But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of “deciders”—from airplane pilots and hedge fund investors to serial killers and poker players.Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

    Both success and failure have a limited lifespan. Successis neither a miracle nor a mystery. It does not depend upon special skills, formaleducation or superior intelligence. It is the natural outcome of consistently applyingcertain principles on an ongoing basis. The ultimate goal is to sustain success andeliminate failure. Acquiring facts is knowledge, understanding facts is comprehension, and the properapplication of facts is wisdom. The principles in this book can help you to: 1. Live by design, not by default2. Gain confidence and optimize your potential3. Become proactive and develop a winning attitude4. Balance your health, wealth and relationships5. Overcome day-to-day problems and make better decisions6. Make positive choices and avoid pitfalls The secret to a meaningful life is in your hands. Through inspiring ideasand basic values, this book will help empower you to Achieve More andbecome unstoppable.

    It is NOT about Nazism, or Neo-Nazism, and definitely not about politics; it is the story of how the ebullience of youth can be corrupted and misinterpreted by propaganda and the media. Warning This story contains a lot of strong language, British slang and outspoken opinions that may be offensive to some; it is nevertheless the truth.

    In Emotions Revealed, he assembles his research and theories to provide a comprehensive look at the evolutionary roots of human emotions, including anger, sadness, fear, disgust, and happiness. Drawing on decades of fieldwork, Ekman shows that emotions are deeply embedded in the human species. In the process, he answers such questions as: What triggers emotions and can we stop them? How does our body signal to others whether we are slightly sad or anguished, peeved or enraged? Can we learn to distinguish between a polite smile and the genuine thing? Can we ever truly control our emotions? Unique exercises and photographs help readers identify emotions in themselves and others. Emotions Revealed is a practical, mind-opening, and potentially life-changing exploration of science and self. c

    Dairy products don't strengthen bones. Drugs may be dangerous.For years, doctors have been telling us to drink milk, eat dairy products, and take calcium pills to improve our bone vitality. The problem is, they're wrong. This groundbreaking guide uses the latest clinical studies and the most up-to-date medical information to help you strengthen your bones, reduce the risk of fractures, and prevent osteoporosis. You'll learn why there's no proof of calcium's effectiveness, despite what doctors say, and why a low-acid diet is the only effective way to prevent bone loss."This clear, convincing explanation of osteoporosis will change the way the world thinks about bone health. Lanou and Castleman prove beyond doubt that milk and dairy are the problem, not the solution." -Rory Freedman, coauthor of #1 New York Times best seller Skinny Bitch"The authors have tackled an almost intractable myth: that calcium is the one and only key to bone vitality. It isn't. Everyone who cares about preventing osteoporosis should read this book." -- Dr. T. Colin Campbell, author of The China Study

    This engaging book--part scientific overview, part memoir, part futurist speculation--describes Koch's search for an empirical explanation for consciousness. Koch recounts not only the birth of the modern science of consciousness but also the subterranean motivation for his quest--his instinctual (if "romantic") belief that life is meaningful.Koch describes his own groundbreaking work with Francis Crick in the 1990s and 2000s and the gradual emergence of consciousness (once considered a "fringy" subject) as a legitimate topic for scientific investigation. Present at this paradigm shift were Koch and a handful of colleagues, including Ned Block, David Chalmers, Stanislas Dehaene, Giulio Tononi, Wolf Singer, and others. Aiding and abetting it were new techniques to listen in on the activity of individual nerve cells, clinical studies, and brain-imaging technologies that allowed safe and noninvasive study of the human brain in action.Koch gives us stories from the front lines of modern research into the neurobiology of consciousness as well as his own reflections on a variety of topics, including the distinction between attention and awareness, the unconscious, how neurons respond to Homer Simpson, the physics and biology of free will, dogs, Der Ring des Nibelungen, sentient machines, the loss of his belief in a personal God, and sadness. All of them are signposts in the pursuit of his life's work--to uncover the roots of consciousness.

