This book includes a companion CD-ROM that adds a visual emphasis with animations.

    Created through a "student-tested, faculty-approved" review process with over 150 students and faculty, PSYCH 2 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.

    Indian companies took up products that came in from the West and either replicated it or re-engineered it. Indians, when they went to other countries, were part of creative teams that came up with, and implemented great ideas. But, when in their own country, Indians do not have a reputation for coming up with innovative ideas. So, what is it that stops them?The author laments this situation in his book Making Breakthrough Innovation Happen: How 11 Indians Pulled Off The Impossible. He points out that even the Indian branches of MNCs do not see their Indian operations as centers of innovations. They just work on things that have already been conceived elsewhere.In this book, Munshi tells the true stories of 11 breakthrough ideas conceived and executed by Indians. These ground-breaking examples show that if someone dares to think out-of-the box and follows their dream, then seemingly impossible things can be achieved.The examples cover a wide range of industries. from public sector to private sector, and from MNCs and huge Indian companies to startup firms. The book talks about 11 ideas that had a deep impact, and achievements that were original and influential.The examples include the creation of the slimmest water proof watches by Titan, and the business model of Cavinkare - a small company that took on giants in the field of personal care products and succeeded. It includes the story of how Aravind Eye Hospital came up with an idea - assembly line surgery - to improve the productivity of its surgeons. Today, the hospital treats 70% of its patients free of charge and yet manages to make a good profit.Then, there is the case of the Hindi daily, Dainik Bhaskar, that combined intensive in-house marketing surveys and research with innovative marketing ideas to capture a large segment of the market in each new city they entered.The book throws light on the innovative strategies of Trichy police to turn around a city that was crime prone and known for communal clashes into one of the safest in the country. He further talks about the power backup company Su-kam that succeeded by creating its own niche, and Shantha Biotech that launched a low-cost Hepatitis B vaccine.The other success stories include Surat City’s transformation after the plague outbreak into one of the cleanest cities in the country, and Chic shampoo’s innovation of introducing sachet packs, which revolutionized the retail market. Making Breakthrough Innovation Happen: How 11 Indians Pulled Off The Impossible further elaborates how Bosch India came up with a new cost-effective pump that meets the Euro standards, ITC’s e-Choupal marketing model, and Chola Vehicle Finance’s innovative business model.All these real-life examples in Making Breakthrough Innovation Happen: How 11 Indians Pulled Off The Impossible give an insight into the ability of Indians to go beyond conventions and create innovative products and strategies that could turn their respective industries on their heads.About the AuthorPorus Munshi is a psychology graduate and has a passion for helping people realize their potential. He is also a partner consultant at Erehwon Innovation Consulting.He previously contributed a column to Hindu Busnessline called Work and You. His book, Making Breakthrough Innovation Happen: How 11 Indians Pulled Off The Impossible, is already on its second reprint.Munshi works with clients and helps them release mental blocks and conventional restraints to help them achieve their goals and dreams. He helps facilitate innovative thinking and organizational transformations. Besides his passion for innovation and realizing the human potential, he has an avid interest in martial arts, from Karate to Tai Chi.

    . . Of Perfectly Useless Information comes another treasure trove of extraordinary facts and mind-boggling trivia. Whether you're trying to show off in front of your coworkers around the water cooler, hoping to impress a member of the opposite sex with your wide range of knowledge, or just looking to pass the time on the toilet, This Book . . . Of More Perfectly Useless Information is for you.From science (ocean waves can travel as fast as a jet plane) to culture (82 percent of the Beatles' music was about love) to gossip (Uma Thurman once washed dishes for a living), This Book has something for every mood. It's so addictive, you just might never put it down!

