Scott Adams--a trained hypnotist and a lifelong student of persuasion--was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech--a hand gesture here, a phrase there--and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting--the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:- If you need to convince people that something is important, make a claim that's directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority. - Stop wasting time on elaborate presentations. Inside, you'll learn which components of your messaging matter, and where you can wing it. - Creating "linguistic kill shots" with persuasion engineering (such as "Low-energy Jeb") can be more powerful than facts and policies.Adams offers nothing less than "access to the admin passwords to human beings." This is a must-read if you care about persuading others in any field--or if you just want to resist persuasion from others.

    They ate braised leeks. They played by themselves while their parents sipped coffee. And yet French kids were still boisterous, curious, and creative. Why? How?            With a notebook stashed in her diaper bag, Druckerman set out to investigate—and wound up sparking a national debate on parenting. Researched over three years and written in her warm, funny voice, Bringing Up Bébé is deeply wise, charmingly told, and destined to become a classic resource for American parents.

    On Mann’s naughty list: mothers who go way overboard with their Elf on the Shelf, overzealous carolers who can’t take a hint, and people who write their Christmas cards in the third person (“Joyce is enjoying Bunko. Yeah, Joyce, we know you wrote this letter.”). And on her nice list . . . well, she’s working on that one. Here, no celebration is off-limits. The essays include:• You Can Keep Your Cookies, I’m Just Here for the Booze• Nice Halloween Costume. Was Skank Sold Out?• Why You Won’t Be Invited to Our Chinese New Year PartyFrom hosting an ill-fated Chinese New Year party, to receiving horrible gifts from her husband on Mother’s Day, to reluctantly telling her son the truth about the Easter Bunny, Mann knows the challenge of navigating the holidays while keeping her sanity intact. And even if she can’t get out of attending another Christmas cookie exchange, at least she can try again next year.Praise for Spending the Holidays with People I Want to Punch in the Throat “Mann’s writing has transcended from witty anecdotes and complaints to notable satire. Hidden among the many laugh-out-loud zingers are lessons on how we relate to each other, and how ridiculous parenting culture has become.”—Associated Press “Following the success of her first book, she is now punching throats at holidays, starting from her being age two and continuing to the present, where she is a harried mother bemoaning not just Christmas but all holidays. . . . Harried holiday haters will chuckle and perhaps see themselves somewhere in Mann’s lifetime dislike of and misbehavior during America’s increasingly commercialized celebrations.”—Booklist “The cure for my cold holiday spirit this year is the sidesplitting new book by Jen Mann. . . . Mann delivers her signature punch lines and sharp critique on the oftentimes ridiculous shenanigans of the modern family. Her ability to make an otherwise boring subject come alive with colorful personalities, biting sarcasm, and impressively astute observations on suburban culture is what makes Mann so much fun to read and so easy to relate to.”—The Huffington Post “A lighthearted, laugh-out-loud book . . . with a feel of peeking into a diary.”—Mommy’s Memorandum “It really does make you laugh out loud.”—Shooting Stars Mag “A quick and delightful read that you can sneak in right before bed or when the kids are finally napping.”—FangirlNation “Grab a cup of hot cocoa, sit back and enjoy Jen’s latest collection of humorous rants dissecting the ‘most wonderful time’ of the year. She unleashes her biting wit and hilarious opinions on everything from cookie exchanges to annual humblebrag Christmas letters from overachieving moms to horrifying Christmases of her childhood.”—Creating Serenity “[Mann] has really mastered the short story format. . . . She packs the maximum amount of funny into the fewest words, and many of these essays are downright hilarious. . . . If you’ve read and liked her other books, you will definitely want to read this one, too.”—Bug Bug Book Reviews

    Understanding someone’s pattern of behavior is the key to successful communication. Erikson breaks down the four kinds of behavior types—Reds who are dominant and commanding, Yellows who are social and optimistic, Greens who are laid back and friendly, and Blues who are analytical and precise—and explains how to identify and interact with each type of person. Instead of being bogged down with overly technical categorizations, the simple four color system allows you to speedily identify a friend or coworker and adjust how you speak and share with them.Surrounded by Idiots is full of practical information for interacting with people based on their color, including the strengths and weaknesses of all the profiles, how to give positive and negative feedback to each, and the best way to word an email when writing to someone with a different profile.

