At the very heart of responsibility is industry and commerce, with everyone now racing to create their 'environmental' business strategy. In line with this awareness, there is much discussion about the 'green marketing opportunity' as a means of jumping on this bandwagon.We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand "look" good; we need a green marketing that "does" good."The Green Marketing Manifesto" provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a 'Green Matrix' as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.

    Most FAA Knowledge Exams’ questions are taken directly from the information presented in these texts.Written for applicants preparing for the private, commercial, or flight instructor certificate with a helicopter or gyroplane class rating, this guide covers both aeronautical knowledge and skill for operating rotorcraft vehicles. It is also a valuable tool for flight instructors as a teaching aid. This is the Basic Helicopter Handbook (Advisory Circular 61-13B) updated and renamed. This is FAA handbook FAA-H-8083-21.

    A once-fledgling, clumsy movement, craft beer has become ubiquitous nationwide and even includes a honey ale brewed at the White House. Powered by millions of savvy, devoted consumers and raking in billions of dollars annually for producers and retailers, the movement has changed the industry landscape and the international reputation of American beer, upended the big beer giants that once seemed untouchable, and altered forever drinking habits, closet hobbies, and bar conversation. But the epic narrative of this class of brew has never been chronicled in one volume—until now.Based on interviews with all of the biggest and most influential names in craft brewing since the 1970s—including brewers, critics, and marketers—The Audacity of Hops brims with charming, remarkable stories, which together weave a very American business tale, one of formidable odds and refreshing success.The Audacity of Hops will be the holiday and birthday gift for every craft beer lover. Entertaining, informative, and accessible, this book is the first of its kind: the definitive history of the other American revolution.

    These top guns of tournament poker are frequent winners in today's highly competitive online scene, as well as in live tourneys. Their collective experience and track record is staggering: more than 35,000 tournaments played, more than 1,000 final tables made, over 200 major wins, and more than $6,000,000 in cashes. They regularly outplay fields consisting of other top professionals victories that are documented by detailed online hand histories.Are you ready to learn winning ways from today's true tournament experts?The authors are not only consistent winners, but powerful teachers as well. Step-by-step, they reveal their decision-making processes, using hands drawn from actual play not examples contrived to fit a particular poker theory.Reading this book is like attending a master class in tournament poker.You'll see the way cutting-edge pros use their wisdom and incredibly extensive experience to analyze almost every poker situation imaginable. Deep-stacked or short-stacked, against single or multiple opponents, you'll learn the skills that will make you a winner, including: - When and how to play aggressively or tightly- When to make moves- When to make continuation bets and when to hold back- How to induce and pick off bluffs- How to accumulate chips without constantly risking your tournament life.Poker is a fun game, but it's even more fun when you win.If you want to become a great tournament player, shouldn't you be learning from the best? NOW You can!

    We struggle to understand why people behave as they do, and why they choose dysfuntional, repetitive behaviours. We can't understand why some are habitually dependent, while others are exhaustingly self-sacrificing or unfairly unkind.If you want to improve your understanding of the Human race, the Drama Triangle will help.Once you understand three archetypal roles - the Victim, the Persecutor and the Rescuer, you can identify when you have been on the Drama Triangle in the past, if you are playing it now and who is inviting you to take up one of the roles in their Triangle.Essential reading for everyone, this book is easy to read and even easier to understand, providing a gentle introduction to this dynamic area of Transactional Analysis.

    Since the November day in 1997 when Michael's death in a Sydney hotel room became world-wide news, his mother and sister have read tales spun by journalists, lovers and business associates, people who only knew him for a fraction of his 37 years, if at all. These stories tell of the notorious highs and lows of Michael the superstar, and of the doting, but unconventional, father of Tiger Lily.

    Initially conceptualized as a survival guide for children, teens, young adults and parents; it quickly transcended into this unprecedented, critical volume. This encompassing work responds to the many desperate and heartbreaking pleas of those affected by dysautonomia; included are clear explanations of medical information, evidenced-based research, best practices for clinical diagnoses and treatment options, alternative/complimentary medicine approaches, non-medical strategies, coping techniques, helpful tips, patient rights and options, and inspiring narrative accounts of people living with the syndrome around the globe. The book contributors and its readers join hand in hand to represent the POTS dysautonomia community's shared struggles and hopes, concerns and endeavors, unequivocally serving as a living testament that "Together We Stand." This is the 3rd Edition!

