Book picks similar to
Marketing Public Relations by Gaetan T. Giannini
2
communication
mpr
non-fiction
Thank You for Being Such a Pain: Spiritual Guidance for Dealing with Difficult People
Mark Rosen - 1998
By embracing four fundamental premises and putting into practice the author's many helpful and practical suggestions, you'll acquire the skills and insights necessary for turning around even the most troublesome relationship. What you need to keep in mind is that: (1) nothing in your life happens randomly and your difficulties have a deeper purpose; (2) frustration and even emotional pain are as necessary for your personal and spiritual growth as love and joy; (3) transforming enmity and completing unfinished business may be the most important skills you can learn in life; and (4) when you make an effort to work on your inner self, your outer relationships will be transformed. This groundbreaking book draws upon state-of-the-art psychological principles and timeless spiritual practices from all traditions. Filled with enlightening exercises and entertaining stories, Thank You for Being Such a Pain will forever change the way you see the difficult people in your life . . . as well as the way you see yourself.
Communication Theories: Origins, Methods and Uses in the Mass Media
Werner J. Severin - 1979
The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.
The Powell Principles: 24 Lessons from Colin Powell, a Battle-Proven Leader
Oren Harari - 1899
"The Powell Principles " outlines the decision-making habits, success strategies, and leadership philosophies of Secretary of State Colin Powell, and provides fascinating examples of how Powell has used them to overcome numerous obstacles in his climb to the top. Filled with insights that are refreshingly honest, this concise, powerful book reveals how you can dramatically improve your leadership skills and achieve unmatched levels of professional success, while inspiring others to extraordinary performance.
Telling True Stories: A Nonfiction Writers' Guide from the Nieman Foundation at Harvard University
Mark Kramer - 2007
Telling True Stories presents their best advice—covering everything from finding a good topic, to structuring narrative stories, to writing and selling your first book. More than fifty well-known writers offer their most powerful tips, including: • Tom Wolfe on the emotional core of the story • Gay Talese on writing about private lives • Malcolm Gladwell on the limits of profiles • Nora Ephron on narrative writing and screenwriters • Alma Guillermoprieto on telling the story and telling the truth • Dozens of Pulitzer Prize–winning journalists from the Atlantic Monthly, New Yorker, New York Times, Los Angeles Times, Washington Post and more . . .The essays contain important counsel for new and career journalists, as well as for freelance writers, radio producers, and memoirists. Packed with refreshingly candid and insightful recommendations, Telling True Stories will show anyone fascinated by the art of writing nonfiction how to bring people, scenes, and ideas to life on the page.
Introduction to Personal Branding: 10 Steps Toward a New Professional You
Mel Carson - 2016
It is also a crucial discipline to help you get the most out of in-person events such as conferences and networking opportunities where the key to a successful outcome often lies in your personal brand standing out.Given the explosion in use of digital and social media over the past few years, the internet has presented professionals with a magnificent opportunity to help their expertise become more discoverable, sharable and memorable through their personal brands.Personal Branding Benefits Your Business by:Establishing Credibility & Thought LeadershipGrowing Your NetworkAttracting New OpportunitiesIncreasing SalesHelping You Reach Your Business GoalsWho is this book for?CEOs, Executives, and Business Owners who want to position themselves as industry thought leaders and stand out from the competition.Individual Contributors & Academics who want to get ahead in their careers and want to understand how to have their expertise and experience be more discoverable.HR & Training Managers who want to understand personal branding to help train employees on social media branding and social selling.PR Agencies & Exec Comms Managers who need inspiration and training on personal branding strategies for their clients, CEOs, or themselves.About Mel CarsonMel Carson is Founder of Delightful Communications and former Digital Marketing Evangelist at Microsoft. He speaks and writes about personal branding at conferences and for publications all over the world. He previously co-wrote Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social and has had his wisdom featured in Forbes, Fast Company, GQ, QZ.com, USA Today and he regularly writes as a business columnist for Entrepreneur.com.For more on Mel Carson visit http://www.MelCarson.com and http://www.DelightfulCommunications.com
Blockchain: The Beginners Guide to Understanding the Technology Behind Bitcoin & Cryptocurrency (The Future of Money)
Artemis Caro - 2017
As a result, many people are left with an incomplete understanding of this transformative new technology and its massive implications for the future. The goal of this book is not to plumb the depths of the mathematical wizardry used to code blockchain-based applications, but rather to serve as an introduction to the broader architecture and conceptual background behind blockchain technology. We will take a practical approach, examining how Blockchains are used in the real world. In this short, concise guide you will learn:
A Brief History of Blockchain Technology
Blockchain Basics: Managing Digital Transactions
What is a Distributed Ledger?
Blockchain Beyond Bitcoin
Implications Of Blockchain: Big Data, Privacy & Personal Data
Profiting from Blockchain Technologies
Limitations & Challenges of Blockchain
The Future of Blockchain
For Centuries, people have relied on corrupt Centralized Institutions like banks and Governments to serve as intermediaries when it comes to storing and transacting financial assets.
This is ALL About To Change...
Make sure you take action and join the Financial Revolution by reading this book!
