This is it. Don't Call It That is a step-by-step workbook that will guide you through the naming process. A Hundred Monkeys Creative Director, Eli Altman, will help you develop attention grabbing names that speak to your audience and establish the seed of your brand. The book is like that friend who isn't afraid to tell you what you need to hear. It'll help you understand what's at stake and how to approach naming creatively without neglecting practical realities like positioning, trademarks and URLs. How do you find a name that's available? How do you find a name that grabs people's attention? How do you tell the difference between a good name and a bad name? How do you test names in the real world? How do you find a name that elevates you above the competition Don't Call It That will set you straight.

     The ship was called “magnificent”, consuming as much as one hundred forty tons of coal every day even if it just stands still on the dock, and standing seven stories tall from dock to bridge. She was considered by engineers and shipbuilders as one of the finest examples of man’s ingenuity and creativity. In addition, out of all the ships that were converted for use in the war, the Lusitania was the only one that was exempted and continued on as a cruise ship. However, its job of carrying passengers across the Atlantic Ocean was not the thing that made her famous today. Read more.... Download your copy today! for a limited time discount of only $2.99! Available on PC, Mac, smart phone, tablet or Kindle device. © 2015 All Rights Reserved by Unlimited Press Works, LLC

    This volume delivers an eye-popping backstage peek into the lusty private lives and cutthroat careers of Hollywood’s most memorable bad girls over the decades. The iconoclastic Hollywood Divas presented are: Jean Arthur, Lucille Ball, Tallulah Bankhead, Theda Bara, Drew Barrymore, Ethel Barrymore, Kim Basinger, Clara Bow, Louise Brooks, Brett Butler, Mariah Carey, Cher, Joan Collins, Joan Crawford, Dorothy Dandridge, Bette Davis, Dolores Del Rio, Marlene Dietrich, Shannen Doherty, Patty Duke, Faye Dunaway, Jane Fonda, Kay Francis, Zsa Zsa Gabor, Greta Garbo, Ava Gardner, Judy Garland, Greer Garson, Paulette Goddard, Melanie Griffith, Jean Harlow, Susan Hayward, Rita Hayworth, Sonja Henie, Katharine Hepburn, Miriam Hopkins, Whitney Houston, Betty Hutton, Janet Jackson, Grace Kelly, Veronica Lake, Hedy Lamarr, Jennifer Lopez, Jeanette MacDonald, Madonna, Jayne Mansfield, Liza Minnelli, Marilyn Monroe, Maria Montez, Demi Moore, Mae Murray, Vera Ralston, Joan Rivers, Julia Roberts, Roseanne, Diane Ross, Meg Ryan, Norma Shearer, Cybill Shepherd, Britney Spears, Sharon Stone, Barbra Streisand, Gloria Swanson, Elizabeth Taylor, Lana Turner, Lupe Velez, Mae West, Shelley Winters, Natalie Wood, and Loretta Young.A must-have volume for every pop-culture fanatic, Hollywood Divas promises to tantalize you with juicy tidbits and saucy scandals that earned each of these devilish darlings the title of diva.

    In Bonifacio's Bolo, Ambeth Ocampo adds even more interesting bits to another scrapbook of history.

    From primitive cave paintings to Leonardo da Vinci’s Vitruvian Man to the complicated DNA helix drawn by Crick and Watson to the innovation of the iPod, they chart dramatic breakthroughs in our understanding of the world and its history. Arranged chronologically, each diagram is accompanied by informative text that makes even the most scientific breakthrough accessible to all.  Beautifully illustrated in full color, this book will not only inform but also entertain as it demonstrates how the power of a single drawing can enhance, change or even revolutionize our understanding of the world. With its iconic images and powerful explanations, 100 Diagrams That Changed the World is perfect for readers of The History of the World in 100 Objects, and is the ideal gift for anyone interested in culture, history, science or technology.

    Examples of the many perspectives based on real-life characters include: Hu, a VC “informant” whose false information led the Rangers straight into the jaws of a ferocious ambush; General Tanh, the COSVN commander; Major Nguyen Hiep, the 52d Ranger Commander; and Ranger POWs later returned by the North.Nightingale moreover offers the point of view of an American advisor to elite Vietnamese troops, a vital perspective regrettably underrepresented in the literature of Vietnam, including Burns’ documentary. Added to this are well-informed conjecture of enemy psychology; insight into the dedication and often misunderstood role of the elite Vietnamese Ranger forces; the intelligence acquired from debriefing captured Rangers, whose captors had told them that the entire battle had been a carefully staged attack planned by COSVN as part of a larger Total War strategy developed by the leadership of the North Vietnamese Army; and an eyewitness account by a gifted author who is a rare survivor of one of the most vicious—and heretofore forgotten—battles of the war.

    The Beatles: Fifty Fabulous Years includes fascinating and little-known stories, never-before-publishedThe Beatles: Fifty Fabulous Years is an interactive e-reading product that captures John, Paul, George, and Ringo like never before. Released for the Amazon Kindle App and Kindle Store, the product features fascinating and rare clips, little-known stories, amazing interviews, and photographs. The pandemonium of Beatlemania is brought to life, from madcap movies, interviews with each of the Fab Four, and footage of delirious fans.