    New for this year is Elizabeth Barrette's insightful introduction to thirteen magical stones that includes spells and rituals. You'll also find fun, fresh ways to celebrate the sacred seasons and enhance your practice-inspiring Sabbat musings (Ellen Dugan), tasty Sabbat recipes (Susan Pesznecker), and Moon rituals (Ember Grant). For spellwork, there's astrological information and daily colours. Also included are in-depth articles on good energy (Tess Whitehurst), cauldron magic (James Kambos), rainy day magic (Melanie Marquis), and many more.

    Even the most predictable of us sometimes defy expectations. Other times life plays tricks on us. We find ourselves characters in a farce. As an award-winning actor and comic writer, Rebecca Front has always been fascinated by life's little quirks. Impossible Things Before Breakfast is a collection of true stories about surprising turns of events, bizarre misunderstandings and improbable life lessons. We learn, among other things, how to prepare for a role as a villainous 'she-mountain' when you're five-foot-four, why beach holidays require military-precision planning, and the joys of wearing a cape. Combining elegant writing, wry humour and genuine insight, this brilliant new collection is about lifting the lid on ordinary life and feasting on the impossible.

    In this raffish, hilarious, scathing yet often surprisingly humane collection, Gill applies his unmatched wit to the largest and smallest issues of our time. Whether you're struggling to satisfy your other half, having a crisis over your baldness, don't like your daughter's boyfriend, or need the definitive rules on shorts, leather jackets and man-bags, AA Gill has all the answers - but you'd better brace yourself first.

    By chronicling such bravery, John Quiñones captures America's can-do spirit and shows that through the slightest good deed, each one of us harbors a hero within.Texas native and veteran ABC journalist John Quiñones has traveled the world and the country reporting on hundreds of stories during his illustrious career. Long ago he realized that the stories he was most attracted to had one thing in common—a shared focus on the goodness inherent in ordinary Americans.According to John, truly heroic individuals are people who make difficult choices, even in the face of danger, without giving in to fear. They don't expect fame or money for their efforts—they're just doing the right thing. They are compassionate and courageous, and our world would be a far worse place without them. They rarely get the recognition they deserve.Heroes Among Us means to change that.Along with reporting the many stories of heroes he's met, John also shares his own touching personal narrative of his rise from humble roots as the son of a laborer and a house cleaner to his life as a network anchor. His is one of the most American of stories.Heroes Among Us, in its stories of selflessness, strength and bravery, offers inspiration, ultimately challenging each of us to learn from the great deeds of our neighbors and, in turn, to follow in that same heroic spirit.This is a book to cherish, one whose wisdom will be felt for years to come.

    Unwilling to have an abortion or to have the baby adopted, Peggy came up with an audacious plan to keep her child. When Tim was born, hospital staff smuggled him into St Joseph's Baby Home and told the rest of the Brannigan family that the baby had been stillborn. One year later, Peggy adopted Tim and brought him to live with her family in the Falls Road area of Belfast. It was 1967.Told here for the first time, this is Tim's extraordinary story, describing in vivid detail what it was like growing up black in Belfast during the Troubles in the 1970s and 80s, his five-year stint in jail for hiding weapons on behalf of the IRA, his coming to terms with the true circumstances surrounding his birth, and his desperate attempts to trace the father who abandoned him. Where Are You Really From? is a fascinating and powerful memoir about one man's struggle to establish his own identity and a moving tribute to the woman who risked everything to keep her son.

    His grandfather, Thomas Skelly, entered the department in 1893, when the NYPD was little more than a brutal gang of organized enforcers and Tammany Hall a corrupt political machine that could make or break an honest cop's career. His father Frank's career would span World War II through the 1960s, taking him from street cop to squad commander of the Forty-first Precinct. Better known as "Fort Apache", it was a place from which few cops emerged whole. His brother Frank McDonald, Jr., went on to become a decorated officer, waging an undercover war on drugs and crime.From turn-of-the-century Brooklyn to the South Bronx in the 1970s to the bedroom communities of upstate New York, My Father's Gun combines a rare and intimate family story with turbulent social history.

