We’re a little taller or shorter than the average, our salary is a bit higher or lower than the average, and we wonder about who it is that is buying the average-priced home. All around us, we think, are the average people—with the average height, the average salary and the average house.But the average doesn’t just influence how we see ourselves—our entire social system has been built around this average-size-fits-all model. Schools are designed for the average student. Healthcare is designed for the average patient. Employers try to fill average job descriptions with employees on an average career trajectory. Our government implements programs and initiatives to serve the average person. For more than a century, we’ve believed that the best way to run our institutions is by focusing on the average person. But when you actually drill down into the numbers, you find an amazing fact: no one is average—which means that our society built for everyone is actually serving no one.In the 1950s, the American Air Force found itself with a massive problem—performance in expensive, custom-made planes was suffering terribly, with crashes peaking at seventeen in a single day. Since the state-of-the-art planes they were flying had been meticulously crafted to fit the average pilot, pilot error was assumed to be at fault. Until, that is, the Air Force investigated just how many of their pilots were actually average. The shocking answer: out of thousands of active-duty pilots, exactly zero were average. Not one. This discovery led to simple solutions (like adjustable seats) that dramatically reduced accidents, improved performance, and expanded the pool of potential pilots. It also led to a huge change in thinking: planes didn’t need to be designed for everyone—they needed to be designed so they could adapt to suit the individual flying them.The End of Average shows how success lies in customizing to our individual needs in all aspects of our lives, from the way we mark tests to the medical treatment we receive. Using principles from The Science of the Individual, it shows how we can break down the average to create individualized success that benefits everyone in the long run. It's time we stopped settling for average, and in The End of Average, Todd Rose will show you how.

    Following her priorities—God first, family second, and career third—and some sound, savvy business strategies, she managed to create a multibillion-dollar international company as well as a fulfilling life that reflects her values. Here she reveals to you how she did it, how thousands of other women have done it, and how you can do it, too!Mary Kay accomplished all her goals without any special advantage—without trying to be a "superwoman." Instead, she rediscovered the timeless secrets of true success and happiness and applied them in her life. These are the secrets she now shares with you.In Mary Kay: You Can Have It All, you will discover how to:• Become more confident personally and professionally• Deal with the male ego • Plan your work and work your plan• Do well by doing good• And much, much more!Mary Kay will donate a portion of the proceeds from the sale of this book to the Mary Kay Ash Center for Cancer Immunotherapy Research at St. Paul Medical Center in Dallas, Texas.Mary Kay Ash is the founder and chairman emeritus of Mary Kay Cosmetics Inc., listed among Fortune magazine's Most Admired Corporations in America and boasting annual retail sales of more than $1.5 billion.Also available in Paperback.

    What if the secret to having the confidence and courage to enrich your life and work is simply knowing how to push yourself? Using the science of habits, riveting stories and surprising facts from some of the most famous moments in history, art and business, Mel Robbins will explain the power of a “push moment.” Then, she’ll give you one simple tool you can use to become your greatest self. It takes just five seconds to use this tool, and every time you do, you’ll be in great company. More than 8 million people have watched Mel’s TEDx Talk, and executives inside of the world’s largest brands are using the tool to increase productivity, collaboration, and engagement. In The 5 Second Rule, you’ll discover it takes just five seconds to: Become confident Break the habit of procrastination and self-doubt Beat fear and uncertainty Stop worrying and feel happier Share your ideas with courage The 5 Second Rule is a simple, one-size-fits-all solution for the one problem we all face —we hold ourselves back. The secret isn’t knowing what to do—it’s knowing how to make yourself do it.

