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Fundamentals of Marketing


William J. Stanton - 1986
    

History of the World: From the Late Nineteenth to the Early Twenty-First Century


Arjun Dev - 2009
    Published in 2009, this book has been written by two renowned Indian historians. They trace back the history of the world, and focus on incidents that have impacted millions of lives.History Of The World throws light on World War I and II. It showcases why and how these wars took place. Starting off with WW I, this historic account goes all the way upto the terrorist attacks on 11th September 2001. Without being American or European centric, the authors have explained many major watershed events. The Civil Rights Movement in America to put an end to discrimination against African Americans has been meticulously covered. It shows how the non-white population struggled to end racial segregation and fight for their right to vote.The book also speaks of the numerous nationalist movements that spread across Asia and Africa during the 1950s and 1960s. Anti-imperialist ideas played a major role in bringing about an end to colonization, and freeing many countries. Another interesting topic covered in History Of The World is the birth of the United Nations in 1945. Furthermore, the book also discusses the Cold War between the Soviet Union and United States of America. Arjun Dev and Indira Arjun Dev have developed an interlink between all the events and forces, which helps in understanding the progress of world history.This book is designed for undergraduate students of history and international relations. However, anyone keen on knowing more about events that have altered the world, should definitely be reading History Of The World.

An Uncertain Glory: India and Its Contradictions


Jean Drèze - 2013
    After India gained independence in the year 1947, she decided to adopt a political system that was democratic in nature and involved the existence of several political parties and many political rights. The end of the colonial era saw the disappearance of the continual famines that were striking India. Instead of stagnation, India began to witness growth in her economy, making her eventually rank at number two in the list of fastest growing economies in the world. Even now, though India's economy has dipped slightly, it still has one of the highest growths in the world. An Uncertain Glory: India and its Contradictions is a book that has the opinions of two of India's leading economists, Jean Dreze and Amartya Sen, who highlight the major problems that the country faces at present. These two experts stress on the need to have sound knowledge concerning the deprivations of humans in India.

Moneyland: Why Thieves and Crooks Now Rule the World and How To Take It Back


Oliver Bullough - 2018
    He could buy himself a new car or build himself a nice house or give it to his friends and family, but that was about it. If he kept stealing, the money would just pile up in his house until he had no rooms left to put it in, or it was eaten by mice.And then some bankers in London had a bright idea.Join the investigative journalist Oliver Bullough on a journey into Moneyland - the secret country of the lawless, stateless superrich.Learn how the institutions of Europe and the United States have become money-laundering operations, undermining the foundations of Western stability. Discover the true cost of being open for business no matter how corrupt and dangerous the customer. Meet the kleptocrats. Meet their awful children. And find out how heroic activists around the world are fighting back.This is the story of wealth and power in the 21st century. It isn't too late to change it.

Micromotives and Macrobehavior


Thomas C. Schelling - 1978
    And the subject of these stories—how small and seemingly meaningless decisions and actions by individuals often lead to significant unintended consequences for a large group—is more important than ever. In one famous example, Thomas C. Schelling shows that a slight-but-not-malicious preference to have neighbors of the same race eventually leads to completely segregated populations.The updated edition of this landmark book contains a new preface and the author's Nobel Prize acceptance speech.

GRE Big Book of Questions


Manhattan Prep - 2013
    With 12 chapters and 1,244 practice problems, students can build fundamental skills in math and verbal through targeted practice. Plus, through easy-to-follow explanations and step-by-step applications, each question will help students cement their understanding of those concepts tested on the GRE. Purchase of this book includes access to additional online resources.

Complete Interview Answer Guide


Don Georgevich - 2011
    No other guide offers this. Includes over 130 interview questions and answers. Breaks down all interview questions into essential parts. Shows you why interviewers are asking you the question, what the interviewer wants to hear from you, how you should answer it, and then gives you several "real-life" examples of how to answer the question. Covers the STAR method. Includes several behavioral question and answer examples. Covers interview preparation tips. Covers phone interviews and how to prepare for them. Includes 35 questions to ask interviewers. And much more! This guide works for all job interviews. Management, IT, Director, VP, Teachers, Finance, Sales, Accounting, Engineering, Government, Hospitality, Human Resources, Manufacturing, Non-Profit, Administrative, Branding, Health Care, etc.

