from a satanic cult to a disgruntled suitor, the murders of Leslie Mazzara and Adriane Insogna remained unsolved. Until someone came forward with a shocking confession -- someone who was close enough to the women to escape suspicion. Someone who knew the victims all too well.Complete with up-to-the-minute court action and the stunning crime scene breakthroughs that turned the case around, here is the full story of the Nightmare In Napa.

    . . . But when I started to come down, I couldn’t face being plunged into the icy cold water of my real life. I couldn’t bear to have those feelings return. I did another line, bigger than the first. It made me feel calm, confident, excited about my future. Meth was the answer to all my problems.As a beautiful, ambitious, and fearless young woman, Allison Moore had everything going for her: She had been the star student of her recruit class and was quickly promoted to vice cop at the Maui Police Department, while earning the respect of her colleagues and a stellar reputation. But when a doomed love affair with another cop led Allison to seek a desperate escape, her life took a sudden and violent plunge.Using her position of authority and skills of manipulation, Allison hid her addiction from her lover and her department for as long as possible. She fabricated an elaborate story that she had ovarian cancer and needed to seek treatment on the mainland, while actually traveling to get a steady supply of meth from a brutal Seattle drug dealer. When her intensifying dependence on meth put her at the mercy of the ruthless dealer, he made her a prisoner in his house, subjecting her to unthinkable physical and sexual abuse, and monitoring her every move through a web of hidden cameras.Astounding, gripping, and told firsthand in a deeply sympathetic voice, Shards spares no detail of Allison’s horrific experiences and the tangle of addiction and betrayal that cost her the career she loved, the colleagues who adored her, and the island that was once her paradise.

    In this book, I choose top 100 undervalued Indian stocks for FY 2017-18. In next financial year, I will change edition of this book with top 100 undervalued Indian stocks for FY 2018-19. When you read this book, you understand that only five to ten companies change their position in a year so every year you need to change only a few stocks from your portfolio. So this book is helpful for those followers who have no time to research and no time to track market price of their stocks they just wanted to invest their money in blue chip stocks and their investment horizon for 5-20 years. With the help of this book, you simply start making your portfolio with these top 100 blue chip companies, no need to check day by day price movement check once in a financial year and replace only a few companies with new entries in my sharegenius Top 100 index.

    Smith explains why so many people feel something is missing from their lives because of conflicts between actions and personal values. Through compelling examples from others and from his own extensive experience, Smith outlines a simple but powerful formula to help you identify your own values and live them to the fullest. This strategy consists of three valuable steps: Discover what matters most to you Make a plan Act on that plan By incorporating Smith's strategy into your life, you will not only re-embrace your values but you will make them your priority. What Matters Most is an indispensable and timely guide to living a truly fulfilling life and becoming the person you always wanted to be.

    These days almost no one openly expresses racist beliefs or defends bigoted motives. So lots of people are victims of bigotry, but no one's a bigot? What gives? Either a lot of people are lying about their true beliefs and motivations, or a lot of people are jumping to unwarranted conclusions — or just playing the race card.  As the label of "prejudice" is applied to more and more situations, it loses a clear and agreed-upon meaning. This makes it easy for self-serving individuals and political hacks to use accusations of racism, sexism, homophobia, and other types of "bias" to advance their own ends. Richard Thompson Ford, a Stanford Law School professor, brings sophisticated legal analysis, lively and eye-popping anecdotes, and plain old common sense to this heated topic. He offers ways to separate valid claims from bellyaching. Daring, entertaining, and incisive, The Race Card is a call for us to treat racism as a social problem that must be objectively understood and honestly evaluated.

    In the summer of his first parish appointment, Hoffman is swept up in the Crisis after witnessing child abuse in the parish rectory. He tells the pastor, the father of the victim, and the local police but is rebuffed by the archbishop. Soon he is vilified for denouncing a priest who has been "cleared" by the police and learns the harsh fate of the whistleblower in the contemporary Catholic church: he is locked up in a mental-health center and then sent into exile to do graduate study.In Chicago to study immigrant history, he encounters the local "Vicar for Extern Priests," the legendary monsignor Blackie Ryan, who helps him regain his confidence. Hoffman returns home to demand a parish of his own from the archbishop. Reluctantly, the church hierarchy assigns him to a dying parish, but by his zeal and charm he revives the local church. His brief idyll is shattered by a subpoena to testify in a court hearing. If he speaks, he will have to take on the "downtown" establishment that is determined to destroy him and many of his fellow priests who want to be rid of this painful reminder of a sinful past. He faces exile not only from his parish but from the priesthood itself.Written from the author's fifty years of experience as a priest, The Priestly Sins will be criticized by some but embraced by most for this all-too-candid story of all-too-human priests. The Priestly Sins is Father Greeley's most electrifying novel in three decades.

    With "The On-Purpose Person," you'll be on your way to greater order and clarity within 30 minutes of picking up the book. This entertaining story format provides clear principles that are easy to apply to everyday life. You'll put them into practice immediately. Regardless of whether you're in your teens or well into retirement, being on-purpose will inspire and guide you to live true to yourself."Goals are consumable. Purpose is permanent," states Kevin W. McCarthy. "The On-Purpose Person" moves you beyond the surface of life to what matters most so you can make a difference. You'll have a simple, yet powerful system to: Invest your time, talent, and treasure in what is most important Exchange burnout for being integrated Learn why a balanced life is a myth Feel satisfied rather than stressed out at the end of the day Find meaningful time for yourself Align your innate passion and gifting in the right direction Trade discontent and frustration for a growing and enduring joy Make confident, more improved decisions more consistently Manage hurdles and setbacks positively Face opposition from an unassailable position of strength Define your standards for success that are just right for you Gain a vivid understanding of yourself Explore your possibilities equipped to succeed