    Best-selling paleontology author Donald R. Prothero describes twenty-five famous, beautifully preserved fossils in a gripping scientific history of life on Earth. Recounting the adventures behind the discovery of these objects and fully interpreting their significance within the larger fossil record, Prothero creates a riveting history of life on our planet.The twenty-five fossils portrayed in this book catch animals in their evolutionary splendor as they transition from one kind of organism to another. We witness extinct plants and animals of microscopic and immense size and thrilling diversity. We learn about fantastic land and sea creatures that have no match in nature today. Along the way, we encounter such fascinating fossils as the earliest trilobite, Olenellus; the giant shark Carcharocles; the "fishibian" Tiktaalik; the "Frogamander" and the "Turtle on the Half-Shell"; enormous marine reptiles and the biggest dinosaurs known; the first bird, Archaeopteryx; the walking whale Ambulocetus; the gigantic hornless rhinoceros Paraceratherium, the largest land mammal that ever lived; and the Australopithecus nicknamed "Lucy," the oldest human skeleton. We meet the scientists and adventurers who pioneered paleontology and learn about the larger intellectual and social contexts in which their discoveries were made. Finally, we find out where to see these splendid fossils in the world's great museums.Ideal for all who love prehistoric landscapes and delight in the history of science, this book makes a treasured addition to any bookshelf, stoking curiosity in the evolution of life on Earth.

    Our intellectual capacity, our introversion or extraversion, our vulnerability to mental illness, even whether we are a morning person - all of these aspects of our personality are profoundly shaped by our inherited DNA differences.In Blueprint, Robert Plomin, a pioneer in the field of behavioural genetics, draws on a lifetime's worth of research to make the case that DNA is the most important factor shaping who we are. Our families, schools and the environment around us are important, but they are not as influential as our genes. This is why, he argues, teachers and parents should accept children for who they are, rather than trying to mould them in certain directions. Even the environments we choose and the signal events that impact our lives, from divorce to addiction, are influenced by our genetic predispositions. Now, thanks to the DNA revolution, it is becoming possible to predict who we will become, at birth, from our DNA alone. As Plomin shows us, these developments have sweeping implications for how we think about parenting, education, and social mobility.A game-changing book by a leader in the field, Blueprint shows how the DNA present in the single cell with which we all begin our lives can impact our behaviour as adults.

    Most conservationists and environmentalists share this view. But what if the traditional view of ecology is wrong—what if true environmentalists should be applauding the invaders? In The New Wild, Pearce goes on a journey across six continents to rediscover what conservation in the twenty-first century should be about. Pearce explores ecosystems from remote Pacific islands to the United Kingdom, from San Francisco Bay to the Great Lakes, as he digs into questionable estimates of the cost of invader species and reveals the outdated intellectual sources of our ideas about the balance of nature. Pearce acknowledges that there are horror stories about alien species disrupting ecosystems, but most of the time, the tens of thousands of introduced species usually swiftly die out or settle down and become model eco-citizens. The case for keeping out alien species, he finds, looks increasingly flawed. As Pearce argues, mainstream environmentalists are right that we need a rewilding of the earth, but they are wrong if they imagine that we can achieve that by reengineering ecosystems. Humans have changed the planet too much, and nature never goes backward. But a growing group of scientists is taking a fresh look at how species interact in the wild. According to these new ecologists, we should applaud the dynamism of alien species and the novel ecosystems they create. In an era of climate change and widespread ecological damage, it is absolutely crucial that we find ways to help nature regenerate. Embracing the new ecology, Pearce shows us, is our best chance. To be an environmentalist in the twenty-first century means celebrating nature’s wildness and capacity for change.

