Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online.The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations, those who traffic in it are "trust agents," the key people your business needs on its side.Delivers actionable steps and case studies that show how social media can positively impact your business Written by authors with over ten years of online media experience Shows you how to build and wield influence online to benefit your brand Combines high-level theory with practical step-by-step guidance If you want your business to succeed, don't sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents.

    Darrell Huff runs the gamut of every popularly used type of statistic, probes such things as the sample study, the tabulation method, the interview technique, or the way the results are derived from the figures, and points up the countless number of dodges which are used to fool rather than to inform.

    Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership.The book offers a practical view of how branding decisions happen in the context of business strategy, not just in marketing communications. It brings in business strategy, customer experience, and anthropological perspectives as well.This new and adapted version of the book carries the design and follows the same format from the previous versions but includes many important additions, including information on how traditional branding is being challenged in a connected world as well as new case studies of companies that have applied similar concepts to achieve success.

    In this short guide, you will learn how to leverage the immense power of simple and cost effective Facebook Ads to add readers to your list. The book covers all the essentials including how you can harness the laser targeting offered by the Facebook Ads platform. You will also be given access to a three part video masterclass where the exact process that you need to follow to set up your first ads is explained in detail, with detailed screenflows and commentary.

    Addresses how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. Includes advice from a bevy of advertising masters from the US, UK, Asia, a

    We can all learn from these strategies. In this detailed analysis of IoT and Amazon's and other leading companies approach to it, John Rossman guides readers with practical insights and recommendations into the strategies and mindset transforming business and society. "John has laid out a blueprint not only for an enterprise wanting to understand how sensors embedded in their business can innovate old ways of working while also providing an excellent path for individuals wanting to start their own IoT business. The book is not only a reference tool but also paints a story around innovation and customer centricity to challenge the reader to think differently in solving problems." Eric Martinez -- Founder of Modjoul, former EVP AIG and Safeco Insurance The Amazon Way on IoT explains how the combination of sensors, cloud computing and machine learning can be used to improve customer experiences, drive operational improvements and build new business models. Rossman offers: - Guidance through the maze of emerging technologies, customer experiences, and business models, to arrive at a recipe just right for your organization - Key methods to success from Amazon’s master playbook such as creating seamless customer experiences, process improvement and new business models and utilizing tools such as sensors, machine learning and cloud computing - Approaches to help you tackle the technology, business and internal challenges in innovating with the internet of things. Renowned Harvard business professor Michael Porter describes the IoT as the backbone for a third-wave of technology-led innovation and digital disruption. The Amazon Way on IoT is for business people who want to learn cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach. As a leader at Amazon who held a front-row seat during its formative years, Rossman understands the iconic company better than most. From the launch of Amazon’s third-party seller program to its foray into enterprise services, he witnessed it all – the amazing successes, the little-known failures, and the experiments with outcomes still to be determined. Rossman once again examines the heart of Amazon.com’s secret to success, along with other leading companies. He incorporates an extensive focus on sophisticated IoT technologies and strategies related to Amazon’s rise: tens of millions of items in stock, the company’s technological prowess, and the many customer service innovations such as “one-click.” “This is an excellent book. And a very important book. It evokes both business thought and technical thought, which is rare.” -- Larry Hughes, former head of Amazon cyber security

    This book can make you smarter.Mind Performance Hacks provides real-life tips and tools for overclocking your brain and becoming a better thinker. In the increasingly frenetic pace of today's information economy, managing your life requires hacking your brain. With this book, you'll cut through the clutter and tune up your brain intentionally, safely, and productively.Grounded in current research and theory, but offering practical solutions you can apply immediately, Mind Performance Hacks is filled with life hacks that teach you to:Use mnemonic tricks to remember numbers, names, dates, and other flotsam you need to recall. Put down your calculator and perform complex math in your head, with your fingers, or on the back of a napkin. Spark your creativity with innovative brainstorming methods. Use effective systems to capture new ideas before they get away. Communicate in creative new ways-even using artificial languages. Make better decisions by foreseeing problems and finding surprising solutions. Improve your mental fitness with cool tricks and games.While the hugely successful Mind Hacks showed you how your brain works, Mind Performance Hacks shows you how to make it work better.

