But how do fonts affect what we read and influence the choices we make?This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination.* Fonts can alter the meanings of words right before your very eyes.* See what personalities fonts have, and what they reveal about YOUR personality.* Explore how you respond to fonts emotionally and can make fonts work for your message.* Be amazed that a font has the power to alter the taste of your food.This book is for anyone who is interested in giving words impact, who loves words and how they influence us.

    It develops an understanding of function and evolution into the discussion of anatomy of the various systems.

    But, for many of us, accessing our creative core is difficult, if not impossible. Now, acclaimed film producer Don Hahn offers his own unorthodox, yet highly effective methods for reawakening the creative spirit. Blending personal and often hilarious anecdotes with presciptive advice for rediscovering your creative self, Hahn explores the emotions that accompany creativity and discusses the important of constructing a creative environment. Hahn describes the creative process in stages and lists the forces that drive creativity: balance, chaos, persistence, truth--plus chocolate and coffee. Best of all, he demonstrates how his theories can be put into practice, using his own highly successful career as an example. Filled with humor and empathy, along with some good old-fashioned practical advice, Brain Storm takes readers on an exciting journey to creative greatness.

    Brimming with hundreds of illustrations, Editing by Design presents proven solutions to such design issues as columns and grids, margins, spacing, captions, covers and color, type, page symmetry, and much more. A must-have resource for designers, writers, and art directors looking to give their work visual flair and a competitive edge!• Explains sophisticated concepts insimple words and pictures • A perfect desk reference for every kind of publishing medium • Vast audience, with equal appeal to designers, writers, publishers, teachers, and students

    This spectacular book brings together the most beautiful, memorable and evocative pictures of Steve McCurry's extraordinary career.

    Who wouldn't have second thoughts about ordering the "hamburger" on the diner's menu? Would it be best to skip the "blowout" sale at the department store? What hidden price must be paid for something marked "free"? Assembled by the creator of the wildly popular "Blog" of "Unnecessary" Quotation Marks, this book surveys the havoc wreaked by quotation marks on signs, menus, placards, and posters that leave reality upended by supposed "facts." This smarty-pants guide is "perfect" for desperate grammarians, habitual air quoters, and anyone who appreciates a good laugh.

    A house cast in concrete. The London Underground map with all the station names changes - the Circle Line stations are comedians, the Northern Line stations are philosophers. A tent embroidered with the names of everyone the artist who set up the tent has ever slept with. But what does it all mean? What is Modern Art? Why do we like/hate it? Can anybody do it? Is it always modern? Who started it? In this refreshing and extremely accessible book Matthew Collings tells the story of modern art and our modern attitude to it. It combines hard information on major artists and movements - what really happened - with ordinary reflections: modern art is intimidating and unfathomable to many but Matthew Collings cuts through this barrier by asking all the kinds of questions many of us will have asked and been puzzled by. He will compare Goya to Duchamp and Picasso, Rothko to Yves Klein; he will look at the role of African tribal art in the rise of Modernism and Punk Rock in the rise of Post-Modernism. This will become a classic book of its kind, quirky, culty and great fun.

    This book describes how they restored each room of this well-worn house and resurrected its abandoned gardens. It also includes simple decorating solutions.

    Full color, and including some of most famous/notorious works to date, including 'exhibiting' his work at the Tate Gallery in London. Quite superb.

    Few inventions have had the impact of this ingenious, elegant, and deceptively simple device.This gorgeous cornerstone volume, created in collaboration with the world-famous George Eastman House, celebrates the camera and the art of the photograph. It spans almost two hundred years of progress, from the first faint image ever caught to the instantaneous pictures snapped by today’s state-of-the-art digital equipment.The informative narrative by Todd Gustavson traces the camera’s development, the lives of its brilliant but often eccentric inventors, and the artists behind the lens. Images and highly descriptive captions for more than 350 cameras from the George Eastman House Collection, plus more than 100 historic photos, ads, and drawings, complement the text.A foreword by the George Eastman House Director Anthony Bannon, and insightful essays by Steve Sasson, inventor of the digital camera, and Alexis Gerard, visionary founder and president of Future Image Inc., completes this illuminating study of one of the greatest modern technological achievements.

    . . This clever, cute step-by-step guide will show you practical ways to get the most out of your creativity and live the life you want. There are also 10 original crafty projects to make and do.

    Yet there's something missing in his life, a purpose, an anchor. His life is completely set to change when he meets a 13-year-old monk in the mountains. From him, he learns the way of Wabi-Sabi, a Japanese way of living.

    See everything, from Hische's rough sketches to her polished finals for major clients such as Wes Anderson, NPR, and Starbucks. The result is a well of inspiration and brass tacks information for designers who want to sketch distinctive letterforms and hone their skills. With more than 250 images and metallic silver ink printed throughout to represent her penciled sketches, this highly visual book is an essential—and entirely enjoyable—resource for those who practice or simply appreciate the art of hand lettering.

    Often deceptively simple, the task of a logo is hardly ever an easy one--via extreme reduction it needs to radically and perfectly distill an image or message into a simple, easily recognizable icon.Assembling the works of designers from around the globe this substantial volume contains an incredible wealth of pictorial representations, providing a broad overview of contemporary logo design of cutting edge designers.

    All three were created in close collaboration with renowned cartoonist and illustrator Gerald Scarfe. Here, for the first time, Scarfe shares his experiences with the band and reveals the inside story behind The Wall's development in the studio, on the stage, in front of the camera, and for the 2010 tour.Beautifully illustrated, The Making of Pink Floyd: The Wall contains hundreds of unseen photos as well as exclusive interviews with Roger Waters, David Gilmour, Nick Mason, and more. The result is a book Waters calls "brilliant" and "absolutely amazing."