Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.In SPIN Selling, Rackham, who has advised leading companies such as IBM and Honeywell delivers the first book to specifically examine selling high-value product and services. By following the simple, practical, and easy-to-apply techniques of SPIN, readers will be able to dramatically increase their sales volume from major accounts. Rackham answers key questions such as "What makes success in major sales" and "Why do techniques like closing work in small sales but fail in larger ones?"You will learn why traditional sales methods which were developed for small consumer sales, just won't work for large sales and why conventional selling methods are doomed to fail in major sales. Packed with real-world examples, illuminating graphics, and informative case studies - and backed by hard research data - SPIN Selling is the million-dollar key to understanding and producing record-breaking high-end sales performance.

    In You Are a Writer, Jeff Goins shares his own story of self-doubt and what it took for him to become a professional writer and best-selling author—and the principles he’s learned from seeing many others do the same. He gives you practical steps to improve your writing, get published, and build a platform that puts you in charge. This book is about what it takes to be a writer in the 21st Century. You will learn the importance of passion and discipline and how to show up every day to do the work. You Are a Writer will help you fall back in love with writing and build an audience who shares your love. It’s about living the dream of a life dedicated to words.

    The novel draws on the author’s trademark staples of humor and wit, supplying readers with honest and at times, shockingly embarrassing tales. The novel provides a been-there-done-that perspective, offering the insights of one who has spent much of her life dealing with the issues she details.Whitney Cummings presents “I’m Fine…And Other Lies” with a strikingly witty and self-deprecating tone, reflecting on her past mistakes and presenting them for the reader to learn and benefit from. Praised for its sincerity and humorous quality, this book aims to entertain as much as it aims to comfort.A Brief Look Inside:EVERY GOOD BOOK CONTAINS A WORLD FAR DEEPER than the surface of its pages. The characters and their world come alive, and the characters and its world still live on. Conversation Starters is peppered with questions designed to bring us beneath the surface of the page and invite us into the world that lives on.These questions can be used to...Create Hours of Conversation:• Promote an atmosphere of discussion for groups• Foster a deeper understanding of the book• Assist in the study of the book, either individually or corporately• Explore unseen realms of the book as never seen beforeDisclaimer: This book you are about to enjoy is an independent resource meant to supplement the original book. If you have not yet read the original book, we encourage doing before purchasing this unofficial Conversation Starters.

    Until he was kidnapped by the Intelligence Service.Behind his professional success, Kooshyar was a rebel on several fronts. Marginalised since boyhood as a Jew in a fundamentalist Islamic state, he was a member of a political group that opposed the government. He'd also been using his medical skills illegally, to save unmarried pregnant women from death by stoning.Snatched from the street, he was jailed and tortured and then forced to spy for the regime, before finally escaping to Turkey. There he faced a whole new struggle to keep his family safe while awaiting refugee status from the UN. He was forbidden to work and at the mercy of corrupt police, con men and red tape. Then life became more dangerous still, when the Intelligence Service tracked him down and used his mother, back in Iran, as blackmail.Kooshyar's inspiring story of how he managed to forge a new life in Australia is heightened by his largeness of heart, strength of character, and insight into human behaviour, from the unfathomably evil to the selflessly kind. With the skill of a natural storyteller, Journey of a Thousand Storms recounts a life of endurance, compassion and gritty determination.

    You understand the basics of investing and diversifying your portfolio. Now it's time to invest like a pro for greater profits--with investment expert David Stein, host of the popular weekly podcast, "Money for the Rest of Us." He's created a unique ten-question template that makes it easy for individual investors like you to:- Invest more confidently- Feel less overwhelmed- Build a stronger portfolio- Avoid costly mistakes- Plan and save for retirementDespite what many people believe, you don't need to be an expert to be a successful investor. With Stein as your personal money mentor, you'll learn how to make smarter, more informed decisions that can help reduce your risk and increase your gains by following a few simple rules for analyzing any investment. This is how the professionals grow their wealth and how you can, too. This is Money for the Rest of Us.

    

    Across eight themed half-hours, they recount their experiences of working in the most stressful situations around the world - and how you can apply the same intelligence techniques to your own everyday life to become more productive, more perceptive and confident.Journalist and presenter Tazeen Ahmad sadly passed away, aged 48, after the recording of this series. To mark the launch of this title Audible will be donating to two charities which were close to her heart. Mosac supports all non-abusing parents and carers whose children have been sexually abused. Woman’s Trust is a specialist mental health charity, providing free counselling and therapy for women who have experienced domestic abuse.

    Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

    The secret to getting a 'YES' to your guest post request. How Cheater Posts can keep you from burning out as a blogger. Why people aren't commenting on your blog posts and how to compel them to do so. The trick to using your older content to help generate new ideas. How blogging for 30 minutes a day can get you 6-pack abs, whiter teeth, and healthier hair. (I'm kidding...please don't sue me for false advertising.) ...and many more.In addition to the blogging knowledge, you'll also get a steady dose of the humor and nonsense that has made Bryan's blog a favorite among people who like to spit out mouthfuls of coffee while laughing, at no extra cost to you!This will be the funniest book on blogging you'll ever read. At least until Jerry Seinfeld and Louis CK co-write one of their own.If you're frustrated because it feels like you're no closer to achieving your blogging goals than you were 3 months ago, the principles and strategies in 31 Days to Finding Your Blogging Mojo will help you make progress like never before from Day 1.It's time to focus your content and your voice on the things that move you. It's time to extend the reach of your blog. It's time to build a strong community with readers who resonate with you and your message.

     By mastering the Amazon Selling System in this book, you will be able to easily tap into the opportunities on Amazon, and create an additional $1K - $10K a month in passive income. This book will teach you the highly sought after secrets of how to identify highly popular products, and then transform them into your own special brand, which customers will pay a lot of money for. In this book you will learn How to: Identify Desirable Products People Want to Buy. Create a Unique Brand that People will Remember. Find High Quality Product Sources that will Support Your Thriving Amazon Business. Create High Converting Amazon Listings that will Emotionally Compel Customers to Buy Over and Over. Create the Most Profit Possible with the Least Amount of Expense. Test and Validate Your Product to Guarantee your Success. Effectively Manage Your Inventory and Fulfill Orders with Little Effort. Provide Outstanding Customer Satisfaction and Motivate Customers to Buy More. Get Abundant Reviews from Raving Fan Customers. Automate the Process so that You Can Sell Products While You Sleep. Expand Your Amazon Selling Business and Make 6 or 7 Figures a Year. By the time you finish this book, you will have all the tools, resources, and a simple, yet effective system to make an extra $1000 - $10,000 a month. So Get Your Copy Now and Start Making Money on Amazon Today!

    Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic.Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.

    

    You can move them to tears, to laughter, and most important, you can move them to action!Packed with advice you can put to use right away, you’ll learn how to keep your audience eager and ready to hear from you.What pragmatic and actionable tactics will you learn?How to quickly communicate your unique value.The secret to connecting with the emotions of your desired audience.The foolproof method for standing apart from your competition.The most common marketing mistakes even smart business owners make and how to avoid them.The singular best way to create an authentic, consistent brand.Also the following insights:The 4 critical elements you must have in place to keep your audience engaged.Six different ways you can use stories in your business.A step-by-step guide for finding your most powerful brand voice.How to structure a story so that your audience feels compelled to listen.PLUS, examples to jumpstart the process!Here’s what this book ISN’T: this isn’t about picking new colors, redesigning your logo or developing your website. This is about building a consistent, unique and authentic brand that attracts your most profitable customers.How will your business improve?Follow a process only a few LEADERS in their markets have figured outGet KNOWN for your unique valueCreate content your audience LIKES and sharesBuild - or rebuild - TRUST in your brandGather a loyal group of fans eager to BUY from youImplement these techniques and watch your profits skyrocket.Learn how to tell a better story and connect with a loyal audience by scrolling up and clicking the BUY NOW button at the top of this page!

    But one thing most players don’t give enough attention to is the mental game. Psychologists aren’t a new phenomenon in golf, but Dr. Michael Lardon is a different breed of performance coach. Instead of sending his players into a losing battle against emotion, indecision, and fear on the golf course, he shows them how to organize their thoughts and use them for maximum performance. His step-by-step Pre-Shot Pyramid provides any player with the ideal blueprint for shot setup. And his revolutionary Mental Scorecard will give you the tools to accurately measure what you really do on the golf course and how to make real, permanent improvements.           You will learn the same techniques that Dr. Lardon shares with Phil Mickelson and dozens of other tour players, including the tools that helped Mickelson right himself after the 2012 U.S. Open to win the British Open a month later with a historic final round. Mastering Golf’s Mental Game will change the way you think about golf, and is a must-read for any player serious about shooting better scores and getting more enjoyment out of the game.

    But where do you start?Do you invest near where you live, or wherever yields are best? Do you rent to families, or professionals, or students? Should you be trawling through Rightmove or lurking at property auctions?This short book covers the big questions you should be asking yourself before you so much as glance at an estate agent's window. It contains a jargon-free explanation of basic investment principles, summaries of the major post-crunch investment strategies, and advice on developing a mindset that will support your long-term success.You'll learn...- How to pick an investment strategy that matches your skills and goals- The only three calculations you need to know to size up any deal- An overview of every major investment approach, from the most boring to the probably-not-a-good-idea-but-here-you-go-anyway- How to (safely and sustainably) stretch a limited pot of cash to build whatever size portfolio you want...although you will need to endure some pretty shocking jokes along the way. Sorry about that.