    Scott and Barrie Davenport will show you how to systematically manage all the emails, media, documents, photos, videos, and apps that consume your daily life. This book is written for the person who is starting to recognize the danger of digital noise, but doesn't know how to live in this modern world without feeling overwhelmed. It's also for those who need a system for the information they do want. Not only will you get back more time, you'll also discover core strategies for maximizing the time you spend in the digital world. If you have a desire to live an organized, simplified digital life -- and to reclaim some of the time you spend with digital devices -- then download 10-Minute Digital Declutter today. Why You Should Check Out 10-Minute Digital Declutter This book will be a good fit if you: Feel overwhelmed by the sheer volume of information on your devices Can't easily find the emails, documents, or websites you're looking for Have little time to tackle a big digital declutter and organizing project Feel embarrassed and drained by the clutter and disorganization Find yourself afraid to delete anything for fear you might need it one day Feel yourself giving away too much time and energy to the virtual world Would like to change your priorities and learn to step away from your devices more often Get complaints from your boss, spouse, or family members about your digital clutter or disorganization, or about the time you spend online Simply desire a more organized, minimalist lifestyle The bottom line? If you have a desire to live an organized, simplified digital life -- and to reclaim some of the time you spend with digital devices -- then you should check out 10-Minute Digital Declutter. Take action now! Pick up your copy today by clicking the Buy Now button at the top of this page

    At 14, he was sent to the Luther Burbank School for Boys for possessing firearms and running away. There, Floyd found himself trapped by a system that sought to destroy his dignity rather than restore his character. From this point forward, Floyd would strive to become the most hardened, disciplined, professional bank robber ever. On one of the rare occasions he wasn't incarcerated, Floyd met Nancy, a golden-haired goddess, the love of his life. Given the choice between loving her and being the greatest bank robber in America, he chose Nancy without hesitation. But before he went straight, he just needed to pull off one last job ... Floyd Forsberg spent his time behind bars planning the biggest bank heist in history and longing for the simple love of his soul mate. When he robbed the First National Bank of Nevada in 197 4, he achieved his first goal. But with a million dollars of the bank's money in his hands and the FBI constantly on his tail, he would have to escape The Toughest Prison of All to achieve peace. “For years I’ve known Floyd Forsberg as a reliable source whose every news tip panned out. Now Forsberg has written the best personal indictment of America’s horrific prison system that I’ve read since Ted Conover’s 2000 classic, “Newjack: Guarding Sing Sing.” Forsberg’s plainspoken prose tells a soul-searching tale of survival and transformation that will touch readers from all walks of life. The angry young man determined to be the country’s best bank robber has emerged as the sage author of a life story that reads like a thriller and traces his daring escape from The Toughest Prison of All.” —Richard Read, two-time Pulitzer Prize winner, The Oregonian/Oregonlive “After 35 years in law enforcement, I have worked with many professional cops and encountered many professional thieves. Floyd Forsberg was one of the best career thieves around and created thousands of headaches for my peers. The Toughest Prison Of All is a great read with a twist ending that doesn’t happen very often. The insider view of crime taught me things that I had never considered. I’m already looking forward to his next book.” —Tom Allman, Sheriff-Coroner of Mendocino County (California) and co-author of Out There In The Woods “As a recently retired police sergeant, having served nearly 29 years, I can relate to Frosty’s desire to escape prison. Transporting many prisoners to jail, I was always well aware when the gates allowing our vehicle to enter would slam shut, the steel bars to the doors clanging hard and loud as they closed, locking us in with the prisoners and the sign on one prison wall saying, this is not a country club. I, too, couldn’t wait to leave. Forsberg will take you from the edge of your couch to a small prison cell to a life on the run and keeping you guessing every step of the way.” —Angelo LaManna “When I started reading this book two things became clear: Floyd Forsberg is a very likable guy; and after hearing about his childhood, it was clear he didn’t stand a chance to have a normal or easy life. Throughout the entire book I found myself rooting for Floyd to succeed or just to get out of his own way. The part I had the most trouble with was the behavior of the FBI. I think some of us have a hard enough time walking a straight line without people that are supposed to enforce our laws and set the example for the rest of society behaving in questionable and sometimes utterly illegal ways.

    Pricing Strategies is about making the most from your work by understanding what your genre will support. It’s not hard, but you have to have a plan. Over the course of a year, you might change your book’s price five or ten times. That’s perfectly fine, when done for the right reasons as part of an overall marketing strategy. What is one reader worth to you as an entry point into your author world? What is that reader worth if they stay on board?Pricing Strategies explains why and how you would vary price points, whether you are exclusive to Amazon or distribute on multiple platforms. Book pricing is about getting the most money from your book or box set, not just one time but for the long term. It is how you can be a successful indie author. Without buyers for your books, self-publishing is just a hobby. Look at your words as your profession and earn your just desserts by pricing your books appropriately and intentionally to improve your bottom line.That’s what Pricing Strategies is all about. Understand the why and let the money flow. Pricing Strategies. The book you need.

