Techniques for using simple accessories such as bounce cards and diffusers, as well as how to improve a lighting scenario by enhancing it rather than overwhelming it, show photographers how to master this challenging aspect of portraiture.

    Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Wired contributing editor Frank Rose introduces us to the people who are reshaping media for a two-way world—people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think. The Art of Immersion is an eye-opening look at the shifting shape of entertainment today.

    This book combines a century of proven science, dozens of real-life examples, practical tips, and trusted community-building methods.This step-by-step guide includes a lifecycle for tracking your progress and a framework for managing your organization's community efforts. This Book Will Help You toUnderstand what the members of your community really want.Dramatically increase the number of newcomers that become regulars.Avoid the mistakes most organizations make when they try to build online communities.Develop a fantastic, user-friendly website for your members.Grow your online community to critical mass and beyondKeep members engaged and active in your community.Measure the community's return on investment and explain the benefits to your organization.

    In fact, Serve to Be Great: Leadership Lessons from a Prison, a Monastery, and a Boardroom will train you to make this a reality. Although it’s not an easy process, it is a worthwhile one.By making a shift in your approach to leadership, you can become a highly effective leader who enjoys your work and makes the world a better place. The shift is simply a matter of gradually becoming more focused on how you can serve others and increase your capacity to do so.Matt Tenney introduces us to the principles in this book through the story of going from selfish to servant while on his journey from prisoner to monk to social entrepreneur. He also cites numerous business case studies and research that demonstrate how putting serving first results in: - Attracting top talent - Increased engagement and lower turnover - A more innovative team culture - Better customer service - A better ROI on marketing efforts The book also offers practical, actionable guidance for making the shift to becoming an extraordinary leader who is devoted to serving and inspiring greatness in others.All of the author proceeds from the sale of this book are donated to charity.

    Rosenbaum argues for the growing importance of people--creative, smart, hip--who can spot trends, find patterns, and make meaning out of the flood of data that threatens to overwhelm us." --Daniel H. Pink, New York Times bestselling author of Drive"A testament to the strategic mind of a genius and a road map for developing engaging consumer experiences by curating content around your brand." --Bonin Bough, Global Director, Digital and Social Media, PepsiCo"Perfectly on-trend--an insightful guide to the future. So entertaining you won't put it down."--Chris Meyer, author of Blur"Read this book. Embrace curation, and you'll be ready to 'crush it' with focus and passion in the noisy new world of massive data overload." --Gary Vaynerchuk, New York Times bestselling author of Crush It"Provides a wealth of real-world examples of how businesses can use the Web to give their customers a valuable curated experience." --Tony Hsieh, CEO, Zappos.com, and New York Times bestselling author of Delivering Happiness"Our best hope for sorting the good from the mediocre in our increasingly overwhelming media landscape." --Clay Shirky, author of Cognitive Surplus and Here Comes EverybodyAbout the Book: Let's face it, we're drowning in data. Our inboxes are flooded with spam, we have too many "friends" on Facebook, and our Twitter accounts have become downright unmanageable. Creating content is easy; finding what matters is hard.Fortunately, there is a new magic that makes the Web work. It's called curation, and it enables people to sort through the digital excess and find what's relevant.In Curation Nation, Steven Rosenbaum reveals why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, he asserts that curation is the only way to be competitive in the future.Overwhelmed by too much content, people are hungry for an experience that both takes advantage of the Web's breadth and depth and provides a measure of human sorting and filtering that search engines simply can't achieve. In these shifting sands lies an extraordinary business opportunity: you can become a trusted source of value in an otherwise meaningless chaos of digital noise.In Curation Nation, Rosenbaum "curates the curators" by gathering together priceless insight and advice from the top thinkers in media, advertising, publishing, commerce, and Web technologies. This groundbreaking book levels the playing field, giving your business equal access to the content abundance presently driving consumer adoption of the Web.As the sheer volume of digital information in the world increases, the demand for quality and context becomes more urgent. Curation will soon be a part of your business and your digital world. Understand it now, join in early, and reap the many benefits Curation Nation has to offer.Learn more at CurationNation.org.

    Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, are a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you. How would it feel to… Understand how Google chooses which websites to rank? Know exactly what keywords to target to attract people who are ready to buy what you sell? Have your most profitable keywords hit the top spot? Confidently be able to tweak your website and its structure (no technical know-how needed!) for fast gains? Be able to write killer content that Google and your visitors love? Build relationships with key publication players in your industry and have them begging for your content? Have crafted a complete SEO strategy to laser-target your focus and get big results? What kind of results can you achieve? One of our clients came to us in 2015 asking for help. His business was making $2k per month in sales, and he was contemplating closing shop. Today, that business turns over $3.4million per month, thanks to the strategies in this book.You’ll read about this business and others in the book. Every strategy is data-backed and battle-tested by the Exposure Ninja team, who grow real businesses like yours. What's inside? Section 1: The Foundations You’ll learn: The four free ways to appear on the first page of Google How to identify keywords that will drive hordes of hungry traffic to your website The key to seeing ranking gains in just weeks Why snooping on your competitors is crucial, and how to steal the good bits. Section 2: Your Website Transform your website’s ranking by: Structuring it to make it easy for Google AND visitors to use Using content to 10x your traffic Transforming your blog into a sales generator Avoiding the SEO pitfalls that can do more harm to your website than good Section 3: Promoting Your Website You’ll find out: The exact process that took one business from 35 to 3,450 leads a month How to get links from national newspaper websites The easy way to pitch content sounding desperate How to get links from social media Section 4: Designing Your SEO Strategy SEO can be overwhelming. Replace panic with serene calm as you: Put everything into a comprehensive strategy Pick the key tasks to get results if you’re low on time Learn which metrics to track and which to ignore Implement three key practices that will ensure long-term improvement, whatever Google throws at you "But how do I know all this is possible?" Tim Cameron-Kitchen started out as a professional drummer. After building and ranking a website for his next-door neighbour, he got bitten by the SEO bug. Hundreds of clients later and with a team of 100 at his agency Exposure Ninja, Tim's story shows that anyone, even if you don't have a background in SEO, can learn what it takes to rank their website on Google.