    Until recently, the venerable firm had been regarded as the accounting profession's conscience. In Final Accounting, Barbara Ley Toffler, former Andersen partner-in-charge of Andersen's Ethics & Responsible Business Practices consulting services, reveals that the symptoms of Andersen's fatal disease were evident long before Enron. Drawing on her expertise as a social scientist and her experience as an Andersen insider, Toffler chronicles how a culture of arrogance and greed infected her company and led to enormous lapses in judgment among her peers. Final Accounting exposes the slow deterioration of values that led not only to Enron but also to the earlier financial scandals of other Andersen clients, including Sunbeam and Waste Management, and illustrates the practices that paved the way for the accounting fiascos at WorldCom and other major companies. Chronicling the inner workings of Andersen at the height of its success, Toffler reveals "the making of an Android," the peculiar process of employee indoctrination into the Andersen culture; how Androids—both accountants and consultants--lived the mantra "keep the client happy"; and how internal infighting and "billing your brains out" rather than quality work became the all-important goals. Toffler was in a position to know when something was wrong. In her earlier role as ethics consultant, she worked with over 60 major companies and was an internationally renowned expert at spotting and correcting ethical lapses. Toffler traces the roots of Andersen's ethical missteps, and shows the gradual decay of a once-proud culture.Uniquely qualified to discuss the personalities and principles behind one of the greatest shake-ups in United States history, Toffler delivers a chilling report with important ramifications for CEOs and individual investors alike.From the Hardcover edition.

    The guides try to explain why things are done the way they are,and they try to allay the feelings of trepidation with which the xenophobe approaches new territory. This particular book looks at the Belgians.

    It is not an afterthought and it is not treated as a separate chapter or appendix; but rather, it is the carefully integrated philosophy of Professor Roberts' approach to teaching literature and composition. Complete coverage of writing about each element and a total of 28 MLA-format student essays with accompanying commentary ensure student comprehension of writing about literature and therefore, produce better student papers.

    With over 300,000 sold, this revised and expanded edition of Living by the Book will remove the barriers that keep Scripture from transforming your life. In a simple, step-by-step fashion, the authors explain how to glean truth from Scripture. It is practical, readable, and applicable. By following its easy-to-apply principles, you'll soon find yourself drawing great nourishment from the Word—and enjoying the process! The Living by the Book Workbook is the perfect compliment to provide practical application of lessons.

    History is designed to meet the scope and sequence requirements of most introductory courses. The text provides a balanced approach to U.S. history, considering the people, events, and ideas that have shaped the United States from both the top down (politics, economics, diplomacy) and bottom up (eyewitness accounts, lived experience). U.S. History covers key forces that form the American experience, with particular attention to issues of race, class, and gender.

    This text helps develop in readers the skills, knowledge and strategies needed to read and interpret research reports and to evaluate the quality of such reports.

    The first half of the book concentrates on elements of cultural geography, the second on economic geography.

    In studying number theory from such a perspective, mathematics majors are spared repetition and provided with new insights, while other students benefit from the consequent simplicity of the proofs for many theorems.Among the topics covered in this accessible, carefully designed introduction are multiplicativity-divisibility, including the fundamental theorem of arithmetic, combinatorial and computational number theory, congruences, arithmetic functions, primitive roots and prime numbers. Later chapters offer lucid treatments of quadratic congruences, additivity (including partition theory) and geometric number theory.Of particular importance in this text is the author's emphasis on the value of numerical examples in number theory and the role of computers in obtaining such examples. Exercises provide opportunities for constructing numerical tables with or without a computer. Students can then derive conjectures from such numerical tables, after which relevant theorems will seem natural and well-motivated..

    If they do it right, they will have a good chance of putting an end to Neil's seizures. If they slice too far to the left or right, they will wipe out essential parts of Neil's memory, or his ability to follow a joke to the punch line, or maybe his ability to recognize his wife's face. In essence, they can erase or alter parts of Neil.Conversations with Neil's Brain takes us inside the operating room and allows us to be part of this eerie process of discovery, using it to provide a unique window on human consciousness and the nature of human identity. The mapping of Neil's brain brings to life as never before the astounding specificity by which the brian operates, making clear why language, memory, and decision making are so complex, and why the cures for such ailments as learning disabilities, mental disorders, Alzheimer's, and strokes continue to elude the world's best medical efforts. In the context of this unique surgical drama, Conversations with Neil's Brain unfolds as an intensely compelling read.

    No previous knowledge of statistics is assumed, and mathematical background is assumed to be minimal (lowest-level high-school algebra). This text may be used in a one or two course sequence. Such sequences are commonly required of social science graduate students in sociology, political science, and psychology. Students in geography, anthropology, journalism, and speech also are sometimes required to take at least one statistics course.

    Accessible for undergraduates yet thorough enough for graduate students, this comprehensive text defines learning and shows how the learning process is studied. The text places learning in its historical perspective, giving students an appreciation for the figures and theories that have shaped 100 years of learning theory research.