CompTIA Project+ Study Guide Authorized Courseware: Exam PK0–003
Kim Heldman - 2010
You'll find complete coverage of all exam objectives, including key topics such as project planning, execution, delivery, closure, and others. CompTIA's Project+ is the foundation-level professional exam in the complex world of project management; certified project managers often choose to go on and obtain their Project Management Professional (PMP) certifications as well Provides complete coverage of all exam objectives for CompTIA's first update to the Project+ exam in six years Covers project planning, execution, delivery, change, control, communication, and closure Demonstrates and reinforces exam preparation with practical examples and real-word scenarios Includes a CD with Sybex test engine, practice exams, electronic flashcards, and a PDF of the book Approach the new Project+ exam with confidence with this in-depth study guide! Reviews
Living the Dream: in the Algarve, Portugal
Alyson Sheldrake - 2020
Follow them as they battle with the Portuguese language, set up their own businesses, adopt a rescue dog and navigate the 'expat' world.Part guidebook, mostly memoir; this book is for anyone who has ever wondered what moving abroad is really like; and is essential reading for anyone considering moving to Portugal.
The Coconut Wireless: A Travel Adventure in Search of the Queen of Tonga
Simon Michael Prior - 2021
No idea they’ll encounter an undiscovered tribe, rescue a drowning actress, learn jungle survival from a commando, and attend cultural ceremonies few Westerners have seen. As they find out who hooks up, who breaks up, who cracks up, and who throws up, will they fulfil Simon’s ambition to see the queen, or will they be distracted by insomniac chickens, grunting wild piglets, and the easy-going Tongan lifestyle?
The Craft of Research
Wayne C. Booth - 1995
Seasoned researchers and educators Gregory G. Colomb and Joseph M. Williams present an updated third edition of their classic handbook, whose first and second editions were written in collaboration with the late Wayne C. Booth. The Craft of Research explains how to build an argument that motivates readers to accept a claim; how to anticipate the reservations of readers and to respond to them appropriately; and how to create introductions and conclusions that answer that most demanding question, “So what?” The third edition includes an expanded discussion of the essential early stages of a research task: planning and drafting a paper. The authors have revised and fully updated their section on electronic research, emphasizing the need to distinguish between trustworthy sources (such as those found in libraries) and less reliable sources found with a quick Web search. A chapter on warrants has also been thoroughly reviewed to make this difficult subject easier for researchers Throughout, the authors have preserved the amiable tone, the reliable voice, and the sense of directness that have made this book indispensable for anyone undertaking a research project.
Investing For Beginners (Introduction to Investing)
David Cohne - 2015
Pensions have almost completely disappeared and the financial future of Social Security has many worried. This book shows you how to take control of your own future by teaching you the fundamentals of investing.Many people are afraid to put their hard earned money in the stock market because they don’t want to lose it all. This book shows you how to invest your money for growth instead of treating the stock market like a slot machine and just hoping to get lucky.
Inside the book you will discover:
The basics of what the stock market is and how it works
The differences between passive and active investing
The differences between stocks, bonds, and cash
All about mutual funds and other types of funds
What you need to know about the economy to make good investments
How to plan for retirement
All about risk
And Much More
This quick start guide will help you go from knowing very little about investing to being confident in starting your own investment in your retirement.If you are looking for a get rich quick scheme, this book isn’t for you. But, if you want to learn about how to invest and the best ways to plan for your retirement, this book will start you on the path of taking control of your own future.The sooner you get your copy, the sooner you can start your personal investment education. Don’t wait another second. Get Your Copy Right Now
Juggling Twins
Meghan Regan-Loomis - 2008
Recommended reading for all mothers of twins."" Deborah Platek, MD, Director of Maternal Fetal Medicine, Harvard Vanguard Medical Associates The best twin-tested tips used by real moms The stresses that come with raising two babies are numerous - but they are predictable and manageable. From a mom who's been there, Juggling Twins is a funny, realistic, and reassuring guide for every new mom of twins who may be asking herself, ""Can I really pull this off?"" From pregnancy to health issues, to eating, sleeping, bathing, and leaving the house, Juggling Twins is packed with the detailed, authoritative information that parents of multiples crave. Author and mother of twin boys Meghan Regan-Loomis offers an indispensable toolkit of solutions and techniques, designed to create order out of the chaos and help you catch your breath during this daunting and exhilarating time. You'll learn how to: Nurse two babies at the same time, comfortably and efficiently Get exactly the help you need from family and friends in those first few weeks Safely transport two babies at once when it's just you and them Survive the nights by breaking them into shifts (that include you sleeping) Stockpile the right food and supplies in advance of their arrival Maintain your identity and your marriage through the madness Get prepared, stay calm, and count your blessings (two )-raising twins can be a wonderful, intense challenge that draws on the best in you.
Proven Billionaires' Formula
Adwa AlDakheel - 2013
Whether you were maturely young or immaturely old or a little bit of both, this book was written for you to understand that it is never too soon or too late to start your journey towards success.This is for the child you once were - when you believed everything was possible and nothing was out of reach; may this book be a leading factor in that child's rebirth.
The Bookie's Son
Andrew Goldstein - 2012
All twelve-year-old Ricky Davis wants to do is play stickball with his friends and flirt with the building super's daughter. But when his father crosses gangster Nathan Glucksman and goes into hiding, Ricky has to take over his father's bookie business and figure out a way to pay back his debt-before the gangsters make good on their threats. Meanwhile, Ricky's mother, Pearl, a fading beauty of failed dreams, plots to raise the money by embezzling funds from one of her boss's clients: Elizabeth Taylor. Fast-paced, engrossing and full of heart, The Bookie's Son paints the picture of a family forced to decide just how much they're willing to sacrifice for each other-and at what cost.
A Framework for Marketing Management
Philip Kotler - 2004
This updated text includes these new ways of buying and selling, showing how marketers can make the most of the new technology.