The invitees were city's gentry - horse breeders, bourbon distillers, partners at big law firms, the state's governor, Matt Bevin, and its most powerful politician, Senate Majority Leader Mitch McConnell. One month later, the FBI revealed that it had reached the endgame of a sprawling investigation of large-scale corruption involving Adidas, Louisville and a host of other colleges, in which large payments were laundered from Adidas through a network of coaches and fixers to athletes and their families to induce them to go to Adidas-branded college programs. In short order, Hall of Fame basketball coach Rick Pitino (salary: $8 million) and athletic director Tom Jurich were fired, and fear and trembling swept through the world of bigtime college athletics. Because there is another shoe, as it were, and it will fall.In THE LAST TEMPTATION OF RICK PITINO, Michael Sokolove lifts the rug on the Louisville scandal and places it in the context of the much wider problem, the farce of amateurism in bigtime college sports. In a world in which even assistant coaches can make high-six and seven-figure salaries, as long as they keep the "elite" athletes coming in, shoe deals can reach into the nine figures, and everyone is getting rich but the players, can it be surprising that unscrupulous parties would pay athletes, creating in effect a black market in young men, a veritable underground railroad of talent?But a few bad apples are one thing. In THE LAST TEMPTATION OF RICK PITINO, Michael Sokolove shows an elaborate, systematic machine, involving hundreds of thousands of dollars in illicit payments and connecting at least one of the largest apparel companies in the world with schools across the country. The Louisville-Adidas scandal has revealed a web of conspiracy whose scope has shaken big-time college sports to its core, delivering a devastating blow to the fantasy of amateurism, of "scholar athletes." A Shakespearean drama of greed and desperation involving some of the biggest characters in the arena of sports, THE LAST TEMPTATION OF RICK PITINO will be the definitive chronicle of this scandal and its broader echoes.

    For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    Drawing on his unmatched expertise in Japanese culture and on unique, unlimited access to Sony's inner sanctum, John Nathan traces Sony's evolution from its inauspicious beginnings amid Tokyo's bomb-scarred ruins to its current worldwide success. "Richly detailed and revealing" (Wall Street Journal), the book examines both the outward successes and, as never before, the mysterious inner workings that have always characterized this company's top ranks. The result is "a different kind of business book, showing how personal relationships shaped one of the century's great global corporations" (Fortune).

    Professor Drezner takes you behind the headlines and into the debates to dispel common myths about prosperity and get at deeper truths. By taking a broad view of economics that includes psychology, sociology, political science, and history, his lectures lead you to fundamental insights about how the modern world works and a deeper understanding of the functioning of the U.S., European, Chinese, and other major economies, as well as an appreciation for the special problems faced by underdeveloped nations. You'll examine dozens of case histories that illustrate what works and doesn't work in the drive to increase economic growth. You'll also learn about intriguing examples of prosperity won or lost, including the Dutch tulip mania in 1637, the era of globalization that started in the 1850s and lasting through World War I, and Ukraine's economic missteps after the breakup of the Soviet Union. As a start on your own road to greater prosperity, take this step to invest in an unparalleled explanation of the prerequisites to achieve it.

    Also useful on the evolution of Indian business and the modern economy.

    He worked for the Australian Financial Review in Melbourne, Sydney and Perth before being posted as a correspondent to Jakarta and Shanghai. Andrew is currently a senior business journalist for the Australian in Perth, where he has covered the WA mining boom since 2006. He won the business prize at the West Australian media awards in 2006 and 2009.

    A disconcerting read, but indispensable.'-ASHLEY J. TELLISIndia's relations with the People's Republic of China have captured the popular imagination ever since the 1950s but have rarely merited a detailed understanding of the issues. Individual episodes tend to arouse lively debate, which often dissipates without a deeper exploration of the factors that shaped the outcomes. This book explores the dynamics of negotiation between the two countries, from the early years after Independence until the current times, through the prism of six historical and recent events in the India-China relationship. The purpose is to identify the strategy, tactics and tools that China employs in its diplomatic negotiations with India, and the learnings for India from its past dealings with China that may prove helpful in future negotiations with the country.

    Africa has received over $1 trillion in aid over the last fifty years and yet despite these huge inflows, the continent remains mired in poverty, disease and systemic corruption. In A Good African Story, Andrew Rugasira argues that trade has achieved what years of aid failed to deliver, and has provided a tantalising glimpse of what Africa could be.As he recounts the very personal story of his company and the challenges that he has faced – and overcome – as an African entrepreneur, Rugasira discusses the barriers that currently prevent fair and equal trade between Africa and the rest of the world. He sets out the arguments for building a sustainable trade framework and reducing dependency on handouts. And he builds up a manifesto for a revolution in the way that Africa is perceived. This is a book about Africa taking its destiny in its own hands, and dictating the terms of its future.