     That's the power of a hook. And, it just worked on you. A book hook is a statement or question designed to generate immediate curiosity and entice readers to want more. Why is a hook important? Language is the power of the book sale. As an author, you don’t sell books to machines. You sell books to human beings. A book hook uses powerful language that naturally piques a person’s interest. Book marketing expert, Rob Eagar, has coached over 450 authors and worked with several New York Times bestsellers. In this concise guide, he skillfully explains: • How to create a book hook • The difference between fiction and non-fiction hooks • Where to use a book hook to maximize sales Mastering Book Hooks for Authors will teach you how to create attention-grabbing language for your book, regardless of the genre. Capture more reader interest for free by using the power of a hook. Also includes free access to “The Ultimate Book Marketing Plan Template for Authors” by Rob Eagar that takes the guesswork out of launching your new book.

    But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect.Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company's growing pains, stumbles, and reinventions.Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company's development, uncovering lessons learned on its way to greatness: How Facebook recovered from its "disastrous" IPO ● How the growth team achieved the impossible ● Why Facebook's News Feed ads were the company's most important business decision ever ● How Google+ attacked and lost ● Why—and how—Instagram and WhatsApp were added to the mix ● What the company does to win the talent wars ● What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick ● Which products and technical advancements are on the horizon and why ● And much moreIntimate, fast-paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos—as Facebook grows up, overcomes setbacks, and works to connect the world.

    He recruits the beautiful, resourceful Evie, but they slowly get in over their heads as they begin to suspect the proprietor of a highly prominent, far-right website. The man, already one of the most influential in Washington D.C., is about to become all-powerful: he’s just been given incriminating dirt on the President of the United States. Frankie and Evie now find themselves in a cat and mouse battle with the future of the country at stake.

    

    With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.Make sense of this complicated environment with the help of screenshots, graphs, and visual explanationsUnderstand the history and culture of each social media type, including features, functionality, and protocolsGet clear-cut explanations of the methods you need to trigger viral marketing successesChoose the technologies and marketing tactics most relevant to your campaign goalsLearn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet." --Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that." --Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web." -- Brian Solis, publisher of leading marketing blog PR 2.0

    And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores:• the future of advertising in traditional media and how to judge  the investment’s value in today’s results-driven marketing  world• how to get the maximum impact out of digital media,    including online searches, social media, and mobile phones• the importance of employing non-traditional media vehicles,   such as marketing, PR, branded entertainment, and product   placement.

    Whether you work in emergency medicine, or just want to be prepared, this book will be your essential guide.Following the latest clinical guidelines and evidence, written and reviewed by experts, this handbook will ensure you are up-to-date and have the confidence to deal with all emergency presentations, practices, and procedures. Following the latest developments in the field, such as infection control, DNR orders, advanced directives and learning disability. The book also includes new sections specifically outlining patient advice and information, as well as new and revised vital information on paediatrics and psychiatry. For all junior doctors, specialist nurses, paramedics, clinical students, GPs and other allied health professionals, this rapid-reference handbook will become a vital companion for both study and practice.

    That's what happens to many bloggers. They work hard and create great content, but there's no way their blog will succeed. Why? Because they failed to research their blog topic ahead of time. In "How to Find a Profitable Blog Topic Idea" you'll learn a proven formula for locating a winning idea that merges YOUR personal passion with something that will actually make money. Start Your Blogging Journey... Finding a great niche is one of the first steps you'll take as a blogger. That's why it's important to get it right. Everything you do online depends on locating a topic that actually has profit potential. Fortunately, it's not hard to research a blog niche. Really, it's a simple process that anyone can do - even if you don't have computer experience. Follow the Six-Step Plan for Starting a Blog "How to Find a Profitable Blog Topic Idea" provides a step-by-step strategy that can be applied TODAY. Here's what's covered: Learn the 3 B's of Demonstrating Authority Complete the Four-Step Plan for Identifying Your Passion Use Four Tools to Find a "Hook" for Your Blog Follow the Seven-Step Plan to Determine the Profit Potential of ANY Market Ask Five Simple Questions to Finalize Your Blog Decision Learn How to Make LOTS of Mistakes and Still Succeed as a Blogger It's not hard to find a great blog idea. Just follow this blueprint and you can do it today. Would You Like To Know More? Download now and locate that perfect blog idea.

    Creativity For Sale is the story of how Jason took a crazy idea (IWearYourShirt) and turned it into social media marketing empire that generated over $1M in revenue in just a few short years. Whether you work at a 9-5 desk job, currently own your own business, or are an aspiring creative entrepreneur, this book will serve as a practical guide to helping you make money doing what you love. Jason shares his exact strategies, tips, tricks, and processes that have helped him create profitable businesses that get noticed by the likes of The Today Show, CNBC, Wall Street Journal, The New York Times, and many more media outlets. In Creativity For Sale, Jason shares stories of realigning his values and goals in life to become happier, healthier, and more focused. The world of online marketing and social media are noisy and crowded, this book will help you learn how to stand out from the crowd.