Why?Why have thousands of years of Judeo-Christian moral standards suddenly been abandoned? What's behind today's divorce epidemic? Why is public prayer being criminalized? Why are 3,000 innocent unborn children aborted daily? In this widely acclaimed exposé, veteran journalist David Kupelian reveals the brilliant marketing strategies that have turned America upside down."Within the space of our lifetime, much of what Americans once almost universally abhorred has been packaged, perfumed, gift-wrapped, and sold to us as though it had great value. By skillfully playing on our deeply felt national values of fairness, generosity, and tolerance, these marketers have persuaded us to embrace as enlightened and noble that which every other generation has regarded as grossly self-destructive—in a word, evil.”

    They tell just-so stories to protect their ideology, their religion, their way of life. They look to women for a nod of approval before speaking. They give socially acceptable answers and half-truths.If what they have to say resonates with men, it is only because they manage to hint at the real answer.The real answer is that The Way of Men is The Way of The Gang.Manliness — being good at being a man — isn’t about impressing women. That’s a side effect of manliness.Manliness isn’t about being a good man. There are plenty of bad guys – real jerks –who are manlier than you are, and you know it.Manliness is about demonstrating to other men that you have what it takes to survive tough times.Manliness is about our primal nature. It’s about what men have always needed from each other if they wanted to win struggles against nature, and against other men.The Way of Men describes the four tactical virtues of the survival gang.The Way of Men explains what men want, and why they are rapidly disengaging from our child-proofed modern world.The Way of Men examines the alternatives, and sketches a path out of our “bonobo masturbation society” through a new Dark Age.

    This and other developments will prompt utilities to undergo the largest changes in their history. Smart Power examines the many facets of this unprecedented transformation. This enlightening book begins with a look back on the deregulatory efforts of the 1990s and their gradual replacement by concerns over climate change, promoting new technologies, and developing stable prices and supplies. In thorough but non-technical terms it explains the revolutionary changes that the Smart Grid is bringing to utility operations. It also examines the options for low-carbon emissions along with the real-world challenges the industry and its regulators must face as the industry retools and finances its new sources and systems. Throughout the book, Peter Fox-Penner provides insights into the policy choices and regulatory reform needed to face these challenges. He not only weighs the costs and benefits of every option, but presents interviews with informed experts, including economists, utility CEOs, and engineers. He gives a brief history of the development of the current utility business model and examines possible new business models that are focused on energy efficiency.Smart Power explains every aspect of the coming energy revolution for utilities in lively prose that will captivate even the most techno-phobic readers.

    This is a book about how to take working life in new directions - how to negotiate the labyrinth of choices, how to think about personal ambitions and motivations, and ultimately how to take concrete steps to finding a fulfilling career.

    It covers a range of items from the political integration of India to the making of Indian constitution, the history of Indian sports, economy, movies, science, among other topics. Through this exciting train journey we will meet the various historic characters - Nehru, Patel, Ambedkar, Tendulkar, VP Menon, Kalam, Homi Bhaba, Narasimha Rao. The first 9 chapters of this 18 chapter book focus on the darker side of the history - wars, accidents, disasters and deaths. The second 9 chapters focus on the brighter side of the history - the various achievements India has made in foreign policy, economics, science and art. We will start with the distant past history that led to 1947 and we will end with the recipes for the future.

    Acclaimed presidential speechwriter Peggy Noonan shares her secrets to becoming a confidence, persuasive speaker demystifying topics including:Finding you own authentic voiceDeveloping a text that interest youAcing the all-important first paragraphUsing logic to move your audienceCreating, developing, and reinventing the "core speech" for diverse audiencesStrengthening your speech with a vital element: humorWinnowing your thought down to the essentialsHandling professional jargon, clichés, and the sound bite syndromePresenting your speech in the best wayCollecting intellectual income--conversing your speech treasuresBreaking all the rules and still succeedingReading for inspiration--how to use the excellence of othersComplete with lessons, tips and memorable examples, On Speaking Well shows us how to create forceful, persuasive, relevant speeches that will resonate with our audiences. Engaging, informative, and always entertaining, this is undoubtedly the authoritative how-to guide for anyone writing or giving a speech