    Ravi has spoken of his own journey only in bits and pieces in his other books and talks. It is a journey that has led him beyond his family and culture into a revelation that replaced pantheism with monotheism, and into a relationship with a God the vast majority of his people do not worship. From this new understanding birthed in him by the founder of Christianity, Ravi has gone forward to teach as one of our generation’s great apologists.A life lived in Christ is the greatest argument of all for the living God. Ravi urges the reader to look at the lives that have turned the hearts of people into movements for Christ. In the first three centuries of the church, the Apostles and followers like Polycarp and Tertullian and Origen demonstrated with their lives the truth of the resurrected Christ. A whole line of witnesses from every generation succeeded these who walked in the footsteps of Jesus, with names like Augustine, Catherine of Sienna, Bernard of Clairvaux, Luther, and Wesley leading the procession.But history begins on an individual level.Ravi shows readers his life, in its successes and failures, in its existence in the East and in the West, and in his attempts to bring the truth of Christ to those in any culture who don’t know him. The Hebrew poet has said that a life rich in experiences is a life from which others can learn.This book is about Ravi’s journey, from meaninglessness to the abundant joy of Christ, from East to West and back again, in the all-consuming passion of letting the world know about true freedom, and in whom that freedom is found.

    . . forever. “My mission was clear: I needed to fix the problems facing the workplace. As quickly as I came up with my new mission, I came up with the solution:   We need to treat each other better. Period.”     Shola Richards had reached the end of the road: after nearly two years at a soul-sucking job, he felt numb and suicidal. So he quit and devoted himself to nothing less than transforming the workplace, turning it into a space of respect, courtesy, and endless energy. Making Work Work focuses on inspiring current and future leaders to start a movement that will banish on-the-job bullying, put meaning back into work, and enhance coworkers’ happiness and engagement. Richards, whose popular blog has a worldwide following, explains why inaction is insane, why we must move forward with positivity, and why the “abc” employees (asshats, bullies, and complainers) are so destructive. This motivational guide will stay in readers’ hearts and minds long after they finish reading it.

    In Own It!, Coffey takes her trademark no-nonsense style and business expertise to the page to provide small business owners, aspiring entrepreneurs, and anyone looking to "own their lives" with the keys to success. Combining her own experiences with those of everyday people who have faced challenging transitions, Own It! will help readers reach their goals.

    Social entrepreneur Jeff Shinabarger helps you break through these moments of tension and transition with proven ways to move toward good choices.Discover opportunities to become a decision maker as you gain strength in saying no, develop your personal philosophy of choice, and start using a practical process for making good choices even in difficult situations.

    On the hunt for a new job? This book will show you exactly how to ace your next interview. Learn what to say, how to act, what to wear, and how to prepare for common interview questions. Discover the questions you should ask your would-be employers, and how to present your strengths and weaknesses in the best possible light. Furthermore, learn eight ways you can immediately improve your body language - and understand how to make sure it doesn't sabotage you during your next interview. Steven Fies is a business consultant who advises human resources departments on hiring the right people. He is also a certified professional behaviors and motivators analyst with TTI Success Insights, a recognized leader in workplace performance research. Job Interview Tips For Winners is his concise, no-nonsense guide to acing your next interview and landing the job. If you're in the market for a new job and want a clear strategy for sharpening your interviewing skills, Job Interview Tips For Winners is for you. Simple and to the point, it will teach you the most critical interviewing skills in no time.

    Mary Neal's walk with God has been both ordinary and extraordinary, brimming with the gift and privilege of being touched by God in visible and very tangible ways. She is a practicing orthopaedic surgeon, a wife, and a mother who has experienced joy as well as great sorrow and death. She experienced life after death and, despite her scientific training, she believes the answer to each one of these questions is a definitive yes. She drowned on a South American river and went to Heaven. She conversed with angels. She returned to Earth, in part, to tell her story to others and help them find their way back to God. In this book , Dr. Neal shares the captivating details of her life in which she has experienced not just one miracle, but many. Her story is both compelling and thought provoking. Her experiences provide confirmation that miracles still occur, shows how God keeps His promises and why there is sufficient reason to live by faith. Dr. Neal's message is fundamentally one of hope.