Fool's Gold


Gillian Tett - 2009
    Drawing on exclusive access to J.P. Morgan CEO Jamie Dimon and a tightly bonded team of bankers known on Wall Street as the "Morgan Mafia," as well as in-depth interviews with dozens of other key players, including Treasury Secretary Timothy Geithner, Tett brings to life in gripping detail how the Morgan team's bold ideas for a whole new kind of financial alchemy helped to ignite a revolution in banking, and how that revolution escalated wildly out of control.The deeply reported and lively narrative takes readers behind the scenes, to the inner sanctums of elite finance and to the secretive reaches of what came to be known as the "shadow banking" world. The story begins with the intense Morgan brainstorming session in 1994 beside a pool in Boca Raton, where the team cooked up a dazzling new idea for the exotic financial product known as credit derivatives. That idea would rip around the banking world, catapult Morgan to the top of the turbocharged derivatives trade, and fuel an extraordinary banking boom that seemed to have unleashed banks from ages-old constraints of risk.But when the Morgan team's derivatives dream collided with the housing boom, and was perverted -- through hubris, delusion, and sheer greed -- by titans of banking that included Citigroup, UBS, Deutsche Bank, and the thundering herd at Merrill Lynch -- even as J.P. Morgan itself stayed well away from the risky concoctions others were peddling -- catastrophe followed. Tett's access to Dimon and the J.P. Morgan leaders who so skillfully steered their bank away from the wild excesses of others sheds invaluable light not only on the untold story of how they engineered their bank's escape from carnage but also on how possible it was for the larger banking world, regulators, and rating agencies to have spotted, and heeded, the terrible risks of a meltdown.A tale of blistering brilliance and willfully blind ambition, "Fool's Gold" is both a rare journey deep inside the arcane and wildly competitive world of high finance and a vital contribution to understanding how the worst economic crisis since the Great Depression was perpetrated.

Business Studies for Class 12 (2019-2020) Examination


Subhash Dey
    

Macroeconomic Theory and Policy


William H. Branson - 1972
    Detailed and clear exposition of such topics as traditional expectations, money demand, and policy rules are integrated into the text's readily accessible and popular format.

Time to Start Thinking: America in the Age of Descent


Edward Luce - 2012
    It is time to start thinking."-Sir Ernest Rutherford, winner of the Nobel Prize in Nuclear PhysicsTime to Start Thinking is a book destined to spark debate among liberals and conservatives alike. Drawing on his decades of exceptional journalism and his connections within Washington and around the world, Luce advances a carefully constructed and controversial argument, backed up by interviews with many of the key players in politics and business, that America is losing its pragmatism - and that the consequences of this may soon leave the country high and dry.Luce turns his attention to a number of different key issues that are set to affect America's position in the world order: the changing structure of the US economy, the continued polarization of American politics; the debilitating effect of the "permanent election campaign"; the challenges involved in the overhaul of the country's public education system; and the health-or sickliness-of American innovation in technology and business. His conclusion, "An Exceptional Challenge" looks at America's dwindling options in a world where the pace is increasingly being set elsewhere. While many Americans believe that their country can and should retain its status as a global superpower, Luce sees this as an increasingly unlikely scenario, unless Americans themselves can stand up against the country's increasingly plutocratic character. America has bounced back successfully from the shocks of The Great Depression and the Soviet launch of Sputnik, but Luce wonders if the next crisis in American confidence may knock it off the top-dog position for good.As distressing as it is important, Time to Start Thinking presents an America in economic, social, and political crisis, in danger of losing its most defining and vital characteristic: its pragmatism.

The Accidental Theorist and Other Dispatches from the Dismal Science


Paul Krugman - 1998
    In plain English, he enlightens us on the Asian crisis, corporate downsizing, and the globalization of the American economy, among other topics. The writing here brilliantly combines the acerbic style and clever analysis that has made Krugman famous. Imagine declaring New York its own country and you get a better picture of our trade balance with China and Hong Kong. Try reducing the economy to the production of hot dogs and buns and you’ll understand why common beliefs about the impact of production efficiency on labor demand are wrong. This is a collection that will amuse, provoke, and enlighten, in classic Paul Krugman style. "[Paul Krugman] writes better than any economist since John Maynard Keynes." — Rob Norton, Fortune "[Paul Krugman is] probably the most creative economist of his generation." — The Economist Winner of the John Bates Clark Medal

Principles of Economics


Karl E. Case - 1988
    These two highly-respected economists and educators have revised this best-selling MICRO FIRST book to include more current topics and events while maintaining its hallmark feature of teaching economics through stories, graphs, and equations; relevant to students with various learning styles (verbal, visual, and numerical).

Theory of Games and Economic Behavior


John von Neumann - 1944
    What began more than sixty years ago as a modest proposal that a mathematician and an economist write a short paper together blossomed, in 1944, when Princeton University Press published Theory of Games and Economic Behavior. In it, John von Neumann and Oskar Morgenstern conceived a groundbreaking mathematical theory of economic and social organization, based on a theory of games of strategy. Not only would this revolutionize economics, but the entirely new field of scientific inquiry it yielded--game theory--has since been widely used to analyze a host of real-world phenomena from arms races to optimal policy choices of presidential candidates, from vaccination policy to major league baseball salary negotiations. And it is today established throughout both the social sciences and a wide range of other sciences.This sixtieth anniversary edition includes not only the original text but also an introduction by Harold Kuhn, an afterword by Ariel Rubinstein, and reviews and articles on the book that appeared at the time of its original publication in the New York Times, tthe American Economic Review, and a variety of other publications. Together, these writings provide readers a matchless opportunity to more fully appreciate a work whose influence will yet resound for generations to come.

Capital: A Critique of Political Economy, Volume 1


Karl Marx - 1867
    This new translation of Volume One, the only volume to be completed and edited by Marx himself, avoids some of the mistakes that have marred earlier versions and seeks to do justice to the literary qualities of the work. The introduction is by Ernest Mandel, author of Late Capitalism, one of the only comprehensive attempts to develop the theoretical legacy of Capital.