    It is the way of direct experience of Truth. It is the way of the heart.It may be astonishing to hear that there is a continuation of A Course in Miracles, but it is true. Forty years ago Jesus dictated ACIM to the scribe Helen Schucman. More recently, over three years, he similarly dictated A Course of Love to Mari Perron. Students of ACIM will recognize the Voice. Students of truth, whatever their background, will find that ACOL resonates with the heart.In A Course of Love Jesus says: "This time we take a direct approach, an approach that seems at first to leave behind abstract learning and the complex mechanisms of the mind that so betray you. We take a step away from intellect, the pride of the ego, and approach this final learning through the realm of the heart. This is why, to end confusion, we call this course A Course of Love." (Prelude.44)ACIM and ACOL are complementary. The same Voice, more accessible. The same thought system, expanded.Like all non-dual teachings, ACOL is not about adding to one s life but about un-doing the ties that bind us to what it calls the "house of illusion." In ACOL we are gently guided to awaken, step by loving step. We find ourselves in the unlimited, eternal field of our own awareness, laughing and crying at the glory of what is.

    Along the way, Mattis recounts his foundational experiences as a leader, extracting the lessons he has learned about the nature of warfighting and peacemaking, the importance of allies, and the strategic dilemmas--and short-sighted thinking--now facing our nation. He makes it clear why America must return to a strategic footing so as not to continue winning battles but fighting inconclusive wars.Mattis divides his book into three parts: Direct Leadership, Executive Leadership, and Strategic Leadership. In the first part, Mattis recalls his early experiences leading Marines into battle, when he knew his troops as well as his own brothers. In the second part, he explores what it means to command thousands of troops and how to adapt your leadership style to ensure your intent is understood by your most junior troops so that they can own their mission. In the third part, Mattis describes the challenges and techniques of leadership at the strategic level, where military leaders reconcile war's grim realities with political leaders' human aspirations, where complexity reigns and the consequences of imprudence are severe, even catastrophic.Call Sign Chaos is a memoir of a life of warfighting and lifelong learning, following along as Mattis rises from Marine recruit to four-star general. It is a journey about learning to lead and a story about how he, through constant study and action, developed a unique leadership philosophy, one relevant to us all.

    As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life—explanation that seem obvious once we know the answer—are less useful than they seem.Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to have been driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals.Only by understanding how and when common sense fails, Watts argues, can we improve how we plan for the future, as well as understand the present—an argument that has important implications in politics, business, and marketing, as well as in science and everyday life.

    In A Guide to the Good Life, William B. Irvine plumbs the wisdom of Stoic philosophy, one of the most popular and successful schools of thought in ancient Rome, and shows how its insight and advice are still remarkably applicable to modern lives. In A Guide to the Good Life, Irvine offers a refreshing presentation of Stoicism, showing how this ancient philosophy can still direct us toward a better life. Using the psychological insights and the practical techniques of the Stoics, Irvine offers a roadmap for anyone seeking to avoid the feelings of chronic dissatisfaction that plague so many of us. Irvine looks at various Stoic techniques for attaining tranquility and shows how to put these techniques to work in our own life. As he does so, he describes his own experiences practicing Stoicism and offers valuable first-hand advice for anyone wishing to live better by following in the footsteps of these ancient philosophers. Readers learn how to minimize worry, how to let go of the past and focus our efforts on the things we can control, and how to deal with insults, grief, old age, and the distracting temptations of fame and fortune. We learn from Marcus Aurelius the importance of prizing only things of true value, and from Epictetus we learn how to be more content with what we have. Finally, A Guide to the Good Life shows readers how to become thoughtful observers of their own life. If we watch ourselves as we go about our daily business and later reflect on what we saw, we can better identify the sources of distress and eventually avoid that pain in our life. By doing this, the Stoics thought, we can hope to attain a truly joyful life.