    From the values Madoff was taught growing up in the working class town of Laurelton, Queens to his high-life on Wall Street and the super-rich enclaves of Palm Beach and the French Riviera, bestselling author Jerry Oppenheimer follows the disgraced money manager's trail as he works his way up the social and economic ladder, and eventually scams his trusting clients in a $50 billion Ponzi scheme.Through Oppenheimer's in-depth reporting, you'll discover new revelations in this startling case, and become familiar with the trusting victims-ranging from non-profit Jewish charities to the likes of seemingly sophisticated individuals such as actress Jane Fonda who would "like to shake Madoff until his teeth fall out," the scion of the Baskin-Robbins ice cream empire who lost a bundle and was forced to rent out rooms in his house, and New Jersey Senator Frank Lautenberg. There's even Madoff's own sister-in-law and talk show host Larry King, who apparently didn't ask the right questions when he invested. All lost their much-needed life savings, while others saw fortunes small and large evaporate in the greedy financial operations of one of history's all-time charlatans.Madoff With the MoneyDelves into the details of the illusive man that lost investors billions Weaves stories of Madoff's past with those of the present in an engaging and accessible style Explores how the financial scam that Madoff ran cost individuals and institutions billions of dollars Other titles by Oppenheimer: Toy Monster: The Big, Bad World of Mattel, and Just Desserts: Martha Stewart the Unauthorized BiographyWhile there may be other books on the Bernie Madoff debacle, none digs as deep or goes as far to uncover the truth behind the man, and his incredible scam.

    It’s about getting only the right things done.  It is not  a time management strategy, or a productivity technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution towards the things that really matter.  By forcing us to apply a more selective criteria for what is Essential, the disciplined pursuit of less empowers us to reclaim control of our own choices about where to spend our precious time and energy – instead of giving others the implicit permission to choose for us.Essentialism is not one more thing – it’s a whole new way of doing everything. A must-read for any leader, manager, or individual who wants to learn who to do less, but better, in every area of their lives, Essentialism  is a movement whose time has come.

    Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: • How to get new customers, clients, or patients and how make more profit from existing ones. • Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. • How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. • A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. • How to annihilate competitors and make yourself the only logical choice. • How to get amazing results on a small budget using the secrets of direct response marketing. • How to charge high prices for your products and services and have customers actually thank you for it.

    Now he puts his insights into a book for readers everywhere, giving biblical perspectives on such pressing questions as:• What is the purpose of work?• How can I find meaning and serve customers in a cutthroat, bottom-line-oriented workplace?• How can I use my skills in a vocation that has meaning and purpose?• Can I stay true to my values and still advance in my field?• How do I make the difficult choices that must be made in the course of a successful career? With deep insight and often surprising advice, Keller shows readers that biblical wisdom is immensely relevant to our questions about our work. In fact, the Christian view of work—that we work to serve others, not ourselves—can provide the foundation of a thriving professional and balanced personal life. Keller shows how excellence, integrity, discipline, creativity, and passion in the workplace can help others and even be considered acts of worship—not just of self-interest.

    Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays therePosition a follower so that it can occupy a niche not claimed by the leaderAvoid letting a second product ride on the coattails of an established one.Positioning also shows you how to:Use leading ad agency techniques to capture the biggest market share and become a household nameBuild your strategy around your competition's weaknessesReposition a strong competitor and create a weak spotUse your present position to its best advantageChoose the best name for your productDetermine when-and why-less is moreAnalyze recent trends that affect your positioning.Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

    You’ll learn how to:• Stay in control under pressure• Defuse anger and hostility• Find out what the other side really wants• Counter dirty tricks• Use power to bring the other side back to the table• Reach agreements that satisfies both sides' needsGetting Past No is the state-of-the-art book on negotiation for the twenty-first century. It will help you deal with tough times, tough people, and tough negotiations. You don’t have to get mad or get even. Instead, you can get what you want!