    Ethical Leadership and Decision Making in Education: Applying Theoretical Perspectives to Complex Dilemmas, Second Edition: *demonstrates the application of different ethical paradigms (the ethics of justice, care, critique, and the profession) through discussion and analysis of real-life moral dilemmas that educational leaders face in their schools and communities;*addresses some of the practical, pedagogical, and curricular issues related to the teaching of ethics for educational leaders;*emphasizes the importance of ethics instruction from a variety of theoretical approaches; and*provides a process that instructors might follow to develop their own ethics unit or course.Part I provides an overview of why ethics is so important, especially for today's educational leaders, and presents a multiparadigm approach essential to practitioners as they grapple with ethical dilemmas. Part II deals with the dilemmas themselves. It includes a brief introduction to how the cases were constructed, an illustration of how the multiparadigm approach may be applied to a real dilemma, and ethical dilemmas written by graduate students that represent the kinds of dilemmas faced by practicing administrators in urban, suburban, and rural settings in an era full of complexities and contradictions. Part III focuses on pedagogy and provides teaching notes for the instructor. The authors discuss the importance of self-reflection on the part of both instructors and students, and model how they thought through their own personal and professional ethical codes as well as reflected upon the critical incidents in their lives that shape their teaching and frequently determine what they privileged in class.New in the Second Edition: *A completely new chapter emphasizing religious differences and presenting the contradictions between religion and culture;*A completely new chapter on testing, juxtaposing the paradox of accountability with responsibility;*Several new dilemmas focusing on higher education, recognizing that many educational leadership training programs include students with this focus; and*Changes throughout to update the text, including a discussion of recent scholarship in the field of ethical leadership.Ethical Leadership and Decision Making in Education: Applying Theoretical Perspectives to Complex Dilemmas, Second Edition is easily adaptable for a variety of uses with a wide range of audiences. It is equally valuable as a text for university courses related to the preparation of educational leaders and as a professional reference for aspiring and practicing administrators, teacher leaders, office personnel, and educational policy makers.

    He was a below-average student with a lackluster work ethic and a bad attitude, who hung with the wrong crowd and made a lot of bad choices. He was a kid whose life was headed for disaster—until a local coach took interest in him, suggested that he take up amateur wrestling, and offered to work with him if he promised to stay out of trouble.It was in North Dakota that Bob Backlund had the first of several chance encounters that would shape his destiny. While working out at the YMCA gymnasium in Fargo, North Dakota, where he wrestled for North Dakota State, Backlund met a well-known professional wrestler, “Superstar” Billy Graham. The men talked, and at Graham’s suggestion, Backlund was inspired to pursue a career in professional wrestling.Less than five years from that day, on February 20, 1978, Backlund would find himself halfway across the country, standing in the middle of the ring at Madison Square Garden with his hand raised in victory as the newly crowned World Wide Wrestling Federation Heavyweight Champion. The man Backlund pinned for the championship that night was none other than Superstar Billy Graham.Featuring contributions from Bruno Sammartino, Harley Race, Terry Funk, Pat Patterson, Ken Patera, Sergeant Slaughter, The Magnificent Muraco, George “The Animal” Steele, “Mr. USA” Tony Atlas, The Iron Sheik, and many others, this book tells the incredible story of the life and nearly forty-year career of one of the most famous men to ever grace the squared circle.Skyhorse Publishing, as well as our Sports Publishing imprint, is proud to publish a broad range of books for readers interested in sports—books about baseball, pro football, college football, pro and college basketball, hockey, or soccer, we have a book about your sport or your team.In addition to books on popular team sports, we also publish books for a wide variety of athletes and sports enthusiasts, including books on running, cycling, horseback riding, swimming, tennis, martial arts, golf, camping, hiking, aviation, boating, and so much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to publishing books on subjects that are sometimes overlooked by other publishers and to authors whose work might not otherwise find a home.