    If you don't believe in letting your baby cry it out, but desperately want to sleep, there is now a third option, presented in Elizabeth Pantley's sanity-saving book The No-Cry Sleep Solution.Pantley's successful solution has been tested and proven effective by scores of mothers and their babies from across the United States, Canada, and Europe. Based on her research, Pantley's guide provides you with effective strategies to overcoming naptime and nighttime problems. The No-Cry Sleep Solution offers clearly explained, step-by-step ideas that steer your little ones toward a good night's sleep--all with no crying.Tips from The No-Cry Sleep Solution: Uncover the stumbling blocks that prevent baby from sleeping through the nightDetermine--and work with--baby's biological sleep rhythmsCreate a customized, step-by-step plan to get baby to sleep through the nightUse the Persistent Gentle Removal System to teach baby to fall asleep without breast-feeding, bottlefeeding, or using a pacifier

    It has been translated into sixteen languages, made into a prize-winning motion picture, and staged as a play at high schools all over the United States; its very title has become part of the American idiom.Never before has a novel so compellingly laid bare the inner workings of a metropolitan high school. Up the Down Staircase is the funny and touching story of a committed, idealistic teacher whose clash with school bureaucracy is a timeless lesson for students, teachers, parents--anyone concerned about public education. Bel Kaufman lets her characters speak for themselves through memos, letters, directives from the principal, comments by students, notes between teachers, and papers from desk drawers and wastebaskets, evoking a vivid picture of teachers fighting the good fight against all that stands in the way of good teaching.

    Written by anti-bias, anti-racist, educator and activist, Tiffany Jewell, and illustrated by French illustrator Aurélia Durand in kaleidoscopic vibrancy. This book is written for the young person who doesn't know how to speak up to the racist adults in their life. For the 14 year old who sees injustice at school and isn't able to understand the role racism plays in separating them from their friends. For the kid who spends years trying to fit into the dominant culture and loses themselves for a little while. It's for all of the Black and Brown children who have been harmed (physically and emotionally) because no one stood up for them or they couldn't stand up for themselves; because the colour of their skin, the texture of their hair, their names made white folx feel scared and threatened. It is written so children and young adults will feel empowered to stand up to the adults who continue to close doors in their faces. This book will give them the language and ability to understand racism and a drive to undo it. In short, it is for everyone.

    By digging into the data, Oster found that much of the conventional pregnancy wisdom was wrong. In CRIBSHEET, she now tackles an even great challenge: decision making in the early years of parenting. As any new parent knows, there is an abundance of often-conflicting advice hurled at you from doctors, family, friends, and the internet. From the earliest days, parents get the message that they must make certain choices around feeding, sleep, and schedule or all will be lost. There's a rule--or three--for everything. But the benefits of these choices can be overstated, and the tradeoffs can be profound. How do you make your own best decision?

    It’s having a real live child.If you are the kind of mom who shapes your kiddo’s organic quinoa into reproductions of the Mona Lisa, do not read this book. If you stayed up past midnight to create posters for your PTO presidential campaign, do not read this book. If you look down your nose at parents who have Domino’s pizza on speed dial, do not read this book.But if you are the kind of parent who accidentally goes ballistic on your rugrats every morning because they won’t put their shoes on and then you feel super guilty about it all day so you take them to McDonald’s for a special treat but really it’s because you opened up your freezer and panicked because you forgot to buy more frozen pizzas, then absolutely read this book.I Want My Epidural Back is a celebration of mediocre parents and how awesome they are and how their kids love them just as much as children with perfect parents. Karen Alpert’s honest but hilarious observations, stories, quips and pictures will have you nodding your head and peeing in your pants. Or on the toilet if you’re smart and read it there.

