Best of
Design

1974

Architectural Graphics


Francis D.K. Ching - 1974
    Expanding upon the wealth of illustrations and information that have made this title a classic, this Fourth Edition provides expanded and updated coverage of drawing materials, multiview drawings, paraline drawings, and perspective drawings. Also new to this edition is the author's unique incorporation of digital technology into his successful methods. While covering essential drawing principles, this book presents: approaches to drawing section views of building interiors, methods for drawing modified perspectives, techniques for creating accurate shade and shadows, expert styles of freehand sketching and diagramming, and much more.

Editing by Design: For Designers, Art Directors, and Editors--the Classic Guide to Winning Readers


Jan V. White - 1974
    Brimming with hundreds of illustrations, Editing by Design presents proven solutions to such design issues as columns and grids, margins, spacing, captions, covers and color, type, page symmetry, and much more. A must-have resource for designers, writers, and art directors looking to give their work visual flair and a competitive edge!• Explains sophisticated concepts insimple words and pictures • A perfect desk reference for every kind of publishing medium • Vast audience, with equal appeal to designers, writers, publishers, teachers, and students

Patterns In Nature


Peter S. Stevens - 1974
    IIn a stunning synthesis of art and science, Peter Stevens explores the universal patterns in which nature expresses herself. He provides a fresh way of viewing and understanding the physical world.“When we see how the branching of trees resembles the branching of arteries and the branching of rivers, how crystal grains look like soap bubbles and the plates of a tortoise’s shell, how the fiddleheads of ferns, stellar galaxies, and water emptying from the bathtub spiral in a similar manner, then we cannot help but wonder why nature uses only a few kindred forms in so many contexts…It turns out that those patterns and forms are peculiarly restricted, that the immense variety that nature creates emerges from the working and reworking of only a few formal themes.”In elegant and lucid prose, illuminated by hundreds of extraordinary photographs and geometrical drawings, Stevens examines those themes – spirals, meanders, branching patterns, explosions – and explains how they evolve according to the laws of stress, flow, turbulence, least effort, surface tension, close packing, and most important, the constraints of three-dimensional space. Steven’s insights about space and its limitations enable us to compare a lightning stroke with the tributaries of a river, and a splash of milk with galaxies in the heavens. He explores the spiral of a seashell, the markings of a giraffe, the spikes of an inkblot. His investigation carries him from the evolution of trees to the drifting of the continents, from the packing of billiard balls to black holes in space, and everywhere he rigorously shows us not only the individual beauty of natural objects, but the underlying harmony that they share.PATTERNS IN NATURE is a pleasure to read and to behold, a vivid and original piece of scholarship whose implications will influence scientists, architects and engineers for years to come – and whose aesthetic truth will enrich our appreciation of the natural world.

The House Book


Terence Conran - 1974
    Book by Conran, Terence

Universal Traveler


Don Koberg - 1974
    Celebrating the 30th anniversary of the original edition, this updated release celebrates the idea of using a book as a travel guide through the brand new world of creativity.

Total Art: Environments, Happenings, and Performance


Adrian Henri - 1974
    Happenings, first seen in New York in the early '60s, use live performers without the logical structure of drama, in an attempt to break down the customary distinctions between life and art.

Design Drawing


William Kirby Lockard - 1974
    A text that has been tested in architectural studio courses over twenty-five years and two editions, Design Drawing establishes the theoretical basis for differentiating design drawing from art or drafting in its uses, techniques, and attitudes. It relates drawing to experience, context, and the design process rather than media and form. A tool for students and professionals, the book emphasizes the step-by-step depiction of reality through perspective, shadow-casting, and entourage. The new edition covers traditional and innovative techniques, including the use of the computer.

Style for Living: How to Make Where You Live You


Alexandra Stoddard - 1974
    The author begins by helping you focus on who you are, what your personal lifestyle is - the first step in planning how you want to decorate your space."Style For Living" is something special. More than a book about interior decorating, it shows how to live with style in all aspects of our lives.

Compendium for Literates


Karl Gerstner - 1974
    His high ambition in this book, first published in German in 1972, is to provide a complete and systematic taxonomy of writing, a programmed investigation into the underlying structure of script and type; Gerstner writes that his book is meant to "encompass the aspects and possibilities of the alphabet in their totality."It is this systematic and programmatic approach that sets the book apart. Most studies of typography and its larger graphic setting and context are concerned with the history of the development of writing and printing, or are collections of typographic models or typical examples, or are textbooks on layout and design. This one is organized into five sections that take up, in turn, Script and Speech--the relation between writing and language, different alphabets, reading directions (the eye follows directions and moves in a direction), style; Manual Graphics or craft--materials, tools, methods, procedures, reproductive techniques; Images--letter pictures, word pictures, sentence pictures, handwriting, size, proportion, type weight, form, harmony, texture, brightness, color; Function--as effected through dimensioning, spacing, grouping, layout, integration; and Expression--as achieved through coordination, articulation, emphasis, diversion, and the spirit of play.As a physical object, the book is more than a passive repository of examples of typographic display. It makes a dynamic and integrated typographic statement of its own and as a whole as it progresses and develops in accordance with its internal program. The book is nearly square and opens vertically rather than horizontally. Type is printed on only one side of the sheets, which are folded back on themselves along the outer edge to form double leaves, so that there is no distracting show-through "noise." There are words printed in blind embossing and stencil cutouts. And color is used with an elegant restraint, appearing only at the book's mid-section climax--its very sparseness amid the prevailing sharp black and white contributes a luxurious effect.

How to Build Your Own Living Structures


Ken Isaacs - 1974
    

A Flower with Love


Bruno Munari - 1974
    In A Flower with Love, the beloved Italian artist and designer lets us in on the secret: -...what really matters is the love with which a little daisy, a lavender sprig or some moss are chosen, that one there in particular and not that other one.- With full-color images of Munari's whimsical and inventive creations in each spread, we learn that flower arranging is not an obscure art but a natural gesture requiring more care and imagination than money. Munari's examples are not to be copied slavishly; they represent examples to aid the reader in uncovering their own natural aesthetic sensibilities.

Production for the Graphic Designer


James Craig - 1974
    In a revised edition of a perennial bestseller, Craig explains traditional and modern production techniques and shows designers how to master these new technologies by understanding how they work.