    The book's hallmark values-accuracy, currency, and passion for teaching and learning-have made Campbell/Reece the most successful book for readers for seven consecutive editions. More than 6 million readers have benefited from "BIOLOGY's"clear explanations, carefully crafted artwork, and student-friendly narrative style.Introduction: Themes in the Study of Life, The Chemical Context of Life, Water and the Fitness of the Environment, Carbon and the Molecular Diversity of Life, The Structure and Function of Large Biological Molecules, A Tour of the Cell, Membrane Structure and Function, An Introduction to Metabolism, Cellular Respiration: Harvesting Chemical Energy, Photosynthesis, Cell Communication, The Cell Cycle, Meiosis and Sexual Life Cycles, Mendel and the Gene Idea, The Chromosomal Basis of Inheritance, The Molecular Basis of Inheritance, From Gene to Protein, Control of Gene Expression, Viruses, Biotechnology, Genomes and Their Evolution, Descent with Modification: A Darwinian View of Life, The Evolution of Populations, The Origin of Species, The History of Life on Earth, Phylogeny and the Tree of Life, Bacteria and Archaea, Protists, Plant Diversity I: How Plants Colonized Land, Plant Diversity II: The Evolution of Seed Plants, Fungi, An Introduction to Animal Diversity, Invertebrates, Vertebrates, Plant Structure, Growth, and Development, Transport in Vascular Plants, Soil and Plant Nutrition, Angiosperm Reproduction and Biotechnology, Plant Responses to Internal and External Signals, Basic Principles of Animal Form and Function, Animal Nutrition, Circulation and Gas Exchange, The Immune System, Osmoregulation and Excretion, Hormones and the Endocrine System, Animal Reproduction, Animal Development, Neurons, Synapses, and Signaling, Nervous Systems, Sensory and Motor Mechanisms, Animal Behavior, An Introduction to Ecology and the Biosphere, Population Ecology, Community Ecology, Ecosystems, Conservation Biology and Restoration Ecology.For readers interested in learning the basics of Biology.

    He’s been part of eight NBA titles, General Manager of a franchise, and a respected broadcaster. Playing under three Hall of Fame coaches, including Phil Jackson, and a fourth destined for enshrinement, Gregg Popovich, Kerr was on five championship teams before winning three more as one of the most accomplished coaches in the NBA, with three NBA titles. Kerr’s teammates have included the greatest of the greatest: Michael Jordan, Shaquille O’Neal, Tim Duncan, Scottie Pippen, David Robinson, and Dennis Rodman.In this fascinating biography, Scott Howard-Cooper looks at the man and the facets of his unusual life that have made him a legend, from his childhood growing up in the Middle East as the son of academics, to the tragedy of his father’s murder by terrorists; the inauspicious years of his early career at the University of Arizona and in the NBA; his championship-winning seasons with the Chicago Bulls and the Antonio Spurs; his success as head coach of the Golden State Warriors, leading the team to the NBA title in his first year, and adding two more championships in the next four seasons. The only NBA coach other than Red Auerbach to lead a team to the Finals five consecutive seasons, Kerr seems destined for the Basketball Hall of Fame. Steve Kerr is his incredible story, offering insights into the man, the game he personifies, and what it takes to be—and make—a champion.Steve Kerr includes 24 photos.

    It chronicles the good with the ugly, revealing the great power McQueen wielded. It features numerous behind-the-scenes stories from some of his (and cinema's) greatest films, including The Magnificent Seven, The Great Escape, The Sand Pebbles, The Thomas Crown Affair, Bullitt, The Getaway, and Papillon. The book's triumph is the way in which the author explores McQueen in full through his larger-than-life exploits but as important, the lesser known, humanitarian side of the Hollywood legend. It also captures the fundamental essence of what made McQueen cinema's "King of Cool."

    He is a fan favorite and his book opens all of the doors and windows into his personal life of tragedy and redemption, the murder of his mother, familial mental illness, and Thom's now openly gay and proud lifestyle. Thom has forgiven his schizophrenic brother, Troy, who will spend the rest of his life in a Wisconsin state prison.

    Two scientists explore the potential of a revolutionary genetics technology capable of easily and affordably manipulating DNA in human embryos to prevent specific diseases, addressing key concerns about related ethical and societal repercussions.

    Ezra Bayda has good news: life’s challenges aren’t obstacles to our path—they are the path. Understanding that liberates us to use every aspect of what life presents us with as a way to live with integrity and authenticity—and joy.  In this, as in all his books, Ezra’s teaching is Zen made wonderfully practical, in a way that can apply to anyone’s life. Meditation is the foundation, but it doesn’t stop there. It’s about learning to take the practice of presence we cultivate in meditation to all the rest of our complicated lives. Doing that empowers us to navigate our journey with the integrity and authenticity that are what a satisfying life is all about.