    Mearsheimer has been regarded as one of the foremost realist thinkers on foreign policy. Clear and incisive as well as a fearlessly honest analyst, his coauthored 2007 New York Times bestseller, The Israel Lobby and U.S. Foreign Policy, aroused a firestorm with its unflinching look at the making of America's Middle East policy. Now he takes a look at another controversial but understudied aspect of international relations: lying. In Why Leaders Lie, Mearsheimer provides the first systematic analysis of lying as a tool of statecraft, identifying the varieties, the reasons, and the potential costs and benefits. Drawing on a wealth of examples, he argues that leaders often lie for good strategic reasons, so a blanket condemnation is unrealistic and unwise. Yet there are other kinds of deception besides lying, including concealment and spinning. Perhaps no distinction is more important than that between lying to another state and lying to one's own people. Mearsheimer was amazed to discover how unusual interstate lying has been; given the atmosphere of distrust among the great powers, he found that outright deceit is difficult to pull off and thus rarely worth the effort. Moreover, it sometimes backfires when it does occur. Khrushchev lied about the size of the Soviet missile force, sparking an American build-up. Eisenhower was caught lying about U-2 spy flights in 1960, which scuttled an upcoming summit with Krushchev. Leaders are more likely to mislead their own publics than other states, sometimes with damaging consequences. Though the reasons may be noble--Franklin Roosevelt, for example, lied to the American people about German U-boats attacking the destroyer USS Greer in 1940, to build a case for war against Hitler-they can easily lead to disaster, as with the Bush administration's falsehoods about Iraq's weapons of mass destruction. There has never been a sharp analysis of international lying. Now a leading expert provides a richly informed and powerfully argued work that will change our understanding of why leaders lie.

    Ask your parents. Ask someone you hardly know. THE BOOK OF QUESTIONS gives you permission to ask those things that are too bold, too embarrassing, or just too difficult to ask by yourself. You will find questions of integrity; of sex; of what you would do for money; even things too personal to talk about out loud.Whether you use it as a tool for self-discovery or as a provocative way to stimulate conversation, this book constantly challenges attitudes, orals, beliefs--and it challenges you.--back cover

    Learn how to handle emotions properly.

    Richard Brookhiser's revolutionary biography, Founding Father, took George Washington off the dollar bill and made him live. Now, with his trademark wit and precision, Brookhiser expertly examines the details of Washington's life that fullscale biographies sweep over, to instruct us in true leadership. George Washington on Leadership is a textbook look at Washington's three spectacularly successful careers as an executive: general, president, and tycoon. Brookhiser explains how Washington maximized his strengths and overcame his flaws, and inspires us to do likewise. It shows how one man's struggles and successes 200 years ago can be a model for leaders today. Washington oversaw two startups-the army and the presidency. He chaired the most important meeting in American history-the Constitutional Convention. Washington rose from being a third son who was a major in the militia, to one of the most famous men in the world. At every stage in his career, he had to deal with changing circumstances, from tobacco prices to geopolitics, and with wildly different classes of men, from frontiersmen to aristocrats. Washington's example is so crucial because of the many firsts he is responsible for.

    There are many positive ways in which the Internet has contributed to the world, but as a society we are less aware of the Internet’s deeply negative effects on our psychology, economy, and culture. In The Internet Is Not the Answer, Andrew Keen, a twenty-year veteran of the tech industry, traces the technological and economic history of the internet from its founding in the 1960s through the rise of the big data companies to the increasing attempts to monetize almost every human activity, and investigates how the internet is reconfiguring our world—often at great cost. In this sharp, witty narrative, informed by the work of other writers, academics, and reporters, as well as his own wide-ranging research and interviews, Keen shows us the tech world, warts and all, and investigates what we can do to make sure the choices we make about the reconfiguring of our society do not lead to unpleasant unforeseen aftershocks.