    calls "The coolest little startup in America." While a freshman at Princeton, Tom Szaky co- founded a company that recycles garbage into worm poop, liquefies it, then packages it in used soda bottles, creating TerraCycle Plant Food. Five years later, this all-natural, highly effective fertilizer is available in every Home Depot, Target,Wal?Mart, and more than 3000 other locations. It's a thrilling entrepreneurial success story-and just the beginning of what makes Revolution in a Bottle fascinating. Szaky argues for a new approach to business, an "ecocapitalism" based on a "triple bottom line." Every business, he says, should aspire to be good for people, good for the environment, and (last but definitely not least) good for profits. He shows how the first two goals can help the third. Many companies brag about being environmentally-friendly. But no one does it as effectively as TerraCycle. Now they're also reusing garbage to create new products, from bird feeders to tote bags, and even engaging major companies like Kraft and General Mills to sponsor their waste streams. In the spirit of TerraCycle, this book will be printed on 100% recycled materials. About the Cover: This may look like a book jacket, but it's actually your very own upcycling container. Tom Szaky, founder of TerraCycle, is dedicated to eliminating the concept of waste. His firm works with other companies to collect and reuse nonrecyclable packaging and upcycle it into eco-friendly affordable products. And they want your help. One such company is Bear Naked(r), an all-natural food and lifestyle brand that has partnered with Terra-Cycle to operate the Bear Naked(r) Bag Brigade. This free program makes a donation to a school or nonprofit for every bag a participant collects. Now you can join in by using your book jacket as an envelope. See the back flap for instructions-it's easy. Then fill it with a used Bear Naked(r) granola bag and drop it in a mailbox to become a part of TerraCycle's eco- revolution! Bear Naked(r) will even donate $1 to plant a tree in American Forests, up to $5,000. Offer expires 12/31/09 or after the first 25,000 copies are sold, whichever comes first.

    As a teenager he was an outcast, fleeing enemies on a mountain in northern Mongolia, an exile, a nobody. Yet it took only twenty years for Genghis to build the largest land empire in history: four times the size of Alexander’s, twice the size of Rome’s. How did he do it? What lessons does his life reveal about the nature of leadership? What is “greatness” in leadership? What traits did Genghis possess exactly? Might they apply in other times and other places — even here and today?John Man re-examines the life of Genghis Khan to discover the qualities, characteristics and strategies that made him the great leader that he was. The answers are sometimes surprising. Far from being just the tyrant that history records, he was a leader of exceptional vision and modernity. And many of the secrets of his success are as useful in today’s competitive business world as they were in rallying the Mongol hordes.

    These are the best pieces from some of the most respected money managers and investment researchers in the world.You'll get valuable insights into:-- The strategies that produce some of the highest historical returns -- Five due diligence questions we must ask before investing -- Why we often make poor "complex" investing decisions -- The easiest, most powerful method to estimate future stock returns -- How to spend our investment gains to maximize genuine happinessThe Best Investment Writing - Volume 1 reads like a masters course in investing. See how it can help you become a better investor today.With contributions from: Jason Zweig, Gary Antonacci, Morgan Housel, Ben Hunt, Todd Tresidder, Patrick O'Shaughnessy, Meb Faber, David Merkel, Norbert Keimling, Adam Butler, Stan Altshuller, Tom McClellan, Jared Dillian, Raoul Pal, Barry Ritholtz, Ken Fisher, Chris Meredith, Aswath Damodaran, Ben Carlson, Dave Nadig, Josh Brown, Corey Hoffstein, Jason Hsu, Wes Gray, John Reese, Larry Swedroe, Cullen Roche, Jonathan Clements, Michael Kitces, Charlie Bilello, John Mauldin

    It shows how the UN's Intergovernmental Panel on Climate Change is run by a small group of 'global warming' zealots, who have repeatedly rigged evidence to support their theory. But the politicians, pushed by the media, have so fallen for its propaganda that, short of dramatic change, our Western world now faces an unprecedented disaster.

    In fact, ignorance is your biggest enemy—stopping you from living a life of abundance and happiness. This practical and powerful book—never relying on any jargon—busts popular myths, bares open financial secrets and empowers you to be a master of your own financial destiny with a unique five funds funda approach. Inspiring and actionable, this book will transform your life—not just financially, but also holistically.

    Becoming an expert on the apartment syndication terminology2. Setting a specific, quantifiable goal and creating a long-term, motivating vision3. Building a powerful brand that attracts passive investors4. Evaluating and selecting the real estate market that will be the launching point for your apartment empire5. Surrounding yourself with an all-star real estate team6. Tapping into your existing network to find passive investors7. Creating a lead generation machine that pumps out qualified off-market apartment deals8. Selecting the ideal business plan to maximize returns to passive investors9. Learning the science behind evaluating, qualifying and submitting offers on apartment deals10. Preparing and presenting an apartment offering to your passive investors and securing financial commitments11. Impressing your investors by effectively implementing the business plan and exceeding their return expectations

    Never-been-told stories of sex, drugs and rock & roll. Plus exclusive photos! It's your all-access pass...a behind-the-scenes VIP tour of when rock was great. The author takes you backstage and inside bands' dressing rooms, hotel suites and private planes of Led Zeppelin, Rolling Stones, AC/DC, Eric Clapton, Paul McCartney and dozens more.