    The stylishness and vibrant color of Disney films in the early 1940s through mid-1950s came primarily from artist Mary Blair. In her prime, she was an amazingly prolific American artist who enlivened and influenced the not-so-small worlds of film, print, theme parks, architectural decor, and advertising. At its core, her art represented joyful creativity and communicated pure pleasure to the viewer. Her exuberant fantasies brimmed with beauty, charm, and wit, melding a child's fresh eye with adult experience. Blair's personal flair comprised the imagery that flowed effortlessly and continually for more than a half a century from her brush. Emulated by many, she remains inimitable: a dazzling sorceress of design and color.

    From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers.

    An essential book for readers of Peter Hart, Tim Cook and Nick Lloyd.The men of the 46th Canadian Infantry Battalion were some of the most effective shock troops of the Allied forces in the Great War. They drove back German forces wherever they met and refused ever to surrender. Such tactics struck fear in their enemies, yet, it came at a tremendous cost. Of the 5374 officers and men who passed through the unit, a total of 4917, or 91 per cent, were either killed or wounded.J.L. McWilliams and R. James Steel chart the history of this battalion from when it was formed on 7th November 1914 through all of its major battles, including the Somme, Vimy Ridge, Hill 70, Passchendaele, Amiens, the Hundred Days Offensive and breaking through the Hindenburg Line, to when it was finally disbanded at the end of the war. Rather than focus simply on the grand strategies of generals, McWilliams and Steel use numerous personal accounts, both written at the time and afterwards, to depict what life was like for the regular soldier of the 46th Battalion during these treacherous years spent in muddy trenches in France and Belgium.

    This survey features more than 400 works from the Polaroid Collection along with essays by Hitchcock, who illuminates the beginnings and history of the Polaroid Corporation.

    Not to worry: This book is the one place you can turn to find quick, non-intimidating, excellent design help. In The Non-Designer's Design Book, 2nd Edition, best-selling author Robin Williams turns her attention to the basic principles of good design and typography. All you have to do is follow her clearly explained concepts, and you'll begin producing more sophisticated, professional, and interesting pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, illustrations, and dozens of examples make learning a snap—which is just what audiences have come to expect from this best-selling author.

    Prather subtitled the book, "My struggle to become a person." It was the deeply felt record of his journey to a state of heightened self-knowledge and spiritual flowering. It became a perennial best-seller, and continues to enlighten, comfort, and amuse to this day.Notes to Each Other bravely explores the heart of a relationship that has lasted for 35 years—the relationship between Hugh and Gayle Prather. With remarkable candor, one couple traces the emotional route traveled to reach the coveted place where genuine communication, cooperation, and compassion dwell. First published 10 years ago, the book has here been updated and enlarged by the greater wisdom that comes with the experience of raising children and growing older together.Although drawn from two hearts, the book speaks with one voice, asking the questions all couples ask, from "Did I choose the right person?" to "How can you stand me?" Let it speak to you.

    The 16 project-based lessons show readers step-by-step the key techniques for working with InDesign CS6. Readers learn what they need to know to create engaging page layouts using InDesign CS6. This completely revised CS6 edition covers the new tools for adding PDF form fields, linking content, and creating alternative layouts for digital publishing. The companion CD includes all the lesson files that readers need to work along with the book. This thorough, self-paced guide to Adobe InDesign CS6 is ideal for beginning users who want to master the key features of this program. Readers who already have some experience with InDesign can improve their skills and learn InDesign's newest features. "The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students." -Barbara Binder, Adobe Certified Instructor, Rocky Mountain Training Classroom in a Book(R), the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does-an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts. All of Peachpit's eBooks contain the same content as the print edition. You will find a link in the last few pages of your eBook that directs you to the media files.Helpful tips:If you are able to search the book, search for "Where are the lesson files?"Go to the very last page of the book and scroll backwards.You will need a web-enabled device or computer in order to access the media files that accompany this ebook. Entering the URL supplied into a computer with web access will allow you to get to the files.Depending on your device, it is possible that your display settings will cut off part of the URL. To make sure this is not the case, try reducing your font size and turning your device to a landscape view. This should cause the full URL to appear.

    A true auteur, Anderson is known for the visual artistry, inimitable tone, and idiosyncratic characterizations that make each of his films—Bottle Rocket, Rushmore, The Royal Tenenbaums, The Life Aquatic with Steve Zissou, The Darjeeling Limited, Fantastic Mr. Fox, and Moonrise Kingdom—instantly recognizable as “Andersonian.”The Wes Anderson Collection is the first in-depth overview of Anderson’s filmography, guiding readers through his life and career. Previously unpublished photos, artwork, and ephemera complement a book-length conversation between Anderson and award-winning critic Matt Zoller Seitz. The interview and images are woven together in a meticulously designed book that captures the spirit of his films: melancholy and playful, wise and childish—and thoroughly original.