It provides explanations of biological, psychological and social factors in health issues, reinforced with case studies.

    The average female golfer's handicap was 29. Today, the average American male golfer's handicap is 16.2 and the average female golfer's is 29. American golfers have not gotten any better. World-renowned performance consultant and sports psychologist Dr. Bob Rotella now offers "The Golf of Your Dreams" for the golfer who is determined to get better but hasn't figured out how to go about it. Dr. Rotella's program is based on strategies found to be successful with tour players such as Tom Kite, Brad Faxon, Pat Bradley, and Davis Love III. Dr. Rotella knows that if you want to play your best golf ever, you must admit to yourself that you want to be good and that you have the necessary talent to play well. But that's not all. You must commit yourself to a process that will improve your game. In "The Golf of Your Dreams," Dr. Rotella provides tips on how to: Choose the right teaching professional Communicate your dreams and goals to your teacher Get your teacher to teach you as a student serious about improving Break old habits and develop new ones Practice efficiently and effectively so you can take your learning from the practice area to the golf course "The Golf of Your Dreams" will make you keenly aware of what you have to do in order to play the kind of golf you've always sensed you were capable of playing.

    Its authors present a new view of cognition that has important social and ethical implications, for, they assert, the only world we humans can have is the one we create together through the actions of our coexistence. Written for a general audience as well as for students, scholars, and scientists and abundantly illustrated with examples from biology, linguistics, and new social and cultural phenomena, this revised edition includes a new afterword by Dr. Varela, in which he discusses the effect the book has had in the years since its first publication.

    Though incidence of these conditions is skyrocketing, for the past four decades standard treatment hasn't much changed, and success rates in treating them have barely improved, either. Meanwhile, the stigma of the "mental illness" label--damaging and devastating on its own--can often prevent sufferers from getting the help they need.Brain specialist and bestselling author Dr. Daniel Amen is on the forefront of a new movement within medicine and related disciplines that aims to change all that. In The End of Mental Illness, Dr. Amen draws on the latest findings of neuroscience to challenge an outdated psychiatric paradigm and help readers take control and improve the health of their own brain, minimizing or reversing conditions that may be preventing them from living a full and emotionally healthy life.The End of Mental Illness will help you discover:Why labeling someone as having a "mental illness" is not only inaccurate but harmful.Why standard treatment may not have helped you or a loved one--and why diagnosing and treating you based on your symptoms alone so often misses the true cause of those symptoms and results in poor outcomesAt least 100 simple things you can do yourself to heal your brain and prevent or reverse the problems that are making you feel sad, mad, or badHow to identify your "brain type" and what you can do to optimize your particular typeWhere to find the kind of health provider who understands and uses the new paradigm of brain health

    Edited by leading scholars Francis T. Cullen and Robert Agnew, it presents a wide range of readings, including original theory pieces. A brief yet detailed introduction frames each Part (and each reading), providing students with a "road map" as they explore the ongoing intellectual developments, diverse views, and continuing debates in the field of criminological theory.Building on the success of the third edition, the thoroughly updated and revised fourth edition includes:* Eight new readings (each with its own introduction)* Two new Parts (each with its own introduction): "Theories of White-Collar Crime" and "Putting Theory to Work: Guiding Crime Control Policy"* A new Instructor's Manual on CD, featuring a Test Bank with multiple-choice and essay questions, learning objectives, key words, discussion topics and exercises, and PowerPoint lecture slidesComprehensive enough for graduate students yet accessible enough for undergraduate students, Criminological Theory: Past to Present--Essential Readings, Fourth Edition, remains a solid introduction to the foundations of criminology--and to the competing theories that will shape thinking about crime in the years ahead.

    To be successful, you must be able to master all of them and then apply them at the appropriate times. They include proper hand selection, appropriate aggression, bluffing, semi-bluffing, understanding tells and telegraphs, choosing the right games, and reading hands. These skills do not come easily since they require unnatural actions. You cannot win just by "doing what comes naturally." This book does not provide strategic advice; you should get it from other Two Plus Two books. Dr. Schoonmaker is concerned only with the way that psychological factors affect your own and your opponents� ability to play properly. For example, have you ever wondered why some players seem extremely aggressive while others are passive? Why some are tight and others loose? Furthermore, have you ever wondered why some tactics seem to come naturally to you while others don�t? This text will answer many of these questions. It will explain why you and your opponents play the way you do. Many people know how to play properly, but play poorly. Simply learning strategy does not mean that you will apply it properly. The author also suggests strategic adjustments that you should make to improve your results against different kinds of players, and he suggests personal adjustments that will help you to play better and enjoy the game more.