    Louann Brizendine, the founder of the first clinic in the country to study gender differences in brain, behavior, and hormones, turns her attention to the male brain, showing how, through every phase of life, the "male reality" is fundamentally different from the female one. Exploring the latest breakthroughs in male psychology and neurology with her trademark accessibility and candor, she reveals that the male brain:     *is a lean, mean, problem-solving machine. Faced with a personal problem, a man will use his analytical brain structures, not his emotional ones, to find a solution.      *thrives under competition, instinctively plays rough and is obsessed with rank and hierarchy.      *has an area for sexual pursuit that is 2.5 times larger than the female brain, consuming him with sexual fantasies about female body parts.     *experiences such a massive increase in testosterone at puberty that he perceive others' faces to be more aggressive.The Male Brain finally overturns the stereotypes. Impeccably researched and at the cutting edge of scientific knowledge, this is a book that every man, and especially every woman bedeviled by a man, will need to own.Praise for The Female Brain:"Louann Brizendine has done a great favor for every man who wants to understand the puzzling women in his life. A breezy and enlightening guide to women and a must-read for men."—Daniel Goleman, author of Emotional Intelligence

    Unhappy people living in profoundly unstable states, he notes, inspire pathos and make for good copy, but not for good karma. So Weiner, admitted grump and self-help book aficionado, undertook a year's research to travel the globe, looking for the "unheralded happy places." The result is this book, equal parts laugh-out-loud funny and philosophical, a journey into both the definition of and the destination for true contentment.Apparently, the happiest places on earth include, somewhat unexpectedly, Iceland, Bhutan, and India. Weiner also visits the country deemed most malcontent, Moldova, and finds real merit in the claim.But the question remains: What makes people happy? Is it the freedom of the West or the myriad restrictions of Singapore? The simple ashrams of India or the glittering shopping malls of Qatar?From the youthful drunkenness of Iceland to the despond of Slough, a sad but resilient town in Heathrow's flight path, Weiner offers wry yet profound observations about the way people relate to circumstance and fate.Both revealing and inspirational, perhaps the best thing about this hilarious trip across four continents is that for the reader, the "geography of bliss" is wherever they happen to find themselves while reading it.

    Wong told the world her remarkably unfiltered thoughts on marriage, sex, Asian culture, working women, and why you never see new mom comics on stage but you sure see plenty of new dads.The sharp insights and humor are even more personal in this completely original collection. She shares the wisdom she's learned from a life in comedy and reveals stories from her life off stage, including the brutal singles life in New York (i.e. the inevitable confrontation with erectile dysfunction), reconnecting with her roots (and drinking snake blood) in Vietnam, tales of being a wild child growing up in San Francisco, and parenting war stories. Though addressed to her daughters, Ali Wong's letters are absurdly funny, surprisingly moving, and enlightening (and disgusting) for all.

    Fans often wish they'd discovered these learning strategies earlier and ask how they can help their kids master these skills as well. Now in this new book for kids and teens, the authors reveal how to make the most of time spent studying.      We all have the tools to learn what might not seem to come naturally to us at first--the secret is to understand how the brain works so we can unlock its power. This book explains:  *  Why sometimes letting your mind wander is an important part of the learning process  *  How to avoid "rut think" in order to think outside the box  *  Why having a poor memory can be a good thing  *  The value of metaphors in developing understanding  *  A simple, yet powerful, way to stop procrastinatingFilled with illustrations, application questions, and exercises, this book makes learning easy and fun.

    With humor, empathy, and insight, Bronson writes of remarkable individuals—from young to old, from those just starting out to those in a second career—who have overcome fear and confusion to find a larger truth about their lives and, in doing so, have been transformed by the experience. What Should I Do with My Life? struck a powerful, resonant chord on publication, causing a multitude of people to rethink their vocations and priorities and start on the path to finding their true place in the world. For this edition, Bronson has added nine new profiles, to further reflect the range and diversity of those who broke away from the chorus to learn the sound of their own voice.From the Trade Paperback edition.

    Author Gemma Elwin Harris has lovingly compiled weighty questions from precocious grade school children—queries that have long dumbfounded even intelligent adults—and she’s gathered together a notable crew of scientists, specialists, philosophers, and writers to answer them.Authors Mary Roach and Phillip Pullman, evolutionary biologist Richard Dawkins, chef Gordon Ramsay, adventurist Bear Gryllis, and linguist Noam Chomsky are among the top experts responding to the Big Questions from Little People, (“Do animals have feelings?”, “Why can’t I tickle myself?”, “Who is God?”) with well-known comedians, columnists, and raconteurs offering hilarious alternative answers. Miles above your average general knowledge and trivia collections, this charming compendium is a book fans of the E.H. Gombrich classic, A Little History of the World, will adore.