    Using his one-of-a-kind conversational style, Todd gives you clear and concise information on crucial networking topics through practical examples and insights drawn from his real-world experience. This Study Guide thoroughly covers all exam objectives for the CompTIA Network+ exam (N10-004), including key topics such as network technologies, media and topologies, devices, management, tools, and security. Along with the book you get a CD-ROM featuring a custom test engine with chapter review questions, two practice exams, flashcards, and the book as a searchable PDF.Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.For Instructors: Teaching supplements are available for this title.

    Instead we remain poised and frozen, overwhelmed by an always-on, live-streamed reality that our human bodies and minds can never truly inhabit. And our failure to do so has had wide-ranging effects on every aspect of our lives.People spent the twentieth century obsessed with the future. We created technologies that would help connect us faster, gather news, map the planet, compile knowledge, and connect with anyone, at anytime. We strove for an instantaneous network where time and space could be compressed.Well, the future's arrived. We live in a continuous now enabled by Twitter, email, and a so-called real-time technological shift. Yet this now is an elusive goal that we can never quite reach. And the dissonance between our digital selves and our analog bodies has thrown us into a new state of anxiety: present shock.Rushkoff weaves together seemingly disparate events and trends into a rich, nuanced portrait of how life in the eternal present has affected our biology, behavior, politics, and culture. He explains how the rise of zombie apocalypse fiction signals our intense desire for an ending; how the Tea Party and Occupy Wall Street form two sides of the same post-narrative coin; how corporate investing in the future has been replaced by futile efforts to game the stock market in real time; why social networks make people anxious and email can feel like an assault. He examines how the tragedy of 9/11 disconnected an entire generation from a sense of history, and delves into why conspiracy theories actually comfort us.As both individuals and communities, we have a choice. We can struggle through the onslaught of information and play an eternal game of catch-up. Or we can choose to live in the present: favor eye contact over texting; quality over speed; and human quirks over digital perfection. Rushkoff offers hope for anyone seeking to transcend the false now.Absorbing and thought-provoking, Present Shock is a wide-ranging, deeply thought meditation on what it means to be human in real-time.

    Those with heart conditions or frail demeanors should not read* * *500 MORE WAYS TO BE A BETTER WRITER is the sequel to 500 WAYS TO BE A BETTER WRITER (which is itself a sequel to 250 THINGS YOU SHOULD KNOW ABOUT WRITING).Nab this book and you’ll find within a series of lists geared toward enlightening you with the short sharp satori smack of dubious writing wisdom. The book contains a veritable avalanche of writing advice meant to help novelists, screenwriters and other storytellers better understand topics near and dear to the penmonkey existence. The book answers questions such as, “How do I find my voice? What should I know about procuring an agent? How do I find the proper story structure for my story? Where are my pants?”500 MORE WAYS contains the following:25 Financial F**k-Ups Writers Make 25 Mistakes To Look For In Your Writing 25 Reasons Readers Will Keep Reading Your Story 25 Reasons Readers Will Quit Reading Your Story 25 Reasons Writers Are Bug-F**k Nuts 25 Things I Want To Say To So-Called “Aspiring” Writers 25 Things Writers Should Know About Blogging 25 Things Writers Should Know About Agents 25 Things Writers Should Start Doing (As Soon As Possible) 25 Things Writers Should Stop Doing (Starting Right Now) 25 Things You Should Know About Narrative Structure 25 Things You Should Know About Protagonists 25 Things You Should Know About Rejection 25 Things You Should Know About Setting 25 Things You Should Know About Suspense And Tension In Storytelling 25 Things You Should Know About Your Authorial Voice 25 Things You Should Know About Your “Finished” Novel 25 Ways For Writers To Help Other Writers Appendix I: 25 More Writing Challenges Appendix II: 25 Things You Should Know About Me

    This technique makes sense because in order to present solutions, you first must learn your customer's needs. How do you uncover a prospect's needs? By asking questions. But not just any questions. You must ask the right questions at the right time. And this book provides a step-by-step, easy-to-follow program that does just that. With this proven, hands-on guide, you will learn to: --Penetrate more accounts--Establish greater credibility--Generate more return calls--Prevent and handle objections--Motivate different types of buyers--Develop more internal champions--Close more sales?faster--And much, much more

    Eight minibooks provide you with expanded coverage of the most important topics to the WordPress community, such as WordPress basics, theme designs, plug-in development, social media integration, SEO, customization, and running multiple sites. Veteran author Lisa Sabin-Wilson leads an authoritative team of authors who offer their unique knowledge and skillset while sharing invaluable advice for maximizing your site's potential and visitor experience.Presents straightforward and easy-to-understand coverage of the basics of WordPress, the most popular blog software in use today Delves into the topics that matter most to the WordPress community, such as theme design, plug-in development, and social media integration Addresses ways to handle a variety of WordPress security issues Examines the WordPress network The word on the street is that WordPress All-in-One For Dummies presents everything you need to know about WordPress in one convenient book!