    From famed psychologist and Harvard professor to LSD Guru, to stage and film star, computer junky, and more. Tim leaves no stone, or for that matter, person unturned. As an unrepentant advocate of personal freedom and development, he was on a mission to wake humanity up, to encourage us to use our brains and open our minds up to different ways of thinking. One of his favorite mottoes was "Think for yourself and question authority." The Game of Life is an organic computer, (although when Leary wrote it he wasn't yet into hyper-interactive computer intelligence.) In this book he updated the meaning of Medieval Tarot Cards and Chinese I Ching Triagrams and used the symbology to express his fascinating theories within a multi-dimensional structure. With a unique intelligent wit, he expresses

    A house cast in concrete. The London Underground map with all the station names changes - the Circle Line stations are comedians, the Northern Line stations are philosophers. A tent embroidered with the names of everyone the artist who set up the tent has ever slept with. But what does it all mean? What is Modern Art? Why do we like/hate it? Can anybody do it? Is it always modern? Who started it? In this refreshing and extremely accessible book Matthew Collings tells the story of modern art and our modern attitude to it. It combines hard information on major artists and movements - what really happened - with ordinary reflections: modern art is intimidating and unfathomable to many but Matthew Collings cuts through this barrier by asking all the kinds of questions many of us will have asked and been puzzled by. He will compare Goya to Duchamp and Picasso, Rothko to Yves Klein; he will look at the role of African tribal art in the rise of Modernism and Punk Rock in the rise of Post-Modernism. This will become a classic book of its kind, quirky, culty and great fun.

    

    The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.

    By demystifying the fantasies surrounding cancer, Sontag shows cancer for what it is - just a disease. Cancer, she argues, is not a curse, not a punishment, certainly not an embarrassment and, it is highly curable, if good treatment is followed. Almost a decade later, with the outbreak of a new, stigmatized disease replete with mystifications and punitive metaphors, Sontag wrote a sequel to Illness as Metaphor, extending the argument of the earlier book to the AIDS pandemic.These two essays now published together, Illness as Metaphor and AIDS and Its Metaphors, have been translated into many languages and continue to have an enormous influence on the thinking of medical professionals and, above all, on the lives of many thousands of patients and caregivers.

    But one natural psychedelic in particular towers above the rest in its astonishing power to replace the normal waking world with a bizarre alternate reality replete with a diverse panoply of intelligent alien beings. As well as being the most powerful, N, N-dimethyltryptamine, more commonly known as DMT, is also the most common naturally-occurring psychedelic and can be found in countless plant species scattered across the Earth. DMT carries a profound message embedded in our reality, a message that we are now beginning to decode.In Alien Information Theory, neurobiologist, chemist, and pharmacologist, Dr. Andrew R. Gallimore, explains how DMT provides the secret to the very structure of our reality, and how our Universe can be likened to a cosmic game that we now find ourselves playing.Gallimore explains how our reality was constructed using a fundamental code which generated our Universe -- and countless others -- as a digital device built from pure information with the purpose of enabling conscious intelligences, such as ourselves, to emerge. You will learn how fundamental digital information self-organises and complexifies to generate the myriad complex forms and organisms that fill our world; how your brain constructs your subjective world and how psychedelic drugs alter the structure of this world; how DMT switches the reality channel by allowing the brain to access information from normally hidden orthogonal dimensions of reality. And, finally, you will learn how DMT provides the secret to exiting our Universe permanently -- to complete the cosmic game and to become interdimensional citizens of hyperspace.Alien Information Theory is a unique account of this hidden structure of reality and our place within it, drawing on a diverse range of disciplines -- including neuroscience, computer science, physics, and pharmacology -- to carefully explain these complex ideas, which are illustrated with full-colour diagrams throughout.

    It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.

    The fifth edition preserves the lucid, lively and comprehensive qualities which marked the book in its earlier versions. Numerous student learning aids are provided.

    Are You Up to the Challenge? With just watercolors, colored pencils, and white gouache, artist Mark Crilley takes you step-by-step through his process for producing stunning, hyperrealistic recreations of everyday items. Based on Crilley’s mega-popular “Realism Challenge” YouTube videos, The Realism Challenge contains thirty lessons demonstrating how to render mirror-like duplicates in the trompe l’oeil tradition of everything from shells, leaves, and candy bars to your very own still life arrangements. Each lesson builds off the previous one, as you’ll master essential artistic techniques like creating drop shadows, adding highlights, and building from light to dark. Learn the secrets of one of hyperrealism’s biggest stars. Come take . . . The Realism Challenge!